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The Email Service Provider (ESP) Buyer’s Journey
The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser … Continue reading » The post The Email Service Provider (ESP) Buyer’s Journey appeared first on 250ok.

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How the Top 500 Internet Retailers Collect Email Sign-ups (2017)
We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this … Continue reading » The post How the Top 500 Internet Retailers Collect Email Sign-ups (2017) appeared first on 250ok.

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The Basics of Email Design
Ever made a peanut butter and jelly sandwich? I’d be shocked if you said no. Email design is much of the same. As an email marketer, your goal is to increase open rates, engagement, and conversions; but are you making … Continue reading » The post The Basics of Email Design appeared first on 250ok.

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Understanding Spam Trap & Sensor Networks
As a technologist, I hold the core belief that most difficult, tedious, and even dangerous tasks can be made less so through rigorous and innovative application of engineering know-how. After spending time in the trenches to get a truly visceral … Continue reading » The post Understanding Spam Trap & Sensor Networks appeared first on 250ok.

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Mailbox Tools: A Threat to Consumer Data Privacy and Security
The increasingly controversial topic of consumer data privacy and security was in the spotlight recently in a New York Times article that was critical of the business practices used by Slice, the owner of email subscription management application Unroll.me, and … Continue reading » The post Mailbox Tools: A Threat to Consumer Data Privacy and Security appeared first on 250ok.

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Seedlist-Based Inbox Monitoring the Right Way
When sending commercial email, it’s important to understand what’s likely to happen the next time you send to a recipient at a particular mailbox provider. Are your messages hitting SPAM at Yahoo! or going missing at Comcast? Are you sacrificing … Continue reading » The post Seedlist-Based Inbox Monitoring the Right Way appeared first on 250ok.

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IP and Domain Warming, a Medieval Perspective
Marketers are often confused about the point of IP and domain warming, and they end up wondering: “Everything is authenticated, and I’m not using a blacklisted IP, so what’s the problem?” In short: senders who blast to their entire list … Continue reading » The post IP and Domain Warming, a Medieval Perspective appeared first on 250ok.

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The Truth About Email Panel Data
We’re often asked about our stance on the use of email panel data. As senders, we want additional data points, visibility, and signals. In a perfect world, email panel data would enable marketers to compare their engagement to that of … Continue reading » The post The Truth About Email Panel Data appeared first on 250ok.

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Product Update: Message Center is New & Improved!
We’ve made some improvements to the Message Center found in the 250ok app, and today we’re excited to push the product update live. And to go along with the launch here’s an explanation of what we added and why. The … Continue reading » The post Product Update: Message Center is New & Improved! appeared first on 250ok.

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250ok Reputation™ – Bigger and Better Than Ever
This year is already off to an amazing start at 250ok; from building our own spam trap network to releasing new products and features, we’ve been busy, to say the least. Speaking of our trap network, it’s been awhile since … Continue reading » The post 250ok Reputation™ – Bigger and Better Than Ever appeared first on 250ok.

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Check Out The New 250ok User Guide
During a recent staff meeting to discuss how we can make our customers’ lives easier, the first topic that came up was our User Guide. One hand slowly started pounding the table, followed by others, and then a rousing chant of … Continue reading » The post Check Out The New 250ok User Guide appeared first on 250ok.

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Our Product Names Have Changed (For The Better)
We believe that everything associated with a 250ok product should be intuitive, soup-to-nuts, from the UX to the names we give our tools. Based on this pursuit for simplicity, today we updated all of our product names. What’s changed? Inbox Informant is … Continue reading » The post Our Product Names Have Changed (For The Better) appeared first on 250ok.

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Red Pill Email’s Vendor Features & Functions Guide 2017
We can’t say that we’re surprised, but we certainly are pleased to see the stat about 250ok in Red Pill Email’s Email Vendor Features & Functions Guide 2017. Not all of our partners that were contacted participated in the survey, … Continue reading » The post Red Pill Email’s Vendor Features & Functions Guide 2017 appeared first on 250ok.

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Introducing ESP Integrations
It’s been a busy start to the new year, and today we’re excited to announce the latest and greatest addition to our suite of products: ESP Integrations. At 250ok, our core goals have always been centered on innovation, actionable data, … Continue reading » The post Introducing ESP Integrations appeared first on 250ok.

