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  • Please Pretty Up These Litigation Graphics
    Since litigation graphics are so crucial to winning a case, it’s a necessity to put your litigation graphic artist in a position where he or she is most likely to succeed. How should a litigation graphic artist begin his or her work? Here are some possibilities.  The artist can listen to the attorneys and experts describe what kind of demonstrative exhibits they want; The artist ...
A2L Consulting
A2L Consulting
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  • How to Use the Principles of Advice-Giving to Convince a Jury
    Many of us find ourselves, from time to time, in the position of having to give advice to friends and acquaintances. In those circumstances, it’s simply human nature that the person who is seeking the advice is frequently more than a bit resistant to following it. So the person giving advice needs to figure out ways to overcome that resistance and to persuade the friend. I believe tha...
A2L Consulting
A2L Consulting
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  • The Team With the Most Demonstratives Doesn’t Necessarily Win
    I noticed a recent article describing how judges react to PowerPoint and to the sometimes excessive number of demonstrative exhibits presented to them. It resonated with me. The article describes a panel discussion among judges from the Patent Trial and Appeal Board. Lead Administrative Patent Judge Thomas Giannetti noted, "I think people are using too many demonstratives and too many...
A2L Consulting
A2L Consulting
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  • 3 Lessons That Trial Lawyers Can Learn From a Pulitzer Prize-Winning Author
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting Lately, I’ve been reading journalist Thomas Friedman’s current book, Thank You for Being Late: An Optimist’s Guide to Thriving in an Age of Accelerations, and I’ve been reflecting on some of the book’s messages. The book focuses on the new, fast-moving world that technology has created for all of us and how we shoul...
A2L Consulting
A2L Consulting
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  • 7 Key Takeaways from the Genetics in Civil Law Conference
    by Ken LopezFounder/CEOA2L Consulting We recently had the opportunity to co-host a conference focused on the use of genetics in the courtroom. The conference was entitled Genetics in Civil Law: Litigation, Regulation, Business Opportunities, and Risks. A2L was joined in hosting by three science-focused expert firms that are pioneers in the law and genetics field. For me, the real ple...
A2L Consulting
A2L Consulting
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  • 11 Ways to Start Right With Your Litigation Graphics Team
    by Ken LopezFounder/CEOA2L Consulting Trial teams routinely spend tens of thousands, even hundreds of thousands of dollars, developing litigation graphics for a big case. They do this because litigation graphics are among the top five things that can affect the outcome of a trial. Over three decades and after thousands of conversations with trial teams about litigation graphics, I've...
A2L Consulting
A2L Consulting
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  • What a Great “Hot Seat Operator” Can Add to a Trial Team
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting In these pages, we have discussed from time to time the role of the “hot seat operator” or “trial tech,” the person who is tasked at trial with ensuring that the visual presentations go off without a hitch, enabling the trial team to tell its story smoothly and effectively. The job requires almost supernatural calm ...
A2L Consulting
A2L Consulting
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  • The Top 10 Free Litigation Best-Practice Resources of 2017
    by Ken LopezFounder/CEOA2L Consulting Every month, 1,000-2,000 free e-books and webinars are downloaded and viewed on A2L Consulting's web site. These free resources are likely the single best place on the Internet to learn how the best trial lawyers prepare for and win at trial. It's an exchange of litigation's best practices like no other. Judging by the topics searched for and rea...
A2L Consulting
A2L Consulting
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  • 5 Things You Lose When You Don’t Have a Litigation Graphic Artist on Site
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting War rooms at trial are very intense, high-pressure places. Obviously, the lawyers in the trial team are going to make the war room their “office” for the duration of the trial, as will other team members such as paralegals and consultants. Here are five reasons why a trial team should always consider having a graphi...
A2L Consulting
A2L Consulting
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  • Law360 Interviews A2L Consulting's Founder/CEO Ken Lopez
    Law360 is a top legal industry publisher owned by Lexis-Nexis. Its daily newsletters are a must-read for trial lawyers involved in big-ticket litigation. This interview, Trial Consultants Q&A: A2L Consulting's Ken Lopez, was originally published on April 28, 2017, and is reprinted here with permission. Links to A2L articles and resources have been added by A2L in this reprint. Q: What...
A2L Consulting
A2L Consulting
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  • 12 Ways in Which We Make a Boutique Litigation Firm Feel Like a Big Firm
    by Ken LopezFounder/CEOA2L Consulting Imagine a world in which the best trial lawyers work in small boutique litigation firms and charge clients half of current rates. Many people have imagined such a world for a long time, and even though we're not there yet, we're closer than we used to be. Today, a few of these smaller firms do exist. They are being run by some of the world's best...
A2L Consulting
A2L Consulting
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  • Your Coach Is Not Better Than You – in the Courtroom or Elsewhere
    by Ken LopezFounder/CEOA2L Consulting Our clients at A2L tend to be the best of the best trial lawyers. It's a privilege to work with the people that we work with. We learn from them, and they learn from us. It's that last point, though, that can be a sticking point for trial lawyers who are not used to working with litigation consultants. They wonder . . . Why would I need a li...
A2L Consulting
A2L Consulting
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New blog articles detected.

