Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.

Wikipedia

Acxiom

Category: Content
Type: Blog Article

Generated 1 day ago

New blog articles detected

  • A Once-in-a-Lifetime Chance to Learn and Do Good

    A few months ago I was surprised and thrilled to learn I had been selected to participate in The Presidential Leadership Scholars program, a leadership development program that draws upon the resources of the presidential centers of George W. Bush, William J. Clinton, George H.W. Bush and Lyndon B. Johnson. I am so deeply honored and fortunate to join 59 other Scholars […] The post A Once-in-a-Lif...

Acxiom

Category: Content
Type: Blog Article

Generated 5 days ago

New blog articles detected

  • Encouraging Diversity for the Future of the IT Sector

    Acxiom proudly promotes diversity among its associates. A key pillar of our company principles, we strive to create a supportive and inclusive workplace environment where all employees feel empowered to share their unique perspectives and values. To help drive this mentality forward, influence the future of the information technology workplace and encourage young people to […] The post Encouraging...

Acxiom

Category: Conversion
Type: Landing Page

Generated 6 days ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 6 days ago

Acxiom

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Counting Cards

    Think of your customer file like a deck of cards, where each card is a customer. Would you like to learn a card trick? Take a close look, I’ll go slowly. “Notice that my hand never leaves my wrist.”  Say that when you start this trick; it usually gets a laugh. Ok, pay attention. Each […] The post Counting Cards appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Lions, Kings and Dirty Words

    Ok, I’m just going to come right out with it. Ready? Prospecting. There, I’ve done it. Have you all shivered and repeated the word in fearful tones like the hyenas repeating Mufasa in The Lion King? If you go to any marketing conference, you’ll find it’s something we, as an industry don’t really do anymore. […] The post Lions, Kings and Dirty Words appeared first on Acxiom.

Acxiom

Category: Positioning & Presence
Type: Page Design Update

Generated 3 weeks ago

Acxiom

Category: Content
Type: SlideShare Presentation

Generated 1 month ago

Slide Share presentations detected

  • We are all in this together

    In recognition of Earth Day, Acxiom analyzed 1.4 million individuals, approximately 1% of its vast data repository, to gauge environmental consciousness and understand how people participate in endeavors to go green.

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • We’re All in this Together

    In celebration of Earth Day 2017, we conducted some secondary research to gauge our environmental consciousness and the degree to which our participation in environmental causes spans age, income, and education – and even extends to the business sector. This breadth of participation indicates that we recognize we are all together in this push to […] The post We’re All in this Together appeared fir...

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • No Marketer Is An Island

    Marketing’s always been a team sport. But with the advent of new platforms and apps, we’ve seen the development of marketing stacks and the rise of full blown marketing ecosystems. In a way, we were always plugged into this ecosystem, but we couldn’t see the woods for the trees. The increasing flow of data has allowed […] The post No Marketer Is An Island appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What’s Your Tax Timetable?

    In 2016, the IRS received more than 152 million individual tax returns. Given our own personal filing strategies and life priorities, timetables for this annual filing ritual vary. Some people file early, others file late and still others file right in the nick of time on deadline day – April 15th (although this year it’s […] The post What’s Your Tax Timetable? appeared first on Acxiom.

Acxiom

Category: Conversion
Type: Landing Page

Generated 1 month ago

Acxiom

Category: Content
Type: SlideShare Presentation

Generated 1 month ago

Slide Share presentations detected

  • Can vs Should and Why it Matters in Data-Driven Marketing

    Marketers have never had a greater opportunity to identify their audiences and accurately reach them across channels and platforms – but with this power comes great responsibility. Will they deliver truly contextual and meaningful engagement or cross a line of what’s considered as the acceptable and ethical use of consumer data? What are the business opportunities or consequences?

Acxiom

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Pitfalls of Measurement in the Digital Ad World (and the Importance of Identity Mapping)

    Digital advertisers send digital campaigns to targeted audiences across a complex combination of marketing channels. Not surprisingly, they are challenged with answering basic questions: who saw their campaign, where they saw it and how they responded compared to consumers who might have been targeted but did not see the campaign. These questions, while fundamental, are […] The post The Pitfalls o...

Acxiom

Category: Conversion
Type: Landing Page

Generated 2 months ago

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Last Week at RampUp

    Attending last week’s RampUp conference in San Francisco made one thing very clear to me – data-driven marketers really get it now. Regardless of the roles we each play, savvy marketers are onboard with the fact that it’s not so much about data itself, it’s about what you can and should do with data to […] The post Last Week at RampUp appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Personalized Experiences are Here to Stay. Period.

    Think of the greatest marketing experiences you’ve ever had. Those memories have been imprinted in your mind by some indelible brand impressions, whether those came through a unique design or a complex orchestration of events. Witness retailers like Nike, which provide these types of experiences within their own stores and well beyond. Recently, Nike opened […] The post Personalized Experiences ar...

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • True Paradise: Video Ads Served to the Right Consumers

    I really don’t want to go to Paradise Island in the Bahamas. My non-existent shiny happy nuclear family and I will never splash in its cerulean waves, sculpted bodies gleaming. So why does YouTube keep serving me an ad for a Paradise Island family package? I see it again and again on both of my […] The post True Paradise: Video Ads Served to the Right Consumers appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • The Analytics Wonderland

    Let’s start with a stat which should warm the cockles of any weary data marketer’s heart. According to a recent survey, some 96% of senior marketers consider improving their data analytics to be a significant challenge – it is. The same survey found that four-fifths of them consider making significant inroads into improving their data […] The post The Analytics Wonderland appeared first on Acxiom.

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Fake News: Is It Hurting Contextual Marketing?

    Engaging customers in the right context has become marketing gospel. But what’s your definition of context? A scan of different blogs and ad tech pitches suggests a rough consensus: reach the right consumer with the right message at the right time. It’s a broad definition. So is this just another way to talk about behavioral […] The post Fake News: Is It Hurting Contextual Marketing? appeared firs...

Acxiom

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Marketing to Consumers’ Interests and Intentions over Resolutions

    We’re now over eight weeks into 2017. It’s time to ask the dreaded question: How are your New Year’s resolutions going? Still sticking to eating healthy and working out more? Unfortunately, chances are most of us have likely already broken many, if not all, of them. Research shows just over half of consumers (58 percent) maintain their […] The post Marketing to Consumers’ Interests and Intentions ...

Acxiom

Category: Content
Type: SlideShare Presentation

Generated 2 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 2 months ago

Acxiom

Category: Conversion
Type: Landing Page

Generated 2 months ago

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