Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.

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  • LIVE from Hong Kong: A global perspective on the application of data ethics
    For more than 30 years, privacy and data protection experts from more than 70 countries have gathered for the International Conference of Data Protection and Privacy Commissioners (ICDPPC) to share knowledge and provide leadership on how to balance the free flow of data with protecting consumers’ personal information. The 39th annual ICDPPC – taking place […]
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  • Expanding Audiences With Global Consumer Data
    Brands will spend an estimated $206 billion on ad spend in the United States this year, making it the largest advertising market in the world. Many marketers and advertisers put this market at the center of their paid strategies, but many others, particularly those at large global brands, need to reach consumers throughout the world […]
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  • Top five takeaways from dmexco 2017
    In many ways, this year’s dmexco conference was bigger and better than ever. The annual Cologne gathering of 50K data, marketing and digital media professionals is always a great opportunity to debate the big issues. As usual, discussion and debate were rife however, but five main themes predominated: 1) GDPR is very hot on our heels. It’s […]
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  • Traveler Expectations are Changing. Are You Providing the Right Experience?
    The travel landscape in the United States is changing. Rapidly. Travelers have more options than ever before for planning and booking, and their expectations for everything from website interface to airline check-in to room check-out are sky-high. Suppliers must adapt to meet the rapidly changing tastes and expectations of the travel population. It can be […] The post Traveler Expectations are Cha...
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  • Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campaigns
    The data ship has long since sailed. Today data is everywhere. In fact, data has grown at such an exponential rate that it has forced marketers to forge new paths in how they leverage data as part of their marketing campaigns. However, there is so much data and so many options regarding what to collect […] The post Can Data Save Marketers? Six Steps To Effectively Leverage Data For Marketing Campa...
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  • Optimizing Email Cadence
    Are you sending the same emails to everyone at the same frequency?  Acxiom has a cool magic trick to help you optimize your email cadence. Before we get started, grab a deck of cards. Do a card fan, and then shoot the cards from one hand to the other, then a quick one-handed cut, and […] The post Optimizing Email Cadence appeared first on Acxiom.
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  • What Is People-Based Marketing?
    Although people-based marketing has been in marketing lexicon for several years now, today there are many contrasting opinions on what it is and why it’s important. To help address these questions, Acxiom just published a short e-book on the subject. Basically a 101 overview, this primer can help you quickly grasp the fundamentals and understand […] The post What Is People-Based Marketing? appeare...
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  • By: Roxanne
    Thanks for finally writing about >Privacy Sustainability (the “S” in RSVP)
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  • By: Sam
    Very interesting infographic! MOST interesting fact to me is that direct mail is #3 for diving sales.
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  • By: Jamil
    Tangible methods to develop a trained ear could be incorpirating taking minutes of meetings, lectures, conferences, even educational TV or web shows you watch. Volunteer to mentor children and career coaching them. These are some are some exercises that I know help listening and interpreting.
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  • By: Lorel Wilhelm-Volpi
    I couldn’t agree more that technology can be a huge facilitator to put creativity into action. To build on your comment, Scott, let me pose a question to anyone who’d like to answer: What are some tangible steps to develop a trained “ear”?
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  • By: Scott Molitor
    Inspiring to think about the power that could be unleashed by tapping into the creativity of your customers. When we make the effort to listen and engage with customers and consumers outside of our own agenda, we uncover and discover the power of meeting a basic need or co-creating something that’s revolutionary (e.g. the next light bulb, tablet, cure!). Understanding how to “listen” requires disc...
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  • By: Lauren
    Great post! Thanks for giving insight into the future of banking. It is definitely going to be interesting to see what happens!
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  • By: landscape la
    Nice one. People are becoming aware of this kind of topic and I would like to thank the author for writing this kind of article for the benefit of people.
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  • By: PANOS ANADIOTIS
    There are some great insights provided here. Keep up the good writing! Regards, Panos
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  • By: Susan Toone
    Excellent points. My husband and I have been married for almost three decades, but we have never been recognized as a household because we have different last names. Instead of my interests, I most often receive ads about hearing aids, retirement homes and planting (as in I need to plan - and soon! - for being planted in my grave). With the occasional offer of baby products because anyone my age s...
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  • By: Mark M
    Very interesting, but true. This is why my company has not adopted any of these payment systems. They would be costly for us to replace the equipment we currently have, and would not provide much more of a benefit to either our business or to our consumers... hope these companies can make their equipment a little more valuable otherwise I can see this "trend" just fizzling out.
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  • By: Chad S.
    It will be very interesting as it evolves and the benefits for both parties. Great article.
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  • By: digitalbureau0
    thanks for sharing .<a href="http://digitalbureau.com/">digital solutions new york </a>

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