Acxiom UK
Acxiom UK
Blog Post
  • Creating a seamless customer experience across all touchpoints; on and offline, is crucial if brands (and destinations in particular) are to grow revenue and connect with customers long-term. However, that’s no easy task. Achieving that connection requires the right combination of data and technology; a solution that works to identify, understand and engage with customers […]

Acxiom UK
Acxiom UK
Blog Post
  • What is Connected Spaces? Acxiom have partnered with Adobe and their world-leading customer experience technology to create Connected Spaces; a practical, fast to deploy data and technology solution, that streamlines customer experiences. Integrating data from multiple and varied sources, Connected Spaces offers a real people-based solution; customer identity resolution that increases your ability...

Acxiom UK
Acxiom UK
Blog Post
  • Achieving a seamless customer experience at scale, especially for venue locations such as malls, arenas or airports, presents a substantial challenge. How can you be sure you can engage visiting customers and deliver a relevant experience on and offline – especially if you don’t know when they’ll visit next? For Heathrow Airport (Europe’s busiest, with […]

Acxiom UK
Acxiom UK
Blog Post
  • Today, everything is about customer experience and rightly so. A better experience of a product, service or brand means loyalty, and more loyalty means more revenue and brand success. This may sound simple, but in practice, success requires access to a combination of data and technology that can connect brands in both digital and physical […]

Acxiom UK
Acxiom UK
Blog Post
  • At a time when brands are competing for time and attention, getting digital experiences right could help set you apart from competitors. Destinations, venues, terminals, malls and more need to know how to align digital and physical spaces to truly enrich consumer experiences. Connected Spaces is a combination of technology and data that enables you […]

Acxiom UK
Acxiom UK
Blog Post
  • When developing your data strategy it’s important to ask the right questions. Without the right considerations, you won’t know what data you have, what data you can source, what data you can monetise, or how to measure, monitor and attribute across all your channels to form a complete strategy. Of course, before all this, it’s […] The post Infrequently Asked Questions About Data: Privacy and Compl...

Acxiom UK
Acxiom UK
Blog Post
  • How much do you understand about your online and offline data? Do you know what defines the two, or how to combine, monitor and measure each to gain a clear data picture? Most marketers understand the strategic role that data plays – yet lack a combined, clearly defined strategy for it. But in practice, having […] The post Understand Your Online And Offline Data To Build Defined Data Strategy appe...

Acxiom UK
Acxiom UK
Blog Post
  • Developing a compliant, customer-driven marketing data strategy can be a complex task. From addressing the basics, to ensuring data compliance, to knowing how best to use, measure and attribute data – and more – there’s a lot to consider.   However, despite the importance of getting your data strategy right, many strategies today aren’t as […] The post Does Your Marketing Data Strategy Account For...

Acxiom UK
Acxiom UK
Blog Post
  • Marketing has become increasingly data-driven. Yet, despite data’s strategic value, many marketers struggle to develop a clear, defined data strategy. Commonly, where many marketers are considering data in terms of individual campaigns, teams and channels; focusing on metrics like open rates or CPC, they should instead be thinking about the bigger picture. What’s needed is […] The post Top 12 Infr...

Acxiom UK
Acxiom UK
Blog Post
  • Consumers have embraced digital and today crave personalisation; personalisation that marketers can deliver. But today, as we interact, socialise and buy more in the digital space, our ability to enjoy high standards of personalisation is at risk. Extreme views and misconceptions around data and especially its use for marketing purposes are threatening to seriously curtail […] The post 10 Practica...

Acxiom UK
Acxiom UK
Blog Post
  • Whether you’re a frequent flyer or just passing through, when you’re in an airport, you’re interacting with an omni-channel marketing ecosystem that’s able to sense and react to you in near-real time. Taking Heathrow airport as a practical example, interactions with known customers are hyper-relevant, tailored and timed to perfection. But even if the only thing […] The post Personalising The Custo...

Acxiom UK
Acxiom UK
Blog Post
  •   73% of people agreed that in the internet age, you have to provide personal information in order to buy things. – DMU (UK)   How do consumers perceive the value of their data? We know that consumers are well aware that their data has an intrinsic value – and believe their financial and medical […] The post The Value of Data: What’s It Worth, and How Will GDPR Impact It? appeared first on Acxiom.

