10 feet tall
10 feet tall
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  • George Kalogerakos – Creative Services Director Have you ever noticed that all agencies describe themselves as ‘fun, dynamic and fast-paced’ in job placement ads? While some of these agencies may actually be fun and dynamic, as a Studio Manager you’ll be expected to lead the ‘fast-paced’ bit. Studio Management, which includes aspects of Production and Traffic Management, is not the most glamorous ...

10 feet tall
10 feet tall
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  • Whether you’re a uni student, a recent graduate or a creative/award school gun, breaking into the advertising industry is most likely going to be a challenging, eye opening yet extremely rewarding experience. As an up and coming creative, I commonly get asked by aspiring art directors and copywriters if I have any tips, tricks or words of wisdom to help them get their foot in the door or unlock th...

10 feet tall
10 feet tall
Blog Post
  • Creativity is the art of being able to transform innovative and imaginative ideas into reality.  Creativity involves two main processes. The first process involves the thought or thinking behind the creative idea, followed by the production of this thought.  I have a good imagination; does this mean I’m creative? The main difference between being creative and being imaginative is that a creative w...

10 feet tall
10 feet tall
Blog Post

When in Bali

  • Escaping the Melbourne winter and heading across the seas to Bali is not a new concept for many Australians. The popular travel destination offers a tropical paradise for Aussies to experience a new culture, adventure and of course some amazing food, all made possible after a relatively short plane ride. It’s no wonder that this ‘island of the Gods’, is fast becoming a popular second home for many...

10 feet tall
10 feet tall
Blog Post
  • You know that feeling that you get, when you hear it, that sound that starts with just a few notes, building toward a crescendo of rhythm to create that one, single moment of perfection… Well, I had the pleasure of experiencing multiple magical moments from a brief foray to Byron Bay recently. I met a ginger genius (that’s the dreads and the beard by the way) by the name of Luke Ferguson, or more ...

10 feet tall
10 feet tall
Blog Post
  • Great creative directors all have their own way of evaluating and ensuring the high standards of their agencies’ creative output. But of the many techniques I’ve experienced and learned from, one guy’s last call was legendary. Literally. ‘Has it got Elvis?’ ‘Say what?’ ‘You heard me, has it got Elvis?’ Of course, all work obviously needs to be firstly on brief and on strategy, with the potential o...

10 feet tall
10 feet tall
Blog Post
  • First off, let me explain a bit about behavioural economics. It’s an emerging discipline that combines economic analysis with psychological insights into human behaviour to help explain how and why consumers make the decisions that they do. Simply put, it’s a discipline dedicated to understanding, predicting and changing human behaviour. I am personally interested in behavioural economics because ...

10 feet tall
10 feet tall
Blog Post
  • If you believe what you read, advertising’s only got a few more years, if it’s lucky. What nonsense! The Oxford dictionary tells me that advertising is: “A notice or announcement in a public medium promoting a product, service, or event or publicising a job vacancy.” Incidentally, I found this definition online.Personally, I would add ‘paid’ to the beginning of that definition. Just to make it per...

10 feet tall
10 feet tall
Blog Post
  • There are two things that really stood out to me when I finally touched down in the City of Angels. The first thing I noticed is that crime is not rife in the streets and there are no running gun-battles or gang warfare occupying every corner. Although I did have a chance meeting with a small band of Hispanic gentlemen in a back alley, when photographing some urban decay, my ‘Gang’ encounter prove...

10 feet tall
10 feet tall
Blog Post
  • This is part two of my photography studies, where I look at Paris in black and white. I enjoyed exploring Paris and marvelling at how well intact many of it’s beautiful buildings are, considering it had thousands of irate Nazis stomping through it in their hob-nail boots just 70 years ago. I was still surprised though at how rude many Parisians appeared to be. I would have thought that after decad...

10 feet tall
10 feet tall
Blog Post
  • At 10 feet tall we have regular “Learning Lunches”, which is a half-hour slot dedicated to one person giving a presentation to the rest of the team based on what they think is interesting to share. For this particular learning lunch I wanted to give a brief overview of technology’s role in today’s communications; to wax lyrical about some factors on the new realm of digital doing and thinking and ...

10 feet tall
10 feet tall
Blog Post
  • My first part in a series of photographic studies I’ve created and will be sharing with you all over the next few weeks. First, we look at London by night. While London is very much a Transient destination, a city in which a large proportion of it’s inhabitants are just passing through, I found it a very different place when looking through the lens at night. Bustling, kinetic, energised, London i...

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10 feet tall
Blog Post
  • Hello. And welcome to our new website. It was time for change, and we think for the better. If you don’t recognize the headline words, they’re borrowed from the now famous Honda Diesel commercial out of the UK in 2008. Through change not only did Honda revolutionise the Diesel engine, but they created significant change in advertising style, for the brand, for the category and for advertising as a...

10 feet tall
10 feet tall
Blog Post

Cash is king

  • A few days ago the budget was released. There will be higher taxes to pay for so-called high-income earners with households generating over $180,000 per annum. We will not retire until we are 70 years old. We will pay more to visit a doctor. There could be implications for long-term unemployment. And the list goes on. Why does an ad guy even care? Well I do care. Our lifeline relies on everyday Au...

10 feet tall
10 feet tall
Blog Post
  • Last Christmas I took my family to Hong Kong. I can’t really admit that it was a place I had always longed to go to. To be honest, the thought of spending the Yuletide time of year with millions upon millions of vertically challenged people all crammed into one giant Metropolis was not my idea of good Christmas cheer. Regardless, I needed a distraction, any distraction. Five months earlier my wife...

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