A.wordsmith
A.wordsmith
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  • Social Media Strategy: How to Manage Multiple Pages
    For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […] The post Social Media Strategy: How to Manage Multiple Pages ...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Can PR Be Automated?
    As politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […] The post Can PR Be Automated? appeared first on A. Wordsmith | ...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Top Reaction Gifs for the format’s 30th Anniversary
    In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […] The post Top Reaction Gifs for the format’s 30th Anniversary appeared first on A. Wordsmith | Public Re...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • The Difficult Relationship Between Brands & YouTube Creators
    Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […] The post The Difficult Relationship Between Brands & YouTube Creators a...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Tools to Help Copywriters Find Their Flow
    In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […] The post Tools to Help Copywriters Find Their Flow appeared first on A. Wordsmith | P...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Your Most Underutilized PR Resource: Your Employees
      Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […] The post Your Most Underutilized PR Resource: Your Empl...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Customer Service on Snapchat
    In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […] The post Customer Service on Snapchat appeared first on A. Wor...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Celebrity endorsements: the risk for brands
    Celebrity endorsements have been used by brands since the 1760s, when a savvy pottery and chinaware company used endorsements from royalty to promote their products.  In more recent decades, celebrity endorsement has become a staple for many large brands, like Michael Jordan’s partnership with Nike. As social media has grown into a part of everyday […] The post Celebrity endorsements: the risk for...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Why Learning Another Language Makes You a Better Writer
    Most of the time, language is effortless. Despite the labyrinth separating the thoughts in my prefrontal cortex from the words in my mouth, I can ramble all day without thinking twice about the process. Language is effortless, that is, until we encounter a new one. In a foreign language, finding the right words suddenly takes work, and we’re forced to […] The post Why Learning Another Language Mak...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Conversational Writing: The Art of Keeping it Real
    How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […] The post Conversational Writing: The Art of Kee...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Design Week Portland 2017
    To be honest, I was supposed to post to our blog last week, but I was too busy checking out Design Week Portland 2017. Did you experience any of the great events last week? For those who haven’t heard, Design Week is an annual celebration of all things design-related: architecture, art and craft, graphic design, […] The post Design Week Portland 2017 appeared first on A. Wordsmith | Public Relatio...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • The CEO’s role in a brand crisis
    In the middle of a crisis for your brand, who do you want facing the public and weathering the storm? The instinctual answer might be your CEO. However, even in the midst of an exceptionally terrible time for your brand, someone other than your CEO could be a better option to help communicate with the […] The post The CEO’s role in a brand crisis appeared first on A. Wordsmith | Public Relations |...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Influencer Marketing for Small Businesses
    Influencer marketing is a priority for brands in 2017. In 2016, influencers emerged as a powerhouse for brands looking to reach millennials in the personalized, authentic way that they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level. It combines […] The post Influencer Marketing for Small Busi...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Women’s History Month Wrap-Up: 4 Brands Celebrating Women
    International Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […] The post Women’s History Month W...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Inspiring Women in Graphic Design
    To continue the month’s celebration of women’s contributions to history and the world, I thought it would be fitting to highlight five super talented women doing big things in the field of graphic design. There are so many inspiring women in graphic design right now; I love learning from their unique styles, career challenges and successes, and perspectives on what design means to […] The post Ins...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Dark social: digital word of mouth
    “Dark social” isn’t as malicious as it sounds. The term was coined by Alexis Madrigal in an article for The Atlantic in 2012 to describe the sharing of information in emails and instant messengers – sharing that existed long before social media platforms were popular. Social media ROI is getting easier to measure, but dark […] The post Dark social: digital word of mouth appeared first on A. Wordsm...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • The beauty of a brand manifesto
    I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […] The post The beauty of a brand manifesto appeared first on A. ...
A.wordsmith
A.wordsmith
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New blog articles detected.

  • Is Jargon Bad?
    Forward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […] The post Is Jargon Bad? appeared first on A. W...
A.wordsmith
A.wordsmith
Blog Article

New blog articles detected.

