360i
360i
Blog Post
  • Yesterday at our New York headquarters, 360i hosted the fourth iteration of ‘The DEN’-Digital Education for Nonprofits. The DEN is a free, one-day workshop designed to provide free tools, research, best practices and tricks of the trade for being a smart, nimble nonprofit marketer in the digital age. More than 100 nonprofit professionals attended the […] The post Highlights & Resources from ‘The D...

360i
360i
Blog Post
  • We’re delighted to welcome Raig Adolfo to 360i as our Chief Strategy Officer. Raig, an acclaimed branding and business innovation leader, will join the team on June 18.   “Our integrated model and mission to help brands capitalize on change demand creative, ambitious leadership to serve as trusted advisors for our talent and business partners,” […] The post 360i Welcomes Raig Adolfo as CSO, Promot...

360i
360i
Blog Post
  • Today, we’re excited to release 360i’s Voice Playbook – an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production. Download your free copy […] The post Get 360i’s Voice Playbook: The Definitive Ma...

360i
360i
Blog Post
  • This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […] The post What Marketers Need To K...

360i
360i
Blog Post
  • We’re thrilled to share that Jared Belsky, who has served as 360i’s President for the past five years, has been promoted to CEO. In his new role, Jared will assume full operational and strategic responsibility for the agency. Sarah Hofstetter, who has served as CEO of 360i for nearly five years, will become Chair of […] The post Jared Belsky Named CEO of 360i appeared first on 360i Digital Agency ...

360i
360i
Blog Post
  • For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […] The post Google M...

360i
360i
Blog Post
  • In a new piece for Ad Age, 360i’s Senior Technical Director, Tony Landa writes, “The current Voice ecosystem in which artificial intelligence funnels context and deciphers data into voice agents like Google Assistant and Amazon Alexa is ripe for brand entrée. For now the consumers are forgiving and the knowledge pool is all but empty, […] The post 360i Announces Forthcoming Voice Playbook for Mark...

360i
360i
Blog Post
  • Ten to fifteen years ago the word ‘algorithm’ first gained popularity as Silicon Valley titans like Amazon, Google, and Facebook rose to prominence. But few understood just how algorithms worked and what they would mean for our world. Flash forward to 2018 and we’re now well acquainted with algorithms and how they shape our daily […] The post 360i Hosts Expert Panelists to Break Down the Basics of...

360i
360i
Blog Post
  • We are thrilled to announce that this May, 360i is bringing ‘The DEN’ – Digital Education for Nonprofits – back to the nonprofit community in New York City. The DEN is a free, one-day workshop designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources. Following it’s New […] The post 360i Brings ‘The DEN’ – Digital Education for Non...

360i
360i
Blog Post
  • Last week Facebook announced that it would be deprecating a product (Partner Categories) that has allowed advertisers to leverage third-party data on the platform. This data was often comprised of offline behaviors like television tune in, in-store purchases and other in market behaviors, and it served as a great way for advertisers who didn’t have […] The post What Marketers Need to Know about Fa...

360i
360i
Blog Post
  • “Dare To Be Champion” is the new mantra from athletic apparel brand Champion, as the brand showcases the modern day champion: those who embody inclusivity, integrity and heart. In a new anthem spot, three inspiring individuals – a skateboarder, Leandre, a dancer, Jaira and an artist, Casey – encapsulate Champion’s vision: one that celebrates the […] The post Champion Works with 360i to Launch New ...

360i
360i
Blog Post
  • Month to month, you pretty much know where to find us – we’re getting the scoop on blockchain in New York, preparing for campaign launches in Chicago, recruiting media managers in Los Angeles and planning for our summer bar cart theme in Atlanta. But what about when we leave the office and take our insights […] The post Find 360i @ Programmatic I/O, IAB Audio Day, Social Media Week and More appear...

360i
360i
Blog Post
  • We’re excited to share that Abbey Klaassen, who’s been with us since 2015 as our Chief Marketing Officer, has been promoted to President of 360i New York, the agency’s largest office and headquarters. In her new position, Abbey will play a critical role on 360i’s executive steering committee, guiding direction and strategic decisions for the […] The post 360i Promotes Abbey Klaassen to President o...

