Today the Email Experience Council (eec) announced that Matt Vernhout, 250ok’s Director of Privacy and Industry Relations, has been tapped to serve as Vice-Chair the eec’s Member Advisory Committee (MAC). Matt previously served on the MAC and as Chair of the eec Advocacy Subcommittee for several years. 250ok is a proud member of the eec, and […] The post 250ok’s Matt Vernhout to Vice Chair the Ema...

We’ve gone and done it now. Anyone paying attention will have noticed that we’re building tools that change the way marketers manage email. Everyone knows you deserve it. So, we decided to triple down on that philosophy and accelerate our growth by securing a $2.6M Series A investment from Arthur Ventures, a leader in investing in marketing […] The post We Raised Some Cash so We Can Raise the Roof...

Do you ever worry that your contacts don’t actually read your emails? Seeing a respectable ROI from your email marketing efforts hinges on sending messages that your recipients will find engaging, and strong copy is key. According to expert copywriter … Continue reading » The post 5 Email Copywriting Strategies to Get Your Emails Read appeared first on 250ok.

The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser … Continue reading » The post The Email Service Provider (ESP) Buyer’s Journey appeared first on 250ok.

We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this … Continue reading » The post How the Top 500 Internet Retailers Collect Email Sign-ups (2017) appeared first on 250ok.

Ever made a peanut butter and jelly sandwich? I’d be shocked if you said no. Email design is much of the same. As an email marketer, your goal is to increase open rates, engagement, and conversions; but are you making … Continue reading » The post The Basics of Email Design appeared first on 250ok.

As a technologist, I hold the core belief that most difficult, tedious, and even dangerous tasks can be made less so through rigorous and innovative application of engineering know-how. After spending time in the trenches to get a truly visceral … Continue reading » The post Understanding Spam Trap & Sensor Networks appeared first on 250ok.

The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and … Continue reading » The post Mailbox Tools: A Threat to Consumer Data Privacy and Security appeared first on 250ok.

When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing … Continue reading » The post Seedlist-Based Inbox Monitoring the Right Way appeared first on 250ok.

Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list … Continue reading » The post IP and Domain Warming, a Medieval Perspective appeared first on 250ok.

We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of … Continue reading » The post The Truth About Email Panel Data appeared first on 250ok.

We’ve made some improvements to the Message Center found in the 250ok app, and today we’re excited to push the product update live. And to go along with the launch here’s an explanation of what we added and why. The … Continue reading » The post Product Update: Message Center is New & Improved! appeared first on 250ok.

This year is already off to an amazing start at 250ok; from building our own spam trap network to releasing new products and features, we’ve been busy, to say the least. Speaking of our trap network, it’s been awhile since … Continue reading » The post 250ok Reputation™ – Bigger and Better Than Ever appeared first on 250ok.

During a recent staff meeting to discuss how we can make our customers’ lives easier, the first topic that came up was our User Guide. One hand slowly started pounding the table, followed by others, and then a rousing chant of … Continue reading » The post Check Out The New 250ok User Guide appeared first on 250ok.

We believe that everything associated with a 250ok product should be intuitive, soup-to-nuts, from the UX to the names we give our tools. Based on this pursuit for simplicity, today we updated all of our product names. What’s changed? Inbox Informant is … Continue reading » The post Our Product Names Have Changed (For The Better) appeared first on 250ok.

We can’t say that we’re surprised, but we certainly are pleased to see the stat about 250ok in Red Pill Email’s Email Vendor Features & Functions Guide 2017.  Not all of our partners that were contacted participated in the survey, … Continue reading » The post Red Pill Email’s Vendor Features & Functions Guide 2017 appeared first on 250ok.

It’s been a busy start to the new year, and today we’re excited to announce the latest and greatest addition to our suite of products: ESP Integrations. At 250ok, our core goals have always been centered on innovation, actionable data, … Continue reading » The post Introducing ESP Integrations appeared first on 250ok.

It’s that time, again, M3AAWG 39 attendees… Let’s spend the night together. This year we decided to bring our friends at MailerQ on board to co-sponsor a glorious night of conversations and cocktails (or sparkling water if that’s how you … Continue reading » The post M3AAWG 39 Attendees: Let’s Spend the Night Together appeared first on 250ok.

The Alert Center is the easiest way to be alerted of potential deliverability issues in real time without spending all day logged into the 250ok platform. Each alert is fully customizable, so you can tune out the noise and focus … Continue reading → The post The wait is over. Alert Center is here. appeared first on 250ok.

We recently announced the next evolution of email analytics to bring marketers a singular, unified view of email performance. We took a major leap forward in helping senders use our new groundbreaking filtering to build highly-targeted segments. Combining your ESP … Continue reading → The post ICYMI: Meet the new Audience Explorer appeared first on 250ok.

One of the things we pride ourselves on at 250ok is the relentless pursuit of innovation, speed, and ease of use. Each new feature or idea presents an opportunity to reevaluate and improve our platform for some of the largest … Continue reading → The post The Evolution of Email Analytics Starts Here appeared first on 250ok.

Welcome to 250ok’s Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016). This blog is a collection of data and insights from around the industry and from our survey of the Top 100 Retailers. NOTE: You can find … Continue reading → The post Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016) appeared first on 250ok.