Alison Page Marketing
Alison Page Marketing
Blog Post
  • If you’re finding yourself overwhelmed by content on social media with no idea of which direction to take for your business in 2018, then sign up to our New Year Marketing Offer for some no-nonsense, effective marketing advice. For the months of January and February 2018, we are offering SME’s (small to medium sized enterprises) […] The post New Year Marketing Offer appeared first on Alison Page M...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • This year we’ve kept it nice and simple with our top 3 tips for planning your marketing activity in 2018: Keep experimenting! With the constant changes in technology, our world and the way in which we live is ever-changing. If you’re not changing, updating and adapting the way you do business, don’t be surprised by […] The post Top 3 Marketing Tips for 2018 appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Where do you start when it comes to writing a blog about your business? When it comes to blogging, we always say write about what you know. It’s THE most important factor. If you write about a topic which is close to your heart and which you know well, it will most certainly come across […] The post Blog Writing for Business appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Do you have a social media strategy for your business? If you do, that’s great! There’s no better way to ensure maximum success for your social media efforts. A social media strategy sets out clear indicators for you and your team as to what the social media will look like, which platforms you will use, […] The post Social Media for Business appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Videos are one of the most powerful marketing tools out there, and it’s easy to create your own – and this blog is a further addition to our series on maximising your content. Anyone who is familiar with social media (and even if you aren’t) will have witnessed the rise of the ‘vlogger’ in the […] The post How to become a video star: the easy way to make a video presentation appeared first on Alis...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Web notifications can create deeper relationships with your website visitors. Interested in learning more or adding them to your marketing strategy? Find out more below… Engagement is a keyword in today’s online marketing world – and one way to help to engage and create a deeper connection with visitors to your website is by using […] The post Using Web Notifications to Deepen Engagement appeared ...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Giving your target audience a face and a name can be really useful when producing your marketing content… When a magazine is launched, one of the first jobs for the launch team is to identify their target market. To make it easier for the journalists and designers to adapt their style to suit, they often […] The post A Guide to Developing Customer Personas appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • When you have a great idea and a blog post you’re pleased with, repurposing the content will help you reach as many would-be customers as possible. Marketing yourself online can be a time-consuming business. Coming up with different subjects for your blog content takes time and brain power– so you should make the most of […] The post Maximising Your Content appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” What is content marketing? Content marketing involves the sharing of content, predominantly online nowadays, from mixed mediums, such […] The...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • What do you know about Influencer Marketing and is it really worth you spending time and energy on? In a recent study (The State of Influencer Marketing 2017) 94% of respondents said that using influencer marketing made for an effective campaign strategy. But is it possible to get an accurate ROI (return on investment) on […] The post The Rise of Influencer Marketing appeared first on Alison Page ...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Learn to share – our simple guide to employee advocacy – 24/7 reliance on technology with instant answers and instant buying power has empowered your customers and, buyer empowerment therefore, has created a new age of competitive advantage. Your staff can help you tap into this. Last month, we looked at the benefits of employee advocacy – getting […] The post How to get your employees sharing you...

Alison Page Marketing
Alison Page Marketing
Blog Post

Employee Advocacy

  • Employee advocacy and social media sharing starts at home. There’s no need to blow your own trumpet when your employees can do it for you! There are so many ways to promote your brand or business nowadays – but one that you may not have thought about is right on your doorstep. Employee advocacy is when […] The post Employee Advocacy appeared first on Alison Page Marketing.

Alison Page Marketing
Alison Page Marketing
Blog Post
  • First up, what is the General Data Protection Regulation (otherwise known as GDPR)? It’s new legislation from the EU that is designed to help protect EU citizens and their personal data. Now you may already be thinking – ah, well we won’t be in the EU soon, so it won’t affect me – but think […] The post The new General Data Protection Regulation and what it means appeared first on Alison Page Mark...

Alison Page Marketing
Alison Page Marketing
Blog Post

New blog articles detected.

  • Developing Your Marketing Budget

    Right now, many companies are involved in their business planning for 2017. What capacity have you allowed for your marketing activities next year? What is it for? The marketing budget is usually an estimate of projected costs to market your products or services and may also include salaries for marketing personnel and the cost of […] The post Developing Your Marketing Budget appeared first on Ali...

  • When a Marketing Consultant can help your company grow

    Marketing – whether digital or traditional – is something every company needs to consider at some time. And the start of the year is a great time to resolve to make a start on that strategy to grow more awareness of your organisation and what it does. If you’ve ever considered employing the services of […] The post When a Marketing Consultant can help your company grow appeared first on Alison Pag...

  • Shop Local Advertising Opportunity

    I have been made aware of a special ‘shop local’ feature to run in the Living Magazine Tring and Berkhamsted issues in the Spring – being distributed from 6 March – and, if you are a local business, this is something you might be interested in. Living Magazine is still the number 1 local magazine […] The post Shop Local Advertising Opportunity appeared first on Alison Page Marketing.

  • Why Google Business Pages Are So Important For Local Businesses

    For businesses with physical locations or localised services who rely on attracting and retaining new local customers, it’s vital to utilise the power of a strong online presence. It may seem like the most important aspects of an online strategy is the setting up of the website, social media profiles and possibly an Adwords campaign, […] The post Why Google Business Pages Are So Important For Loca...

  • The Integrated Communications Plan

    An integrated communications plan is more than just utilising a common strapline across your adverts, using a single colour palette or force-fitting messages from one medium to another.  Real integration means communicating a consistent brand identity from one message to another and medium to medium and, more importantly, delivering consistently on that identity. As the number and different […] Th...

Alison Page Marketing
Alison Page Marketing
Blog Post
  • Download and read our case study documenting a recent project. Throughout 2015 and the early part of 2016, Alison Page Marketing (APM) worked as part of a consortium on behalf of a window and door software company called 360 Innovations, based in Canada, for services to be delivered in the UK. The project encompassed market research, production and […] The post Case Study for Software Client appea...

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