aimClear
aimClear
Blog Post
aimClear
aimClear
Blog Post
  • Aimclear is often asked to disclose the marketers we follow. It’s true, we keep our thumb on the pulse of industry talent. The most common question permutation is, “If we could clone any marketer to work for OUR team, “WHO WOULD WE CLONE?” Just imagine the 23andMe confusion! As such, each year we present the […]

aimClear
aimClear
Blog Post
  • “Agile” marketing is all the rage, with most marketers somehow jumping on the agility-buzzword bullhank bandwagon. So how do we separate posers and pontiffs? The answer lies in this question: Has YOUR marketing partner actualized functionally agile products and services? Or are they scurrying about like rats chasing cheese long gone, riding the 2014 wave another […]

aimClear
aimClear
Blog Post
  • Employment targeting in Facebook is a little…messy…right now. ProPublica set off a firestorm in September after it caught Facebook allowing advertisers to target anti-Semitic audiences, effectively allowing the social network to profit from hate. Confusion followed. Self-reported employment targeting fields were said to be gone, but as we discovered, they really weren’t. Incidentally, the same […]

aimClear
aimClear
Blog Post
  • The second full day of Pubcon 2017 had marketers relying more heavily on caffeine (a couple days in Las Vegas have that effect) and focusing intensely on marketing’s hub – great content. Sessions continued across ten distinct tracks, but arranged with a heavier focus on the portion of marketing consumers consume. SEO, SEM and organic […]

aimClear
aimClear
Blog Post
  • Tuesday marked the official first full day of Pubcon 2017 (after a few hundred eager marketers took in a full-day jumpstart via Monday’s Masters Group Training workshops). Day-1 sessions opened ten fully packed tracks across multiple marketing disciplines – organic SEO, in-house marketing, lead gen, PPC, content marketing, social influencer marketing, social media, mobile SEO, […]

aimClear
aimClear
Blog Post
  • The warmup day to the venerable Pubcon event is establishing itself as highly focused mini conference of its own. While Pubcon draws thousands of people, 300-400 marketers from around the world jumpstart their Pubcon experience through the one-day Masters Group Training Sessions. Masters Group sessions are limited attendance learning opportunities that dig deep into hot […]

aimClear
aimClear
Blog Post
  • Great marketing should appear effortless when it’s done right. Marketers today manage more channels than ever and compete with an insane barrage of information, images, messages and sales pitches. The frenetic pace keeps accelerating while audience attention spans evaporate. Great creative is a marketer’s lifeline to success. Madison Ave. madmen years ago authored the notion […]

aimClear
aimClear
Blog Post
  • Influencer marketing is all the rage, yet it’s definitely not a new concept. Even so, plenty of digital marketers are missing out on key social media methods to get in front of the influencers they’re after. Case in point: Google trends shows hyper growth in influencer marketing over the last 18 months. When you overlay […]

aimClear
aimClear
Blog Post
  • Inc. 5000 Conference attendees: Have digital marketing inquiries? Our marketers have answers! Stop by Aimclear booth (#15) to schedule a 20-minute speed-marketing session, sans sales attempt (for real). This week, Aimclear is off to California for the Inc. 5000 Conference, an annual gathering of entrepreneurs from America’s fastest-growing companies. Gathering together with companies from differen...

aimClear
aimClear
Blog Post
  • Despite its well-documented challenges, Twitter won’t disappear from the digital landscape any time soon. Heavy use from politicians and newsmakers keeps it relevant and maintains its place as the go-to channel for real-time conversation. There’s not a sporting event, television craze or cultural phenomenon that goes by without a Twitter-driven narrative. All that activity is […]

aimClear
aimClear
Blog Post
  • Facebook removed important B2B psychographic targeting following ProPublica’s bombshell assertion that they were able to target self-proclaimed “Jew Haters” (and more), but here’s why Facebook advertisers keen on psychographic targeting like job titles, employers, and education should rest easy. Read on. Bloomberg and many other outlets have reported Facebook’s corrective measure was to remove edu...

aimClear
aimClear
Blog Post
  • Facebook has taken a lot of heat for advertisers’ ability to target haters, extreme political views and other psychographic hyperbole. Recent media interest is amusing to us because we’ve been documenting each generation of Facebook Ads political extremism (2009) and other radical psychographic targeting for years. LinkedIn has similar extremist targeting problems on the advertising side (LinkedIn...