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M3AAWG 39 Attendees: Let’s Spend the Night Together
It’s that time, again, M3AAWG 39 attendees… Let’s spend the night together. This year we decided to bring our friends at MailerQ on board to co-sponsor a glorious night of conversations and cocktails (or sparkling water if that’s how you … Continue reading » The post M3AAWG 39 Attendees: Let’s Spend the Night Together appeared first on 250ok.

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The wait is over. Alert Center is here.
The Alert Center is the easiest way to be alerted of potential deliverability issues in real time without spending all day logged into the 250ok platform. Each alert is fully customizable, so you can tune out the noise and focus … Continue reading → The post The wait is over. Alert Center is here. appeared first on 250ok.

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ICYMI: Meet the new Audience Explorer
We recently announced the next evolution of email analytics to bring marketers a singular, unified view of email performance. We took a major leap forward in helping senders use our new groundbreaking filtering to build highly-targeted segments. Combining your ESP … Continue reading → The post ICYMI: Meet the new Audience Explorer appeared first on 250ok.

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The Evolution of Email Analytics Starts Here
One of the things we pride ourselves on at 250ok is the relentless pursuit of innovation, speed, and ease of use. Each new feature or idea presents an opportunity to reevaluate and improve our platform for some of the largest … Continue reading → The post The Evolution of Email Analytics Starts Here appeared first on 250ok.

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Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016)
Welcome to 250ok’s Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016). This blog is a collection of data and insights from around the industry and from our survey of the Top 100 Retailers. NOTE: You can find … Continue reading → The post Top 100 Retailers’ Black Friday & Cyber Monday Email Experience (2016) appeared first on 250ok.

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The Value of Email Delivery, Data, Insight & Analysis (2016)
We are proud to sponsor new research from The Relevancy Group. Join the webinar on December 7 to explore the state of email deliverability in 2016, and to discuss the challenges and opportunities enterprise marketers currently face. Attend the webinar … Continue reading → The post The Value of Email Delivery, Data, Insight & Analysis (2016) appeared first on 250ok.

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9 Things Every Marketer Must Know About Email
We spun up 9 Things Every Marketer Must Know About Email based on repeated inquiries from marketers for more information on email basics. In this paper, 250ok CEO, Greg Kraios, and Inbox Pros CEO, Chris Arrendale, both long-time members of the … Continue reading → The post 9 Things Every Marketer Must Know About Email appeared first on 250ok.

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How To Master Email Deliverability (Webinar)
In the modern email landscape, the reality is that things are never static. That’s why we decided to round up CEOs from 250ok, Inbox Pros, and Email On Acid to get you up-to-date on the latest news in email deliverability. … Continue reading → The post How To Master Email Deliverability (Webinar) appeared first on 250ok.

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EEC Webinar: The Hitchhiker’s Guide to DMARC
Come gather around the campfire with the Email Experience Council (EEC) as they host The Hitchhiker’s Guide to DMARC, a free webinar with 250ok’s Paul Midgen explaining why he and the team created DMARC and DMARC.org, how DMARC works, and why … Continue reading → The post EEC Webinar: The Hitchhiker’s Guide to DMARC appeared first on 250ok.

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250ok and SendGrid Announce Partnership to Bring Advanced Email Analytics to Customers
Today we are proud to announce the partnership between 250ok and SendGrid, a leading delivery platform, that brings our advanced email analytics to their vast customer base of transactional and promotional senders. SendGrid now internally uses 250ok’s full platform – … Continue reading → The post 250ok and SendGrid Announce Partnership to Bring Advanced Email Analytics to Customers appeared first ...

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250ok And IBM Bring Advanced Analytics To The IBM Marketplace
It’s another great day over here at 250ok, the leader in advanced email analytics and deliverability tools, as we announce our partnership with IBM to bring the power of the 250ok platform – including Reputation Informant, Email Informant, Inbox Informant, … Continue reading → The post 250ok And IBM Bring Advanced Analytics To The IBM Marketplace appeared first on 250ok.

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250ok Now Offers Spam Trap Monitoring on Shared IPs
Reputation Informant and its spam trap network of more than 35 million domains is now available to customers sending mail over shared IP addresses. Senders of any size can easily set up reputation monitoring across any number of domains and … Continue reading → The post 250ok Now Offers Spam Trap Monitoring on Shared IPs appeared first on 250ok.

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Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.