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  • How to manage brand reputation when things go wrong
    I was recently dismayed by Active Newham’s response to last week’s tragedy in the Para-athletics Championships. When UAE discus thrower Abdullah Hayayei was tragically killed by an apparatus malfunction at Newham Leisure Centre, the sporting world was shaken. Waves of heart-warming tributes flooded in, and the overwhelming response to such a horrific event showed humanity at its best. Nevertheless...
Action PR UK
Action PR UK
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New blog articles detected.

  • Action PR meets… England Hockey Captain Alex Danson
    Today marks England’s first game in the Women’s Hockey World League Semi-finals. We spoke to England Hockey Captain Alex Danson about the launch of the Alex Danson Hockey Academy, being a part of the Olympic gold medal winning team and the Women’s Hockey World Cup which takes place in London next year. Can you tell us a little bit more about the Alex Danson Hockey Academy? The Alex Danson Hockey A...
Action PR UK
Action PR UK
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  • The Changing Face of Male Body Image
    Given the modern landscape of the health industry – swamped by an ever-growing tsunami of fitness influencers, and a new diet-plan or celebrity endorsed supplement round every London corner – It is hard to envision a world where all shapes and weights are celebrated. Surprising as it may sound, not many generations have passed since times when corpulence was celebrated. A man sporting a bulbous wa...
Action PR UK
Action PR UK
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  • Women’s Sport Week
    At Action PR we’re passionate about sport, both playing it and championing it. We’ve worked with Fit For Sport, Everyone Active, and we’re currently working alongside the Youth Sport Trust on their Girls Active campaign. In recognition of Women’s Sport Week (June 19 – 25), we’re sharing what it is about sport that means the most to us. “Putting blood, sweat and tears (literally) for months on end ...
Action PR UK
Action PR UK
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  • Why are food retailers still promoting damaging messages about nutrition?
    Recently Itsu faced backlash over the language they’ve chosen to tout what they describe as a light lunch, and what I would describe as a small plate of sadness. NEW Zero Noodles Zero carbs (amazing) Zero calories (almost) Full and filling (for sure) The three salads range from 176 to 198 calories. You cannot call c.200 calories worth of noodles, vegetables, ANYTHING, a ‘light lunch’. They were ha...
Action PR UK
Action PR UK
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  • Reflective, Refreshing, Richmond Run
    The first @London10Mile was an out and out success for me which is no small achievement: despite being an experienced runner, I’m a nervous racer… Added to this, the tragic events at London Bridge the night before, the morning news and disrupted rail announcements as I made my way to London made for a sombre start. But the race was on and I was determined to take part. I’m so glad I did. The organ...
Action PR UK
Action PR UK
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  • 93% of people think it’s fashionable to be fit, and other stories…
    The Allegra Health and Wellness Summit is quickly becoming the highlight of our industry events calendar.  On Friday 12th May at the Truman Brewery in Shoreditch, founder and CEO Jeffrey Young revealed Allegra Strategies’ latest insight to 300 delegates.  Young was unveiling the findings from Project Vivre 2017, health and wellness consumer insight, as a prelude to an incredible line up of speaker...
Action PR UK
Action PR UK
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New blog articles detected.

  • The Rise of Corporate Wellbeing
    Last week we were invited to attend the Allegra Health & Wellness Summit 2017. Amongst an esteemed panel of speakers, we heard from Claire Hallmey, Health and Wellbeing Manager at Oracle on the current landscape in corporate wellness. ‘Investing in staff wellbeing can seem like a daunting prospect, but it doesn’t mean every company has to build their own version of the Googleplex complete with gym...
Action PR UK
Action PR UK
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  • #Breaking2
    On Saturday morning, while most of us were sleeping, Eluid Kipchoge, Lelisa Desisa and Zersenay Tadese were testing the limits of human endurance in possibly the greatest marketing stunt the world has ever seen. The three athletes were handpicked by Nike in an attempt to record the first ever sub two-hour marathon. They ran, of course, in variations of the Nike Zoom VaporFly Elite. But this was ne...
Action PR UK
Action PR UK
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  • How Cycle-Friendly is the UK?
    The recent publication of the Cycling and Walking Investment Strategy marked the first legislation of its kind to legally bind the government to commitments to invest in cycling and walking provisions. The CWIS promises that up to £1.2bn will be spent on cycling and walking over the next three to four years. This will, in theory, fulfil the mission statement that aims to make cycling and walking t...
Action PR UK
Action PR UK
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  • Stop shaming school sports, they teach vital skills
    I’ve been following the ongoing backlash against school sports, particularly team sports, and how they leave non-sporty kids disengaged, hating exercise, or in some case ‘mentally scarred’. There are some valid arguments on the topic, but I feel like it’s time someone stood up for team sports and what’s wholly good about them. You may have seen an article in yesterday’s Metro suggesting we focus o...
Action PR UK
Action PR UK
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New blog articles detected.

