As an email sender, there’s a lot to think about. There are insights about deliverability you want and need to know. Google Postmaster Tools can be an awesome resource for people looking to optimize email without getting too in the weeds. To help you get started, we put together this quick guide to Google Postmaster […] The post Post up with our guide to Google Postmaster Tools appeared first on 2...

Our partner (and dear friend) SendGrid is in the midst of a very cool undertaking; their international Send with Confidence Tour. We’re pumped to support them on the next stop: New York City, May 17! We’ll be sending our Swiss army knife of deliverability, Tim Moore, VP of customer solutions, to participate in a chat […] The post Wish you could Send with Confidence? Say no more. appeared first on ...

Much like anyone else, we love any opportunity to go to Las Vegas, and the Email Innovations Summit on May 16-17 gives us a 100% ironclad reason to be there. It’s work now. Not only will we be attending, but Matthew Vernhout, 250ok’s director of privacy, will speak at sessions on BOTH days. First, he’ll […] The post EIS Las Vegas, here we come. appeared first on 250ok.

Google is preparing to launch a new design for its Gmail web interface in the coming weeks. In an email sent to G Suite administrators yesterday, the company announced an Early Adopter Program (EAP) to preview the web interface experience for G Suite users as well as personal Gmail accounts.   The redesign is set […] The post Gmail set for a spring design makeover! appeared first on 250ok.

We’ve been watching and preparing for the General Data Protection Regulation (GDPR) for years. Now we are in the final stretch before it goes into effect on May 25, 2018. As we watch the clock tick down to go-time, are you prepared to adhere to all the regulations in place to stay compliant and to […] The post 250ok & SparkPost are offering a FREE GDPR-focused webinar! appeared first on 250ok.

This year, 250ok is a First Class Sponsor of the Certified Senders Alliance Summit 2018. With more than 120 attendees from 12 countries, we can’t wait to immerse ourselves in email and totally geek out. As a thank you for the opportunity, we’re offering CSA Summit attendees a free Email Health Report. This report reviews email […] The post Going to CSA 2018? appeared first on 250ok.

We love email. Like…a lot. So much so that we reviewed the historical reporting of nearly 1 million seed-based tests, using seed data within the 250ok Inbox tools and campaigns sent between 2016 and 2017, to illustrate email deliverability to our clients’ most important geographical regions. For newer senders who are unfamiliar with seed-based inbox […] The post Our Global Benchmark Report Reveals...

Today 250ok published a comprehensive analysis of DMARC adoption at American, Canadian and European higher education institutions. Earlier, we reported the troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicating almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely […] The post DMARC Adop...

For most of you, at the very least you understand General Data Protection Regulation (GDPR) is a game-changer, and the effects and implications are ever-changing. We’ll be updating this blog post with the latest information we have to better inform you on how to optimize your email marketing to stay compliant and effective. What is […] The post What is GDPR? We’ll tell ya. appeared first on 250ok.

We’re really excited about the Activate event on April 2-3 hosted by our friends at Iterable. We’re sponsoring the event, and we’re hoping to see you there. We’ve dropped a little something in attendees’ swag bags. It’s a surprise, so we’re not going to tell you what it is, you’ll just have to wait and see. […] The post Attention Activate Attendees! appeared first on 250ok.

New Orleans is a pretty cool town on any given day, so we’re super thrilled to be attending The Email Experience Council’s Email Evolution Conference on April 4-6. Because we believe smarter email marketing is better email marketing, we’re providing EEC attendees with a free Competitive Intelligence Email Report. It takes your top two competitors and […] The post We’ll see you at EEC! appeared fir...

You may recall on January 29th we discussed the upcoming changes to mail systems that manage email on behalf of AOL.com and their associated consumer domains. The team at 250ok monitored the migration from start to finish, which ran for the entire month of February, and now we are ready to share what happened to […] The post How crazy did deliverability get during AOL’s migration? We investigate. ...

Last week, a small group of ESPs discussed a sudden spike in hard bounces originating from Yahoo.com email addresses starting on March 14. Some mentioned seeing an increase as high as 5 times the daily average bounce rate. This is the error code associated with the spike: This type of behavior was seen in the […] The post Yahoo bounces mail in error! appeared first on 250ok.

