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  • Agency Shopping? 6 Questions To Ask Before Making A Commitment
    Vetting an agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be wise to seek guidance and input from trusted friends or family members. The same holds true for a business engagement. Successful interactions take preparation, empathy, research […]
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  • The Eagle Has Landed. Global Marketing Perspective from Marty Weintraub
    From Sydney to Adelaide, Amsterdam, London, Paris, San Francisco and Portland, leading marketers convene at top digital/SEM/SEO conferences over the year. Among the world’s innovative marketers, Aimclear founder Marty Weintraub regularly shares important truths with savvy audiences through his intense keynotes on mission-critical digital marketing topics.   Of course, such a tour includes great fo...
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  • Effective Psychographic Audience Intake for the New World of Big Data
    If you’re like most marketers, it’s probably been a while since the audience intake questionnaire you use has been updated, and it likely hasn’t kept up with psychographic targeting changes. We as marketers have an insane amount of data at our fingertips that we dial in to calibrate channels and effectively deliver our message to […]
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  • White-Glove Hotel Marketing: Strategies to Perfect the Customer Journey & Maximize ROI
    There’s no question the digital marketing landscape is on the verge of yet another technological paradigm shift, the implications of which will directly impact how marketers acquire and keep customers. Businesses that fail to adapt – especially in the hotel/hospitality sector — risk losing their competitive advantage, or worse, becoming obsolete. In this post, we’ll […]
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  • UnGagged London Preview: Why CEO Greg Hayman Created a Secretive Event
    Unfiltered truth and candid opinions are elusive beasts in the world of SEO and digital marketing. And while most professional conferences provide attendees solid tactics and the latest trends in the industry, presenters are very careful to stay within the lines. They hedge on sharing their deepest feelings and opinions for fear of offending or […]
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  • Psychographic Targeting for Realistic Revenue: Aimclear Brings Popular Workshop to MSP
    Ah, Minnesota. Land of 10,000 brilliant marketers. OK, maybe not 10,000. But with the likes of 17 Fortune 500 companies and thousands of SMBs, that number’s gotta be sizeable. And it’s why we concluded, when planning the location of our psychographic targeting workshops, there’s no place like home. Minneapolis/St. Paul marketers, this one’s for you! […]
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  • Content, Click Trails & Career Advice: The Kevin Mullett Interview | #Zenith2017 Preview
    The Zenith Digital Marketing Conference is here! Marketers of all stripes are taking over Duluth this Thursday, April 27. Excited? You should be. Between two kickass keynotes — Microsoft’s Christi Olson and iPullRank’s Michael King — is an array of nationally recognized speakers, regional powerhouses and local icons galore. Whether your flavor is search, social, […]
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  • Schadenfreude Competitive Marketing Strategies for Customer Appropriation
    American internet outrage begins anew with every corporate (or government) slight, gaffe or alternative fact, seemingly never-ending like nested, thin-skinned Russian dolls. Most recently it’s unnaturally bloated and orange, cola-flavored and it’s United us all. After all… Amicus meus, inimicus inimici mei (“my friend, the enemy of my enemy”) via GIPHY While the population rages […]
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  • Aimclear Integrated Marketing Workshop Roadshow, 2017 Edition
    Missed Aimclear’s Social PPC & Psychographic Display workshop at Engage? Not to worry. There’s plenty of other chances to catch us around the country and even across the pond this year. Take a peek at our 2017 workshop schedule below, and join us for one (or more!) of our mind-expanding marketing masterclasses. #BankSocial — April […]
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  • Paid Search Marketing Automation: Embracing The Machine
    This post was originally published on PPC Hero. Catch Megan speaking at HeroConf Tuesday, April 18, at 2:15 p.m. These days, automation is synonymous with account optimization. eMarketer recently reported that two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year. Top reasons for […]
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  • The Intersection of Marketing and Politics: What Brands Can Learn | #Zenith2017 Preview
    This piece is a preview of the Zenith Digital Marketing Conference session, “Politics of Dancing – What Brands Can Learn From the 2016 Election,” featuring former Duluth Mayor Don Ness and Two Harbors Mayor Chris Swanson.   The presidential election was…ugly. Yet the 2017 campaign cycle taught us something: It magnified the connection between marketing […]
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  • Mine LinkedIn Psychographic Data via Sales Navigator Easter Egg
    Classic Linked Premium Accounts have taken flack lately. Yep, LinkedIn gutted Premium accounts, moving out and enhancing advanced search, alerts, plus adding supple new features. The new-and-improved LinkedIn Premium is Sales Navigator. Cancel Premium. Run, don’t walk. Sign up for Sales Navigator. Sales Navigator is deeper than old Premium accounts, most notably in our ability […]
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  • Slay Search Terms Report Analysis to Save Serious Cash
    Let’s face it, analyzing the search terms report can be both hard and time consuming. This report, available in both AdWords and Bing, could be one of the most underutilized, yet most powerful sets of data out there. Many advertisers use this report to generate negative keywords that don’t resonate with their brand, identify search […]
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  • Zenith Digital Marketing Conference 2017! 3 FRESH Tracks, World-Class Speakers
    Now in its sixth year, Zenith Digital Marketing Conference is back Thursday, April 27, in Duluth, Minn., with world-class speakers and fresh tracks for marketers of all levels. What can you look forward to this year? Start the day with Christi Olson, Microsoft’s search evangelist, for the morning keynote. Wrap it up with Michael King, […]
  • #BankSocial: The Bank & Credit Union Marketing HOT Ticket | John Siracusa Exclusive
