Adster Creative
Adster Creative
Blog Post
  • One of my fave things to do here at Adster is website audits! It’s partly because I get to tear apart someone else’s website and tell them everything that’s wrong with it. It’s the best! It also plays to one of my strengths: delegating! After we discover potential issues with a site, our amazing team […] The post Why We Ask for Full Access During our Website Audits appeared first on Adster Creativ...

Adster Creative
Adster Creative
Blog Post
  • In the majority of cases I come across, Adwords accounts are typically under optimized and could use some lovin’. Their campaigns are usually running all broad keywords, are poorly organized, or are getting limited impression share due to low bids or loss of budget. However, I recently came across an account that was the opposite […] The post Adwords Account Overoptimization appeared first on Adst...

Adster Creative
Adster Creative
Blog Post
  • Adster is thrilled to become Google’s latest Analytics Technology Partner! As per Google: Technology Partners are developers that build apps and solutions on the Google Analytics platform that make data more accessible, analysis more insightful, and processes easier. All types of developers and projects are welcome in the Technology Partner Program. It doesn’t matter if […] The post Adster Feature...

Adster Creative
Adster Creative
Blog Post
  • It’s an inevitability that your agency will get requests from competing customers, especially if you’ve done an exceptional job at helping your clients gain widespread visibility in their desired space. For the most part (and speaking with colleagues over the last 10 years), the ‘ethical’ thing do is either reject these opportunities or refer these […] The post How Does Your Agency Handle Multiple...

Adster Creative
Adster Creative
Blog Post
  • To quote the Great Bill Gates from his 1996 essay titled “Content is King”: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”  Click here to see the FULL version of the essay Hoooweee! Did Billy Boy ever nail it! Mr. Gates was […] The post Bill The Prophet & The Content Chef appeared first on Adster Creative Inc..

Adster Creative
Adster Creative
Blog Post
  • In her recent post on Bright Local, Sherry Bonelli was talking about guarantees and whether or not they belong in the world of online advertising. As a business owner myself, I can say that the thought of plunking down 1000’s of dollars for something I don’t totally understand – for which there is little to […] The post Guaranteed Client Meeting Success: 3 Ways to Help Me, Help You appeared first ...

Adster Creative
Adster Creative
Blog Post
  • So your business is moving. It’s bound to happen, and oftentimes, a location move means your business is growing. So while it’s easy to get bogged down in the stress of moving everything over (physically and online), don’t forget to take a minute and enjoy your success! Now that I’ve got you all pepped up, […] The post How To Have A Flawless Location Move Online appeared first on Adster Creative I...

Adster Creative
Adster Creative
Blog Post
  • Dave and I had the privilege of attending Google’s leadership summit in early 2016. One of the items that agencies across the Globe struggled with was how to create, coach and roll out an effective meeting agenda that could be used for sales meetings, pitch meetings and client meetings … basically, any meeting where you […] The post Wicked Meeting Agenda That You Can Use for Any Meeting appeared f...

Adster Creative
Adster Creative
Blog Post
  • Learning from the experience of others is one of my favorite ways to learn – which is one of the many reasons I was so excited to attend Unbounce’s Call To Action Conference last week in Vancouver! It was a great mix of everything digital marketing: landing page optimization, PPC, copywriting, SEO, even a bit […] The post Call To Action Conference 2017 appeared first on Adster Creative Inc..

Adster Creative
Adster Creative
Blog Post
  • Adster has been diligently installing SSL certificates on clients’ websites. Unlike our senior developer, I’m not skilled enough to run scripts on Adwords to change all our URLs to HTTPS, and since these SSL certificate installs have been rolling out slowly, I’ve been tackling ad URL changeovers as they are done. For all you non-devs […] The post Using the Adwords Editor to Change Ad URLs from HTT...

Adster Creative
Adster Creative
Blog Post
  • Among the many myths, backwards tactics, half-truths and oddities in the fantastical world of search engine optimization, there exists a particularly nefarious ploy: Negative SEO. What is ‘Negative SEO’ If SEO is a combination of holistic tactics deployed by ethical marketers & business owners to naturally increase organic traffic to a website, ‘negative’ SEO is […] The post Negative SEO Can Happe...

Adster Creative
Adster Creative
Blog Post
  • Yesterday we had our first ever hackathon here in the Adster office. It was an afternoon of brainstorming – fueled by pizza, brownies and ice cream. Initially, we thought we’d be able to complete the whole project in a four hour window, but in classic hackathon fashion, we grossly underestimated. While we might not be […] The post SUCCESS: Adster Takes On The Hackathon appeared first on Adster Cre...

