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250ok
Blog Post
  • We want YOU to send better marketing emails for your Independence Day sales. Why? Because what’s more American than driving holiday revenue? Thus, we are back again with more help from MailCharts to bring you a 2017 look-back to inform your 2018 campaigns. Together we looked at 1007 emails mentioning variants of “July 4th” in […] The post Free your July 4th marketing emails from bad design! appear...

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250ok
Blog Post
  • Over the last decade or so, marketers have been hard at work implementing Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and many have started down the road of implementing Domain-based Message Authentication, Reporting and Conformance (DMARC). But we never sleep on email, so we’re excited by the prospect of an additional frontier of […] The post The New Email Authentication ...

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250ok
Blog Post
  • As much as your dad would like to claim he doesn’t “need” any gifts for Father’s Day, we all know better. You know who else knows this? Retailers, of course, and they’re here to remind you Dad deserves some love in the form of gifts, too. We partnered with our friends at MailCharts and looked […] The post This Ain’t Your Father’s [Day] Marketing Email appeared first on 250ok.

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250ok
Blog Post
  • Chicago is basically in our backyard. Well, if we lived in a mansion. A very large mansion. So we’ll be in attendance at the Internet Retailer Conference + Exhibition (IRCE) in Chicago on June 5-8, hanging out with some of the leading brands you (and we) love. We’re super pumped about this conference because 250ok […] The post IRCE Chicago, we’re coming for you! Join us? appeared first on 250ok.

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250ok
Blog Post
  • If you are attending the 43rd M3AAWG General Meeting in Munich, join 250ok and MailerQ on June 4 to rub elbows and sip drinks — our treat!  For attendees of M3AAWG 43 ONLY. No RSVP required. EVENT DETAILS Date: Monday, 4 June, 2018 Time: 19:00-22:00 Location: Salon Marco Polo | Hilton Munich Park Hotel, 15th […] The post 43rd M3AAWG General Meeting Attendees: Join us June 4! appeared first on 250o...

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250ok
Blog Post
  • Today 250ok published the latest in our DMARC adoption report series, DMARC Adoption Among the Top 100 Law Firms, revealing more than half (62%) of top global law firms use no DMARC policy to protect their clients and employees. While indexing higher in their DMARC usage than the SaaS 1000, global e-retailers and higher education […] The post Majority of top 100 law firms operate with ZERO DMARC p...

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250ok
Blog Post
  • 250ok is excited to bring you another DMARC report, revealing some alarming findings about one of the top e-commerce industries in the entire world. Today we published a new report, DMARC Adoption Among Top Chinese Brands, shedding light on an embattled email landscape. China ranks second in the world for spreading email infections, and we […] The post Only 4.6% of the top 100 Chinese brands use D...

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250ok
Blog Post
  • Well, it’s official. Very early this morning, the Google team officially announced what we’ve been whispering about in the hallways since we heard the first rumblings of change. Gmail is getting a redesign. Lots of the early speculation and leaks were correct, so we’re happy to report we’re here to confirm the new functionalities and […] The post Gmail is leveling up and we are ready for it. appea...

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250ok
Blog Post
  • Canada’s anti-spam law (CASL) announced their first international “undertaking,” or violation of their legislation with an agreed-upon remedy. Ancestry Ireland Unlimited Company, which is Ancestry’s international HQ, violated Subsection 3(2) of the Electronic Commerce Protection Regulations (CRTC) (CRTC Regulations), which “stipulates that the unsubscribe mechanism set out in paragraph 6(2)(c) of ...

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250ok
Blog Post
  • As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster […] The post Post up with our guide to Google Postmaster Tools appeared first on 2...

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250ok
Blog Post
  • Our partner (and dear friend) SendGrid is in the midst of a very cool undertaking; their international Send with Confidence Tour. We’re pumped to support them on the next stop: New York City, May 17! We’ll be sending our Swiss army knife of deliverability, Tim Moore, VP of customer solutions, to participate in a chat […] The post Wish you could Send with Confidence? Say no more. appeared first on ...

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250ok
Blog Post
  • Much like anyone else, we love any opportunity to go to Las Vegas, and the Email Innovations Summit on May 16-17 gives us a 100% ironclad reason to be there. It’s work now. Not only will we be attending, but Matthew Vernhout, 250ok’s director of privacy, will speak at sessions on BOTH days. First, he’ll […] The post EIS Las Vegas, here we come. appeared first on 250ok.

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250ok
Blog Post
  • Google is preparing to launch a new design for its Gmail web interface in the coming weeks. In an email sent to G Suite administrators yesterday, the company announced an Early Adopter Program (EAP) to preview the web interface experience for G Suite users as well as personal Gmail accounts.   The redesign is set […] The post Gmail set for a spring design makeover! appeared first on 250ok.

