Across
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Across
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  • Across Health Multichannel Maturometer 2017
    Across Health is pleased to present you with the state of the multichannel landscape in life sciences in Europe, US and emerging markets – now in its ninth year. This year we took a wider view at where digital dollars are going – particularly at patient engagement and digital innovation. Results show that global and local have different views on their effectiveness and importance… Also, while we ...
Across
Across
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  • Multichannel Rep
    Key topics: • Getting the right digital tools into the hands of reps • How to evaluate what the best channels for your situation are • Finding out what good looks like • How to engage your field force, manage the change, and sustain their motivation For the recorded webinar please visit: https://goo.gl/YODu63
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  • Channel affinity insights along the patient journey
    Key topics: • How to determine the ideal patient-channel mix taking into account different patient profiles: o Across Health patient navigator o Virtual patient focus groups • How to develop a business case to justify a patient support program • Patient case study For the recorded webinar please visit: http://bit.ly/2kqueex
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  • Navigator Lens and Landscape
    Key topics: • Navigator Landscape vs Lens • Preferred content areas for key channels today & tomorrow • Time & context of channel use • Preferred formats • Company benchmarking in key channels • Comparative analytics across and between channels For the recorded webinar please visit: http://bit.ly/2k6Xbjs
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  • Multichannel Maturometer 2016 (France)
    J’ai le plaisir de vous communiquer la deuxième édition de l’étude d’Across Health sur la maturité des laboratoires pharmaceutiques dans le multicanal en France. Basée sur la 8ème édition du Multichannel Maturometer Europe, son contenu est organisé sur les 4 dimensions de la maturité digitale : stratégie & organisation, processus «business» & technologie, intégration du multicanal et mesure. Dan...
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  • Patient centricity: From commitment to effective MC implementation
    - Patient centricity in pharma: the landscape - How to engage with patients using a multichannel approach - Methodology for channel mix selection - Validated patient segmentation model - Case studies - Measuring impact Please view the recorded webinar on: http://bit.ly/1IByvRk
  • Across Health Multichannel Maturometer 2015 France
    J’ai le plaisir de vous communiquer la première édition de l’étude d’ Across Health sur la maturité des laboratoires pharmaceutiques dans le multicanal en France. Cette première étude représente une étape importante et témoigne de l’intérêt croissant que notre enquête globale, précédemment appelée “Baromètre”, suscite dans le monde de la santé. Je remercie chaleureusement ceux qui ont pris le t...
  • Cross-channel Navigator 2.0 for GPs
    • Navigator Basics • Navigator 2.0: taking the data further • Case Study http://bit.ly/1NCO9z8
  • Marketing automation in the life sciences industry
    • What is Marketing Automation? • Howareothermarketsusingthistechnology? • Benchmarking LifeSciences against other markets • Our observations and learnings in the Life Science industry. • Marketing Automation for your organization. http://bit.ly/1JeUhcO
  • Digital Transformation in Pharma: organizing for sustained success
    - What is your multichannel maturity vs industry average and vs best-practices in leading industries? - What’s your 3-year strategy for the customer-centric New Normal? - How do you set up an agile internal network to deliver a consistently great customer experience? - How do you assess whether you are moving in the right direction? If you would like to watch and listen to this presentation, ple...
  • Across Health Multichannel Maturometer 2015
    To view the recorded webinar please visit: http://bit.ly/1cLENV1 We are pleased to present you with the 7th Across Health survey on multichannel in life sciences, previously known as the Barometer. We renamed it to the Maturometer, to reflect the content more aptly. Indeed, we have revamped and simplified the Barometer, by clustering all questions around 4 key dimensions of digital maturity: s...
  • The new Cross-Channel Navigator: Actionable Channel Metrics in Oncology
    - Which channel metrics are key - How to analyze and visualize complex channel data - How to operationalize these data If you would like to watch and listen to this presentation, please click on the link: http://bit.ly/19c9LEe
  • Across Health 2014 Multichannel Barometer Spain
    Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity. The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing. The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of t...
