On June 7th 2018, more than 200 mobile marketers joined us for Mobile Spree Berlin, the conference exclusively for mobile app marketers. Our Global Product Director, Katie Hutcherson is discussing the highlights of the event. Watch the video and check out Mobile Spree San Francisco 2018: http://bit.ly/2JDmeUa
Marketing Reality vs BS”, a panel discussion moderated by Michael Paxman with the mobile experts from Funstage, Ubisoft, Miniclip Innogames. With the mobile market constantly changing, it's hard to stay on top of reality, vs. all of the...bullshit. Listen in to hear our mobile veterans give you the real scoop.
We’re introducing a new KPI to your dashboard: revenue-to-cost ratio, or RCR.
Adjust’s SDK has received a further upgrade, to become what we’ve called ‘The Security SDK’.
Our Ad Spend Initiative, which launched in October of 2017 is made up of several different features. It’s now possible to send cost data on engagement. Here's how to get set up.
Adjust clients are now able to run cross-promotional iOS campaigns which include LAT users with a new method that does not rely on fingerprintin
Today we’re proud to announce that Adjust will now receive ad spend data directly from Snapchat.
Watch why you should attend Mobile Spree on June 7th in Berlin. Mobile Spree is a mobile marketing conference hosted by Adjust, and driven by practitioners. For the third year running, we invite mobile marketing experts to share personal experience in keynotes, workshops and panels. The expertise is organic, problem-oriented and never paid for. There are no sponsors, no sales pitches, no booths...
We’re rolling out view-through (impression-based) attribution for your mobile app install campaigns on Google Adwords.
We’ve made a small update that will now send Google Click IDs (known as gclid) in callbacks to improve your ability to work with Adwords and with Google’s new API.
Lifecycle tracking is now available to all. But what is it, and what can it help marketers solve?
Join Adjust and Leanplum to get an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.
Considering running retargeting campaigns? Hear what experts have to say on the topic, based on real-life examples. From the targeting capabilities when building your retargeting segments, to the key components of creating successful creatives, Adjust and Remerge will give you a complete overview of the best practices for app retargeting.
We’re pleased to announce that we’ve finished our Ad Spend API integrations with several partners, including AdColony, AppLift, and Remerge.
Our dynamic callback parameters have had their availability extended beyond installs.
We’ve updated Audience Builder to include all your historical data, and now you can also exclude events.
With the release of Google’s new Referrer API we’ve created extra timestamps in our callbacks.
We’ve made a small update to our placeholders in response to new parameters created by Apple.
As the number of apps we track increases, so does the length of our tracker tokens, from six figures to seven.
We’ve updated our dashboard with a small feature that could have a big impact on impression tracking for your campaigns.