AirPR
AirPR
Blog Post
  • This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have […] The post How to Protect Your Brand in a PR Crisis appeared first on AirPR.

AirPR
AirPR
Blog Post
  • A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, […] The post How CEOs Should Use Data In A PR Crisis appeared first on AirPR.

AirPR
AirPR
Blog Post
  • Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling […] The post 9 Ways To Up Your PR Game...

AirPR
AirPR
Blog Post
  • Three essentials of measuring your financial earnings news and developing the right message Publicly traded companies release their earnings (essentially, their profits) four times a year through an earnings release, typically followed by an earnings call, where CEOs and CFOs can offer color and insight into their results as investors make decisions about their stock. […] The post Investor Relatio...

AirPR
AirPR
Blog Post
  •   Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy sits on the […] The post I...

AirPR
AirPR
Blog Post
  • “AirPR allows you to track more in-depth metrics than the other PR monitoring platforms.” When shopping for software, there are a few elements that stick out to a communications or marketing professional. Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember […] The post AirPR Recognized As High Pe...

AirPR
AirPR
Blog Post
  • Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond […] The post Three Steps to Finding Better Influencers appeared first on AirPR...

AirPR
AirPR
Blog Post
  • Breaking down silos between Paid, Earned & Owned media through continuous storytelling We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned […] The post How Storytelling Connects ...

AirPR
AirPR
Blog Post
  • Industry leaders discuss how artificial intelligence is changing the way we work Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. They discussed how AI is […] The post How AI Will Be a PR Pro’s Dream ...

AirPR
AirPR
Blog Post
  • “Nail the elevator pitch.” Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and […] The post AirPR Interview Series: Emmy Award Winning Journ...

AirPR
AirPR
Blog Post
  • Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? M: As far as our organizational structure we are […] The post AirPR Interview Series: Mark Delcorps of Overstock.com appeared...

AirPR
AirPR
Blog Post
  • At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The post The New PR: The Intersection...

AirPR
AirPR
Blog Post
  • Samsung leads the pack ahead of Apple and Google It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? […] The post Research Trends™ Shows Top 5 Brands with the Most Buzz a...

AirPR
AirPR
Blog Post
  • “I’ve been telling stories in one way or another my entire life.” Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR  to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content […] The post AirPR Interview Series: Jon Gelberg, Inc. Medi...

AirPR
AirPR
Blog Post
  • With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR, PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going […] The post AirPR Interview Series: Content Market...

AirPR
AirPR
Blog Post
  • “I’ve been telling stories in one way or another my entire life.” Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR  to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content […] The post Content Conversations: Five Questions with Inc...

AirPR
AirPR
Blog Post
  • Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC, 72 percent termed it a “business advantage.” […] The post How AI Can Help Your PR Strategy ap...

AirPR
AirPR
Blog Post
  • The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference […] The post The Best PR & Content Marketing Conferences to Attend in 2018 ap...

AirPR
AirPR
Blog Post
  • Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […] The post The Truth About Earned and Owned Media Attrib...

AirPR
AirPR
Blog Post
  • Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […] The post The New PR: Marketing Will Nee...

AirPR
AirPR
Blog Post
  • AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and […] The post How to Use AI to Build a Brand Narrative ap...

AirPR
AirPR
Blog Post
  • CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan   Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing […] The p...

AirPR
AirPR
Blog Post
  • New AirPR Webinar Explores How to Measure True Multi-Channel ROI We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it’s easy to measure how every […] The post Building an Integrated PR & Marketing Measurement Plan appeared fi...

AirPR
AirPR
Blog Post
  • New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels […] The post A...