Act-On Software is a software-as-a-service product for marketing automation developed by Act-On, a company headquartered in Portland, Oregon. The company was founded in 2008, retailing its software exclusively through Cisco, which provided $2 million in funding. It is used mostly by medium-sized businesses. It developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost.

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  • https://www.act-on.com/podcast/ep-55-nine-notable-seo-trends-2018 In this week’s episode, I chat with SEMpdx’s Kevin Getch about the SEO trends in 2018 that B2B marketers should expect. SEMpdx is a nonprofit created to help search engine marketers and businesses. The organization also puts on the excellent one-day conference Engage in March. Kevin is also the founder of Webfor, an agency based i...

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  • Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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  • https://www.act-on.com/podcast/ep-52-targeting-b2b-buyers/ In this Rethink Marketing episode, Act-On CMO Michelle Huff interviews Kari Seas from Seas Marketing about the 6 Things Marketers Underestimate when Targeting B2B Buyers. They discuss the main ways marketers struggle when targeting B2B buyers. This includes not fully understanding your buyer, underestimating how long it takes to close a ...

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It’s a Whole New “U”: Act-On University

 
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