Act-On Software is a software-as-a-service product for marketing automation developed by Act-On, a company headquartered in Portland, Oregon. The company was founded in 2008, retailing its software exclusively through Cisco, which provided $2 million in funding. It is used mostly by medium-sized businesses. It developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost.

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Act-On
Act-On
YouTube Video
  • https://www.act-on.com/podcast/ep-49-marketing-strategy-building-audience In this Rethink Marketing episode, Act-On CMO Michelle Huff chats with Robert Rose about his new book Killing Marketing and why he thinks building an audience should be the cornerstone of your marketing strategy. Robert is the Chief Strategy Adviser for the Content Marketing Institute, consulting more than 500 companies ar...

Act-On
Act-On
Blog Post

Storytelling

  • Having a background in storytelling concepts, principles and tactics can inform your marketing

Act-On
Act-On
Blog Post
Act-On
Act-On
YouTube Video
  • https://www.act-on.com/podcast/ep-47-video-marketing-10-insider-tips-b2b-businesses In this Rethink Marketing episode, we chat with Hope Horner, who shares her insider tips for successful video marketing for businesses. Hope is the founder and CEO of Lemonlight Media, a video production agency headquartered in Los Angeles and serving clients across the country. Hope is a popular speaker on the t...

Act-On
Act-On
Landing Page

Instructor-Led Training: Onboarding & Technical Overview

 
Act-On
Act-On
YouTube Video
  • https://www.act-on.com/podcast/ep-45-engaging-websites-converts-traffic/ In this week’s episode, Act-On CMO Michelle Huff interviews Andy Crestodina from Orbit Media Studios about his insights and strategies for creating a more engaging website that converts more traffic into sales and subscribers. Andy is the cofounder and chief marketing officer of Orbit Media Studios, an award-winning web des...

Act-On
Act-On
YouTube Video
  • https://www.act-on.com/datasheet/engagement-insights/ Reports are only as good as the action they drive and the ease with which the broader marketing team can access and leverage it. With Engagement Insights, Act-on provides a templated approach to measuring marketing performance using tools you already use today – Google Sheets or Excel. Now you can provide real-time insight on how your audience...

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