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250ok
SlideShare Presentation
  • 250ok (www.250ok.com) presents How The Top 500 Internet Retailers Collect Email Sign-ups (2016). The review included how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more. View the complete blog report and infographic at 250ok.com: bit.ly/2beVLMV

250ok
250ok
Blog Post
  • It’s a celebration! Congratulations to our customers that appeared on eMarketer’s report of the Top 10 US Companies, Ranked by Retail Ecommerce Sales Share, 2016 & 2017. The post It’s A Celebration – Our “Top 5” Retail Customers appeared first on 250ok.

250ok
250ok
Blog Post
  • The ultimate shopping experience is upon us yet again, and deal hungry consumers are ready to hand brands their money. For retailers that depend on eCommerce to get the job done, a review of holiday email practices and five tips on handling 2017 seems appropriate. To give you the best advice available, I teamed up […] The post Black Friday and Cyber Monday – Email Tips for 2017 appeared first on 2...

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250ok
Blog Post
  • Let’s say you open a promotional email from a fitness company. At first glance, you see a single gray running shoe with red laces resting on black pavement. A second later a blue running shoe with white laces take its place, and then another shoe, and another. The gray sneaker appears again and the cycle […] The post 4 Ways GIFs Improve Email Engagement appeared first on 250ok.

250ok
250ok
Blog Post
  • Shortly after CAN-SPAM passed into law in 2003, the Canadian government organized a group of professionals from several different industries, including marketing, technology, private business, not for profits, and the legal community, to consider the potential structure of what would ultimately become known as Canada’s Anti-Spam Legislation (CASL). Here’s a brief history of CASL.  The […] The post...

250ok
250ok
Blog Post
  • Today the Email Experience Council (eec) announced that Matt Vernhout, 250ok’s Director of Privacy and Industry Relations, has been tapped to serve as Vice-Chair the eec’s Member Advisory Committee (MAC). Matt previously served on the MAC and as Chair of the eec Advocacy Subcommittee for several years. 250ok is a proud member of the eec, and […] The post 250ok’s Matt Vernhout to Vice Chair the Ema...

250ok
250ok
Blog Post
  • We’ve gone and done it now. Anyone paying attention will have noticed that we’re building tools that change the way marketers manage email. Everyone knows you deserve it. So, we decided to triple down on that philosophy and accelerate our growth by securing a $2.6M Series A investment from Arthur Ventures, a leader in investing in marketing […] The post We Raised Some Cash so We Can Raise the Roof...

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250ok
Page Design Update
250ok
250ok
Blog Post
  • Do you ever worry that your contacts don’t actually read your emails? Seeing a respectable ROI from your email marketing efforts hinges on sending messages that your recipients will find engaging, and strong copy is key. According to expert copywriter … Continue reading » The post 5 Email Copywriting Strategies to Get Your Emails Read appeared first on 250ok.

250ok
250ok
Blog Post
  • The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser … Continue reading » The post The Email Service Provider (ESP) Buyer’s Journey appeared first on 250ok.

250ok
250ok
Blog Post
  • We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this … Continue reading » The post How the Top 500 Internet Retailers Collect Email Sign-ups (2017) appeared first on 250ok.

250ok
250ok
Blog Post
  • Ever made a peanut butter and jelly sandwich? I’d be shocked if you said no. Email design is much of the same. As an email marketer, your goal is to increase open rates, engagement, and conversions; but are you making … Continue reading » The post The Basics of Email Design appeared first on 250ok.

250ok
250ok
Blog Post
  • As a technologist, I hold the core belief that most difficult, tedious, and even dangerous tasks can be made less so through rigorous and innovative application of engineering know-how. After spending time in the trenches to get a truly visceral … Continue reading » The post Understanding Spam Trap & Sensor Networks appeared first on 250ok.

250ok
250ok
Blog Post
  • The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and … Continue reading » The post Mailbox Tools: A Threat to Consumer Data Privacy and Security appeared first on 250ok.

250ok
250ok
Blog Post
  • When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing … Continue reading » The post Seedlist-Based Inbox Monitoring the Right Way appeared first on 250ok.

250ok
250ok
Blog Post
  • Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list … Continue reading » The post IP and Domain Warming, a Medieval Perspective appeared first on 250ok.

250ok
250ok
Blog Post
  • We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of … Continue reading » The post The Truth About Email Panel Data appeared first on 250ok.

250ok
250ok
Blog Post
  • We’ve made some improvements to the Message Center found in the 250ok app, and today we’re excited to push the product update live. And to go along with the launch here’s an explanation of what we added and why. The … Continue reading » The post Product Update: Message Center is New & Improved! appeared first on 250ok.

250ok
250ok
Blog Post
  • This year is already off to an amazing start at 250ok; from building our own spam trap network to releasing new products and features, we’ve been busy, to say the least. Speaking of our trap network, it’s been awhile since … Continue reading » The post 250ok Reputation™ – Bigger and Better Than Ever appeared first on 250ok.

250ok
250ok
Blog Post
  • During a recent staff meeting to discuss how we can make our customers’ lives easier, the first topic that came up was our User Guide. One hand slowly started pounding the table, followed by others, and then a rousing chant of … Continue reading » The post Check Out The New 250ok User Guide appeared first on 250ok.

250ok
250ok
Blog Post
  • We believe that everything associated with a 250ok product should be intuitive, soup-to-nuts, from the UX to the names we give our tools. Based on this pursuit for simplicity, today we updated all of our product names. What’s changed? Inbox Informant is … Continue reading » The post Our Product Names Have Changed (For The Better) appeared first on 250ok.

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