360i
360i
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  • Chili’s Names 360i Integrated Media Agency of Record
    In a recent exclusive with Ad Age, it was announced that Chili’s has named 360i its Integrated Media Agency of Record. As Integrated Media AOR, 360i will now handle integrated planning, communications planning, and broadcast planning, buying and execution. We previously served as Digital Agency of Record on the business, which we won in 2016 […] The post Chili’s Names 360i Integrated Media Agency ...
360i
360i
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  • Hanes Challenges Fans to be “Chill Like MJ” in New Interactive Effort with Michael Jordan
    This last week, Hanes launched a major interactive social effort with their longstanding spokesman, Michael Jordan that challenges fans to see if they are chill enough to chill with MJ. The integrated “Chill Like MJ” campaign, created in partnership with 360i, deploys a first ever “choose your own adventure” style Canvas Ad on Facebook, Snap […] The post Hanes Challenges Fans to be “Chill Like MJ”...
360i
360i
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New blog articles detected.

  • Hot Enough For You? Browse 360i’s Latest Hot Job Openings
    It happens at this time every year, and yet we’re never really ready for it: this month we say goodbye to our group of über talented summer interns. But we’re happy to report that 11 interns have chosen to stay on with us full time, and we’re thrilled that they’ve joined 360i’s team of thinkers, […] The post Hot Enough For You? Browse 360i’s Latest Hot Job Openings appeared first on 360i Digital A...
360i
360i
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New blog articles detected.

  • Facebook ‘Watch’ and What It Means for the Future of Video Marketing
    After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […] The post Facebook ‘Watch’ and What It Means for the Fut...
360i
360i
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New blog articles detected.

  • SXSW PanelPicker: Cast Your Vote to Help 360i, HBO & New Orleans Take the Stage
    It’s hard to believe, but SXSW is already upon us. The 2018 SXSW PanelPicker is now open for community voting and anyone can weigh in on which sessions they want to see hit the stage in Austin this March. This year, we’re excited to have a panel in the running that will be a real […] The post SXSW PanelPicker: Cast Your Vote to Help 360i, HBO & New Orleans Take the Stage appeared first on 360i Dig...
360i
360i
Blog Post

New blog articles detected.

  • New Hot Jobs: Browse 360i’s Latest Openings
    Have you heard about our NYC Summer Series? This year to mix things up and maximize the warm weather, instead of one day-long summer event, we’re throwing an employee exclusive, after-hours party every two weeks! The series kicked off with an agency-wide Pride celebration in June that featured floor to ceiling rainbow décor, colorful cocktails […] The post New Hot Jobs: Browse 360i’s Latest Openin...
360i
360i
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New blog articles detected.

  • Amazon Spark: What Marketers Need to Know
    Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features in the social space and Amazon’s role as an e-commerce giant, the announcement was met mostly with enthusiasm and some healthy skepticism by the industry media. But what does […] The post Amazon Spark: What Market...
360i
360i
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New blog articles detected.

  • New Coca-Cola Freestyle Film Uncovers “A World to Pour”
    In a new campaign for Coca-Cola Freestyle, 360i and Coca-Cola bring the one-of-a-kind touch screen dispenser’s limitless options to life, inviting consumers to “Discover a World to Pour” with Coca-Cola’s delicious branded beverages. The film, which represents 360i’s first work as Coca-Cola Freestyle’s Agency of Record, aims to increase the dispenser’s awareness and position Coca-Cola […] The post ...
360i
360i
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New blog articles detected.

  • Virtual Rubbernecking: Why Live Content Works
    Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […] The post Virtual Rubbernecking: Why Live Content Works appeared first on...
360i
360i
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New blog articles detected.

  • 2017 Social Media Trend Report: Volume 2
    We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […] The post 2017 Social Media Trend Repor...
360i
360i
Blog Post

New blog articles detected.

  • 360i #SideHustle: Ebony Vines Takes ‘Theater Geek’ to the Next Level
    Welcome to the 360i #SideHustle blog series, where we showcase the totally awesome side projects, start-up businesses and other ventures created by the always-curious and entrepreneurial crew of employees here at 360i.  When Ebony Vines was a little girl, she and her sister used to “Mystery Science Theater 3000” old black and white musicals, applying their […] The post 360i #SideHustle: Ebony Vine...
360i
360i
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New blog articles detected.

  • 360i Data Reveals Google Home is 6x More Effective Than Alexa
    360i had released new proprietary software that aims to uncover precisely what smart assistants Google Home and Amazon Alexa are sharing and saying back to consumers. Early data from the Voice Search Monitor (VSM) software, indicates that Google Home is six times more likely to provide an answer than Amazon Alexa. The results stand in […] The post 360i Data Reveals Google Home is 6x More Effective...
360i
360i
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New blog articles detected.

  • Six Important Considerations for Building Your DSP Tech Stack
    Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly all technology providers we work with were scored highly in the ‘market leader’ category, with the exception of DBM, who chose not to participate in this study. DSPs and […] The post Six Important Considera...
360i
360i
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New blog articles detected.

  • Game of Thrones Hacks Summer Solstice With #WinterIsHere Campaign
    For the past six seasons of Game of Thrones, we’ve been told that “Winter Is Coming”. On the Summer Solstice, June 21, HBO confirmed the long-predicted theory and declared that Winter Is Here in Season 7, with a clever “winterizing” blitz of activations across social, digital and broadcast. With over a year since the last […] The post Game of Thrones Hacks Summer Solstice With #WinterIsHere Campai...
360i
360i
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New blog articles detected.

