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Blog Post
  • Today marks another exciting day as 250ok announces the election of Peter Ashkin, Patrick Meenan, and Tim McQuillen to the company’s Board of Directors.   “Our new board members bring decades of proven experience from some of the biggest names in technology,” said Greg Kraios, 250ok Founder and CEO. “Their guidance is instrumental in furthering […] The post 250ok Adds Three High-Profile Members to...

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Blog Post
  • Google announced today it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail to create more engaging and interactive experiences with email. With over 1 billion users, Google’s goal with AMP is to modernize email through interactive and dynamic content without ever having to leave your inbox. The feature, dubbed ‘AMP for Email’ is […] The post Google’s AMP Aims to Create a More Int...

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Blog Post
  • Today we are publishing an exclusive 250ok report DMARC-Adoption-Among-e-Retailers-2018. We analyzed 3,033 top-level domains (e.g., www.brand.com), also known as root domains, operated by the top 1,000 U.S. and top 500 E.U. e-retailers to see if they met the minimum email authentication protocols that protect their brands and consumers from phishing attacks. The study revealed that […] The post DM...

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Blog Post
  • We’ve got a promotional announcement to make. No, seriously, it’s big. We’re talking Oprah-giveaway big, except this one’s business-focused and a powerful gift to marketers, technology teams, and security leads. Are you ready?!     Actually, no, you’re not getting a taco, but my goodness that sounds tasty. Instead, we’re making 250ok DMARC software free […] The post 250ok DMARC – Free for 2018 app...

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Blog Post
  • As part of Data Privacy Day, the privacy community at large gets together to remind people about their rights as individuals to have their personal information protected by the organizations that they share it with and to remember to take note and follow privacy best practices. This year, I worked with Jennifer Hoth, Senior Relationship […] The post 9 Tips for Reclaiming Your Privacy On Data Priva...

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Blog Post
  • Today AOL announced that they would be updating their MX records for the majority of AOL-owned domains to utilize a new combined AOL/Yahoo email infrastructure they call OATH.   AOL noted on their postmaster blog: As a first step, starting this week, the majority of AOL’s MX records will point to our new combined servers. […] The post AOL Updating MX’s to Yahoo appeared first on 250ok.

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Blog Post
  • In 2016, the Internal Revenue Service (IRS) reported a 400% increase in phishing attacks by cyber criminals attempting to impersonate the agency. In October 2017, the Department of Homeland Security issued a directive that all federal agencies must implement a DMARC policy (p=none) within 90 days and reject policy (p=reject) within one year. Meanwhile, we […] The post “Reject” phishing in 2018: A ...

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Blog Post
  • Can you believe it? The year 2017 is coming to a close and what a year it has been in the email ecosystem. Email’s staying power continues to flex its muscles as a dynamic channel that can adapt to the ever-changing landscape of digital marketing. This past year saw many changes, trends, and announcements that […] The post Email Year in Review: 2017 appeared first on 250ok.

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SlideShare Presentation
  • 250ok (www.250ok.com) presents How The Top 500 Internet Retailers Collect Email Sign-ups (2016). The review included how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more. View the complete blog report and infographic at 250ok.com: bit.ly/2beVLMV

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Blog Post
  • The ultimate shopping experience is upon us yet again, and deal hungry consumers are ready to hand brands their money. For retailers that depend on eCommerce to get the job done, a review of holiday email practices and five tips on handling 2017 seems appropriate. To give you the best advice available, I teamed up […] The post Black Friday and Cyber Monday – Email Tips for 2017 appeared first on 2...

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Blog Post
  • Let’s say you open a promotional email from a fitness company. At first glance, you see a single gray running shoe with red laces resting on black pavement. A second later a blue running shoe with white laces take its place, and then another shoe, and another. The gray sneaker appears again and the cycle […] The post 4 Ways GIFs Improve Email Engagement appeared first on 250ok.

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250ok
Blog Post
  • Shortly after CAN-SPAM passed into law in 2003, the Canadian government organized a group of professionals from several different industries, including marketing, technology, private business, not for profits, and the legal community, to consider the potential structure of what would ultimately become known as Canada’s Anti-Spam Legislation (CASL). Here’s a brief history of CASL.  The […] The post...

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250ok
Blog Post
  • Today the Email Experience Council (eec) announced that Matt Vernhout, 250ok’s Director of Privacy and Industry Relations, has been tapped to serve as Vice-Chair the eec’s Member Advisory Committee (MAC). Matt previously served on the MAC and as Chair of the eec Advocacy Subcommittee for several years. 250ok is a proud member of the eec, and […] The post 250ok’s Matt Vernhout to Vice Chair the Ema...

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250ok
Blog Post
  • We’ve gone and done it now. Anyone paying attention will have noticed that we’re building tools that change the way marketers manage email. Everyone knows you deserve it. So, we decided to triple down on that philosophy and accelerate our growth by securing a $2.6M Series A investment from Arthur Ventures, a leader in investing in marketing […] The post We Raised Some Cash so We Can Raise the Roof...

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Page Design Update

250ok | Email Analytics & Deliverability

Before Email deliverability, blacklist monitoring, inbox placement | 250ok
After 250ok | Email Analytics & Deliverability
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Blog Post
  • Do you ever worry that your contacts don’t actually read your emails? Seeing a respectable ROI from your email marketing efforts hinges on sending messages that your recipients will find engaging, and strong copy is key. According to expert copywriter … Continue reading » The post 5 Email Copywriting Strategies to Get Your Emails Read appeared first on 250ok.

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Blog Post
  • The email service provider (ESP) buyer’s journey—the process of shopping for a new ESP—usually feels a little bit like this… With hundreds of ESPs to choose from, the buying process can be overwhelming. Throw in a couple T-Rex’s with laser … Continue reading » The post The Email Service Provider (ESP) Buyer’s Journey appeared first on 250ok.

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Blog Post
  • We’re back for year three of How the Top 500 Internet Retailers Collect Email Sign-ups (2017), where we analyzed the email sign-up process of retailers, including how they incentivized sign-ups, what personal data they collected, and more. Included in this … Continue reading » The post How the Top 500 Internet Retailers Collect Email Sign-ups (2017) appeared first on 250ok.

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Blog Post
  • Ever made a peanut butter and jelly sandwich? I’d be shocked if you said no. Email design is much of the same. As an email marketer, your goal is to increase open rates, engagement, and conversions; but are you making … Continue reading » The post The Basics of Email Design appeared first on 250ok.

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250ok
Blog Post
  • As a technologist, I hold the core belief that most difficult, tedious, and even dangerous tasks can be made less so through rigorous and innovative application of engineering know-how. After spending time in the trenches to get a truly visceral … Continue reading » The post Understanding Spam Trap & Sensor Networks appeared first on 250ok.

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