Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

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Alexa Internet
Alexa Internet
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  • When you sit down to create a marketing plan, it can be a little overwhelming. With so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business. On top of that, not all marketing tactics are created equal. Some strategies require more investment, meaning [...] The post The Complete Guide to Marketing Strategies: Risks, Rewards, and Investm...

Alexa Internet
Alexa Internet
Blog Post
  • Competition exists in all industries. Whether a marketer or sales executive, we constantly compete to have our content seen, clicked-on, or converted from first. But how do you get ahead of the competition when they are working to do the same? A thorough competitive analysis is a great way to get insight into what’s working [...] The post The Ultimate Competitive Analysis Kit to Beat Your Competit...

Alexa Internet
Alexa Internet
Blog Post
  • Do you know what SEO problems may be lurking in your website? No matter how good your SEO content is, any number of technical issues can dramatically lower your website’s search ranking, incur penalties, or worse—make it invisible to Google and others. A forgotten no-index tag? Duplicate content? Excessive H1 tags? Faulty robots.txt file? Low [...] The post The Beginner’s Guide to a Technical SEO ...

Alexa Internet
Alexa Internet
Blog Post
  • Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing. Negative SEO techniques pop up [...] The post Negative SEO Is Real: Here’s What You Need to Do...

Alexa Internet
Alexa Internet
Blog Post
  • Content creation takes time, money, and talent. Every blog post, e-book, or infographic requires ideation, research, writing, editing, and design. The process for putting together a great piece of content is long and arduous. If you’ve created content, you know this. But do you also know that there is a way to simplify this practice [...] The post How to Repurpose Content to Work Smarter, Not Hard...

Alexa Internet
Alexa Internet
Blog Post
  • All of your SEO efforts are executed with the goal of making your site easier for Google to crawl and understand. In theory, the clearer your layout, linking, and schema data are, the more likely you are to reap the benefits of search through higher organic traffic and links. However, even the best SEO professionals [...] The post Fix Keyword Cannibalization To Prevent Hidden SEO Issues appeared f...

Alexa Internet
Alexa Internet
Blog Post
  • There are three lesser-known SEO problems that can hinder the success of your site: negative SEO, Google penalties, and keyword cannibalization. An Alexa survey of 17 SEO specialists reveals the impact these issues can have on a site’s search rankings and how to overcome them. Before looking into the SEO problems, it is crucial you [...] The post 3 SEO Problems You’re Probably Not Monitoring appea...

Alexa Internet
Alexa Internet
Blog Post
  • To sell products and services, you need to get in the mind of your customers. You need to outline the process, or buyer’s journey, from research through making a purchase. And when your customers are online, you need to know the buyer keywords they use during that process. What Are Buyer Keywords? Buyer keywords are [...] The post How to Optimize for Three Types of Buyer Keywords appeared first on...

Alexa Internet
Alexa Internet
Blog Post
  • Like most startups, Linux Academy is in a competitive industry. They offer online hands-on training courses on cloud topics like AWS, DevOps, Linux, OpenStack, and more. However, they compete against popular sites that have greater brand awareness because of the broad mix of course topics those sites offer. While the larger brands might have the [...] The post How Linux Academy Increased Organic T...

Alexa Internet
Alexa Internet
Blog Post
  • When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata blurbs you can add to the back end of a webpage to send useful signals to both search engines and users. An important part of [...] The post SEO Meta Descriptions: The What, Why, and How appeared first on Alexa Blog.

Alexa Internet
Alexa Internet
Blog Post
  • MOFu marketing is the strategy of using middle-of-the-funnel content to nurture leads and turn them into paying customers. It moves prospects from the awareness phase of the sales funnel down to the conversion phase. In this article, we’ll explain how you can create an effective MOFu marketing strategy that supports a strong B2B content marketing [...] The post How to Use MOFu Marketing to Improve...

Alexa Internet
Alexa Internet
Blog Post
  • Strategic online content draws audiences to the top of a digital marketing funnel and then leads them through each step of the purchasing process. It effectively engages, educates, and helps potential customers at every phase of the purchase funnel. And the great thing about this type of content is that you don’t need to create [...] The post Making Content Work for Every Purchase Funnel Level app...

Alexa Internet
Alexa Internet
Blog Post
  • When you perform a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. During this research, you assess your competitor’s website performance, number of backlinks, and overall online authority. A competitor backlink analysis helps build a digital strategy for your website and allows you to: Assess [...] The post Why You Should Cond...

