AirPR
AirPR
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  • This Is How PR Influencers Think You Should Be Using Data
    We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still […] The post This Is How PR Influencers Think You Should Be Using Data appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • How to Empower Sales Teams With PR Insights
    PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving […] The post How t...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Impress Your Execs With This New PR Metric: ROPRS
    Kelly Byrd shares her thoughts on how to better equate measurement between advertising and PR with a new PR metric similar to ROAS: ROPRS, return on PR spend. The post Impress Your Execs With This New PR Metric: ROPRS appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • [Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest
    When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […] The post [Podcast] Entrepreneurial Lessons From the Fou...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Customer Spotlight: Kiva’s Powerful Earned Media Strategy
    As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […] The post Customer Spotlight: Kiva’s Powerful Earned Media Strat...
AirPR
AirPR
Blog Post

New blog articles detected.

  • What Every Marketing Boss Loves
    Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […] The post What Every Marketing Boss Loves appeared first on ...
AirPR
AirPR
Blog Post

New blog articles detected.

  • The Separation of Powers in Today’s Media Landscape
    As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […] The post The Separation of Powers in Today’s Media Landscape appeare...
AirPR
AirPR
Blog Post

New blog articles detected.

  • The Power of the Good Deed
    I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […] The post The Power of the Good Deed appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • What PR People Can Learn From Gandhi
    Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […] The post What PR People Can Learn From Gandhi appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • Why ‘Ghosting’ Is the Scariest PR Faux Pas
    Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […] The post Why ‘Ghosting’ Is the Scariest PR Faux Pas appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • PR Myth Busting Part 3: More ≠ Better
    So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […] The post PR Myth Busting Part 3: More ≠ Better appeared first on...
AirPR
AirPR
Blog Post

New blog articles detected.

  • PR Myth Busting Part 2: Once the story publishes, your work has just begun
    In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […] The post PR Myth Busting Part 2: Once the story publishes, your work has just ...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Medium: A Peek At The Blueprint Of Publishing’s Future
    On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become Medium’s defacto product and functionality testing ground. If you’re curious to see what Medium might […] The post Medium: A Peek At The Bluep...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Math: PR Style
    Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can honestly say that there were many an afternoon where that exact thought went through my […] The post Math: PR Style appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • 7 years of Intelligibility
    Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of the year. I have jumped – no, leaped (more graceful if you are attempting to […] The post 7 years of Intelligibility appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • Maris gets an apology, P.S. social media shares don’t always equal sales
    In light of the holiday last week, we decided to forego sending out an email, which would have likely clogged your overflowing Inbox. So, post Labor Day, and much to your non-white-wearing delight, we bring you a Double Feature blog post. In said post, we will (at my expense) explore feeling like a total A-hole […] The post Maris gets an apology, P.S. social media shares don’t always equal sales a...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Top 5 PR don’ts from an important tech reporter we can’t name
    To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big news organization that will go unnamed. But let’s just say it’s one of the top […] The post Top 5 PR don’ts from an important tech reporter we can’t name appeared first on AirPR.
AirPR
AirPR
Blog Post

New blog articles detected.

  • 6 Things You’ll Never Hear Today’s PR Pros Say
    It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […] The post 6 Things You’ll Never Hear Today’s PR Pros Say appeared first ...
AirPR
AirPR
Blog Post

New blog articles detected.

  • 5 Reasons To Embrace Video Content Now
    In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […] The post 5 Reasons To Embrace Video Content Now appeared...
AirPR
AirPR
Blog Post

New blog articles detected.

  • How to Avoid the 7 Deadly Business Sins of the 21st Century
    As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO. A successful and fulfilling life, much like a business, offers many roads by which to travel. Some are filled to the brim with heartache yet, miraculously, overwhelming joy. While others fall […] The post How to Avoid the 7 Deadly Business Sins of the 21st Cent...
AirPR
AirPR
Blog Post

New blog articles detected.

  • How to Think About Gender Inequality and Diversity in Tech
    Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” There, I observed a sea of 8,000 women aged eighteen to eighty who were there for one express purpose: to understand the technology landscape and future of computing and how […] The post How to Think About Gender Inequality and Dive...
AirPR
AirPR
Blog Post

New blog articles detected.

  • Spin May Suck, But Gini Dietrich Rocks
    Have you ever had a moment in time where you’re thinking “wow, I’m on top of the world, I really know my $h!t” only to have your ego (rightly) deflated after a serendipitous brush with someone who, in actuality, is much more on top of it than you? If that had ever happened to me, it would […] The post Spin May Suck, But Gini Dietrich Rocks appeared first on AirPR.
AirPR
AirPR
Blog Post
AirPR
AirPR
Blog Post

New blog articles detected.

  • How to hire: words of wisdom from our fave Chief Talent Officer
    One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know exactly what I’m talking about here! We color ourselves grateful to have some talented domain […] The post How to hire: words of wisdom from our...

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