Acxiom UK
Acxiom UK
Blog Post
  •   How constrained should data use be? It depends on who you ask. As we’ve explored in previous posts, consumer attitudes over personal data useage typically splits into three perspectives. Generally: 54% of the population are pragmatists, meaning they are prepared to allow the use of data so long as it delivers value to them […] The post How Constrained Should Data Be? appeared first on Acxiom.

Acxiom UK
Acxiom UK
Blog Post
  •   Why are consumers so often concerned and mistrustful over the use of their personal data? Given increasing consumer awareness of personal data; from its creation, to its usage, to the portrayal of data in the news and media – it’s understandable that consumers want to know more – and are wary of cases of […] The post Narrowing the Data Perception Gap: What Impact Will GDPR Have On Transparency? ...

Acxiom UK
Acxiom UK
Blog Post
  • The deadline for GDPR implementation is looming ever closer, and businesses of all sizes appear to be a little lost and are struggling to understand just exactly what they need to do. Not only are we waiting for various chapters of guidance both in draft then final forms, businesses in the UK are assumed to […] The post Effective Planning for GDPR and Enshrining Consumer Privacy appeared first on ...

Acxiom UK
Acxiom UK
Blog Post
  •   We’re all individuals; we all value personal relationships; we’re all impressed by great, personalised service. But today, as we interact, socialise and buy more in the digital space, our ability to enjoy high standards of personalisation is at risk. Extreme views and misconceptions around data and especially its use for marketing purposes are threatening […] The post What Impact Will GDPR and B...

Acxiom UK
Acxiom UK
Blog Post
  • As we’ve explored in previous blogs, having the technology stack, flexibility and data insight to achieve a successful customer experience at scale is not easy. However the team at Heathrow, together with Acxiom, have designed their marketing stack, processes and capabilities based on an approach that gives them an incredible level of flexibility; and ultimately […] The post An Open Garden Approac...

Acxiom UK
Acxiom UK
Blog Post
  • Accurate personalisation is a core component when creating successful customer experiences. But when you have an annual customer audience of 76 million – as Heathrow airport does – how can you deliver accurate, relevant personalisation at scale? How to Improve Customer Experience in Retail Stores At Scale Well before Heathrow introduced technology such as smart […] The post How To Deliver A Person...

Acxiom UK
Acxiom UK
Blog Post
  • Of course, all retailers want to deliver a great experience for their customers at every touchpoint. However, achieving a seamless customer experience at scale – such as in an airport environment – is a substantial challenge, both strategically and technically. Heathrow Airport: A SCV Case Example For Heathrow airport, their challenge is to deliver people-based […] The post Developing A Single Cus...

Acxiom UK
Acxiom UK
Blog Post
  • As we’ve explored in previous blogs, having the technology stack, flexibility and data insight to achieve a successful customer experience at scale is not easy. However the team at Heathrow,...The post An Open Garden Approach To The Single Customer View appeared first on Acxiom UK.

Acxiom UK
Acxiom UK
Blog Post
  • Accurate personalisation is a core component when creating successful customer experiences. But when you have an annual customer audience of 76 million – as Heathrow airport does – how can...The post How To Deliver A Personalised Customer Experience At Scale in Retail Stores appeared first on Acxiom UK.

Acxiom UK
Acxiom UK
Blog Post
  • Of course, all retailers want to deliver a great experience for their customers at every touchpoint. However, achieving a seamless customer experience at scale – such as in an airport...The post Developing A Single Customer View At Scale: Heathrow Airport Case Example appeared first on Acxiom UK.

Acxiom UK
Acxiom UK
Blog Post
Acxiom UK
Acxiom UK
Blog Post
  • Activating Data In The New Data Economy The explosion of consumer data has been a catalyst for widespread innovation in marketing techniques and technologies. But even with a flood of...The post How Can Activating 1st Party Data Drive The Customer Experience? appeared first on Acxiom UK.

Acxiom UK
Acxiom UK
Blog Post
  • Four Fundamentals of Data-driven Customer Experience For your customer experience to be relevant, consistent and scalable, you need your data to be ready for four fundamental imperatives: Omni-channel customer recognition...The post What is Identity Resolution & Why Is It Fundamental To The Data-Driven Customer Experience appeared first on Acxiom UK.

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