Adster Creative
Adster Creative
Blog Post
  • I recently had the privilege of attending Hero Conf from April 17-20 in Los Angeles. Organized by Hanapin Marketing and hosted bi-annually, it’s the world’s largest PPC conference. I met a number of PPC advertisers across North America and attended a variety of sessions ranging from Adwords scripts to landing page conversion rate optimization. I […] The post Hero Conf Los Angeles 2017 Takeaways ap...

Adster Creative
Adster Creative
Blog Post
  • Google has gone through a fair amount of transformation in shaping what is now called the Google Partners Program. Before we dig in and discuss with Canadian cities have the most Google Partners, let’s take a look at how the Google Partners program got its start! In 2011, Google launched Google Engage for Agencies. This […] The post What are the Top 5 Canadian Cities with the Most Google Partners?...

Adster Creative
Adster Creative
Blog Post
  • Adster Creative is looking for an energetic, customer oriented individual to join our team in the role of Digital Account Management. This position is perfect for those with a desire to further develop their knowledge of digital marketing strategies and grow positive client relationships, so if you don’t like dealing with customers, or talking on […] The post Career Opportunity: Digital Account Ma...

Adster Creative
Adster Creative
Blog Post
  • Mobile-First Indexing In November 2016, Google introduced “mobile-first indexing”, which means they will start favouring websites specifically designed for mobile devices. It’s still in beta and it wouldn’t be rolled out to the public for some time, reported by Search Engine Land. If you still haven’t updated your website to be responsive, the time is […] The post Why You Need A Responsive Site ap...

Adster Creative
Adster Creative
Blog Post
  • One of the super fun things I get to do here at Adster Creative is website audits. We look at a potential client’s website to see what improvements can be made and see if there’s anything really wrong behind the scenes. Overall we try to identify customized opportunities for your business, both onsite and offsite, […] The post 4 Outdated SEO Techniques To Run Away From appeared first on Adster Cre...

Adster Creative
Adster Creative
Blog Post
  • I know there are a lot of do-it-yourself business owners and marketing coordinators out there who do a reasonably good job of managing Adwords accounts. Ads are running and calls are coming in, so it must be working. How hard can managing your own Adwords account be anyway? Like actually? Y’all have no idea! I […] The post Why You Should Hire an Adwords Pro to Manage Your Account appeared first on...

Adster Creative
Adster Creative
Blog Post
  • Hypertext Transfer Protocol Secure (HTTPS) allows you to secure sensitive information on your site. For a long time, the only sites that had HTTPS were ones that were carrying a lot of personal information – banks, online stores, etc. However, more and more webmasters are making the switch over to HTTPS thanks to the bump […] The post How Switching Your Site to HTTPS Can Boost Your Rankings appear...

Adster Creative
Adster Creative
Blog Post
  • Half the jobs as we know them won’t exist in the future. An admittedly heavy statement to start a post, but it’s a comment that popped out from a keynote I attended this past week at the Alberta Venture FG50 conference in Calgary. Delivered by Kirstine Stewart, former managing director and head of Twitter Canada […] The post Embracing The Inner Nerd: Technology, Innovation & You! appeared first on...

Adster Creative
Adster Creative
Blog Post
  • Over the course of my life, I have had multiple residences around the world, and each time I moved I would walk over to my local post office and sign up for mail forwarding. Mail forwarding is a process which ensures that you do not lose valuable letters or parcels that have been sent to […] The post How to Properly Use 301 Redirects appeared first on Adster Creative Inc..

Adster Creative
Adster Creative
Blog Post

New blog articles detected.

  • Local Guides & Google Map Maker – How to Make Edits if Google Map Maker is Closing?

    In March 2017 Google Map Maker will officially be shut down, and some of its features integrated directly into Google Maps – what features you ask, we still aren’t 100% sure. Unfortunately, for business owners, power users, and marketing agencies, Google Maps Maker has been an extremely effective tool at remedying underlying issues with businesses […] The post Local Guides & Google Map Maker – How...