  • How to tie your social media strategy to your SEO
    Public relations and marketing professionals have learned over the last few years that they can’t exist in silos and get exceptional results for their brands. Integrated strategies are vital for success. PR and marketing live in different sandboxes, but they have to learn how to play well together. This is particularly clear with the relationship […] The post How to tie your social media strategy ...
  • Download our Social Analytics POV
    “Today, knowledge has power. It controls access to opportunity and advancement.” – Peter Drucker More than ever, public relations professionals are working to quantify PR’s value for their clients. This can be difficult for a number of public relations tactics, but social media is notoriously hard to pin down in terms of ROI. Executives and […] The post Download our Social Analytics POV appeared f...
  • Designing for Gender Equity
    On Saturday, the Women’s March on Washington took over not only the streets of DC, but cities all over the world. Participants had innumerable reasons for joining, but women’s rights and equality were clearly at the event’s core. No matter what your thoughts are about the march itself, it did bring attention to a range […] The post Designing for Gender Equity appeared first on A. Wordsmith | Publi...
  • Authenticity and PR
    You’ll often hear that public relations is an industry built on relationships. This is true, but there is an added element that goes hand-in-hand with relationships—authenticity. In an age of curated social media posts (#blessed) and glossy corporate stories sans reference to long hours and employee burnout, consumers are left feeling dubious and duped. Instead […] The post Authenticity and PR app...
  • Let it go: don’t worry about control on social media
    Brands put a lot of work into fine tuning their voice, and can understandably be protective of their image. Companies want their audience to talk about them a certain way, and marketing, advertising, and public relations all work together in the hopes of achieving positive buzz and brand loyalty. However, brands often have trouble getting […] The post Let it go: don’t worry about control on social...
  • 3 Ways to Make the Most of December
    2016 has been nothing if not eventful. Whether you felt this year dragged on forever or thought it went by in the blink of an eye, the end is quickly approaching. When I was younger, my dad jokingly referred to tendencies to hibernate and indulge in holiday sweets as “cookie foot”. While December is a […] The post 3 Ways to Make the Most of December appeared first on A. Wordsmith | Public Relation...
  • #ThisHappened – 2016 in Twitter & YouTube
    Major social media platforms are truly a global community. If the Twitter Year in Review and YouTube’s 2016 Rewind video are any indication, this community connects on big issues like social change, elections, and human rights – but also undeniably fun carpool karaoke videos. 2016 has also shown just how powerful brands can be on social […] The post #ThisHappened – 2016 in Twitter & YouTube appear...
  • Incredible Corporate Holiday Cards
    It’s the most wonderful time of the year for beautiful, festive holiday cards. A team photo or holiday graphic gets the job done, but how do you make a corporate holiday card really stand out? Here are a few examples of amazingly creative holiday cards. Unique approaches and high-quality production make for quite impressive pieces: […] The post Incredible Corporate Holiday Cards appeared first on ...
  • What Public Relations Professionals Can Be Thankful For This Year
    For Americans, November is often considered a month of thankfulness. We’re thankful we get a day or two off work for Thanksgiving, we’re thankful to see family and friends, and we’re thankful to have the opportunity to over-indulge on comfort food while watching the Macy’s Thanksgiving Day Parade. It’s a time to reflect on the […] The post What Public Relations Professionals Can Be Thankful For Th...
  • 4 Considerations for Contributed Content
    Cision named contributor marketing as one of the top trends for 2017.  Contributed content is an incredibly useful tool for PR pros—whether you’re looking to raise the profile of your client or your agency. Contributed marketing is creating content then pitching it to appropriate outlets.  The demand for content is rapidly increasing. The Atlantic reported […] The post 4 Considerations for Contrib...
A.wordsmith
A.wordsmith
Blog Article

New blog articles detected.

  • Thought Leadership the Hard Way
    A lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a Month or Less,” and “You Can Be A Thought Leader: The Secret To Being Inspiring.” […] The post Thought Leadership the Hard Way appeared first on A. Wordsmith | Public Relations |.
A.wordsmith
A.wordsmith
Blog Article

New blog articles detected.

  • How to Communicate a Business Name Change
    There are a number of reasons organizations change their names, from mergers or company splits (Anderson Consulting to Accenture in 2001) to wanting to better align their names with an evolving service or product line (Apples Computer to Apple in 2007) or even distance themselves from a product in the portfolio (Phillip Morris to Altria […] The post How to Communicate a Business Name Change appear...
  • Top 4 Takeaways from Art + Science of Storytelling across Platforms
    I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […] The post Top 4 Takeaways from Art + Science of Storytelling acro...
A.wordsmith
A.wordsmith
Blog Article

New blog articles detected.

  • 5 Tips for Building a Successful Relationship with Your PR Team
    Having spent most of my career inside of a company and being the one to hire a PR agency, I am now working inside an agency. While tracking all my time and juggling many clients a month can be challenging, it provides some great insight into how I might be perceived and what clients might […] The post 5 Tips for Building a Successful Relationship with Your PR Team appeared first on A. Wordsmith | ...
  • Round Up: How Businesses are Using Pokemon Go
    Earlier this summer, Pokémon Go hysteria swept the globe. Fueled by nostalgia and one of the first widespread iterations of augmented reality, the app became the most downloaded app in a first week ever. Groups of Pokémon trainers traversing the streets, phone in hand, became a common sight in many cities, and many families found […] The post Round Up: How Businesses are Using Pokemon Go appeared ...

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