The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what you need to know.
Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help!
It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money.
https://www.act-on.com/podcast/ep-55-nine-notable-seo-trends-2018 In this week’s episode, I chat with SEMpdx’s Kevin Getch about the SEO trends in 2018 that B2B marketers should expect. SEMpdx is a nonprofit created to help search engine marketers and businesses. The organization also puts on the excellent one-day conference Engage in March. Kevin is also the founder of Webfor, an agency based i...
With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct.
Artificial intelligence has a direct impact on content and SEO strategy. Plan for the future and start to successfully engineer content for bots and AI!
Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.
Marketing automation isn’t complicated, but it can be tricky to describe MA to your grandmother. Here are some tips for explaining your job to relatives during the holidays.
Silicon Valley is known for great innovation. It's also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion.
A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.
Performing a simple SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration into your company or brand.
More traffic translates into more leads, increased sales, and, ultimately, higher revenue. Increase your website traffic with these effective hacks!
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
https://www.act-on.com/podcast/ep-52-targeting-b2b-buyers/ In this Rethink Marketing episode, Act-On CMO Michelle Huff interviews Kari Seas from Seas Marketing about the 6 Things Marketers Underestimate when Targeting B2B Buyers. They discuss the main ways marketers struggle when targeting B2B buyers. This includes not fully understanding your buyer, underestimating how long it takes to close a ...
Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication
In this Rethink Podcast interview, CMI’s Chief Strategist Robert Rose discusses why your marketing strategy should focus on building audiences.
Your marketing inspiration well running dry? These 11 powerful quotes, from some of history’s most brilliant minds, will get your genius juices flowing!
Creating a marketing plan doesn’t have to be scary. Learn the basic and not-so-basic elements to include in a successful plan.
Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software.