  • FIBO
    Last Thursday, Ellen, Cheryl and I met at Stansted to fly out to FIBO. By the time we reached the gate, our three had become eight, as we’d bumped into others we knew who were getting the same flight. We touched down in Cologne and attempted to practise our rudimentary language skills on our taxi driver… without much success. Reaching the exhibition centre, we joined forces with Dawn and armed our...
Action PR UK
Action PR UK
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  • Gym Owner Monthly April 2017
    Pg 7 – 11 News “EMD UK relaunches with firm plans to combat inactivity in the UK” – EMD UK, formly known as EMDP has relaunched with increased support from Sport England. “Pulse Fitness completes installation at The Hive, Wirral Youth Zone” – Pulse fitness has kitted out a brand new state of the art youth zone which is aimed at young people aged 8-19 with a 26 station gym. “Europe’s largest women’...
Action PR UK
Action PR UK
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  • Health Club Management – April 2017
    p.17 Write to Reply  Patrick Murphy, South Lanarkshire Leisure & Culture – on the need to get behind the evidence that physical activity has benefit for mental health p.19 Letters Rob May, YMCA awards – leaving fitness out of proposed ‘T levels’ is undermining government’s own strategy Gill Twell, Quest operations – trampoline parts are not as risky as media makes out p.21 Letters Garry Lockwood, ...
Action PR UK
Action PR UK
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  • Dear Ego-lifters
    By all means bring your personality, but leave your ego at the door. You will often find that the gym is comparable to a watering hole on the African plains. Whether male, female, a gym newbie or an old bull, we come together to push iron in perfect harmony – most of the time. Of course, this is until the gym door swings open – enter – your native “ego-lifter”. For the inflated ego has no place in...
Action PR UK
Action PR UK
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New blog articles detected.

  • London Marathon Interview with Tina Muir
    When did you get into running? What motivated you to start? I wish I had a more glamorous story for how I started running, but at the very beginning, I did not really enjoy running at all. I realised I had a talent for it as I worked my way up towards the front of cross country class at Beaumont. I was asked to join the cross-country team, and started to progress up the ranking in the weekly St Al...
Action PR UK
Action PR UK
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New blog articles detected.

  • A snapshot of sport: Stunt Cheerleading
    Whenever I’d mention I do Cheerleading, it’s like I could instantly see the vivid picture that springs to the mind of the person in front of me.  Young, skinny, ditzy blonde girls prancing around in skimpy outfits on the side of a football pitch chanting “2,4,6,8”. Oh, and shaking pom-poms, obviously.  Whilst I’m not denying that this type of Cheerleading does still exist, the actual competitive s...
Action PR UK
Action PR UK
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New blog articles detected.

  • The Determination of Dame Kelly
      A bit late to the party, I’ve just finished reading Dame Kelly Holmes autobiography Black, White and Gold, originally published in 2006. I know Kelly a little on a professional level, but I had no idea about the highs and lows which spanned her eight years as a professional athlete, and the unbelievable amount of determination she had to find to keep her on the path to become double Olympic cham...
Action PR UK
Action PR UK
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New blog articles detected.

  • Workout Round Up March 2017
    Pg. 1 “Conference and Awards return to Leicester” “Trampoline safety now simplified” Pg. 3 UK Fitness Scene “Gym creates community feel with charity events” A Hertfordshire gym, The Hub Letchworth, is creating a strong sense of community among its members by encouraging them to get involved in charity events. Pg. 5 UK Fitness Scene “Clothing brand is inspired by founder’s cancer battle” A new fitn...
Action PR UK
Action PR UK
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New blog articles detected.

