360i
360i
Blog Post
  • Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social. Social marketing has become a necessary […] The post Organizing Your Agency f...

360i
360i
Blog Post
  • It’s officially Summer and the weather isn’t the only thing heating up at 360i. Earlier this month, we welcomed Andrea Terrassa as our Chief Operating Officer, Raig Adolfi as our Chief Strategy Officer, and opened our doors to 44 Summer interns and Junior Associates. Plus, our endless iced coffee supply and 1PM Summer Fridays are […] The post June Hot Jobs: Browse 360i’s Latest Openings appeared f...

360i
360i
Blog Post
  • Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […] The post IGTV: What It Is & Why It Matters appeared first on 360...

360i
360i
Blog Post
  • If you have ever questioned the nature of your reality, your journey to freedom starts with three words: Alexa, Open Westworld. We partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill for Westworld fans. Crafted to delight even the most die-hard fan, The Maze delivers […] The post 360i & HBO Debut “Westworld: The Maze” Voice G...

360i
360i
Blog Post
  • 360i Chairwoman Sarah Hofstetter took the stage today at the 65th Cannes Lions International Festival of Creativity, alongside Mondelez International’s Chief Marketing Officer, North America, Jason Levine, to challenge the industry to “Think Like a Toddler.” In the packed Debussy Theatre inside the iconic Palais des Festivals, Sarah and Jason shared insights about the two […] The post 360i Takes t...

360i
360i
Blog Post
  • We’re thrilled to welcome Andrea Terrassa to 360i as our Chief Operating Officer. Andrea will serve as a key member of our executive team, responsible for driving growth and efficiency across all capabilities and clients. Commenting on Andrea’s arrival, our CEO Jared Belsky said: “Andrea has earned a reputation in the industry for her ability […] The post 360i Welcomes Chief Operating Officer, And...

360i
360i
Blog Post
  • 2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analtyica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […] The post 2018 Social Media Trend Report – Vol. 1 appear...

360i
360i
Blog Post
  • All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […] The post From La...

360i
360i
Blog Post
  • What does Alexa know? What doesn’t she know? Why did Google Assistant share that answer? And most importantly, where is my brand in all of this? As more consumer queries occur via Voice, these are the questions marketers are struggling to understand. Voice agents can feel like black boxes – murky, mysterious, and always changing. […] The post Alexa, Siri, Google: How do we know what they know? app...

360i
360i
Blog Post
  • Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […] The post Let’s be Real: How Should Marketers Think Abo...

360i
360i
Blog Post
  • Yesterday at our New York headquarters, 360i hosted the fourth iteration of ‘The DEN’-Digital Education for Nonprofits. The DEN is a free, one-day workshop designed to provide free tools, research, best practices and tricks of the trade for being a smart, nimble nonprofit marketer in the digital age. More than 100 nonprofit professionals attended the […] The post Highlights & Resources from ‘The D...

360i
360i
Blog Post
  • We’re delighted to welcome Raig Adolfo to 360i as our Chief Strategy Officer. Raig, an acclaimed branding and business innovation leader, will join the team on June 18.   “Our integrated model and mission to help brands capitalize on change demand creative, ambitious leadership to serve as trusted advisors for our talent and business partners,” […] The post 360i Welcomes Raig Adolfo as CSO, Promot...

360i
360i
Blog Post
  • Today, we’re excited to release 360i’s Voice Playbook – an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production. Download your free copy […] The post Get 360i’s Voice Playbook: The Definitive Ma...

360i
360i
Blog Post
  • This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […] The post What Marketers Need To K...

360i
360i
Blog Post
  • We’re thrilled to share that Jared Belsky, who has served as 360i’s President for the past five years, has been promoted to CEO. In his new role, Jared will assume full operational and strategic responsibility for the agency. Sarah Hofstetter, who has served as CEO of 360i for nearly five years, will become Chair of […] The post Jared Belsky Named CEO of 360i appeared first on 360i Digital Agency ...

