Affirm, Inc.
Affirm, Inc.
Blog Post
  • Buying a bed is a very personal decision. Not too hard. Not too soft. Just right is the goal. So you’d think that most people would want to test their next bed – actually lie down on it for at least a few minutes – before making a buying decision. The post Leesa: Using Affirm to Drive New Customers appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Peloton manufactures and sells Internet-connected indoor bikes that allow you to stream live and on-demand group fitness classes like the ones at high-end indoor cycling studios or gyms – but in the comfort of your home and on your own schedule. The post Peloton: Pay Over Time Offer Leads to Lift in Sales Conversions appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Not only are Millennials becoming the most important shopping demographic, but they have much different ideas and preferences than previous generations. How do some brands generate a surprising amount of buzz from this unique demographic while others are ignored? The post How Retailers Can Earn Buzz from Millennial Shoppers appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Affirm partner Joybird, a premier retailer manufacturing customized, handcrafted furniture, recently made a big commitment by investing in building a content hub and blog for their customers. In this article, we explore their decision to do so and explain why many other merchants will likely follow in their footsteps. The post Why Joybird Just Launched a Content Hub to Supercharge their E-Commerce...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Crown & Caliber is one of the leading online marketplaces for buyers and sellers of certified pre-owned luxury watches. It’s a huge market, growing about $7 billion annually, according to former private equity investor and Crown & Caliber CEO, Hamilton Powell. The company itself has grown from a staff of two to 44 in less […] The post Crown & Caliber Sales Soar By Offering Installments appeared fi...

Affirm, Inc.
Affirm, Inc.
Blog Post
Affirm, Inc.
Affirm, Inc.
Blog Post
  • This is the second article in a three-part series on how merchants can use payments as a key product differentiator in their marketing to help boost sales. If you’ve missed the first part, where we discuss email, social media, and PR marketing, you can check it out here. The post Payments are a Powerful Marketing Tool You Can’t Afford to Ignore (Part 2) appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • You’d think that being a Millennial would make me a natural expert on Millennial shopping trends, but let me tell you: I’m continually surprised by my peers. Millennials are a savvy bunch, accustomed to evaluating, challenging, and advancing the status quo. The post 5 Things to Know to Convert Your Millennial Shoppers appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Webrooming, the practice of buying a product in-store after researching it online, has gotten a lot of press lately. Some online retailers are worried about the possible negative impact of this trend, but for the prepared retailer, there is nothing to worry about. This article discusses how webrooming affects retailers and how online merchants can […] The post Should Online Retailers be Concerned ...

Affirm, Inc.
Affirm, Inc.
Blog Post
Affirm, Inc.
Affirm, Inc.
Blog Post
  • With several e-commerce platforms to select from, choosing one can feel like standing in front of the cereal display at the grocery store — all the different options can be paralyzing. But the fact is, when armed with the right information, you can make the right choice and feel confident that you’ve got the best […] The post What Is the Best E-Commerce Platform for You? appeared first on Affirm f...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • A lot happened in the world of retail and e-commerce in 2015. Pop-up stores kept popping up, mobile commerce continued growing at a rapid pace, and “omnichannel” took over everything (while becoming one of the busiest buzzwords of the year). The post Trends That Will Impact Retail in 2016 appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Millennials, more than others, are likely to search for information and products on several devices (mobile phone, laptop, work computer) before making a purchase. A Millennial consumer may read a blog post about fall sweaters on their iPad, then research prices for fall sweaters using Google on their home computer, and finally buy a sweater […] The post Omnichannel Experiences that Delight Millen...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • If you are running an e-commerce company, you know how fast things move. It’s too easy to get distracted by short-term tasks and lose sight of the big picture. That’s why tracking a few key success metrics is so important. This article describes 5 of the top success metrics you need to track and explains […] The post The 5 Most Important E-Commerce Success Metrics appeared first on Affirm for Busi...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • With all the new payment methods introduced to the market lately, it can be hard to keep track, let alone understand how each one affects your business. Products like Apple Pay, Google Wallet, PayPal Credit, Affirm, Prosper, Lending Club, and Venmo each have different use cases and advantages. Do you understand the differences between them? The post Why Merchants Shouldn’t Ignore New Payment Metho...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S. The post EMV Could Increase Your E-Commerce Fraud Risk appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • As a savvy e-commerce pro, you know that optimizing your site — that is, tweaking and testing its design and functionality to better meet the expectations of your customers — improves the user experience, increases conversion rates and average order values, and ultimately drives revenue growth. So why aren’t more e-commerce companies optimizing? The post Five Site Optimization Tactics to Superchar...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Millennials, those born between the years 1981 and 1997, are made up of technologically savvy, yet often financially cautious, folks. At 25%, they currently form the single largest generational cohort in the U.S. and account for$170 billion in purchases each year, making them one of the most powerful buying groups in today’s consumer market. The post How Millennials Make Purchase Decisions appeare...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Affirm had an unprecedented holiday weekend, shattering expectations and seeing huge year-over-year growth. Shoppers flocked to our retail partners and took advantage of the ability to break down their holiday purchases into transparent, and more manageable, monthly payments. This was true for both the total number of purchases made with Affirm, as well as the total amount […] The post 2017 Holida...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Despite the ubiquity of credit, few consumers know enough about its complex terminology and cost structure to make fully informed decisions. And most credit providers take advantage, charging a constellation of fees in order to maximize profits. The result is that in 2016 alone, American consumers paid more than $90 billion in fees. At Affirm, we […] The post How Affirm is Different: Understanding...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • I’m excited to introduce the Affirm Marketing Performance (AMP) Partner Program. Over the last 6 months, Affirm has been working closely with industry leaders that provide marketing automation solutions. We’ve partnered to directly use Affirm’s as low as monthly price in any email template, so marketers can take advantage of this important marketing tool with drag-and-drop efficiency. The post Get...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • We are proud to announce that Affirm’s Net Promoter Score (NPS) has reached +82. We believe that number is critical for us to be sure that we are delivering on our mission of providing consumers with honest, transparent financing. The post Announcing Affirm’s +82 Net Promoter Score appeared first on Affirm for Business Blog.

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Our first ever AFFIRMation has already come and gone but I’m left with all that was shared, discuss, and learned during the event. It was exciting to see so many of our retail partners in one place alongside industry thought leaders and Affirm employees. It was truly an enlightening couple of days and I, for […] The post AFFIRMation 2017 Roundup & Highlights appeared first on Affirm for Business B...

Affirm, Inc.
Affirm, Inc.
Blog Post
  • Retailers reducing their physical footprint is common in today’s market as more and more consumers are shifting their purchasing habits from in-store to online. Despite the clear shift in consumer preferences, traditional retailers have struggled to adapt their business models accordingly. The post Consumers Are Speaking Out but Are Retailers Listening? appeared first on Affirm for Business Blog.

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