  • Why the “Build” Approach Is Often Preferable to the “Static” Approach to Data
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting For the purpose of telling a story or presenting data, experts have, over the years, suggested two different approaches. I will call them the “static” approach and the “build” approach. The static approach, in the hands of outstanding practitioners of data presentation, can have memorable results. Essentially, it co...
A2L Consulting
A2L Consulting
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New blog articles detected.

  • 17 Reasons Why Litigation Consultants Are Better at Graphics Than Law Firms
    by Ken LopezFounder/CEOA2L Consulting There are a handful of large law firms that have in-house graphics departments and use them as profit centers with their corporate clients. When a big case is on its way to trial, the large firm develops its own litigation graphics, and the law firm bills the client for in-house graphics in the same way (albeit at a lower rate) that lawyers are bi...
A2L Consulting
A2L Consulting
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  • Visual Storytelling at Trial: The Judges’ Perspective
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting I recently had the opportunity to make a presentation at a federal judges’ conference in New Jersey that brought together judges and lawyers from that state. About 300 lawyers attended, as did about two dozen federal judges. The subject of my presentation was storytelling and its role in trials. After my presentati...
A2L Consulting
A2L Consulting
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New blog articles detected.

  • 8 Strategies When Winning Means Losing the Least Money
    by Ken LopezFounder/CEOA2L Consulting The best defense lawyers come to A2L with their toughest cases. This means that some of the cases that arrive on our doorstep are essentially unwinnable. Although the trial team won't often directly say so, they will say, “The client considers a plaintiff's verdict for anything between zero dollars and XYZ dollars a win." In these cases, typically...
A2L Consulting
A2L Consulting
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New blog articles detected.

  • At Trial, Prepare for the Best But Expect the Worst
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting We spend a lot of time in this blog describing the best practices to use in persuading a jury or judge, explaining why they work, and encouraging lawyers to use them. But what if your best-laid plans go astray? Even the most exhaustive set of trial preparations can go unexpectedly wrong. Hardware can fail, judges ca...
A2L Consulting
A2L Consulting
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  • Working with A2L Consulting - Customers Talk About A2L's Litigation Consulting Services
    Founded in 1995, A2L Consulting is a full-service litigation support and litigation consulting firm that helps lawyers persuade and explain difficult concepts to judges, juries, and the general public. Through the use of jury consulting, mock trials, visual designs, oratorical techniques, trial technology, and litigation consulting, A2L Consulting effectively translates complex information into in...
A2L Consulting
A2L Consulting
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  • A2L Consulting - Persuading with Visuals at Trial
    We recently asked three top trial lawyers about what makes them so successful in the courtroom. They are quite a successful trio. One of them is Bobby Burchfield of King & Spalding, whose bio notes, “Mr. Burchfield has never lost a jury trial.” That's an especially impressive track record as he's been in practice more than 30 years. So what does winning take? Well, as we saw in previous clips fro...
A2L Consulting
A2L Consulting
Youtube Video