  • Gym Owner Monthly March 2017
    Pg. 7 News “Great minds meet in Manchester as World-class speakers announced for 2017 Retention Convention” – 2017 Retention Convention taking place on 18th May. World class speakers Paul Bedford, Justin Tamsett, Lexie Griffiths and Keith Smith will all be giving talks on retaining a happy workforce and ultimately retaining more members. Pg. 8 News “David Lloyd clubs named as a top 30 employer” – ...
Action PR UK
Action PR UK
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New blog articles detected.

  • Girl Power at its Finest
    We recently bagged an exciting account win – a campaign for the Youth Sports Trust called Girls Active. Now, this is a campaign that speaks to me in a number of ways. Its aim is to get 11-14 year old girls improving academic achievement and general activity levels through sports, any sports, in and outside school. Which can only be a good thing. It’s also inclusive in its approach – talking to tho...
Action PR UK
Action PR UK
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New blog articles detected.

  • Leisure Opportunities 7-20 March, issue 705
    Pg. 1 “UK Sport defends value of Olympic medals” – report suggesting that British public wasn’t inspired by Team GB’s medal success at Rio 2016 Olmypics has been slammed by chair of UK Sport. Pg. 2 “£3m fund for the underprivileged” – Sport England to launch fund to engage inactive people from poorer socioeconomic backgrounds in April Pg. 3 “NGB “shocked” by funding decision” – UK Sport has reject...
  • Health Club Management – March 2017
    Pg. 12 Write to reply “Sports Coach UK should clarify how REPs purchase will affect industry” – Jenny Patrickson, MD for Active IQ expresses her concern over the confusion that may be caused within the industry. Urges that while the CIMSPA Affiliate Scheme establishes itself and REPs undergoes whatever changes are planned that training providers should refer to Ofqual-regulated awarding bodies to ...
  • 12-week body transformation
    I’ve always considered myself ‘fit’ and ‘healthy’. I make sensible food choices and workout regularly, but I never seem to achieve the specific results I want. Deciding to up my game I’ve enlisted the help of top London personal trainer and WBFF Pro Nicole Aristides to transform my body and get me in the best shape possible – in just 12 weeks. The goal is to shred fat to create a strong and lean b...
Action PR UK
Action PR UK
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New blog articles detected.

  • Fat Shaming – Bullying or Motivational?
    The prevalence of obesity is a serious issue in this country, the trajectory of which will likely cripple us financially with its impact on the NHS, the state of which the Red Cross recently branded a ‘humanitarian crisis’. While doctors and nurses work tirelessly to provide healthcare in the face of funding constraints and looming spending cuts, tackling the ever-increasing problem is paramount. ...
  • Workout Round Up February 2017
    P1. Research from Jabra has revealed that fitness hopefuls are seeking training advice from their wearable tech, rather than from professionals with 71% never having used a PT or group trainer, and favouring “solo” workouts like running, cycling and swimming while staying connected through their tech. Future Fit Training ProZone goes live offering continuing education for fitness professionals Ala...
  • Gym Owner Monthly February 2017
    P7-11 News Ukactive’s sweat event to bolster boutique fitness sector – ukactive unveil details of a dynamic new event designed to fuel the fire of Britain’s boutique sector Elite Sports Expo Team – announce partnership with Gym Owner Monthly Pulse announcement – UK’s Strongest Man Eddie Hall becomes a new ambassador for Pulse Wattbike and Hilton to offer unparalleled indoor cycling experience Puls...
  • Health Club Management – February 2017
    P.5 Editor’s letter The American Heart Association wants aerobic fitness to be part of medical examinations. Given GPs lack of expertise, giving gyms the chance to bridge the gap, helping doctors to measure and improve patients’ fitness. P.12 Write to Reply We have a duty of care to protect our customers’ data, says Sean Maguire, Managing Director of Legend Club Management Systems P.13 New apprent...
Action PR UK
Action PR UK
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New blog articles detected.

  • Eddie Hall – Strongman
    “Unless somebody tells me to stop or I actually die, I will be the world’s strongest man” – Eddie Hall One of my earliest and fondest memories involves sitting inches away from the television screen, captivated by the likes of Poland’s Mariusz Pudzianowski and Lithuania’s Žydrūnas Savickas, battling head-to-head in the Atlas Stones finale. And whilst many people do not see the mastery and skill-se...
Action PR UK
Action PR UK
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New blog articles detected.