360i
360i
Blog Post
  • To kick-off the SXSW Interactive Festival, Bravo partnered with 360i to promote season 2 of their scripted series, Imposters and launch InstaCON—an experience that immersed SXSW attendees in what it feels like to pull off a con. Three elaborate sets were installed in a parking lot in downtown Austin, where attendees could get their photos […] The post Bravo’s Imposters Helps SXSW Attendees Pull Of...

360i
360i
Blog Post
  • A group of women advertising agency leaders announced the launch of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement, which was originally launched in 2017 by women across the entertainment industry. The goal is to take a critical look at organizational structure and systemic imbalances to ensure safety and equality for everyone, […] The post Women Advertising Lead...

360i
360i
Blog Post
  • It’s been an exciting few weeks here at 360i. We were named Adweek’s Breakthrough Media Agency of the Year and landed on Ad Age’s 2018 A-List once again. Then, on the other side of the world, we were inspired by the epic Winter Olympics in Pyeongchang, and did a deep dive into the lives of […] The post March Hot Jobs: Browse 360i’s Latest Openings appeared first on 360i Digital Agency Blog.

360i
360i
Blog Post
  • This year the city of New Orleans turns 300 years old. In promotion of the upcoming tricentenntial, New Orleans Tourism Marketing Corporation has debuted a provocative vintage photo gallery in New York’s Union Square subway station. Showcasing archival images from the city’s history, the city is encouraging passersby to “Leave with a story, not a […] The post New Orleans and 360i Welcome Centaurs,...

360i
360i
Blog Post
  • It’s been hard to miss the inundation of articles about a social platform called Vero bubbling up to the top of your feeds recently. While it launched in 2015, Vero – True Social experienced an abrupt surge in popularity over the last week, currently placing it at #1 on the iOS app store.   For […] The post Vero – True Social: The Truths Marketers Should Know appeared first on 360i Digital Agency ...

360i
360i
Blog Post
  • The amazing female athletes from this year’s Winter Olympics are giving us all the feels, from seventeen-year-old snowboarder and gold medalist Chloe Kim to Mikaela Shiffrin, who earned her second career Olympic gold medal in the women’s giant slalom. With so many amazing female competitors getting the recognition they deserve, we were inspired to shine […] The post Meet the Kickass Female Athlete...

360i
360i
Blog Post
  • Today it was announced that 360i has been selected for two of the industry’s most prestigious honors: Adweek’s Breakthrough Media Agency of the Year and Ad Age’s Agency A-List. Winning not one, but two coveted industry awards marks a huge moment in the agency’s history. We’re poised for a truly breakthrough 2018 as we make good on our […] The post 360i Named Adweek’s Breakthrough Media Agency of t...

360i
360i
Blog Post
  • After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with fans to create a track inspired by their messages of acceptance submitted on TheOpenMicProject.com. Over the past few months, Rita has been writing and recording the song, “Proud”, preparing […] The post Absolut Vodka and 360i Culminate “The Op...

360i
360i
Blog Post
  • 360i is now accepting applications for our 2018 Summer Internship/Junior Associate Program.   Why should you apply? You’ll learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world – but don’t just take our word for it, check out our client roster. Our […] The post Not Your Average Internship: Come Work with 360i Summer 2018 appeared firs...

360i
360i
Blog Post
  • Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […] The post Facebook Groups: What They Are & Why Your Brand Needs...

360i
360i
Blog Post
  • In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off on Amazon before launching more complex media strategies.  Will writes that “brands understand the power of Amazon and… are committed to winning its endless aisles, shifting marketing spend to the platform, but there’s one […] The post 5 Simple Things Many Brands are Missing on Am...

360i
360i
Blog Post
  • In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency in the programmatic buying ecosystem. Ads.txt stands for Authorized Digital Sellers and declares which suppliers can sell their inventory on that website. Prior to this effort, counterfeit inventory and […] The post How Ads.txt and Ads.cert Can Hel...

360i
360i
Blog Post
  • It’s 2018 and we’re all striving for that “new year, new me” feeling. But before you commit to that juice cleanse that keeps popping up in your social feeds, we’ve got a better idea (and one that won’t leave you craving a cheeseburger): start fresh with one of our latest hot jobs. Join our team […] The post January Hot Jobs: Browse 360i’s Latest Openings appeared first on 360i Digital Agency Blog.

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