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  • A User's View: Steph Chats with Careem's Rakesh Ramesh about Scaling and Fraud Prevention
    We caught up with Rakesh Ramesh, Digital Marketing Director at Careem, the Middle East’s largest taxi service, about his experience working with Adjust. When Rakesh first joined Careem back in 2015 they weren’t tracking any of their mobile activity, and they weren’t heavily investing in mobile marketing at all. Now, with 50 percent of their installs coming through paid channels, mobile tracking an...
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  • How we work: onboarding and training at Adjust
    Training all of Adjust's employees and keeping them up todate with every product release is a massive undertaking. Today we're talking to the woman in charge of internal education, Louie Moore.
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  • Mobile video advertising: How to leverage your user data with Vungle
    Of all the hours that people spend on their mobile phones per day, over 90 percent of that time is spent in apps. For app marketers, this represents a massive increase in the amount of data available about user behavior. One of Adjust’s integration engineers, Rina Matsumoto recently sat down with Maurice Tasker, Global Head of Performance Optimization at Vungle - the leading in-app video platform ...
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  • Why is mobile attribution in China so hard?
    China is a mobile-first society, but mobile attribution has remained a black box for international companies, in particular for app marketers. Unable to track campaigns reliably, there has been no way to effectively measure ad campaigns and reinvest in the retargeting of high-value users. Though Chinese companies are expected to spend more money on digital advertising than on TV campaigns in the n...
adjust.com
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  • Instant Apps: How they could eat the world
    Instant Apps: what are they, and why are they getting more and more attention? Google announce Android Instant Apps at last year’s Google I/O developer conference, and since then has been slowly rolling out and testing the new product in a limited release. There’s a lot that could happen with the format, so we’re here to look at the details, and also talk about the scenarios where Instant Apps cou...
adjust.com
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  • From Intern to Head of Comms: Simon’s Five Years at Adjust
    Simon Kendall, our Head of Communications, originally started out as an intern. Today his role involves developing the way the company communicates to customers and the media, organizing our Mobile Spree conference and touching every aspect of marketing at Adjust. We asked him to tell us the story of how he found Adjust and grew into his current role.

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