Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

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Alexa Internet
Alexa Internet
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  • SEO Meta Descriptions: The What, Why, and How
    When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata blurbs you can add to the back end of a webpage to send useful signals to both search engines and users. An important part of [...] The post SEO Meta Descriptions: The What, Why, and How appeared first on Alexa Blog.
Alexa Internet
Alexa Internet
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  • How to Use MOFu Marketing to Improve B2B Content
    MOFu marketing is the strategy of using middle-of-the-funnel content to nurture leads and turn them into paying customers. It moves prospects from the awareness phase of the sales funnel down to the conversion phase. In this article, we’ll explain how you can create an effective MOFu marketing strategy that supports a strong B2B content marketing [...] The post How to Use MOFu Marketing to Improve...
Alexa Internet
Alexa Internet
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  • Making Content Work for Every Purchase Funnel Level
    Strategic online content draws audiences to the top of a digital marketing funnel and then leads them through each step of the purchasing process. It effectively engages, educates, and helps potential customers at every phase of the purchase funnel. And the great thing about this type of content is that you don’t need to create [...] The post Making Content Work for Every Purchase Funnel Level app...
Alexa Internet
Alexa Internet
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  • Why You Should Conduct a Competitor Backlink Analysis
    When you perform a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. During this research, you assess your competitor’s website performance, number of backlinks, and overall online authority. A competitor backlink analysis helps build a digital strategy for your website and allows you to: Assess [...] The post Why You Should Cond...
Alexa Internet
Alexa Internet
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  • How to Use Buying Keywords to Improve Conversion Rates
    To attract audiences who are likely to turn into customers, you can target buying keywords that lead searchers with transactional intent into your sales funnel. Understanding Search Intent When a person uses a search engine, they know what they want to find and why they want to find it. They have a search intent that [...] The post How to Use Buying Keywords to Improve Conversion Rates appeared fi...
Alexa Internet
Alexa Internet
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  • How to Make Evergreen Content That Boosts Your SEO Success
    While you may hear a lot of talk about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results – evergreen content. What Is Evergreen Content? Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, [...] The post How to Make Evergreen Content That Boosts Your SEO Succes...
Alexa Internet
Alexa Internet
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  • How to Find Related Keywords for Your Blog Posts and Webpages
    When you find related keywords, you can expand the value of your website content and create more SEO-friendly blog posts. The following tips and tools will help you find and leverage the synonyms and terms related to your keywords. What Is a Keyword and a Related Keyword? A keyword is a primary term or phrase [...] The post How to Find Related Keywords for Your Blog Posts and Webpages appeared fir...
Alexa Internet
Alexa Internet
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  • The Complete Guide on How to Write Content for a Website Landing Page
    An important part of using an online presence to reach more people, grow an email list, sell more products, and secure more customers is knowing how to write content for a website. In this guide, we’ll look at how to use landing page copywriting as well as keyword research, SEO optimization, and non-copy page elements [...] The post The Complete Guide on How to Write Content for a Website Landing ...
Alexa Internet
Alexa Internet
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  • Blog SEO Tips: A Checklist for Writing SEO Friendly Posts
    This post will help you improve your website’s chances of ranking higher on search engine results pages (SERPs) by using blog SEO. It teaches you how to write SEO friendly blog posts, so every page you publish helps appeal to both readers and search engines. This post also includes a PDF checklist you can print [...] The post Blog SEO Tips: A Checklist for Writing SEO Friendly Posts appeared first...
Alexa Internet
Alexa Internet
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  • What is Marketing Intelligence? (And How Much Do You Have?)
    2 minute readIf you do a search for “marketing intelligence,” unsurprisingly, you’ll find quite a variety of definitions. Unsurprisingly again, when you talk to marketing people about how they practice marketing intelligence (if they do at all), the answers are all over the place. I’m not suggesting every [...] The post What is Marketing Intelligence? (And How Much Do You Have?) appeared first on ...
Alexa Internet
Alexa Internet
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  • 5 Ways to Benchmark Your Organic and Paid Keyword Strategies Against the Competition
    Getting in front of enough qualified prospects to satisfy your company’s full potential has been an age-old challenge for marketers, from barkers standing on soap-boxes, to retailers sending out reams of catalogs, to companies sponsoring daytime TV shows, to direct mail specialists hyper-targeting residents with craftily-written mailings. Most of us don’t use soap-boxes or focus [...] The post 5 W...
Alexa Internet
Alexa Internet
Page Design Update
Alexa Internet
Alexa Internet
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  • How to Write an SEO Friendly URL Using the Best Keywords
    0 minute read A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages [...]
Alexa Internet
Alexa Internet
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New blog articles detected.

