A.wordsmith
A.wordsmith
Blog Post
  • A press release doesn’t get a brand very far anymore. Newsrooms are taxed. Reporters are swamped. And quite simply, we’re all more drawn to an image or video than a long-form corporate release. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house […] The post From Pusher to Publisher: Three Online Brand Newsrooms Doing i...

A.wordsmith
A.wordsmith
Blog Post
  • You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […] The post MEDIA RELATIONS: INTERVIEW TIPS appeared first on...

A.wordsmith
A.wordsmith
Blog Post
  • While trade media outreach sometimes takes a backseat to national media, it may be time to reconsider its role in your PR efforts. Why? It can be an invaluable part of your PR program, reaching niche audiences that can have a bigger impact on your business goals and establishing you as a leader in your […] The post Trade Media: Making a Bigger Impact appeared first on A. Wordsmith | Public Relatio...

A.wordsmith
A.wordsmith
Blog Post
  • What is a leader?  It’s a question I think about often.  I think about the people who surround me that I consider to be leaders. I think about the state of the country and the world and the people who we call leaders because of their titles, but maybe little else.  I think of everyday […] The post Leaders, according to me appeared first on A. Wordsmith | Public Relations |.

A.wordsmith
A.wordsmith
Blog Post
  • Environmental concerns are increasingly top of mind for companies across the globe. And rightly so–global warming, growing populations, and shrinking resources mean environmental responsibility must become a priority for huge brands, especially those that are consumer-based. As long as people buy things, there will be resources used and waste produced. But there are many ways […] The post Sustaina...

A.wordsmith
A.wordsmith
Blog Post
  • More than 67 million Americans now listen to a podcast monthly, up 14 percent over last year. For those that commute or lead busy lives (who doesn’t these days?), podcasts are an excellent tool to learn about a new topic, become immersed in a story or simply keep track of the day’s news. Here’s a […] The post Listen to these Podcasts for New Marketing and PR Ideas appeared first on A. Wordsmith | ...

A.wordsmith
A.wordsmith
Blog Post
  • Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being a fan of Glossier and their products – but their smart approach to thought leadership, communications and social media is equally as engaging from a business perspective. Glossier effortlessly and […] The post 3 Ways Glossier is Owning their Strategi...

A.wordsmith
A.wordsmith
Blog Post
  • Most brands understand the need for PR crisis plans, and build strategies around a number of scenarios; an employee goes rogue, a customer takes up a personal vendetta on social media, etc. What many don’t plan for, however, is their own well-intentioned ad campaigns turning against them. When launching a new ad strategy, many marketers’ […] The post 3 examples of PR crises from well-intentioned b...

A.wordsmith
A.wordsmith
Blog Post
  •   Since launching in 2006, Twitter has gone through several identity crises. Starting as an SMS-type messaging system, the platform has grown to be an emergency messaging tool, an engagement platform for live events, and apparently, the platform of choice for announcing domestic and foreign policies by the current President of the United States. With […] The post #TwitterIsDead – or is it? appeare...

A.wordsmith
A.wordsmith
Blog Post
  • In our digital world of social media attention spans and interactive brand experiences, the traditional white paper isn’t necessarily the most exciting way to convey content. But white papers still play an important role in many B2B organizations, as objective and informative pieces to aid sales, act as lead generation tools, and provide a means to position […] The post 6 Design Tips for Better Wh...

A.wordsmith
A.wordsmith
Blog Post
  • For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […] The post Social Media Strategy: How to Manage Multiple Pages ...

A.wordsmith
A.wordsmith
Blog Post

Can PR Be Automated?

  • As politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […] The post Can PR Be Automated? appeared first on A. Wordsmith | ...

A.wordsmith
A.wordsmith
Blog Post
  • In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […] The post Top Reaction Gifs for the format’s 30th Anniversary appeared first on A. Wordsmith | Public Re...

A.wordsmith
A.wordsmith
Blog Post
  • Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […] The post The Difficult Relationship Between Brands & YouTube Creators a...

A.wordsmith
A.wordsmith
Blog Post
  • In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […] The post Tools to Help Copywriters Find Their Flow appeared first on A. Wordsmith | P...

A.wordsmith
A.wordsmith
Blog Post
  •   Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […] The post Your Most Underutilized PR Resource: Your Empl...

