Aberdeen Group
Aberdeen Group
Blog Post
  • This infographic shows how brands such as Netflix, Starbucks, Nike, Lowe's, BMW, Campbell's Soup, and many others are leveraging AI capabilities in their marketing. The post Brands That Use AI To Enhance Marketing appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • I spoke with former MIT blockchain instructor Anders Brownworth about how entrepreneurs and small businesses might begin using blockchain in the near future. In his view, blockchain is a profoundly interesting technology—though it may also be a limited one. The post How Small Businesses Could Start Using Blockchain in the Near Future appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • This blog provides a sneak peek into findings from Aberdeen’s customizable Prospect Monitoring Service, which implements an algorithmic process that identifies shopping, buying, and product research behavior. This blog entry zeroes in on Predictive Maintenance (PdM) in Manufacturing. The post Sneak Peek: Predictive Maintenance Buying Intent in Manufacturing appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • Like Walter White’s car wash or Tony Soprano’s waste management business, cloud computing is now such a common, everyday type of business that criminals feel OK using it as a front for their nefarious dealings. The post I Am the Cloud Storage Provider Who Knocks appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • Today, successful environment, health, and safety (EH&S) operations are based on gathering, managing and leveraging data. However, Best-in-Class firms face a problem: while historic data (which is a lagging indicator) identifies problem areas, it doesn’t predict future adverse incidents nor optimize responses to prevent future incidents. The post Predictive EH&S: Harnessing Leading Indicators to ...

Aberdeen Group
Aberdeen Group
Blog Post
  • Adults with mobile connectivity capabilities are likely to be online “a lot,” according to a January 2018 survey conducted by the Pew Research Center. This incessant need to have our phones with us has been coined by researchers as “nomophobia” or, “no-mobile-phone-phobia.” The post Nomophobia, or Why Digital Mindfulness is Important appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • I joined Verint’s annual user conference, Engage, this past week in Dallas. This post summarizes several takeaways from discussions with company executives and customers at the event. The post Verint Engage 2018 Takeaways appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • Last week, I traveled to Orlando to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
Aberdeen Group
Aberdeen Group
Blog Post
  • Claims processing is the cornerstone of any insurance business because it is the point at which an insurance company delivers on its commitment to its customers. Oddly enough, claims processing in the modern insurance space remains a manual, inefficient, error-prone operation. In a recent research report, Claims Automation: The Future of Insurance (March 2018) , Aberdeen examined manual and autom...

Aberdeen Group
Aberdeen Group
Blog Post
  • The EU has constructed a strict set of guidelines for the protection of personal data across all 28 member states: The General Data Protection Regulation (GDPR). This blog post and infographic outline key changes and milestones in GDPR development. The post GDPR Development, Exemptions, and a Brief History appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
Aberdeen Group
Aberdeen Group
Blog Post
  • Finding top talent who fits your organization’s culture can be difficult, but there exists a rather quirky approach that many hiring managers have found to be effective: asking questions that have absolutely nothing to do with the job. The post How to sort out top-quality talent by asking bizarre questions appeared first on Aberdeen Essentials.

Aberdeen Group
Aberdeen Group
Blog Post
  • Companies, industries, and even entire markets can turn on a dime, and that leaves decision makers scrambling to make the most accurate, timely business decisions they can. The challenge isn’t only making the best business decisions, but knowing how to extract meaningful insight from company data to make those decisions. The post Finding the Analytics Sweet Spot to Optimize Business Decisions app...

Aberdeen Group
Aberdeen Group
Blog Post
  •   “In the presence of nature, a wild delight runs through the man, in spite of real sorrows. Nature says, — he is my creature, and maugre all his impertinent griefs, he shall be glad with me.” ― Ralph Waldo Emerson, “Nature” American biologist, researcher, theorist, naturalist, and author E.O. Wilson developed the biophilia hypothesis […] The post Into the Wild: Biophilic Workspaces & Employee We...

Aberdeen Group
Aberdeen Group
Blog Post
  •   Just like enterprises (only smaller)! I was a little more enthusiastic than I should have been when my hot water heater stopped working in the middle of my morning shower last week. As I shivered in the now-freezing water, I looked forward to the fact that I’d have the opportunity to speak to my […] The post How Should Small Businesses Invest in Field Service Management? appeared first on Aberd...