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250ok
Blog Post
  • We’ve been watching and preparing for the General Data Protection Regulation (GDPR) for years. Now we are in the final stretch before it goes into effect on May 25, 2018. As we watch the clock tick down to go-time, are you prepared to adhere to all the regulations in place to stay compliant and to […] The post 250ok & SparkPost are offering a FREE GDPR-focused webinar! appeared first on 250ok.

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250ok
Blog Post
  • This year, 250ok is a First Class Sponsor of the Certified Senders Alliance Summit 2018. With more than 120 attendees from 12 countries, we can’t wait to immerse ourselves in email and totally geek out. As a thank you for the opportunity, we’re offering CSA Summit attendees a free Email Health Report. This report reviews email […] The post Going to CSA 2018? appeared first on 250ok.

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250ok
Blog Post
  • We love email. Like…a lot. So much so that we reviewed the historical reporting of nearly 1 million seed-based tests, using seed data within the 250ok Inbox tools and campaigns sent between 2016 and 2017, to illustrate email deliverability to our clients’ most important geographical regions. For newer senders who are unfamiliar with seed-based inbox […] The post Our Global Benchmark Report Reveals...

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250ok
Blog Post
  • Today 250ok published a comprehensive analysis of DMARC adoption at American, Canadian and European higher education institutions. Earlier, we reported the troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicating almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely […] The post DMARC Adop...

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250ok
Blog Post
  • For most of you, at the very least you understand General Data Protection Regulation (GDPR) is a game-changer, and the effects and implications are ever-changing. We’ll be updating this blog post with the latest information we have to better inform you on how to optimize your email marketing to stay compliant and effective. What is […] The post What is GDPR? We’ll tell ya. appeared first on 250ok.

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250ok
Blog Post
  • We’re really excited about the Activate event on April 2-3 hosted by our friends at Iterable. We’re sponsoring the event, and we’re hoping to see you there. We’ve dropped a little something in attendees’ swag bags. It’s a surprise, so we’re not going to tell you what it is, you’ll just have to wait and see. […] The post Attention Activate Attendees! appeared first on 250ok.

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250ok
Blog Post
  • New Orleans is a pretty cool town on any given day, so we’re super thrilled to be attending The Email Experience Council’s Email Evolution Conference on April 4-6. Because we believe smarter email marketing is better email marketing, we’re providing EEC attendees with a free Competitive Intelligence Email Report. It takes your top two competitors and […] The post We’ll see you at EEC! appeared fir...

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250ok
Blog Post
  • You may recall on January 29th we discussed the upcoming changes to mail systems that manage email on behalf of AOL.com and their associated consumer domains. The team at 250ok monitored the migration from start to finish, which ran for the entire month of February, and now we are ready to share what happened to […] The post How crazy did deliverability get during AOL’s migration? We investigate. ...

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250ok
Blog Post
  • Last week, a small group of ESPs discussed a sudden spike in hard bounces originating from Yahoo.com email addresses starting on March 14. Some mentioned seeing an increase as high as 5 times the daily average bounce rate. This is the error code associated with the spike: This type of behavior was seen in the […] The post Yahoo bounces mail in error! appeared first on 250ok.

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250ok
Blog Post
  • Hi. Are you going to Shoptalk on March 18-21? Cool, so are we. We’re offering attendees and speakers a FREE Competitive Intelligence Email Report for a limited time. You’ll gain unique insights into the email deliverability and performance of your competitors. All you have to do is schedule a quick meeting with 250ok’s Director of Sales, Chris […] The post Attention Shoptalk 2018 Attendees! appear...

250ok
250ok
Blog Post
  • A whopping 65% of SaaS 1000 companies do not protect their customers, partners, and employees from phishing attacks with a DMARC policy. That’s wild. The SaaS 1000 is a list of top SaaS businesses with at least 40 employees, ranked by a combination of factors including employee count growth over the previous six month period […] The post Almost 70% of the SaaS 1000 leave consumers at risk of phish...

250ok
250ok
Blog Post
  • Today 250ok published a new report detailing our analysis of DMARC adoption at US higher education institutions. The troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicate almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely open to spoofing, […] The post DMARC Adoption Among Top US Colle...

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250ok
Blog Post
  • Today marks another exciting day as 250ok announces the election of Peter Ashkin, Patrick Meenan, and Tim McQuillen to the company’s Board of Directors.   “Our new board members bring decades of proven experience from some of the biggest names in technology,” said Greg Kraios, 250ok Founder and CEO. “Their guidance is instrumental in furthering […] The post 250ok Adds Three High-Profile Members to...

250ok
250ok
Blog Post
  • Google announced today it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users, Google’s goal with AMP is to modernize email through interactive and dynamic content without ever having to leave your inbox. The feature, dubbed ‘AMP for Email’ is […] The post Google’s AMP Aims to Create a More Int...

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