360i
360i
Blog Post
  • For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […] The post Google M...

360i
360i
Blog Post
  • In a new piece for Ad Age, 360i’s Senior Technical Director, Tony Landa writes, “The current Voice ecosystem in which artificial intelligence funnels context and deciphers data into voice agents like Google Assistant and Amazon Alexa is ripe for brand entrée. For now the consumers are forgiving and the knowledge pool is all but empty, […] The post 360i Announces Forthcoming Voice Playbook for Mark...

360i
360i
Blog Post
  • Ten to fifteen years ago the word ‘algorithm’ first gained popularity as Silicon Valley titans like Amazon, Google, and Facebook rose to prominence. But few understood just how algorithms worked and what they would mean for our world. Flash forward to 2018 and we’re now well acquainted with algorithms and how they shape our daily […] The post 360i Hosts Expert Panelists to Break Down the Basics of...

360i
360i
Blog Post
  • We are thrilled to announce that this May, 360i is bringing ‘The DEN’ – Digital Education for Nonprofits – back to the nonprofit community in New York City. The DEN is a free, one-day workshop designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources. Following it’s New […] The post 360i Brings ‘The DEN’ – Digital Education for Non...

360i
360i
Blog Post
  • Last week Facebook announced that it would be deprecating a product (Partner Categories) that has allowed advertisers to leverage third-party data on the platform. This data was often comprised of offline behaviors like television tune in, in-store purchases and other in market behaviors, and it served as a great way for advertisers who didn’t have […] The post What Marketers Need to Know about Fa...

360i
360i
Blog Post
  • “Dare To Be Champion” is the new mantra from athletic apparel brand Champion, as the brand showcases the modern day champion: those who embody inclusivity, integrity and heart. In a new anthem spot, three inspiring individuals – a skateboarder, Leandre, a dancer, Jaira and an artist, Casey – encapsulate Champion’s vision: one that celebrates the […] The post Champion Works with 360i to Launch New ...

360i
360i
Blog Post
  • Month to month, you pretty much know where to find us – we’re getting the scoop on blockchain in New York, preparing for campaign launches in Chicago, recruiting media managers in Los Angeles and planning for our summer bar cart theme in Atlanta. But what about when we leave the office and take our insights […] The post Find 360i @ Programmatic I/O, IAB Audio Day, Social Media Week and More appear...

360i
360i
Blog Post
  • We’re excited to share that Abbey Klaassen, who’s been with us since 2015 as our Chief Marketing Officer, has been promoted to President of 360i New York, the agency’s largest office and headquarters. In her new position, Abbey will play a critical role on 360i’s executive steering committee, guiding direction and strategic decisions for the […] The post 360i Promotes Abbey Klaassen to President o...

360i
360i
Blog Post
  • To kick-off the SXSW Interactive Festival, Bravo partnered with 360i to promote season 2 of their scripted series, Imposters and launch InstaCON—an experience that immersed SXSW attendees in what it feels like to pull off a con. Three elaborate sets were installed in a parking lot in downtown Austin, where attendees could get their photos […] The post Bravo’s Imposters Helps SXSW Attendees Pull Of...

360i
360i
Blog Post
  • A group of women advertising agency leaders announced the launch of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement, which was originally launched in 2017 by women across the entertainment industry. The goal is to take a critical look at organizational structure and systemic imbalances to ensure safety and equality for everyone, […] The post Women Advertising Lead...

360i
360i
Blog Post
  • It’s been an exciting few weeks here at 360i. We were named Adweek’s Breakthrough Media Agency of the Year and landed on Ad Age’s 2018 A-List once again. Then, on the other side of the world, we were inspired by the epic Winter Olympics in Pyeongchang, and did a deep dive into the lives of […] The post March Hot Jobs: Browse 360i’s Latest Openings appeared first on 360i Digital Agency Blog.

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