Action PR UK
Action PR UK
Blog Post
  • How will you make sure your content gets found in 2018? Search-engine optimisation (SEO) is a complex science, and with hundreds of factors in Google’s search algorithm alone and the ever-changing rules and criteria that search engines impose, it’s an ongoing challenge for marketers to... The post What does SEO look like in 2018? appeared first on Action PR.

Action PR UK
Action PR UK
Blog Post
  • We’ve taken a look in our crystal ball to bring you the biggest fitness trends of 2018.  Look no further because the Action PR team have decreed 2018 will bring us the following:   Immersive Fitness We’re all going mad for Studio Society, West Hampstead’s... The post The top fitness trends to follow in 2018 appeared first on Action PR.

Action PR UK
Action PR UK
Blog Post
  • What a year it’s been for Action PR. As we bid goodbye to 2017 and prepare for the successes and challenges that 2018 has to offer, we took a look back at everything we achieved this year. Here is our 2017 in pictures.   January We helped launch Fit for Sport’s Healthy Active Schools System   March We launched the Girls Active Awards with this great video April We attended the FIBO fitness trade s...

Action PR UK
Action PR UK
Blog Post
  • 2018 has been a huge year for digital marketing. Twitter upgraded its character limit to 280, live stream videos became one of the most popular sources of content, the iPhone X made waves and as we plunge headfirst into 2018, Bitcoin and cryptocurrencies are the big talking points in a year driven by technology. As 2017 already begins to fade from our memories, we are looking ahead to the new year...

Action PR UK
Action PR UK
Blog Post
  • With ClassPass launching its latest offering of interactive at-home workouts, we took a look at how technology has become the mainstay of many fitness offerings. As consumers, we’re hungry for data and increasingly reliant on wearables and apps. Technology has become so integrated into our lives, we’re barely even aware of it. If it’s not on Strava, did it even happen? Gone are the days of heading...

Action PR UK
Action PR UK
Blog Post
  • As a massive sports fan I was waiting eagerly this morning to find out who would be revealed in the nominee list for the BBC’s annual Sports Personality of the Year Award. This year’s list of 12 strong contenders includes the likes of heavyweight champion Anthony Joshua, the legend that is Sir Mo Farah, and Spurs striker Harry Kane. 2017 has been an impressive year for sport. Who could forget that...

Action PR UK
Action PR UK
Blog Post
  • We love a good photo shoot. Since we began, we’ve been providing the full range of marketing services for our health and fitness clients. Trends come and go, behaviours change, but the one thing that has always been constant is the need for compelling and captivating content. One of our most recent photo shoots was for our client Point Blank Cold Brew. Point Blank is a healthy, innovative, natural...

Action PR UK
Action PR UK
Blog Post
  • As with many of history’s greatest ideas (and maybe a few of its worst) the origin of the Movember movement was born in a pub. A group of Aussie friends brewed the idea in an Adelaide boozer and decided that they would allow their lip foliage to grow freely in efforts to raise money for prostate cancer research. From humble beginnings, 80 men soon snowballed into a worldwide facial hair phenomenon...

Action PR UK
Action PR UK
Blog Post
  • Every single minute, 400 hours of video are uploaded to YouTube, 1400 blogs are posted, and 216,000 new photos are shared on Instagram. 90% of the data on the internet was created in the last two years alone. (IBM) With such overwhelming quantities of content being pumped out all the time, how can you cut through the noise and get your content to reach the right people? So many companies opt for t...

Action PR UK
Action PR UK
Blog Post
  • The health and fitness industry calendar is now packed full of annual award ceremonies. If your marketing strategy doesn’t currently include entering awards, it’s worth considering. Even being shortlisted makes great PR and if you’re lucky enough to win, there’s another chance for a fanfare as well as having the next 12 months to cite your accolade across all your marketing collateral. As competit...

Action PR UK
Action PR UK
Blog Post
  • How much importance do you place on marketing analytics? Maybe you nip into your Google Analytics a couple of times a month, have a nose around, take a cursory look at your web traffic and leave with a self-satisfied look on your face when you see visits have risen 11% from last month. Good job! For a lot of marketers, that’s it. Only 53% of companies track their marketing ROI. What are the other ...

Action PR UK
Action PR UK
Blog Post
  • TV coverage for clients is the holy grail of PR: it can reach millions of viewers and spin off print and online stories.  But it’s no mean feat securing TV coverage and can take hours (even days) to plan and achieve 90-120 seconds of coverage. The management of every client story is different but these Top 10 Tips are a good place to start. Know the top line Broadcast journalists will need to know...

Action PR UK
Action PR UK
Blog Post
  • On Saturday night the Action PR team once again took on the Shine Walk. Run by Cancer Research and sponsored by Everyone Active, the Shine Walk sees thousands of people from all over the country come together to walk a full or half marathon through the streets of London at night, all to raise money for Cancer Research. Five brave members of the Action team volunteered for the walk, and they share ...

Action PR UK
Action PR UK
Blog Post
  • Mollie Millington – aka PT Mollie, the Happiness Personal Trainer – is a PT, fitness blogger and writer. She is a competitive amateur athlete with a number of marathons around the world to her credit. She also loves endurance cycling events and duathlons and the occasional 5K and 10K races too.  She has written regularly for PT Magazine, So Sweaty, H2Life Blogs and Off Peaks blogs and Health IQ’s ...