  • Google My Business Phone Numbers Will Now Show with Location Extensions

    As I was about to power down the PC on my way out of the office yesterday, the lovely Lisa sent me a rather perplexing message. And I quote: “Whoa whoa whoa”. After an ALL CAPS Skype exchange, it was revealed that Google had taken it upon themselves to make a rather significant update to […] The post Google My Business Phone Numbers Will Now Show with Location Extensions appeared first on Adster C...

  • The 2017 Fast Growth 50 – 2 Years Running!

    The team at Adster is once again honored to be listed in Alberta Venture’s Fast Growth 50 for the 2nd consecutive year (check out Venture Magazines Fast Growth 50 2017 listings here). For the past 16 years, the Fast Growth 50 program has been the most prominent ranking of Albertan businesses with a significant improvement in […] The post The 2017 Fast Growth 50 – 2 Years Running! appeared first on...

  • Creating Content for Your Agency

    Last January, Adster embarked on a blogging mission: each week, a staff member would write a unique piece of content for our blog. Sounds easy, right? Sure! Along with our team of great copywriters, we create content for our clients and tell them how important regular, relevant content is. In past years, Adster’s blog was […] The post Creating Content for Your Agency appeared first on Adster Creat...

  • Why You Should Use Exact Match Ad Groups in Your Adwords Campaigns

    A few months ago, I got into a discussion with Dave about ad groups comprised of only exact match keywords and how I didn’t see their purpose. As I’ve gained Adwords experience and wisdom, I have come over to the dark side. I love exact match ad groups – let me tell you the reasons […] The post Why You Should Use Exact Match Ad Groups in Your Adwords Campaigns appeared first on Adster Creative Inc...

  • Google Partner Summit 2016

    While this wasn’t Adster’s first trip to the Google Partner Summit in San Francisco, this was my first trip and I was honoured to represent Adster.  It was an eye opener into the magnitude of the Google ecosystem and the sheer number of people who provide support for the tools we use to deliver digital […] The post Google Partner Summit 2016 appeared first on Adster Creative Inc..

  • Is Rogers OutRank Out of Business or Closed? Was it Really a Scam?

    Has Rogers OutRank closed or gone out of business? The short answer yes, the long answer – kind of. Rogers OutRank hit the scene in early 2012 and what seemed like over night, blanketed all of Canada with their high pressure sales tactics (which I might add, were extremely effective, and at one point they had […] The post Is Rogers OutRank Out of Business or Closed? Was it Really a Scam? appeared ...

  • So You’ve Been De-Indexed By Google

    It’s Monday morning, you’re Googling your brand and you can’t find your website. At all. It’s been completely wiped off the face of Google. How could this happen? What have you done? WHO IS SHE?! Let’s skip a few panicked steps and get to the point where you realize your site is de-indexed or penalized […] The post So You’ve Been De-Indexed By Google appeared first on Adster Creative Inc..

  • Expanded Text Ads Part Deux: Adster’s 90 day, Big 3 Takeaways

    Last August, I discussed how we Adster folk were dealing with Google’s new expanded text ads. It was the dawn of a new era, and after a decade of perfecting short copy, our team was unsure of what to expect with all the new characters we suddenly had available. To make matters worse, we have […] The post Expanded Text Ads Part Deux: Adster’s 90 day, Big 3 Takeaways appeared first on Adster Creativ...

Adster Creative
Adster Creative
Blog Post
  • A hot topic on Reddit last week saw users complaining that unwanted/unsolicited advertising is consuming limited mobile data plans. This piqued our interest as Adster Creative is in the business of delivering leads for our clients through online advertising.   Who loves the Net? Who doesn’t love the internet!? It’s everywhere, it’s fun, it’s educational, […] The post Who Pays When Ads Eat Your Cap...

Adster Creative
Adster Creative
Blog Post
  • Back to School, Back to Business! For the 3rd time in 2016, Adster was once again honored to host a live, Google Partners event alongside Liz Austin from the Google Partner Agency team. With help from our friends at the Strathcona Business Association, we pitched to 30 or so local Edmonton business owners and entrepreneurs […] The post Edmonton Google Partners Roundup: Back to School, Back To Busi...

Adster Creative
Adster Creative
Blog Post
  • You’re fresh out of your post secondary marketing program and some company hires you to manage their Adwords account to eventually take on their clients’ Adwords accounts. You’ve started Google Adwords certification, been poking around your company’s accounts, and been listening to some podcasts. It seems relatively simple: you’ve got your campaigns organized by themed […] The post 5 Adwords Tips ...

Adster Creative
Adster Creative
Blog Post

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