aimClear
aimClear
Blog Post
  • Over the last decade, digital marketing has been riding a rocketship of advancement. From the inception — and evolution — of paid search and the emergence of major social media platforms to the advancement of SEO algorithms, marketers have been on a fast-paced ride of historical proportions. Aimclear CMO Manny Rivas has been around through […]

aimClear
aimClear
Blog Post
  • You run a lot of Facebook ad campaigns, and you’re dang good at it. You’re mastering the art of audience intake, taking advantage of financial targeting segments, and implementing killer retargeting strategies. Great job! Seriously. Have you ever thought about advertising oversaturation, cannibalization, and general ad fatigue as byproducts of audience overlap? There’s nothing to […]

aimClear
aimClear
Blog Post
aimClear
aimClear
Blog Post
  • The Aimclear crew is excited as we get ready to embark on the frenetic 2017-18 conference trail with a ton of great events for marketers of all types. Among the hottest shows on the conference calendar is #Pubcon, with three marquee events this season: Pubcon Las Vegas, Pubcon Austin and Pubcon Florida. Pubcon can be […]

aimClear
aimClear
Blog Post
aimClear
aimClear
Blog Post
  • We all know that friend, colleague or spouse who never grasped the concept of The Onion. They’d post a Facebook diatribe, lamenting some injustice or perceived stupidity they just read about in “the news.” However, the joke was on them because they fell for a parody — a harmless, funny story on a famed humor […]

aimClear
aimClear
Blog Post
  • Vetting an agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be wise to seek guidance and input from trusted friends or family members. The same holds true for a business engagement. Successful interactions take preparation, empathy, research […]

aimClear
aimClear
Blog Post
  • From Sydney to Adelaide, Amsterdam, London, Paris, San Francisco and Portland, leading marketers convene at top digital/SEM/SEO conferences over the year. Among the world’s innovative marketers, Aimclear founder Marty Weintraub regularly shares important truths with savvy audiences through his intense keynotes on mission-critical digital marketing topics.   Of course, such a tour includes great fo...

aimClear
aimClear
Blog Post
  • If you’re like most marketers, it’s probably been a while since the audience intake questionnaire you use has been updated, and it likely hasn’t kept up with psychographic targeting changes. We as marketers have an insane amount of data at our fingertips that we dial in to calibrate channels and effectively deliver our message to […]

aimClear
aimClear
Blog Post
  • There’s no question the digital marketing landscape is on the verge of yet another technological paradigm shift, the implications of which will directly impact how marketers acquire and keep customers. Businesses that fail to adapt – especially in the hotel/hospitality sector — risk losing their competitive advantage, or worse, becoming obsolete. In this post, we’ll […]

aimClear
aimClear
Blog Post
  • Unfiltered truth and candid opinions are elusive beasts in the world of SEO and digital marketing. And while most professional conferences provide attendees solid tactics and the latest trends in the industry, presenters are very careful to stay within the lines. They hedge on sharing their deepest feelings and opinions for fear of offending or […]

aimClear
aimClear
Blog Post
  • Ah, Minnesota. Land of 10,000 brilliant marketers. OK, maybe not 10,000. But with the likes of 17 Fortune 500 companies and thousands of SMBs, that number’s gotta be sizeable. And it’s why we concluded, when planning the location of our psychographic targeting workshops, there’s no place like home. Minneapolis/St. Paul marketers, this one’s for you! […]

aimClear
aimClear
Blog Post
  • The current digital marketplace is filled with fragmented, mixed messages, which is why it’s so important to unify your user experience throughout the sales funnel. To do so, you must first map your business’ sales cycle. The sales cycle is essentially the journey each buyer takes from origin of issue to conversion or purchase and, […]

aimClear
aimClear
Blog Post
  • Hey, marketers! Wondering why your requests to the public relations team are often met with reactions like this? via YouTube/Mike Bianchin Despite signs pointing to the convergence of PR and marketing, many a PR executive remains skeptical of digital marketers. On the flip side, a lot of marketers are baffled by the public relations profession. […]

aimClear
aimClear
Blog Post
  • The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes — Microsoft’s Christi Olson and iPullRank’s Michael King — is an array of nationally recognized speakers, regional powerhouses and local icons galore. Whether your flavor is search, social, […]

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.