    With testimonials like “the best conference I have ever attended,” it’s no wonder #BankSocial is making a name for itself among bank and credit union marketers. We recently caught up with conference founder John Siracusa for the lowdown on the unique event. But first, a little background. Fusing social media and retail banking, #BankSocial is the […]
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  • #Pubcon #SFIMA Insider’s Guide: Joe Laratro Tells All
    You know what February in Minnesota calls for? A brief respite somewhere warm. With the Pubcon SFIMA Summit coming up in two weeks in sunny Fort Lauderdale, Fla., we’ll get our Vitamin D recharge along with some hard-core marketing training to boot. We. Cannot. Wait. This year, Aimclear’s pulling double duty, with a workshop during […]
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  • Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy
    When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]
  • The Ultimate Travel Marketing Psychographic Targeting Toolkit
    Of all marketing spaces, the travel and hospitality vertical has some of the richest data at scale. The reasons are obvious. Many humans are nomadic in nature, a phenomenon dramatically perpetuated by global, easy, low cost, high tech and accessible transportation and lodging. An exciting feature of growing data sets is easy accessibility to psychographic […]
  • Defining Aimclear Values Collaboratively | Company Philosophies
    2017 is here, and with it a clean slate. Many of us at Aimclear have defined personal resolutions. Organizationally, the new year offers an opportunity to set goals and to motivate and hold each other accountable to achieving those goals. With growth in mind, we want to provide an inside look at our company values […]
  • 5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House
    It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences We […]
  • Affiliate Summit West Interview: Ace Advice for #ASW17 from the Inimitable Missy Ward
    Affiliate Summit West is just a few short days away! If you’re an affiliate marketer, or looking to become one, #ASW17 is a MUST-ATTEND conference. For those lucky enough to have scored a ticket to the sold-out event (SOL? Check out Affiliate Summit East later this year), there’s A LOT to look forward to. Session […]
  • Banish Meeting & Email Bloat via Prioritized SLAs! Aimclear® Agile Marketing Digest
    Welcome to the inaugural edition of Aimclear® Agile Marketing Digest. Each AAMD edition will share actionable cornerstones of Aimclear agile marketing SLAs (service level agreements), which can dramatically reduce classic marketing bottlenecks. 2016 was an extraordinary (if not tectonic) year in the marketing agency world. Players not keeping pace with change were squeezed out. Our Aimclear team w...
  • The Occupational Psychographics of LinkedIn Psychographic Professionals
    Psychographic variables are attributes connecting users’ interests, affinities, proclivities, politics, biases, religion, peccadilloes, sexuality, financial status, purchase intent, education, freaky stuff, car ownership, house size and thousands of other common (plus off-the-beaten-path) layers. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Occupatio...
  • Instagram Rolls Out Hands-Free Video Feature & YouTube Pairs Brands with Creators for Episodic Magic | Social Marketing Cluster Facts
    Instagram takes a hands-on approach to photos, Twitter lands a 360 and YouTube pairs brands with creators for episodic videos. Want more? Watch Social Marketing Cluster Facts! Transcript: Between the Christmas dinner coma and the New Year’s Eve bash, Twitter introduced live 360. When you see the LIVE 360 badge on Twitter or Periscope you […]
  • Hey PDX Marketers! Announcing Aimclear® Social PPC & Psychographic Full-Day Intensive
    Aimclear has had a long and beautiful relationship with Portland, Oregon, and SEMpdx. Beginning with SearchFest 2008 held at the Portland Zoo, our AC team has taken part in every SearchFest since and then some. NOW, SearchFest is “Engage.” As part of the festivities, AC is offering Portland marketers our storied Social PPC & Psychographic Display Full-Day Intensive Workshop the […]
  • Does Google Hate SEO? This Ominous Data Is All You Need To Know
    There’s been a lot of hubbub over the years as to whether Google respects SEO, AKA search engine optimization. Whilst researching keywords and advertisers using SpyFu, we discovered Google’s internal PPC spend paces at millions per year, buying SEO themed keywords…peddling AdWords PPC. Ouch! Google markets AdWords to a disturbing set of SEO-related keywords, including “SEO Minnesota,”  “Top SEO […...
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  • #SMX East Day 1: Paid Search Bites from the Big Apple
    SMX East kicked off yesterday, and what better place for a search marketing conference than in the city that never sleeps? Caffeine fix in hand and eyes drawn from the sites to computer screens, day 1 found us exploring everything SMX had to offer on search PPC, from ad extensions and creative to platform changes […]
  • The #SMX East 2016 Dream Agenda! What to Know & Who to See
    SMX East in New York City is NEXT WEEK! If you’ve been poring over the agenda wondering how you could possibly pick between the amazing lineup of sessions and speakers, grab a bevvy of choice and read on. Having been around the block once or twice — Aimclearians have been attending, speaking at and blogging […]
  • App-Less Beacons! A Marketer’s Guide To Current Tactics
    Without question, Bluetooth low energy (BLE) beacon technology will continue to gain momentum in the foreseeable future. Massive growth is a reality not only for brands deploying beacon-based marketing campaigns, but for technology companies manufacturing hardware, developing software and offering managed services to meet the demand and varying needs across industries. According to ABI Research, [...
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  • Twitter Tweaks Direct Messages & WhatsApp Rips Off Snapchat | Social Marketing Cluster Facts
    Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Snapchat explores the world of augmented reality, LinkedIn expands its blog format and Instagram rolls out filter to combat online harassment. There’s more! Watch SMCF! Transcript: Since Twitter […]
  • Preparing for AMP: How to Get Your Mobile Site & Advertising Strategy Up to Speed
    With the actualization of a mobile-first world, Accelerated Mobile Pages are — and will continue to be — significant for search engine optimization (SEO), user experience and advertising. Simply put, web pages built with AMPed-up HTML render quickly, support static content and address the problem all too many mobile sites have: slow loading time. If enhanced […]
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