  • Hot Jobs for June: Browse 360i’s Latest Openings
    The first few weeks of June have been quite exciting here at 360i. We kicked off the 2017 Summer Internship and Junior Associate Program and brought on 54 enthusiastic, driven young minds across our US offices. We also had the pleasure of welcoming Menno Kluin as our new Chief Creative Officer and Tiffany Francis as […] The post Hot Jobs for June: Browse 360i’s Latest Openings appeared first on 36...
360i
360i
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New blog articles detected.

  • Google Chrome’s Forthcoming Ad-Blocker: What Marketers & Consumers Need to Know
    Google recently announced that they are preparing to launch a new version of Chrome in early 2018 which will integrate an ad-blocker that will facilitate the supervision of the web’s ad experiences. This gives Google and the Coalition for Better Ads (of which Google now belongs) a mechanism to push forward the Coalition’s new data-driven […] The post Google Chrome’s Forthcoming Ad-Blocker: What Ma...
360i
360i
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New blog articles detected.

  • Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming
    For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited the WWHL fun has never stopped when the on-air show ends. Andy’s after shows are equally as unfiltered and authentic as the live-airing. To demonstrate just how live WWHL […] The post Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever...
360i
360i
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New blog articles detected.

  • 360i Welcomes Chief Creative Officer Menno Kluin
    Kicking off a new creative chapter for 360i, we’re excited to welcome acclaimed creative leader Menno Kluin to 360i as our Chief Creative Officer. CEO Sarah Hofstetter weighed in on his appointment, saying: “Menno brings an impressive track record of creative success. He’s been widely praised for his proven ability to attract and nurture talent, […] The post 360i Welcomes Chief Creative Officer Me...
360i
360i
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New blog articles detected.

  • Summer Hot Jobs at 360i
    This week we’re officially ringing in Summer Fridays for the season. Summer Fridays at 360i mean we all get a few hours back in our day on Friday afternoons to grab our friends and head to the beach, cheers to the warm weather at happy hour, or just head home for a relaxing afternoon in the […] The post Summer Hot Jobs at 360i appeared first on 360i Digital Agency Blog.
360i
360i
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New blog articles detected.

  • Kahlúa Targets Millennial Brunch-Goers in New “Just Add Kahlúa” Campaign
    This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just Add Kahlúa” aims to showcase how simple it is to add Kahlúa to any iced coffee during millennials’ favorite meal –  brunch. To kick off the campaign (and poke […] The post Kahlúa Targets Millennial Brunch-Goers in New “Just Add Ka...
360i
360i
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New blog articles detected.

  • 360i #SideHustle: Maria Loida Brings Rooftop Yoga and Relaxation to Agency Life
    Maria Loida is the Associate Director of Influence and Social Marketing Strategy at 360i… she’s also the agency’s resident Yoga instructor. Every Wednesday her class gathers in the Training Room or on our roof with stellar TriBeCa to Midtown views to unwind from the week and take an hour to just relax. We caught up […] The post 360i #SideHustle: Maria Loida Brings Rooftop Yoga and Relaxation to Ag...
360i
360i
Blog Post

New blog articles detected.

  • Hot Jobs @360i: Coast to Coast
    Did you know 360i has offices in New York, Chicago, LA, and Atlanta? Yep, that’s right. Whether you want to escape to Coney Island this summer, grab a slice of deep-dish pizza, walk the pier in Santa Monica or catch a Braves game, we’ve got you covered coast-to-coast. If you want to join our team, […] The post Hot Jobs @360i: Coast to Coast appeared first on 360i Digital Agency Blog.
360i
360i
Blog Post

New blog articles detected.

  • Brand Safety: How Marketers Can Navigate Digital Placements
    Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […] The post Brand Safet...
360i
360i
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New blog articles detected.

  • National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science
    Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […] The post National Geographic Creates “Genius” Albert Ei...
360i
360i
Blog Post

New blog articles detected.

  • 4 Immediate Marketer Take Aways From F8 2017
    Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best use Facebook’s tools. There were four innovative updates that rose to the top with direct implications for how marketers should use and plan for the platform— Updated Analytics, Messenger […] The post 4 Immediate Marketer Take Aways Fr...
360i
360i
Blog Post

New blog articles detected.

  • Hot Jobs @360i: See Our Latest Openings
    March was a busy month for the team here at 360i. We launched #EqualVoices to support those who were unable to participate in International Women’s Day, sent 4 ambassadors to SXSW to report back on the latest industry trends, and hosted our second iteration of ‘the den’ in Chicago to teach nonprofits how to be smart […] The post Hot Jobs @360i: See Our Latest Openings appeared first on 360i Digita...
360i
360i
Blog Post

New blog articles detected.

  • Three Ways for Women (and Men) to Breakthrough on Equal Pay Day
    Today is Equal Pay Day and already we’re starting to see the different ways people are recognizing its importance. Female lawmakers on Capitol Hill are introducing the Paycheck Fairness Act, Sheryl Sandberg is dominating the news cycle with her #20PercentCounts campaign, and the ad industry’s own Cindy Gallop created a chat bot to help women […] The post Three Ways for Women (and Men) to Breakthro...
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360i
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New blog articles detected.

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