Action PR UK
Action PR UK
Blog Post
  • The recent news that more than six million adults in the UK fail to manage just one brisk ten-minute walk per month was shocking to me. I keep reading about the “physical inactivity” crisis but I’m not sure I appreciated the gravity of the problem until it was quantified like this. This is worrying news, and frankly, it makes me a bit sad. I get so much joy from exercise. Some of my proudest accom...

Action PR UK
Action PR UK
Blog Post
  • Many cyclists will tell you Strava is the single best app you can download. In premise, it’s relatively simple. It uses GPS software to record your ride (or run) and produces impressively detailed performance metrics. There is also a Strava leaderboard for the more competitive amongst us. What’s more, all of this is free. Unsurprisingly, Strava has amassed tens of millions of users since launching...

Action PR UK
Action PR UK
Blog Post
  • These days, running a marathon is commonly found on people’s bucket lists. Coming as no surprise seeing as mass participation running has undergone a huge boom in recent years with marathon running especially increasing by 13% across the globe since 2015. Though for some, completing a marathon might be further down the list compared to others, or just so far down the list that it hasn’t even made ...

Action PR UK
Action PR UK
Blog Post
  • Recently I’ve been barking out loud in the office, praising the myriad efforts of many gyms, studios and general fitness brands doing good in the world. It’s something I’m passionate about, and something I believe every single boutique and big box studio and gym in London should be doing. Raising money for charity through fitness isn’t a new concept, but recently there have been some lovely update...

Action PR UK
Action PR UK
Blog Post
  • During a visit to the US I made it my mission to explore as many classes, studios, ‘athleisure’ stores and health food spots as I could, there’s so much out there it’s impossible to ignore- I was in my element. During this trip I was lucky enough to stumble upon what was the most magical yoga class I have ever had the fortune to take part in – Yoga on the Labyrinth at Grace Cathedral. The class wa...

Action PR UK
Action PR UK
Blog Post
  • This past week the Athletics World Championships has been everywhere. You couldn’t have avoided it if you wanted to. Athletes like Castar Semenya and Justin Gatlin have been subject to much media scrutiny, polarising audiences who are up in arms over whether or not their victories are “fair.” But the biggest story for me – one that no one seems to be talking about – is how much coverage the IAAF c...

Action PR UK
Action PR UK
Blog Post
  • When it relates to social content, the word crisis is often used to describe things like a single negative tweet or an isolated customer complaint. The sheer terror associated with the possibility of a nasty comment can sometimes cause brands to create content strategies that are so benign, they would never incite any engagement in the first place. Or worse, these sorts of “crises” are sometimes r...

Action PR UK
Action PR UK
Blog Post
  • A recent article in the Guardian cited a survey which found that over half of primary schools sports days are non-competitive. As the parent of a three-year old who cannot cope with losing (cue major 30-minute meltdown if she’s the last one to put on her shoes) I can really see the appeal.  But I’m also acutely aware of how important is it that she learns to lose and that she learns to compete and...

Action PR UK
Action PR UK
Blog Post
  • I was recently dismayed by Active Newham’s response to last week’s tragedy in the Para-athletics Championships. When UAE discus thrower Abdullah Hayayei was tragically killed by an apparatus malfunction at Newham Leisure Centre, the sporting world was shaken. Waves of heart-warming tributes flooded in, and the overwhelming response to such a horrific event showed humanity at its best. Nevertheless...

Action PR UK
Action PR UK
Blog Post
  • Today marks England’s first game in the Women’s Hockey World League Semi-finals. We spoke to England Hockey Captain Alex Danson about the launch of the Alex Danson Hockey Academy, being a part of the Olympic gold medal winning team and the Women’s Hockey World Cup which takes place in London next year. Can you tell us a little bit more about the Alex Danson Hockey Academy? The Alex Danson Hockey A...

Action PR UK
Action PR UK
Blog Post
  • Given the modern landscape of the health industry – swamped by an ever-growing tsunami of fitness influencers, and a new diet-plan or celebrity endorsed supplement round every London corner – It is hard to envision a world where all shapes and weights are celebrated. Surprising as it may sound, not many generations have passed since times when corpulence was celebrated. A man sporting a bulbous wa...

Action PR UK
Action PR UK
Blog Post

Women’s Sport Week

  • At Action PR we’re passionate about sport, both playing it and championing it. We’ve worked with Fit For Sport, Everyone Active, and we’re currently working alongside the Youth Sport Trust on their Girls Active campaign. In recognition of Women’s Sport Week (June 19 – 25), we’re sharing what it is about sport that means the most to us. “Putting blood, sweat and tears (literally) for months on end ...

Action PR UK
Action PR UK
Blog Post
  • Recently Itsu faced backlash over the language they’ve chosen to tout what they describe as a light lunch, and what I would describe as a small plate of sadness. NEW Zero Noodles Zero carbs (amazing) Zero calories (almost) Full and filling (for sure) The three salads range from 176 to 198 calories. You cannot call c.200 calories worth of noodles, vegetables, ANYTHING, a ‘light lunch’. They were ha...

Action PR UK
Action PR UK
Blog Post
  • The first @London10Mile was an out and out success for me which is no small achievement: despite being an experienced runner, I’m a nervous racer… Added to this, the tragic events at London Bridge the night before, the morning news and disrupted rail announcements as I made my way to London made for a sombre start. But the race was on and I was determined to take part. I’m so glad I did. The organ...

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