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  • The Critical Value of Storytelling at Trial - A2L Consulting
    We recently had the opportunity to interview three top trial lawyers. We asked them for their views about the practice of law and about what really works at trial. Collectively, more than 100 years of wisdom are speaking in these interviews, conducted by Tony Klapper, our managing director for litigation consulting. I couldn't agree more with these trial lawyers’ positions, and over the coming we...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • My Case Is Not Visual – So Why Do I Need Litigation Graphics?
    by Ken LopezFounder/CEOA2L Consulting Over the past three decades I've heard hundreds of lawyers say, “I won't need many graphics because my case is not very visual.” Usually, that's followed up with “It's really a case about documents” or “It’s a dispute over who said what,” or “It’s just about what someone's actions were.” Fortunately, there’s a clear and straightforward answer to ...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • Top 10 Litigation Articles So Far This Year
    by Ken LopezFounder/CEOA2L Consulting As the first quarter of 2017 comes to an end, I have had the occasion to reflect on the origins and the success of the online publication that you are reading, The Litigation Consulting Report. In six years, I've watched as this publication grew from nothing at all to a subscription list that includes more than 9,000 members of the legal community...
A2L Consulting
A2L Consulting
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New blog articles detected.

  • 3 Excellent Ways to Use “Top-Bottom” Timelines in Trial
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting Timelines are a frequently used, time-honored trial technique that we have discussed in these pages more than once. Since human beings like to focus on a story – what happened first, what happened next, and so on – timelines have the power to summarize, in a simple and straightforward way, the entire narrative of a ...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • The Key Elements of a Good Narrative – at Trial or Anywhere Else
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting Here in these pages, we often talk about storytelling as a fundamental principle of successful trial work. But what are the elements of a good story? A good story is one that will be retold – it’s one that begs to be retold. Just as our ancestors told and retold the fundamental stories of their nations by the fires...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • Still Think Persuasion is About Talking While Showing Bullet Points?
    by Ken LopezFounder/CEOA2L Consulting We recently asked three top trial lawyers about what makes them so successful in the courtroom. They are quite a successful trio. One of them is Bobby Burchfield of King & Spalding, whose bio notes, “Mr. Burchfield has never lost a jury trial.” That's an especially impressive track record as he's been in practice more than 30 years. So what does ...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • Lawyers: It’s Time to Make Time for Trial Preparation
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting At A2L, we tend to work with the top litigators at some of the nation’s best-known firms. These men and women are obviously excellent lawyers, very good at what they do. They are also very busy. They always have another complaint to respond to, another discovery dispute to resolve, another brief to write or edit, an...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • The Value of Storytelling: A Current Case in Point
    by Ken LopezFounder/CEOA2L Consulting An article last month in The Recorder, a publication of American Lawyer Media, makes clearly and concisely one of the points that we frequently try to make here on this blog. The article explains what happened in a wrongful-termination trial in federal court in San Francisco, which ended on February 6 with a $10.8 million verdict, plus $5 million...
  • 10 Fears That First-Time Users of Litigation Consultants Have
    by Ken LopezFounder/CEOA2L Consulting At A2L, we have worked with thousands of clients over the last several decades. When we first started, almost no trial lawyers had experience with litigation consultants. However, as time went on, the majority of the people we work with have used either jury consultants, litigation graphics consultants, or trial technology in-court specialists at ...
A2L Consulting
A2L Consulting
Blog Article

New blog articles detected.

  • 12 Reasons Using Trial Consultants (Like Us) Is Possibly Not Fair
    by Ken LopezFounder/CEOA2L Consulting When I speak to an audience about the work A2L does (other than trial lawyers from large law firms), I sometimes hear the question, “Is the kind of work A2L does fair?” That is, is it fair to have trial consultants support a trial team and use the latest in persuasion science to advocate only one side of a case? In a group setting, my lawyerly ans...
  • Using Litigation Graphics in Bench Trials: How Different Is It From Jury Trials?
    by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting We’ve spoken here more than once about the fact that jurors, unlike most attorneys, tend to be visual learners who like to be shown, not told. The best way to show them what they need to know, as we have said, is through litigation graphics. Science has also taught us that the best way to keep a jury’s attention is ...

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