AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • Are you preparing for voice search advertising? AdGooroo president Eric Marcy discusses challenges in developing a paid advertising model for voice search as well as what advertisers can do now to get ready in a new article on Internet Retailer. Excerpt:…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • To gain insight into a key aspect of online healthcare advertising, AdGooroo has produced a ranking of the top 20 diseases by paid search advertising spending: To conduct the study, we examined U.S. Google desktop text ad spend on disease-related…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • The streaming video industry has seen rapid growth over the last year in terms of both the number of consumers “cutting the cord” and the addition of new service providers to cater to them. AdGooroo recently assessed paid search advertising…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • With the penultimate season of Game of Thrones beginning last night, AdGooroo decided to look at paid search advertising around the popular HBO show. Examining U.S. Google desktop text ad activity on six Game of Thrones keywords from July 2016…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • Amazon may be the top paid search advertiser on Google, in more than one country, but when it comes to promoting its upcoming Prime Day sale, the retailer is putting its money on traditional media. Given AdGooroo’s focus on search…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • AdGooroo published a ranking of the top consumer product keywords in the UK by Google.co.uk desktop text ad spend from June 2016 through May 2017. Seven of the top 20 keywords in the ranking were mobile phone terms, including five iPhone…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • In honor of Canada’s 150th anniversary celebration this weekend, AdGooroo has produced a ranking of Canada’s top paid search advertisers. The ranking, which measures desktop text ad clicks on the top 50,000 keywords on Google.ca from June 2016 through May…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • Britain may be in the midst of a housing crisis but paid search advertising for mortgages in the UK is going strong according to new research by AdGooroo. We recently examined google.uk.co desktop text ad activity on the top 100…

AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
AdGooroo - a Kantar Media Company
AdGooroo - a Kantar Media Company
Blog Post
  • Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo. The study – which ranked the top 20 UK paid search advertisers based on Google.co.uk desktop text…

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