Adknowledge
Adknowledge
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  • Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessic...

Adknowledge
Adknowledge
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  • Using Lifetime Value to Optimize Your Digital Marketing Investments Ben Legg, CEO of Adknowledge (AdParlor’s parent company), will provide insight into the data-driven way to uncover the lifetime value of your present and potential customers, then optimize your cross-channel marketing activities to get the best ROI on your media investments. Learn how to use data to uncover the lifetime value o...

Adknowledge
Adknowledge
SlideShare Presentation
Adknowledge
Adknowledge
SlideShare Presentation
  • How to use data and lifetime value to maximize the ROI on your marketing spend. Out of all the metrics that we monitor in our business, there is one that captures the heart, soul, and ROI of our efforts: lifetime value (LTV) of our customers. The measurements of digital marketing have evolved dramatically over the years from CPM to CPC, CPA, CPI, and more. The next phase, and perhaps the most im...

Adknowledge
Adknowledge
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  • You’ve spent weeks - months, perhaps - listening to all the ways you can improve your multichannel digital marketing strategy. Now what? Ben Legg, the CEO of Adknowledge and self-proclaimed ROI junkie, explains how the savviest brands deploy messages across channels and platforms—and the steps you can take today to improve your company’s approach, especially on mobile. Ben, the former COO of Goo...

Adknowledge
Adknowledge
SlideShare Presentation
  • 23 Marketing Experts Share Their Digital Insights Staying ahead of the digital curve isn’t easy. To help, we talked with some of the most results-driven digital marketers out there - the trendsetters - and asked them for accessible, actionable insights. Unlike what you might read in other eBooks, these guys don’t just talk about marketing, they do marketing—in fact, they set the industry standar...

Adknowledge
Adknowledge
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