Acuity Intelligence Limited
Acuity Intelligence Limited
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  • New: The success of the discounters Aldi and Lidl in Europe is pretty well known.  In the UK these stores are now challenging Morrisons for the number 4 spot in the grocery retail market and in the last year have shown the greatest growth of any of the major food retailers (source: Nielsen). One of the...
  • Old: In my previous post I talked about the role that context plays in influencing behaviour and decision making.  Not just the visual context or environment, but the mind-set and mood of the person making the decision.  Neuroscience and behavioural economics tell us that most of these influences operate at an unconscious level, meaning that slight...
Acuity Intelligence Limited
Acuity Intelligence Limited
Page Metadata Change

New page description detected.

  • New: In my previous post I talked about the role that context plays in influencing behaviour and decision making.  Not just the visual context or environment, but the mind-set and mood of the person making the decision.  Neuroscience and behavioural economics tell us that most of these influences operate at an unconscious level, meaning that slight...
  • Old: I have terrible navigation skills!  Last year I was invited to Peru to give a talk at a neuromarketing conference and found myself with some time to kill in downtown Lima.  I decided to check out the Lonely Planet walking tour, only to fall foul of my own reluctance to look like a tourist by...
Acuity Intelligence Limited
Acuity Intelligence Limited
Page Metadata Change

New page description detected.

  • New: I have terrible navigation skills!  Last year I was invited to Peru to give a talk at a neuromarketing conference and found myself with some time to kill in downtown Lima.  I decided to check out the Lonely Planet walking tour, only to fall foul of my own reluctance to look like a tourist by...
  • Old: In my last couple of posts I discussed salience models and head-tracking – two methods that are frequently used as a proxy for eye-tracking and sometimes even passed off as eye-tracking itself. They aren’t the only offenders of course. Mouse tracking is another method which is based on the fundamentally incorrect assumption that tracking the...
Acuity Intelligence Limited
Acuity Intelligence Limited
Page Metadata Change

New page description detected.

  • New: In my last couple of posts I discussed salience models and head-tracking – two methods that are frequently used as a proxy for eye-tracking and sometimes even passed off as eye-tracking itself. They aren’t the only offenders of course. Mouse tracking is another method which is based on the fundamentally incorrect assumption that tracking the...
Acuity Intelligence Limited
Acuity Intelligence Limited
Blog Article

New blog articles detected.

  • Eye resolve!
    In my last couple of posts I discussed salience models and head-tracking - two methods that are frequently used as a proxy for eye-tracking and sometimes even passed off as eye-tracking itself. They aren’t the only offenders of course. Mouse tracking is another method which is based on the fundamentally incorrect assumption that tracking the mouse on a desktop is equivalent to tracking the gaze. ...
  • An eye for an eye-track!
    Last week we had the Acuity Christmas party and as usual we closed the office down for the day to immerse ourselves in a range of activities as a well-earned break from all our research into visual attention and decision making.   It turns out that it’s kind of hard to stop thinking about eye-movements and attention when you’re hurtling around a go-kart track with your co-workers trying to sneak ...
  • When is eye-tracking NOT eye-tracking?
    The influence of fake information has been in the news quite a lot lately. Did strategically written un-truths, or at least un-verified truths, affect the outcome of the Brexit vote and the American election? Did encountering these reports through trusted sites like Facebook give weight and credibility to them? Why didn’t more people question the truth in the first place? All of which are great q...
Acuity Intelligence Limited
Acuity Intelligence Limited
Blog Article

New blog articles detected.

  • Speed Adjustment
    It was always going to happen eventually. I’m not proud of it, and I’m certainly not going to make excuses to justify it, but I am going to try and learn from it, because today I paid the price of achieving what frequently feels like the impossible – I actually managed to get my car up to 70 MPH on the UK’s biggest car park: the M25! Of course, the problem is that I managed to do that when the va...

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