AdRoll
AdRoll
Blog Post
  • In this blog post we’ll teach you how to run an organized meeting on ABM so you leave with key action items for each of your stakeholders. Sales and Marketing Alignment (ugh) If we had a dollar for every time this phrase is thrown around the internet, we’d be very wealthy indeed. But WTH does this even mean? Sales and marketing alignment is a fancy way of saying that your sales team actually syncs...

AdRoll
AdRoll
SlideShare Presentation
  • As marketers, we’ve all been told about the wonders of ABM and why it’s important. But we haven’t actually been shown how to do it. Until now! In this presentation you will learn how to master ABM: - Set up for ABM. How to identify your target accounts - Influence with ABM. How to engage your target accounts - Measure your ABM. How to understand your campaigns’ impact

AdRoll
AdRoll
Blog Post
  • In this blog post we’ll show you how to get started setting up a target account list for your ABM campaign. ABM is worth it If account-based marketing (ABM) were easy, everyone would be doing it. The truth of the matter is that ABM takes a lot more work than a plug and play marketing strategy. But, if you can get past the initial pain points, account-based marketing has been shown to bring  some w...

AdRoll
AdRoll
Blog Post
  • 81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific, the report provides detailed insight ...

AdRoll
AdRoll
Blog Post
  • This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a few of the statistics that stood out to us, but you can find the full State of Marketing Attribution Report here.   D...

AdRoll
AdRoll
Blog Post
  •  AdRollでは、今年3週間にわたり、広告代理店の新入社員約40名を対象に、デジタルマーケティングの基礎や実践を学ぶ「AdRoll寺子屋プロジェクト」の第1回目を実施しました。「AdRoll寺子屋プロジェクト」を通してデジタルマーケティング業界の新しいリーダー育成と、それによる業界全体の発展を支援したいという弊社代表香村の強い希望から生まれたこのプロジェクトは、AdRollにとっても初めての取り組みとなり、担当した私も大変貴重な経験ができたと思っています。  デジタルマーケティング業界は、テクノロジーや市場環境に合わせて、日々変化します。その中で、業界を発展させるためには、担い手となる若い世代が、知識と最新事例への理解を習得することが重要です。そこでAdRollはプラットフォーマーの一社として、現在のデジタルマーケティング業界に取り組むトップランナーの講師を迎え、次の世代へ「デジタルマー...

AdRoll
AdRoll
Blog Post
  • For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to marketers so we dove into our internal data and found something pretty surprising. Contrary to what we had originally believed, ...

AdRoll
AdRoll
Blog Post
  • A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too often planning is left to the last minute.That’s why this year we have worked with both Bitly and Selz to create The Ultimate Guide to Retail Christmas Planning. This guide is a deep dive into preparing for and executin...

AdRoll
AdRoll
SlideShare Presentation
  • Customer journeys are increasingly complex - consumers constantly move across devices and between digital and offline worlds faster than ever. But what are marketers doing to measure this and attribute value to various advertising efforts? AdRoll and EConsultancy examined North America, Europe and APAC marketers to produce a State of Marketing Attribution report for 2017. This new research sheds ...

AdRoll
AdRoll
SlideShare Presentation
  • In this webinar, AdRoll’s Sr. Product Marketing Manager, Prachi Mishra, and Sr. Customer Lifecycle Manager, Jessica Cross, will cover how to leverage account-based marketing (ABM) to more efficiently target, and close, the deals that have the highest likelihood of spending with your business. Join these ABM experts as they discuss the strategy’s best use cases: Creating a list of target account...

AdRoll
AdRoll
Blog Post
  •  AdRollではプログラマティック業界全体を盛り上げていくことを目的に、業界の有識者の方々をお招きしたセミナー『AdRoll University for Publishers 〜専門家から学ぶアドテク講座〜』の定期的な開催を開始しました。本セミナーは媒体社の方に、DSPがどのように広告の配信先を選定しているのか、DSP側が重要視している広告枠などを知ってもらうことで、DSPをうまく活用した媒体側の収益化をAdRollと一緒に推進していけたら、という思いから実施を決めました。  記念すべき第一回目は『プログラマティックバイイングの仕組みと媒体収益化のためのヒント』をテーマに7/25(水)に開催しました。媒体の方々が普段バイヤーサイドの仕組みについて知れる機会が少ないことから、Cookieシンクの仕組みやオークションのロジック、PMPの仕組みなどDSP側の配信の仕組みについてセミナーを実施...

AdRoll
AdRoll
Blog Post
  • 今年AdRollでは、全社で一つのテーマを設定しました。それは「限界を超える」。この1年AdRollではさまざまな新製品をリリースし、パフォーマンスと操作性を、新しいエキサイティングなマーケティング分野にもたしたいと活動してきました。その目的は、お客様のビジネスの成長をより一層加速させたいと思っているからです。 AdRollはは昨年、リターゲティングメールを利用できる新製品「AdRoll Email」を米国にてリリースし、本日より日本でも本格的に提供を開始しました。 「AdRoll Email」は、米国userfoxの買収によって生まれた製品です。皆様に「AdRoll Email」をご活用いただき、リターゲティングの効果をさらに向上させていく為に「AdRoll Email」についてご紹介します。 メールを使ってサイト訪問者を再びサイトに呼び戻す「AdRoll Email」 「AdRoll ...

AdRoll
AdRoll
Blog Post
  • Why is everyone talking about ABM? Two very simple reasons: 80% of marketers say that ABM outperforms other marketing initiatives. Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads. While B2B marketing has come a long way in the digital age, it has always struggled with it’s technology needs. A lot of companies have tried to tailor their B2C technologies t...

