Ad Age BtoB
Ad Age BtoB
YouTube Video
  • In episode 3 and 4 of Anatomy of an Ad, Ad Age takes you behind the scenes to the making of the Loctite Super Glue Super Bowl spot. Episode 3, "A Super Bowl Virgin," and episode 4, "Touchdown for Loctite?," will debut on Feb. 1. Watch all the Anatomy of an Ad episodes here: http://adage.com/lp/playlist/?id=3253

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • Forget tried and true TV commercials. Now agencies could create entire digital platforms. In partnership with another highly admired marketer -- Apple -- R/GA created a system for Nike to connect its shoes with a tracking device that could wirelessly connect with an athlete’s iPod, transmitting running stats that can be uploaded to iTunes.

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • The goal? Reposition the already hugely popular beer brand and make it more appealing to a youthful and multicultural audience. Hardly an easy task, but Budweiser and DDB pulled it off by listening to and tapping into pop culture – what young people were actually like and how they spoke to each other. And then, they portrayed it in a totally fresh and comedic way. Wassup http://creativity-online...

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • Red Bull executives do not consider “Stratos” a marketing event, which only adds to its power as brands grapple with what kinds of content they can own and create that will capture attention. The 24-mile freefall jump broke five Guinness World records and also sold plenty of Red Bull. TV, radio and other news outlets everywhere tuned into the event via live stream and the brand earned tons of medi...

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • When you think of the kinds of messages that most resonate with consumers, it’s unlikely that reminders about public safety will be at the top of the list. Yet, the one that McCann in Australia created for Metro Trains, to encourage safety whilst riding the railways is one of the catchiest campaigns launched this century. An integrated campaign that uses a website, apps, games and a song to get ac...

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • An example of a tried and true ad tactic, creating a spokes character, that broke a lot of taboos in beer advertising. Instead of young, aspirational characters, Dos Equis cast an old guy who doesn’t even always drink beer, an unexpected and refreshing change and the use of hyberbole makes these spots entertaining and memorable. Sword Fight http://creativity-online.com/work/dos-equis-sword-fight...

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • This branded film was an immediate hit thanks to a perfectly executed mix of animation, high-level production and a great, great song – Willie Nelson covering Coldplay’s “The Scientist.” But what it also represents is a new media strategy, one whereby brands can experiment with the virality of their creative work in online channels for free before splashing out on an expensive broadcast buy. Back...

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • Rather than sponsor just the Olympics, P&G saw value in sponsoring those who make the games happen. Not the athletes, but the families and specifically the Moms who support the athletes all throughout their childhood. A smart insight deployed with emotional storytelling that meant these ads were remembered. Pick them Up Again http://creativity-online.com/work/pg-pick-them-back-up/33503

Ad Age BtoB
Ad Age BtoB
YouTube Video
  • What began as a jab turned into a long-running and beloved joke between the two biggest computer makers in America. The “Get a Mac” campaign for Apple by TBWA/Media Arts Lab represents a rare example of an effective, palatable comparative ad campaign. Out of the Box http://creativity-online.com/work/apple-out-of-the-box/6560

Ad Age BtoB
Ad Age BtoB
Page Design Update
Ad Age BtoB
Ad Age BtoB
Page Design Update

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