Hi. Are you going to Shoptalk on March 18-21? Cool, so are we. We’re offering attendees and speakers a FREE Competitive Intelligence Email Report for a limited time. You’ll gain unique insights into the email deliverability and performance of your competitors. All you have to do is schedule a quick meeting with 250ok’s Director of Sales, Chris […] The post Attention Shoptalk 2018 Attendees! appear...

A whopping 65% of SaaS 1000 companies do not protect their customers, partners, and employees from phishing attacks with a DMARC policy. That’s wild. The SaaS 1000 is a list of top SaaS businesses with at least 40 employees, ranked by a combination of factors including employee count growth over the previous six month period […] The post Almost 70% of the SaaS 1000 leave consumers at risk of phish...

Today 250ok published a new report detailing our analysis of DMARC adoption at US higher education institutions. The troubling findings in DMARC Adoption Among Top US Colleges and Universities (Q1 2018) indicate almost 90% of top-level .edu domains (also known as “root” domains) have no DMARC policy in place, leaving domains entirely open to spoofing, […] The post DMARC Adoption Among Top US Colle...

Today marks another exciting day as 250ok announces the election of Peter Ashkin, Patrick Meenan, and Tim McQuillen to the company’s Board of Directors.   “Our new board members bring decades of proven experience from some of the biggest names in technology,” said Greg Kraios, 250ok Founder and CEO. “Their guidance is instrumental in furthering […] The post 250ok Adds Three High-Profile Members to...

Google announced today it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users, Google’s goal with AMP is to modernize email through interactive and dynamic content without ever having to leave your inbox. The feature, dubbed ‘AMP for Email’ is […] The post Google’s AMP Aims to Create a More Int...

Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that […] The post DM...

We’ve got a promotional announcement to make. No, seriously, it’s big. We’re talking Oprah-giveaway big, except this one’s business-focused and a powerful gift to marketers, technology teams, and security leads. Are you ready?!     Actually, no, you’re not getting a taco, but my goodness that sounds tasty. Instead, we’re making 250ok DMARC software free […] The post 250ok DMARC – Free for 2018 app...

As part of Data Privacy Day, the privacy community at large gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, I worked with Jennifer Hoth, Senior Relationship […] The post 9 Tips for Reclaiming Your Privacy On Data Priva...

Today AOL announced that they would be updating their MX records for the majority of AOL-owned domains to utilize a new combined AOL/Yahoo email infrastructure they call OATH.   AOL noted on their postmaster blog: As a first step, starting this week, the majority of AOL’s MX records will point to our new combined servers. […] The post AOL Updating MX’s to Yahoo appeared first on 250ok.

In 2016, the Internal Revenue Service (IRS) reported a 400% increase in phishing attacks by cyber criminals attempting to impersonate the agency. In October 2017, the Department of Homeland Security issued a directive that all federal agencies must implement a DMARC policy (p=none) within 90 days and reject policy (p=reject) within one year. Meanwhile, we […] The post “Reject” phishing in 2018: A ...

Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […] The post Email Year in Review: 2017 appeared first on 250ok.

250ok (www.250ok.com) presents How The Top 500 Internet Retailers Collect Email Sign-ups (2016). The review included how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more. View the complete blog report and infographic at 250ok.com: bit.ly/2beVLMV

250ok collected data and insight from the top 100 retailers email experience on the biggest sale event of the year. Forget the turkey, retailers went full ham during 2016’s Black Friday and Cyber Monday! Read the full blog at http://bit.ly/2hWwJ6X Visit www.250ok.com

Watch a quick overview of the 250ok platform. This video covers our customizable dashboards, Email Informant, Reputation Informant, Inbox Informant, Design Informant, and DMARC Dashboard.

It’s a celebration! Congratulations to our customers that appeared on eMarketer’s report of the Top 10 US Companies, Ranked by Retail Ecommerce Sales Share, 2016 & 2017. The post It’s A Celebration – Our “Top 5” Retail Customers appeared first on 250ok.