AdRoll
AdRoll
Blog Post
  • The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large amounts of traffic, can anyone hear the deals through the noise? One thing to remember during this time is...

AdRoll
AdRoll
Blog Post
  • As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of carefully allowing an audience to determine relative importance in their perception of visual elements and see them as a unified whole; a ...

AdRoll
AdRoll
Blog Post
  • He’s making a lead list, he’s checking it twice, he’s gonna find out which marketers are naughty or nice… Although it might not seem like it, Christmas is just around the corner and it can be a super stressful time of year for many marketers. Planning and executing multiple campaigns, bringing in as many new customers as possible and driving even more revenue than last year is hardly low key. If o...

AdRoll
AdRoll
Blog Post
  •  マーケターの皆さんの多くはこの質問に答えるのは難しいのではないでしょうか。ディスプレイ広告やEメールのような一部のチャネルは、ユーザーのアクションやクリックに基づいて簡単に計測できますが、より複雑なカスタマージャーニーの途中にあるタッチポイントについては、影響力(インパクト)を軽視してしまいがちです。 AdRollでは、ユーザーがどのようにサイト上で行動し、何がコンバージョンへ繋がっているのかをマーケターの皆様一人一人に知っていただくことが、マーケティング活動上でとても重要だと考えています。タッチポイントの影響力はそれぞれサイトや商品によって違います。アトリビューション分析はこれまで時間がかかり、困難なものだとされてきました。そこでAdRollは皆様が簡単に且つ早くアトリビューションの分析ができるよう、ダッシュボード上で新しいレポーティングツールを開発しました。 AdRollのアトリビュ...

AdRoll
AdRoll
SlideShare Presentation
  • We dove through third-party webinars, online articles, and even our own data to find out which ABM strategies work—and which are total myths. The result is a webinar that helps marketers break through the bull and create campaigns that drive actual results. Join Engagio’s Director of Marketing, Charlie Liang, and AdRoll’s Digital Marketing Team Lead, Jonathan Koo, to learn how to: Pivot to ABM ...

AdRoll
AdRoll
Blog Post
  • Dynamic Creative is the personalised gift of the advertising world. By understanding your customer’s specific browsing activity, AdRoll can develop dynamic ads automatically to show your potential customers product recommendations and top selling products based on the products they’ve previously shown interest in. Essentially it’s like buying your mum an amazing book you know she’s wanted vs givin...

AdRoll
AdRoll
Blog Post
  • ABM, or Account-Based Marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of marketing. There’s very little doubt nowadays that the days of lead generation and the traditional sales funnel are slowly coming to an end. But, while it’s true that Account Based Marketing has a lot of potential, it also has a lot of pitfalls that need to be avoided. To shed some...

AdRoll
AdRoll
Blog Post
  • AdRollでは、社員のことを”Roller”と呼んでいます。 Roller Spotlightシリーズでは、3ヶ月に一度Rollerの紹介をしています。 第2回目となる今回は、新規ビジネス開発チームで営業として働いている別府 大樹をご紹介します。 —————————————————————————————————- 別府は大学卒業後、某大手銀行に就職。日本の銀行という厳しい環境の中、営業の知識を蓄積し、アドテクの世界へ。 大手アドテク会社の営業を経て、AdRoll 日本法人で2016年4月からAdRollの新規ビジネス開発チームの一員として活躍しています。 Q: 新規ビジネス開拓をする上で、気をつけていること、注力していることを教えてください。 新規ビジネス開拓とは、簡単にいうと営業の仕事です。これまでも営業をやってきたのですが、前職と違いAdRollでは営業代理会社が、最初のアポを取り...

AdRoll
AdRoll
Blog Post
  • AdRollでは、社員のことを”Roller”と呼んでいます。 Roller Spotlightシリーズでは、3ヶ月に一度Rollerの紹介をしています。 第2回目となる今回は、新規ビジネス開発チームで営業として働いている別府 大樹をご紹介します。 —————————————————————————————————-  別府は大学卒業後、某大手銀行に就職。日本の銀行という厳しい環境の中、営業の知識を蓄積し、アドテクの世界へ。 大手アドテク会社の営業を経て、AdRoll 日本法人で2016年4月からAdRollの新規ビジネス開発チームの一員として活躍しています。 Q: 新規ビジネス開拓をする上で、気をつけていること、注力していることを教えてください。 新規ビジネス開拓とは、簡単にいうと営業の仕事です。これまでも営業をやってきたのですが、前職と違いAdRollでは営業代理会社が、最初のアポを取...

AdRoll
AdRoll
Blog Post
  • Through our work with B2B companies, we’ve noticed that pretty much every marketer is familiar with the concept of account-based marketing. Yet, despite this familiarity with the strategy, a large portion of our customers were still unsure how exactly to get their ABM campaigns off the ground. But it doesn’t have to be hard. In fact, you can employ a lot of common marketing strategies that will he...

AdRoll
AdRoll
Blog Post
  • When most people think about Account Based Marketing (ABM) they picture a hand-picked list of accounts that they’re going to “strategically” target (a.k.a. email them, stalk them, or spam them). Sometimes this list is spot-on accurate and your ABM campaign is a huge success, more often than not, however, it’s a bit of a challenge. Let’s talk about why ABM can become a failure and how to fix it.   ...

AdRoll
AdRoll
Blog Post
  • Dashing through the year, working day and night, realise that Q3 began, yikes! Christmas is in sight!  The silly season is a frantic rush of managing multiple campaigns, luring in new leads and bringing in more revenue than last year. It’s far from the relaxed, quintessential summer postcard most people have in mind when thinking of the Southern Hemisphere in December. Planning early, prospecting ...

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