Alexa Internet
Alexa Internet
Blog Post
  • To attract audiences who are likely to turn into customers, you can target buying keywords that lead searchers with transactional intent into your sales funnel. Understanding Search Intent When a person uses a search engine, they know what they want to find and why they want to find it. They have a search intent that [...] The post How to Use Buying Keywords to Improve Conversion Rates appeared fi...

Alexa Internet
Alexa Internet
Blog Post
  • While you may hear a lot of talk about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results – evergreen content. What Is Evergreen Content? Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, [...] The post How to Make Evergreen Content That Boosts Your SEO Succes...

Alexa Internet
Alexa Internet
Blog Post
  • When you find related keywords, you can expand the value of your website content and create more SEO-friendly blog posts. The following tips and tools will help you find and leverage the synonyms and terms related to your keywords. What Is a Keyword and a Related Keyword? A keyword is a primary term or phrase [...] The post How to Find Related Keywords for Your Blog Posts and Webpages appeared fir...

Alexa Internet
Alexa Internet
Blog Post
  • An important part of using an online presence to reach more people, grow an email list, sell more products, and secure more customers is knowing how to write content for a website. In this guide, we’ll look at how to use landing page copywriting as well as keyword research, SEO optimization, and non-copy page elements [...] The post The Complete Guide on How to Write Content for a Website Landing ...

Alexa Internet
Alexa Internet
Blog Post
  • This post will help you improve your website’s chances of ranking higher on search engine results pages (SERPs) by using blog SEO. It teaches you how to write SEO friendly blog posts, so every page you publish helps appeal to both readers and search engines. This post also includes a PDF checklist you can print [...] The post Blog SEO Tips: A Checklist for Writing SEO Friendly Posts appeared first...

Alexa Internet
Alexa Internet
Blog Post
  • 2 minute readIf you do a search for “marketing intelligence,” unsurprisingly, you’ll find quite a variety of definitions. Unsurprisingly again, when you talk to marketing people about how they practice marketing intelligence (if they do at all), the answers are all over the place. I’m not suggesting every [...] The post What is Marketing Intelligence? (And How Much Do You Have?) appeared first on ...

Alexa Internet
Alexa Internet
Blog Post
  • Getting in front of enough qualified prospects to satisfy your company’s full potential has been an age-old challenge for marketers, from barkers standing on soap-boxes, to retailers sending out reams of catalogs, to companies sponsoring daytime TV shows, to direct mail specialists hyper-targeting residents with craftily-written mailings. Most of us don’t use soap-boxes or focus [...] The post 5 W...

Alexa Internet
Alexa Internet
Blog Post
  • 0 minute read A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages [...]

Alexa Internet
Alexa Internet
Blog Post
  • A well-structured SEO friendly URL looks concise and clean, provides a better user experience, is easier to share, and is optimized for search engines. While it is not a major ranking factor, URL structure can help a page show higher on search engine results pages (SERPs) and impact the decision-making of searchers. To write URL […] The post How to Write an SEO Friendly URL Using the Best Keyword...

Alexa Internet
Alexa Internet
Blog Post
  • To get users to take action on a landing page, you need compelling, action-oriented copy. The following content writing tips will help you create engaging copy that can initiate valuable conversions on website landing pages. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first […] The post Content Writing Tips: How to Write Copy for ...

Alexa Internet
Alexa Internet
Blog Post
  • On February 14th, we became aware that the metrics for a number of sites has been impacted by the inclusion of a significant amount of traffic from China, and it has been determined that this traffic was not generated by real internet users. The sites affected include the following: amazon.com stackexchange.com ebay.com github.com w3schools.com yahoo.co.jp […] The post Alexa Global Traffic Metrics...

Alexa Internet
Alexa Internet
Blog Post
  • Backlinks are a critical component of any SEO strategy. While it may be okay to have links from a variety of sources, it’s much better if a high proportion of them come from sites in your industry. It’s also important that the links come from sites trusted by Google – non-spammy, real websites linking to […] The post 8 Ways to Find Competitor Backlinks Using Alexa’s Backlink Tool appeared first o...

Alexa Internet
Alexa Internet
Blog Post
  • As you create a 2017 editorial calendar, performing keyword research will help you get an edge over the competition and produce content your readers and potential customers want to see. Use these tips to identify keywords and topics that can grow your SEO authority, attract readers, and engage your audience. Set a Competitive Keyword Baseline […] The post Build a Strong 2017 Editorial Calendar wi...

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