Competitive Marketing Intelligence | Crayon
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  • 5 reasons why I love the PuMP® Blueprint
    By the time I came across the PuMP® Performance Measure Blueprint and it’s creator, Stacey Barr, I had already been in the workforce for 20 years, become vice president of a 500 million dollar company, worked at an Olympic games and consulted for five years. Through all these experiences I had achievements and I also […] The post 5 reasons why I love the PuMP® Blueprint appeared first on Adura Str...
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  • Your first step towards evidence-based leadership
    Leaders seem to invest an inordinate amount of time in developing strategy and plans, but neglect to provide a systematic approach and direction for their employees to successfully execute and measure the impact. Yet, more and more leaders say they want to make more evidence-based decisions. Executing on your strategy is about the future (which, […] The post Your first step towards evidence-based ...
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  • 3 Steps to a better KPI dashboard
    Do you struggle to get the right measures on your KPI dashboard?  Well, you are not alone. One of the most frequent questions I hear is “How do I build a KPI dashboard that people will use?” First, let’s start with the end in mind. KPI dashboards are worth the time and money it takes […] The post 3 Steps to a better KPI dashboard appeared first on Adura Strategy.
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  • Free Webinar: Bad KPI Habits
    You know what they say, don’t you? If you want a different result you have to change your approach. If you want performance measurement to be easier, faster, more engaging, more meaningful AND to hit more targets, you have to change your approach. I propose to you that the first part of changing your approach […] The post Free Webinar: Bad KPI Habits appeared first on Adura Strategy.
  • Top 3 struggles people have with performance measurement and KPIs
    Are you struggling to find the right KPIs to measure your strategy? Do you want to have more people buy-in and take ownership of improving performance? Great measures focus people on the results that matter most, but most organizations don’t have them because people struggle to develop and use performance measurement well.   These are the […] The post Top 3 struggles people have with performance m...
  • What is a Performance Measure, Really?
    Have you heard people throw out terms like Key Performance indicators (or KPIs for short), metrics, indicators, and measures? And have you secretly wondered what they really mean? Truthfully, this performance measurement business can seem like a complicated world but, it doesn’t have to be. So, let’s start by simplifying a couple things: First, all […] The post What is a Performance Measure, Reall...
  • K.I.S.S. Your Goals!
    Four simple steps to improve the execution and performance measurement of your strategic goals Want your teams to deliver more impact and do less “busy work” in 2017? Then K.I.S.S. (keep it simple and specific) your goals! Why is it important to keep your goals simple? Easier for teams to connect to emotionally (and care […] The post K.I.S.S. Your Goals! appeared first on Adura Strategy.
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  • Destination Canada puts PuMP® into Practice
    Gloria Loree is the Executive Director for Global Marketing at Canada’s tourism national marketing organization.  Gloria and nine members of her team and agency attended the Vancouver PuMP® Performance Measurement Blueprint Workshop earlier this year. After a few months of working with them to de-weasel their strategic plan, build a results map and design more […] The post Destination Canada puts ...
  • How to Remember Your Strategic Plan
    Want your team to remember your Strategic Plan? Have them draw it! When executing a strategic plan, leaders universally complain of the lack of early adoption.  Leaders thought it might be the size of the strategic plan, so the “one page strategic plan” emerged.  Leaders summarized that if there is less information to read, employees […] The post How to Remember Your Strategic Plan appeared first ...
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