AirPR
AirPR
Blog Post
  • Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC, 72 percent termed it a “business advantage.” […] The post How AI Can Help Your PR Strategy ap...

AirPR
AirPR
Blog Post
  • The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a conference […] The post The Best PR & Content Marketing Conferences to Attend in 2018 ap...

AirPR
AirPR
Blog Post
  • Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and […] The post The Truth About Earned and Owned Media Attrib...

AirPR
AirPR
Blog Post
  • Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ […] The post The New PR: Marketing Will Nee...

AirPR
AirPR
Blog Post
  • AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and […] The post How to Use AI to Build a Brand Narrative ap...

AirPR
AirPR
Blog Post
  • CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan   Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar, “Building an Integrated Measurement Plan,” where Robert Rose, Chief Strategy Officer for the Content Marketing […] The p...

AirPR
AirPR
Blog Post
  • New AirPR Webinar Explores How to Measure True Multi-Channel ROI We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it’s easy to measure how every […] The post Building an Integrated PR & Marketing Measurement Plan appeared fi...

AirPR
AirPR
Blog Post
  • New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The New PR is about distributing content through a variety of earned and owned channels […] The post A...

AirPR
AirPR
Blog Post
  • CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do […] The post Brand Awareness: It’s All About Content appeared first on AirPR.

AirPR
AirPR
Blog Post
  • Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized […] The post Crisis Communications: 10 Steps fo...

AirPR
AirPR
Blog Post
  • MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts […] The post Demystifying PR ROI appeared first on AirPR.

AirPR
AirPR
Blog Post
  • In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.  Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in […] The post Why CEOs Should Invest in PR Attribution and PR Me...

AirPR
AirPR
Blog Post
  • Editor’s Note: This blog post is touting a partnership AirPR has recently launched to promote the benefit of our Marketplace. So, yes, we are going to talk about ourselves. But I think it’s relevant to where the PR industry is going (content marketing, publication partners, branded content, etc.) plus we interviewed the co-founder of our partner organization, […] The post AirPR & YEC team up to in...

AirPR
AirPR
Blog Post
  • Happy Valentine’s Day, folks! In homage to St. Valentine and his cherubic, winged partner-in-crime Cupid, we’ve rewritten a classic L-O-V-E tune for all the PR peeps out there. This new improved version of this classic love song is the perfect way to express admiration, adoration and general appreciation to your fave journalist. Without them, where would we be??? Bonus: they will […] The post The ...

AirPR
AirPR
Blog Post
  • Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business. The post Attribution: The Most Valuable Tool PR Pros Aren’t Using appeared first on AirPR.

AirPR
AirPR
Blog Post
  • AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today's PR and communications teams. See how many fall within your role. The post The 20 Responsibilities of PR and What They Entail appeared first on AirPR.

AirPR
AirPR
Blog Post
  • We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still […] The post This Is How PR Influencers Think You Should Be Using Data appeared first on AirPR.

AirPR
AirPR
Blog Post
  • PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Unfortunately in today’s swift-moving […] The post How t...

AirPR
AirPR
Blog Post
  • Kelly Byrd shares her thoughts on how to better equate measurement between advertising and PR with a new PR metric similar to ROAS: ROPRS, return on PR spend. The post Impress Your Execs With This New PR Metric: ROPRS appeared first on AirPR.

AirPR
AirPR
Blog Post
  • When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […] The post [Podcast] Entrepreneurial Lessons From the Fou...

AirPR
AirPR
Blog Post
  • As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […] The post Customer Spotlight: Kiva’s Powerful Earned Media Strat...

AirPR
AirPR
Blog Post
  • Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […] The post What Every Marketing Boss Loves appeared first on ...

AirPR
AirPR
Blog Post
  • As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […] The post The Separation of Powers in Today’s Media Landscape appeare...

AirPR
AirPR
Blog Post
  • I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […] The post The Power of the Good Deed appeared first on AirPR.

AirPR
AirPR
Blog Post
  • Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […] The post What PR People Can Learn From Gandhi appeared first on AirPR.

AirPR
AirPR
Blog Post
  • Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […] The post Why ‘Ghosting’ Is the Scariest PR Faux Pas appeared first on AirPR.

AirPR
AirPR
Blog Post
  • So, now that we can all agree that failure is really a commitment to learning (Part 1) and every PR output can be the beginning of a conversation (Part 2), let’s turn our attention to an often contentious topic: PR reporting. Ah, reporting. Depending on your PR point of view, you probably either LOVE reporting or it’s the bane of […] The post PR Myth Busting Part 3: More ≠ Better appeared first on...

AirPR
AirPR
Blog Post
  • In Part 1 of this 3 part series, I poked some serious holes in the myth that it’s not ok for PR to fail. Next, I’d like to have a frank discussion about how PR professionals think about their output. Until fairly recently, most PR teams were mainly responsible for two things: Getting press coverage Covering people’s […] The post PR Myth Busting Part 2: Once the story publishes, your work has just ...

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