Alexa Internet, Inc. is an American company based in California that provides commercial web traffic data and analytics. It is a subsidiary of Amazon.

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Alexa Internet
Alexa Internet
Blog Post
  • PPC lead generation can get complicated, and this is especially true in B2B marketing. This article reveals some core B2B PPC strategies and lead generation best practices we’ve crystallized over 10 years, thousands of campaigns, dozens of industries, and tens of millions in spend. You’ll walk away with the top PPC B2B lead generation secrets: [...] The post PPC Lead Generation Secrets for B2B Rev...

Alexa Internet
Alexa Internet
Blog Post
  • When you publish a new post or page, you should always use keyword optimization tactics that help search engines understand what the content is about and improve the page’s chances of ranking. To help you through this process, use this keyword optimization cheat sheet to make sure you never miss a step while optimizing your [...] The post The Essential Keyword Optimization Cheat Sheet for Better S...

Alexa Internet
Alexa Internet
Blog Post
  • New gap analysis tools help marketers capitalize on their competitors’ successful search strategies. Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut for finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword [...] Th...

Alexa Internet
Alexa Internet
Blog Post
  • If you are an SEO agency or consultant prospecting for new clients, this post will take you through a step-by-step workflow for how to get SEO clients. As a bonus, we’ve included outreach email templates to help you close more deals using highly customized and compelling pitches. Your success in winning new SEO clients depends [...] The post How to Get SEO Clients With Data-Driven Outreach appeare...

Alexa Internet
Alexa Internet
Blog Post
  • When the success of your agency relies on a robust client portfolio, you need tools that help you understand your client’s industry, competitors, and audience quickly. Whether it’s pitching an SEO plan to new prospects, or developing a marketing strategy for an existing client, you should always feel confident answering the question, “How can your [...] The post Win More Clients and Accelerate The...

Alexa Internet
Alexa Internet
Blog Post
  • Search engine optimization isn’t one single task or strategy you implement to boost your website to the top of search engine rankings. An effective optimization plan combines a variety of best practices for SEO that come together to help websites gain authority in SERPs. If you want to increase your website’s rankings, help more [...] The post 50 Best Practices for SEO That Will Ignite Growth app...

Alexa Internet
Alexa Internet
Blog Post
  • When you have a deep arsenal of marketing plan tools to help you organize your strategy, outline your goals, and get your team on the same page, you and your marketing will be much more successful. To help you get your plans and team in order (and improve the effectiveness of your overall marketing strategies), [...] The post 35 Marketing Plan Tools for a Winning Growth Strategy appeared first on ...

Alexa Internet
Alexa Internet
Blog Post
  • High quality backlinks pointing to a website are one of the most important search ranking factors. When other high quality websites link to a website, it sends positive signals to search engine crawlers, telling them the linked-to website is valuable, useful, and a result searchers would be happy to find. All of these factors help [...] The post How to Get High Quality Backlinks: 21 Strategies Tha...

Alexa Internet
Alexa Internet
Blog Post
  • Before you publish your next blog post, use this checklist for writing to make sure you fully optimize your content for readers, search crawlers, and your marketing goals. Checklist for Writing Blog Posts 1. Create a starter headline. Write down at least one initial idea for what the title of the post will be. Knowing [...] The post 36-Point Checklist for Writing Fully Optimized Content appeared f...

Alexa Internet
Alexa Internet
Blog Post
  • New gap analysis tools help marketers capitalize on their competitors’ successful search strategies. Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut for finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword [...] Th...

Alexa Internet
Alexa Internet
Blog Post
  • As a brand or business, it’s not enough for you to intimately know your products and services. You also have to know your industry and customers inside and out if you want to achieve the highest level of success. To help you gain these insights, there are sites for market research that can offer a [...] The post The 10 Best Sites for Market Research appeared first on Alexa Blog.

Alexa Internet
Alexa Internet
Blog Post
  • When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. What Is Keyword [...] The post Don’t Let Keyword Stuffing Kill Your SEO. Here’s How to Avoid It. appea...

Alexa Internet
Alexa Internet
Blog Post
  • When you drill down into your target market and get to know your customers better, you increase the chances of giving them exactly what they want and need. Creating specific buyer personas helps you see the world through eyes of your ideal customer and, therefore, better serve and market to them. This strategy is even [...] The post Psychographic Segmentation: A Definitive Guide appeared first on ...

Alexa Internet
Alexa Internet
Blog Post
  • The best way to start developing a marketing strategy is to reflect back on your business’s successes and failures. By assessing what worked and what didn’t work from past campaigns, you can identify tactics to focus on or avoid in upcoming plans. You can see gaps in your marketing initiatives and point out places where [...] The post Developing a Marketing Strategy 101 appeared first on Alexa Blo...

