Adbrain
Adbrain
Blog Post

New blog articles detected.

  • Adbrain Remains Committed to Protecting Consumer Privacy
    Adbrain's Recent Collaboration with the U.S. BBB in Pushing Privacy Standards Forward Adbrain is at the cutting edge of solving the customer identity challenge. We are diligent about consumer privacy and are committed to meeting and furthering industry standards in that regard. In particular, we are always working to ensure consumers have transparency and are able to control how their...
Adbrain
Adbrain
YouTube Video

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  • Introduction to Adbrain
    Adbrain is the world’s leading provider of customer ID mapping solutions used by digital marketers to target and measure consumers across devices, channels and platforms. The Adbrain Identity Platform is integrated with more than 100 marketing automation and analytics solutions, as well as leading digital advertising sales and buying platforms, enabling access to billions of digital consumer IDs. ...
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • 10 Cannes Commandments 2017
    The build up to this year’s Cannes Lions has been punchy. The agency holding groups are reportedly scaling back, whilst the rapidly growing ad-tech fringe spin-off is attracting heat, with festival organizers clamping down on non-passholders and frowning on debaucherous yacht parties. But let’s not let that dissuade us from what remains a premier global advertising event for the indust...
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • 3 Key Trends Shaping Marketing & Technology in 2017
    Just a month into the new year and marketers are beginning to speculate about which technologies and trends are going to cut through the hype and make a meaningful impact in 2017. Adbrain’s Marketing Director, Christen Scarpa gives us her thoughts.
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • The Rising Cross-Device Trends to Keep an Eye On
    2017 will bring a new set of challenges for publishers and advertisers. Internet of things is starting to become mainstream; machine learning updates are happening at an eye-popping rate, and marketers are looking to further connect their digital and retail offerings.
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • The Retailer's Guide to the Millennial Customer Journey
    Millennials are causing a major shift in buyer behavior, and it’s not hard to see why: according to a recently published report on millennial consumer trends by EliteDaily, nearly 90% of millennials are actively using two to three devices daily, and roughly half are using social media to interact with their networks or influence buying decisions.
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • Using Cross-Device to Break New Ground in Ad Measurement
    The Challenge of Fragmented Identity Today’s digital world is increasingly fragmented, with customer journeys taking place across many different devices, channels and platforms. Customers have made clear that they want a personalized and unique experience when engaging with brands. However, as the customer journey increasingly spans across devices - as well as online and offline - c...
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • How Machine Learning Works at Adbrain
    Algorithms are changing our lives in profound ways. They increasingly control how we find information, how we learn, what we buy, how we stay healthy, even who we meet. One particular class of algorithms, known as machine learning algorithms, are generating a lot of interest because they allow researchers to learn from relevant data to make accurate predictions. A machine learns the re...
Adbrain
Adbrain
Blog Post

New blog articles detected.

  • The Customer Journey has Changed: Why You Should be Running Cross-Device Campaigns
    Switching between devices to complete tasks is fast becoming the default behavior for consumers; recent research from OMD found that the average customer switches between devices up to 21 times per hour.  Adbrain recently published an article with Digital Marketing Magazine about how the customer journey has changed and what marketers can do to take advantage. You can check out the ...

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