  • Leisure Opportunities 24 January – 6 February 2017
    P1 The Gym Group to open 17 new sites in 2017 – Chief Executive John Treharne says the pipeline for 2017 is the “strongest the company has ever had”. Sports jobs up by 10% since 2012 – 1.2m people worked in the sport sector in 2015. P2-3 Sport Parkour recognised as sport – Parkour will be eligible to bid for government and National Lottery funding after the UK became the first country to officiall...
  • 5 Minutes with… Tonia Couch
    Olympic diver Tonia Couch is an ambassador for Everyone Active’s new Sporting Champion’s programme. We caught up with her at the launch of the scheme to talk all things Olympic training and diet. What is the best part of competing in the Olympics? There are so many amazing things about being part of the Olympics but it has to be having my coach [Andy Banks] with me the whole way. He has been there...
  • Gym Owner Monthly January 2017
    P.7 Future Fit Training Pro Zone Goes Live Pro Zone successfully went live on January 3, 2017.  It is the first of its kind – an online accredited webinar training platform offering high-level and continuous education for fitness professionals. P.8 GRYPiT Launches Financing for Gym Handles Range Pure Gym Launches the Pure Gym Academy This partnership will see Pure Gym open up its 170 sites across ...
  • Workout Round Up January 2017
    Pg 1 “Ballymena gym is first Irish winner of top accolade” – Scott McGarry Health and Fitness was crowned the first ever Northern Irish Winner of National Gym of the Year at the 2016 NFAs. “Prevention project for gym-goers” – Gym goers and amateur athletes are being targeted by a European-wide project to prevent the use of performance enhancing drugs. The project – SAFE YOU+: Strengthening the ant...
  • S&PA Professional Winter 2016-16 issue.
    P.6 News Top 20 Fitness Trends for 2017 – number one is wearable tech, also mentions HIIT, educated + experience fitpros, exercise is medicine and wellness coaching. P.8 News –  Tanni Grey-Thompson says people need to do more to promote leisure industry as one for people with disabilities to work in – Rising participation levels will require a change in mentality of sport sector P.10 Movers and Sh...
  • Leisure Opportunities 13-23 January 2017
    P1 David Lloyd returns to leisure with new venture – multi-activity concept – David Llyod Adventure Parks
Dragon’s Den Dance school established – Swing School is launching a cardio fitness workout called SwingTrain with the backing of investor Deborah Meaden P2-3 Team GB delivers gymnastics boost – The success at Rio 2016 Olympics has contributed to further growth in grassroots participants 
£15m ...
  • parkrun Croydon
    I don’t know what took me so long. I signed up for parkrun last May but didn’t actually turn up until last Saturday to the @Lloydparkrun in Croydon. The fact I hadn’t deleted my subscription email meant I subconsciously knew I’d give it a go. One day. At my New Year Striders of Croydon club run I told plenty of people I was going to do it including none other than Debra Bourne – the Lloyd Park par...
  • Health Club Management – January 2017
    P5 Editors letter – partnering with the NHS – NHS is opening the door to collaboration and inviting us to step through. It’s now down to us to show how our sector’s services, and not just physical activity in general, can be aligned with the public health agenda P11 Write to reply – Have the experts got obesity wrong? And Monopolisation is detrimental P12 – 16 People – Interviews with industry exp...
  • 2017 Fitness Trends
    Over the last few years we have seen the fitness industry continue to burgeon. The 2016 State of the UK Fitness Industry Report highlighted that the industry experienced another year of impressive growth over the twelve month period to the end of March 2016, with increases of 1.9% in the number of fitness facilities, 5.3% in the number of members and 3.2% in market value. For the first time ever, ...
  • Workout Magazine Round Up
    Pg 1 • “Project to shine light on solutions to inactivity crisis” – Building on the recommendations of the All Party Parliamentary Group on Physical Activity, the ukactive research institute is collaborating with the National Centre for Sport and PHE to identify physical activity programmes that demonstrate good and promising practice in local communities. • “Olympic and World champion rower Zac P...
Action PR UK
Action PR UK
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  • Social Media: Too Much of a Good Thing?
    Albert Einstein is quoted as once saying, “I fear the day that technology will surpass... The post Social Media: Too Much of a Good Thing? appeared first on Action PR Limited.
Action PR UK
Action PR UK
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