Alexa Internet
Alexa Internet
Blog Post
  • When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important. What Is Targeting in Marketing? Targeting [...] The post The Importance of Targeting in Marketing (And How to ...

Alexa Internet
Alexa Internet
Blog Post
  • At the core of any great marketing plan is a list of strategic and clear marketing objectives. Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Marketing objectives are a pivotal part of [...] The post How to Define and Measure Marketin...

Alexa Internet
Alexa Internet
Blog Post
  • When you get done writing an epic, in-depth blog post and finally hit the publish button, you feel a sense of accomplishment; you feel like your content marketing work is done. But that’s not the case. Your work is only halfway over. Now, it’s time to work on blog marketing. Blog Marketing Is Just As Important [...] The post 8 Reliable Blog Marketing Promotion Ideas appeared first on Alexa Blog.

Alexa Internet
Alexa Internet
Blog Post
  • If you’re in an industry that feels oversaturated with other businesses and competitors, standing out can sometimes seem impossible. But differentiating your brand in a crowded market is achievable with niche marketing. What Is Niche Marketing? Niche marketing is a selling and advertising strategy that focuses on a targeted sector of a market. Instead of [...] The post Here’s How to Handle Niche M...

Alexa Internet
Alexa Internet
Blog Post
  • To get as many eyes as possible on your content, it needs to be shareable. Shareable content quickly spreads around the Internet as audiences connect with a topic, idea, or story and click to share it with their friends and followers. If you want your content to have a large reach and get maximum exposure, [...] The post Create More Shareable Content With This Checklist and 7 Helpful Tools appeare...

Alexa Internet
Alexa Internet
Blog Post
  • With so many digital marketing conferences 2018 to choose from, it can be hard to decide which events are worth your time, energy, and valuable marketing dollars. To help you determine which of the best digital marketing conferences 2018 will be the most beneficial to you and your team, start by looking at your goals [...] The post Your Guide to Can’t Miss Digital Marketing Conferences 2018 appear...

Alexa Internet
Alexa Internet
Blog Post
  • The customer buying decision process is rarely linear. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel different phrases. They may enter early at the top or middle of the funnel or join late [...] The post How to Market at Each Stage of the Buying Decision Pr...

Alexa Internet
Alexa Internet
Blog Post
  • The best way to start developing a marketing strategy is to reflect back on your business’s successes and failures. By assessing what worked and what didn’t work from past campaigns, you can identify tactics to focus on or avoid in upcoming plans. You can see gaps in your marketing initiatives and point out places where [...] The post Developing a Marketing Strategy appeared first on Alexa Blog.

Alexa Internet
Alexa Internet
Blog Post
  • For a business to reach their full growth potential, they must connect with a large audience, keep their pipeline filled with prospects, and stay in touch with customers. They must have a strong lead generation and nurturing plan that attracts interested audiences and keeps them engaged. The rest of this post will show you how [...] The post How to Reach Your Growth Potential Through Lead Generati...

Alexa Internet
Alexa Internet
Blog Post
  • Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms and marketing methods resonate differently for different audiences, industries, niches and products. For example, the fitness industry is very prominent on Instagram, while artists and musicians find a place on [...] The post T...

Alexa Internet
Alexa Internet
Blog Post
  • Reporting and analysis are crucial parts of successfully growing a company. Reflecting on growth metrics helps you identify gaps in strategy, areas for improvement, and tactics that have worked well and should continue to be invested in. But your metrics can only help you if you know what information to monitor and measure for your [...] The post Don’t Forget These 9 Growth Metrics When Analyzing ...

Alexa Internet
Alexa Internet
Blog Post
  • We recently released some big new changes to our Audience Overlap Tool. It’s never been easier to understand your audience, identify under-the-radar competitors, and discover new partnership opportunities. Plus, we added a new interactive visualization to make exploring sites easier and more fun! Here’s what’s new in Audience Overlap Find Related Sites More Easily Audience [...] The post Discover ...

Alexa Internet
Alexa Internet
Blog Post
  • Website content is one of the most powerful tools for B2B lead generation. Digital content drives audiences to a webpage, informs and engages them, and converts them into qualified leads. Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead [...] The post How to Optimize Your Content for B2B Lead Generation appeared ...

Alexa Internet
Alexa Internet
Blog Post
  • When it comes to long-term SEO strategies, there are so many tactics to consider. As outlined in a recent Alexa post, there are dozens of powerful marketing strategies to consider, and each comes with its own set of investments, risks, and rewards. With so many options, many brands and marketers are left to ask: What [...] The post The Best Tactics for Long-Term SEO Results appeared first on Alexa...

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