  • How to Write an SEO Friendly URL Using the Best Keywords
    A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages (SERPs) and impact the decision-making of searchers. To write URL […] The post How to Write an SEO Friendly URL Using the Best Keyword...
Alexa Internet
Alexa Internet
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  • Content Writing Tips: How to Write Copy for Landing Pages
    To get users to take action on a landing page, you need compelling, action-oriented copy. The following content writing tips will help you create engaging copy that can initiate valuable conversions on website landing pages. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first […] The post Content Writing Tips: How to Write Copy for ...
Alexa Internet
Alexa Internet
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  • Alexa Global Traffic Metrics Update
    On February 14th, we became aware that the metrics for a number of sites has been impacted by the inclusion of a significant amount of traffic from China, and it has been determined that this traffic was not generated by real internet users. The sites affected include the following: amazon.com stackexchange.com ebay.com github.com w3schools.com yahoo.co.jp […] The post Alexa Global Traffic Metrics...
Alexa Internet
Alexa Internet
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  • 8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool
    Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to […] The post 8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool appeared first o...
Alexa Internet
Alexa Internet
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  • Build a Strong 2017 Editorial Calendar with Keyword Research
    As you create a 2017 editorial calendar, performing keyword research will help you get an edge over the competition and produce content your readers and potential customers want to see. Use these tips to identify keywords and topics that can grow your SEO authority, attract readers, and engage your audience. Set a Competitive Keyword Baseline […] The post Build a Strong 2017 Editorial Calendar wi...
Alexa Internet
Alexa Internet
Page Design Update
Alexa Internet
Alexa Internet
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New blog articles detected.

  • What Should You Include In Your 2017 Marketing Strategy?
    As you sit down to create a 2017 marketing strategy, use this outline to consider and collect all of the information that will produce the best plan possible. Goals A good strategy always starts with goals. When you have a clear idea about where you want to go, it’s easier to get there. So begin […] The post What Should You Include In Your 2017 Marketing Strategy? appeared first on The Alexa Blog...
Alexa Internet
Alexa Internet
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New blog articles detected.

  • 7 Competitor Analysis Discoveries To Guide Your Content Strategy
    A competitor analysis can inspire and guide your content and SEO strategy. When you research competitor sites, you’ll learn what’s working for them and what may work for you. Here are a few discoveries you can make when you analyze a competitor’s content and backlinking strategies and how you can use that knowledge to lead […] The post 7 Competitor Analysis Discoveries To Guide Your Content Strat...
Alexa Internet
Alexa Internet
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New blog articles detected.

  • You Probably Haven’t Tried These Ways to Find Backlinks
    Blog posts and online resources list dozens and dozens of tactics to find backlinks for your site. But just when you think you’ve heard about or tried it all, you discover there are always more link building strategies. Here are a few innovative methods you may not have attempted yet. Think Outside the Internet   […] The post You Probably Haven’t Tried These Ways to Find Backlinks appeared first ...
Alexa Internet
Alexa Internet
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  • How the Pros Turn Marketing Analytics Into Effective Marketing Strategies
    Smart marketers make informed decisions based on data gathered from analytics platforms and processes. Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata. Here are more insights, from […] The post How the Pros Turn Mar...
Alexa Internet
Alexa Internet
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  • How to Create (and Complete) an SEO Audit Report for Your Clients
    The first step in working with a new SEO client is creating an SEO audit report.   An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the […] The post How to Create (and Complete) an SEO Audit Report for Your Clients appeared first on The...
Alexa Internet
Alexa Internet
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New blog articles detected.

  • A Guide To Securing Guest Posts Through Guest Blogging Outreach
    Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. That’s why this tactic is a powerful and useful way to grow your digital visibility. However, in order to succeed, you need to know how to find and qualify the best sites, write […] The post A Guide To Securing Guest Posts Through Guest Blogging Outreach appeared ...
Alexa Internet
Alexa Internet
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New blog articles detected.

  • How to Create an SEO Proposal Template for New Clients
    You can spend less time securing clients when you have an SEO Proposal Template that allows you to create a new project outline in a matter of minutes. With the following information and downloadable template, you don’t have to start from scratch each time a client comes knocking on your door. You can simply use […] The post How to Create an SEO Proposal Template for New Clients appeared first on...
Alexa Internet
Alexa Internet
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New blog articles detected.

  • How to Find Guest Blogging Opportunities and Present an Outreach Plan To Clients
    It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. So, you have to show them. […] The post How to Find Guest Blogging Opportunities and Present an Outreach Pla...

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