Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • How Constrained Should Data Be?
      How constrained should data use be? It depends on who you ask. As we’ve explored in previous posts, consumer attitudes over personal data useage typically splits into three perspectives. Generally: 54% of the population are pragmatists, meaning they are prepared to allow the use of data so long as it delivers value to them […] The post How Constrained Should Data Be? appeared first on Acxiom.
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • Narrowing the Data Perception Gap: What Impact Will GDPR Have On Transparency?
      Why are consumers so often concerned and mistrustful over the use of their personal data? Given increasing consumer awareness of personal data; from its creation, to its usage, to the portrayal of data in the news and media – it’s understandable that consumers want to know more – and are wary of cases of […] The post Narrowing the Data Perception Gap: What Impact Will GDPR Have On Transparency? ...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • Effective Planning for GDPR and Enshrining Consumer Privacy
    The deadline for GDPR implementation is looming ever closer, and businesses of all sizes appear to be a little lost and are struggling to understand just exactly what they need to do. Not only are we waiting for various chapters of guidance both in draft then final forms, businesses in the UK are assumed to […] The post Effective Planning for GDPR and Enshrining Consumer Privacy appeared first on ...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • What Impact Will GDPR and Brexit Have on UK Data Personalisation?
      We’re all individuals; we all value personal relationships; we’re all impressed by great, personalised service. But today, as we interact, socialise and buy more in the digital space, our ability to enjoy high standards of personalisation is at risk. Extreme views and misconceptions around data and especially its use for marketing purposes are threatening […] The post What Impact Will GDPR and B...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • An Open Garden Approach To The Single Customer View
    As we’ve explored in previous blogs, having the technology stack, flexibility and data insight to achieve a successful customer experience at scale is not easy. However the team at Heathrow, together with Acxiom, have designed their marketing stack, processes and capabilities based on an approach that gives them an incredible level of flexibility; and ultimately […] The post An Open Garden Approac...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • How To Deliver A Personalised Customer Experience At Scale in Retail Stores
    Accurate personalisation is a core component when creating successful customer experiences. But when you have an annual customer audience of 76 million – as Heathrow airport does – how can you deliver accurate, relevant personalisation at scale? How to Improve Customer Experience in Retail Stores At Scale Well before Heathrow introduced technology such as smart […] The post How To Deliver A Person...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • Developing A Single Customer View At Scale: Heathrow Airport Case Example
    Of course, all retailers want to deliver a great experience for their customers at every touchpoint. However, achieving a seamless customer experience at scale – such as in an airport environment – is a substantial challenge, both strategically and technically. Heathrow Airport: A SCV Case Example For Heathrow airport, their challenge is to deliver people-based […] The post Developing A Single Cus...
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • An Open Garden Approach To The Single Customer View
    As we’ve explored in previous blogs, having the technology stack, flexibility and data insight to achieve a successful customer experience at scale is not easy. However the team at Heathrow,...The post An Open Garden Approach To The Single Customer View appeared first on Acxiom UK.
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • How To Deliver A Personalised Customer Experience At Scale in Retail Stores
    Accurate personalisation is a core component when creating successful customer experiences. But when you have an annual customer audience of 76 million – as Heathrow airport does – how can...The post How To Deliver A Personalised Customer Experience At Scale in Retail Stores appeared first on Acxiom UK.
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • Developing A Single Customer View At Scale: Heathrow Airport Case Example
    Of course, all retailers want to deliver a great experience for their customers at every touchpoint. However, achieving a seamless customer experience at scale – such as in an airport...The post Developing A Single Customer View At Scale: Heathrow Airport Case Example appeared first on Acxiom UK.
Acxiom UK
Acxiom UK
Blog Article
Acxiom UK
Acxiom UK
Blog Article
Acxiom UK
Acxiom UK
Blog Article
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • How Can Activating 1st Party Data Drive The Customer Experience?
    Activating Data In The New Data Economy The explosion of consumer data has been a catalyst for widespread innovation in marketing techniques and technologies. But even with a flood of...The post How Can Activating 1st Party Data Drive The Customer Experience? appeared first on Acxiom UK.
Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

Acxiom UK
Acxiom UK
Blog Article

New blog articles detected.

  • Acxiom Announces Adobe Premier Partnership
    London – 27 September 2016 — Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, is today announcing it has entered into a Premier Partnership with Adobe, a global...The post Acxiom Announces Adobe Premier Partnership appeared first on Acxiom UK.
Acxiom UK
Acxiom UK
Blog Article

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