Competitive Marketing Intelligence | Crayon

Alipay.com is a third-party online payment platform. It was launched in China in 2004 by Alibaba Group and its founder Jack Ma. According to an analyst research report, Alipay had the biggest market share in China with 400 million users and control of just under half of China's online payment market in October 2016. According to Credit Suisse, the total value of online transactions in China grew from an insignificant size in 2008 to around RMB 4 trillion (US$660 billion) in 2012.

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