A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Automaticity – My Favorite Word of the Day Beats New and Improved?

    How much of our time is spent thinking how to improve our company’s offerings? We update labels, fragrances, and even names of items on a regular basis. Are we wrong to obsess? According to one of my heroes, the former P&G CEO A.G. Lafley, we are on dangerous ground.  In an intriguing Harvard Business Review article, he discusses why consumer innovations often ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • You Are What You Eat! Food and Beauty Converge Beyond Supplements

    In a perfectly headlined story called Beauty Bites, Women’s Wear Daily writes, “Beauty companies are marketing foods the same way they sell concoctions to boost skin radiance. The result is a new category: beauty foods.”  And it’s not just natural and organic products. Even Perricone is launching a “Hydrogen” water. The price points are extreme with items selling at $70 ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Mirror Mirror on the iPhone…

    Housewares is not a consumer category that screams for technology, but sometimes a company breaks through with design that stands out for both form and function. Recently a company called Simple Human planted its flag in the housewares section. Their slogan is, “we design tools that help people become more efficient at home.” With well thought out garbage cans, auto ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Basket Analysis With Food Stamps

    I love to look at other peoples shopping carts and baskets when I’m in any retailer. It’s a sneak peak into the holy grail of consumer insight. The NYT had a fascinating article about food stamp users basket analysis published by the Department of Agriculture. SNAP, run by the Department of Agriculture, is a 74 BILLION dollar program with 43 ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Oh HAPPI Day!

    The Woman’s Wear Daily of the American Laundry industry is a magazine called HAPPI. Industry gossip mixed with facts and a bit of fiction, keeps us updated with trends in our clean, but never too dry industry. I had the pleasure of being quoted in a recent story on the growth of laundry unit dose product. I could not have ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Our New Advertising Campaign

    It’s not easy selling to the mass market. After 15 years of seriously sweating to grow, we finally achieved number one status (along with two and three) in the value market. Power Stick in body wash, body spray and antiperspirant/deodorant dominates the value retail channel. But we have lots of room to grow with new items and some new customers. ...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Millennials R US

    Millennials are viewed as the golden unicorn of the consumer market. Mass Media, in love with outlier stories that sell air time and “page views”, miss the most important takeaway of any serious data based analysis around millennial consumer behavior. Therefore most Millennial oriented stories (see my post last year about Millennial fragrance preferences) are with a lens focused on differentiation...

A.P. Deauville, LLC

Category: Content
Type: Blog Article

Generated 8 months ago

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