  • Across Health Multichannel Barometer 2014
    Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity. The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing. The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of tot...
  • Transforming fusion strategy into cross channel execution
    - Why cross-channel marketing is a key priority today - How to derive an optimized marketing mix from your fusion strategy - How to translate rep visits into cross-channel equivalents - Importance of customer intelligence/lead optimization and role of fieldforce - Case study If you would like to watch and listen to this presentation, please click on the link: http://bit.ly/1mXX8BR
  • From big data to right data: impact measurement & dashboarding
    - Why is ROI so important in crosschannel? And (why) is it difficult to measure? - What are pivotal KPIs & impact measurement frameworks? - The Across Health approach - Continuous monitoring through state-of-the art dashboarding (case study) If you would like to watch and listen to this presentation, please click on the link: http://bit.ly/1g2Pxws
  • Medical education in a world of digital natives
    • What are the e-medical needs of your customers: today and tomorrow? • Fusion meded strategy: how to integrate "e" within your traditional medical education mix • How to optimising your medical education channel mix? • How to measuring impact in a medical education context? • Case study For the recorded version of this webinar and voice-over please visit us at http://bit.ly/1hZaj37
  • In-House Multichannel Barometer
    If you are interested to benchmark your company’s internal digital awareness, perceptions, and digital maturity level against the global and local markets in Healthcare and Pharma then the In-House Multichannel Barometer is for you.
  • Across Health Digital Barometer Spain 2013
    For the fifth year running, Across Health is presenting you with its truly unique digital landscape overview among life sciences in Europe, US and emerging markets. This particular version looks at the Spanish market. The Digital Barometer gives you a 360°view on the status, challenges and future of “The New Normal”, i.e. where digital has become a commodity & is fully integrated in the overall c...
  • Healthcare Disruption
    Key topics: - Pharma adoption of digital health/healthcare disruption - What are the key technology trends & revolutions that can disrupt the life sciences industry? - The “Day after Tomorrow” concept - How do you embed disruptive innovation in your own organization? For the recorded webinar please visit: http://bit.ly/2coTu53
  • Impact measurement: from counting numbers to actionable insights
    - The AH impact measurement approach; Exposure, engagement, conversion and effectiveness - Defining KPIs relevant to your brand strategy & objectives - Best case - Worst case - Creating a dashboard Please view the recorded webinar on: http://bit.ly/2armvfA
  • Across Health Multichannel Maturometer 2016
    We are pleased to present you with the 8th Across Health Multichannel Maturometer in Life Sciences, which covers the 4 key dimensions of digital maturity: strategy & organization, business processes & technology, multichannel integration and measurement. If you only look at the averages, the 2016 results are very much a copy-paste of the previous years. At 13%, average satisfaction levels remai...
  • e-medical excellence at launch
    View recorded webinar: http://bit.ly/1Z5Lwvi Key topics include: - Overview of typical launch categories and their key communication drivers and multichannel opportunities - The 4 main pre-launch stakeholders and how to integrate digital initiatives in a balanced medical mix whilst respecting legal and regulatory guidelines - eKOLs: Gathering insight and engagement planning - eHCPs: Chann...
  • Connected health and disruptive innovation in pharma
    View recorded webinar: http://bit.ly/1QcylHb - Healthcare in the digital age - mHealth: from wearables to disappearables - The power of the social network - Knowing is ruling: from big data to better outcomes - What did we learn during the Healthcare Disruption Tour? - Pharma as a service: - No outcome? No income: Prove your medication works - The need for new strategies, business mode...
  • Multichannel Rep: When, why and how
    Please view the recorded webinar on: http://bit.ly/1KbpPb1 - The paradox in Pharma - HCPs expectations and behaviours - Pharma Digital Maturity - The Orchestrator rep - How to implement?

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