A.wordsmith
A.wordsmith
Blog Post
  • In its short history, Snapchat has grown from a novelty app to a social media platform in which brands are eager to pioneer new styles of social media campaigns. From branded lens and geofilters, to influencer “story takeovers” and specialized in-app ads, there’s a multitude of ways for brands to utilize Snapchat. Users on Snapchat […] The post Customer Service on Snapchat appeared first on A. Wor...

A.wordsmith
A.wordsmith
Blog Post
  • Celebrity endorsements have been used by brands since the 1760s, when a savvy pottery and chinaware company used endorsements from royalty to promote their products.  In more recent decades, celebrity endorsement has become a staple for many large brands, like Michael Jordan’s partnership with Nike. As social media has grown into a part of everyday […] The post Celebrity endorsements: the risk for...

A.wordsmith
A.wordsmith
Blog Post
  • Most of the time, language is effortless. Despite the labyrinth separating the thoughts in my prefrontal cortex from the words in my mouth, I can ramble all day without thinking twice about the process. Language is effortless, that is, until we encounter a new one. In a foreign language, finding the right words suddenly takes work, and we’re forced to […] The post Why Learning Another Language Mak...

A.wordsmith
A.wordsmith
Blog Post
  • How often do messages on websites or marketing emails make you wonder if a human wrote them? A lot of content supposedly “targeting” us completely misses the mark. The writing is not conversational. It doesn’t sound like us. It doesn’t make us want to engage, and it lacks personality altogether. Some brands still confuse professional with formal […] The post Conversational Writing: The Art of Kee...

A.wordsmith
A.wordsmith
Blog Post
  • To be honest, I was supposed to post to our blog last week, but I was too busy checking out Design Week Portland 2017. Did you experience any of the great events last week? For those who haven’t heard, Design Week is an annual celebration of all things design-related: architecture, art and craft, graphic design, […] The post Design Week Portland 2017 appeared first on A. Wordsmith | Public Relatio...

A.wordsmith
A.wordsmith
Blog Post
  • In the middle of a crisis for your brand, who do you want facing the public and weathering the storm? The instinctual answer might be your CEO. However, even in the midst of an exceptionally terrible time for your brand, someone other than your CEO could be a better option to help communicate with the […] The post The CEO’s role in a brand crisis appeared first on A. Wordsmith | Public Relations |...

A.wordsmith
A.wordsmith
Blog Post
  • Influencer marketing is a priority for brands in 2017. In 2016, influencers emerged as a powerhouse for brands looking to reach millennials in the personalized, authentic way that they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level. It combines […] The post Influencer Marketing for Small Busi...

A.wordsmith
A.wordsmith
Blog Post
  • International Woman’s Day has come and gone, and we’re approaching the end of Women’s History Month. Over the last few weeks companies and brands throughout the country and world have been celebrating women. Using a variety of strategies, many businesses utilized International Women’s Day and Women’s History Month to announce ongoing initiatives, campaigns or a […] The post Women’s History Month W...

A.wordsmith
A.wordsmith
Blog Post
  • To continue the month’s celebration of women’s contributions to history and the world, I thought it would be fitting to highlight five super talented women doing big things in the field of graphic design. There are so many inspiring women in graphic design right now; I love learning from their unique styles, career challenges and successes, and perspectives on what design means to […] The post Ins...

A.wordsmith
A.wordsmith
Blog Post
  • “Dark social” isn’t as malicious as it sounds. The term was coined by Alexis Madrigal in an article for The Atlantic in 2012 to describe the sharing of information in emails and instant messengers – sharing that existed long before social media platforms were popular. Social media ROI is getting easier to measure, but dark […] The post Dark social: digital word of mouth appeared first on A. Wordsm...

A.wordsmith
A.wordsmith
Blog Post
  • I’ve talked about the moodboard process, as well as the importance of brand guides, but have yet to touch on one of the other tools in the master brand toolkit: the brand manifesto. What is a brand manifesto? As a manifesto is “a written statement declaring publicly the intentions, motives, or views of its issuer” (Miriam-Webster), […] The post The beauty of a brand manifesto appeared first on A. ...

A.wordsmith
A.wordsmith
Blog Post

Is Jargon Bad?

  • Forward-facing innovators can optimize deliverables by leveraging a holistic view of language. Last weekend I used the word “optimize” while out with friends. My husband nudged me. “You’re using your business jargon in real life again,” he whispered. My work is a nonstop cycle of blogs, articles, brochures, press releases, POVs, web copy and white […] The post Is Jargon Bad? appeared first on A. W...

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