Allee
Allee
Blog Post
  • When it comes to tracking the effectiveness of your content marketing, there are numerous metrics you should consider. Some of the most common ones range from the number of pageviews, bounce rates and average time spent on a page, to audience demographics and traffic. But which will your boss or client want to hear about […]

Allee
Allee
Blog Post

Showing our gratitude

  • It’s that time! The Allee Creative annual gratitude post. This year, we have experienced some great things as a team both within our company walls and outside of work. And while we can be overwhelmed at times, we also do our best to remember the importance of  being grateful. Each week during our team staff […]

Allee
Allee
Blog Post
  • This time of year, I often find myself reflecting on the things I am thankful for, successes, challenges and goals for the coming year. As a company, we’ve had such an exciting year with so many (fun) changes. New service offerings, new clients and new staff have all been a part of our exciting growth. […]

Allee
Allee
Blog Post
  • I am not a writer in the traditional sense of the word. But, with the ever-rising trend of social media, we’re all writers in some way. And yet, I had a hard time sitting down to write this blog post–my first official blog post as an Allee Creative team member. My background is in retail […]

Allee
Allee
Blog Post
  • As we head into winter (it’ll be here before we know it!) when was the last time you took a moment to evaluate some of your business strategies? Have you had a successful year so far? How is your marketing content looking? Sometimes maintaining consistency can be a challenge and feel like an uphill battle. […]

Allee
Allee
Blog Post
  • Gone are the days of setting a website and forgetting about it (let’s be real, those days were never really here). The fact is, your website is a large part of your organization’s brand – your online home, if you will – and it should look its best at all times. However, we understand that […]

Allee
Allee
Blog Post
  • Anyone in the marketing industry can tell you how important it is to any business to effectively use their online presence to reach their audience and gain new business. But like any goal, businesses must employ a strategy to achieve it. When it comes to building an online presence, your company’s content marketing strategy is […]

Allee
Allee
Blog Post
  • In December, I interviewed Allee Creative CEO Melissa Harrison about her marketing predictions for the new year and the one piece of advice that stuck out from that interview was all about distribution plans. As she stated, “It’s all about a distribution plan. As many of us are predicting, marketers are going to continue to […]

Allee
Allee
Blog Post
  • The relationship is no longer going both ways and really, they’re just dragging you down. How do you know it’s time for your brand to cut ties with a certain social platform? Here are a few signs: 1. Your page has been receiving low engagement Social media is supposed to be a fun way for […]

Allee
Allee
Blog Post
  • You’ve got a business blog to update, an SEO meeting at noon and a direct mail piece that needs to be out the door by the end of the day—you’re feeling a little overwhelmed with all your marketing efforts and making sure they stay organized. Here are a few quick tips that we recommend to […]

Allee
Allee
Blog Post
  • Whether your business is just getting started on social media or you’ve been hesitant to jump on board with it, we’re covering 10 common misconceptions about social media content in order to help prepare you for smooth sailing. Misconception #1: One size message fits all While it is okay to be posting your most recent […]

Allee
Allee
Blog Post

New blog articles detected.

  • Marketing technology in review: Best platforms to help curate and create content

    Visuals, blog posts and websites, oh my! When it comes to creating content for all of your channels, it can get a little overwhelming. And yet, we know, content is king. If you understand the importance of high quality content, but you’re struggling to keep up with fresh and relevant ideas, we’ve got a quick […]

  • 5 ways to use Instagram to engage your audience

    I have a confession: I’m completely obsessed with Instagram. Facebook is alright, and occasionally I check Twitter, but Instagram is where I spend a large majority of my time on social media. And apparently, I’m not alone—Instagram announced on December 15, 2016 that its community had grown to more than 600 million users, with more […]

  • 7 ways to improve your marketing in the new year

    It’s a new year and you’re likely thinking about your marketing strategy for 2017. Our world is saturated with visuals, content and distractions from all sorts of digital and physical channels. This year, it’s time to really focus on a strategy that helps your brand stand out. Go ahead and print out our list of […]

  • 2017 marketing predictions for success in the new year

    December is a good time for businesses and marketers to review their current marketing plans and think ahead to any new goals or initiatives they might take on in the new year. I interviewed our CEO Melissa Harrison about her marketing predictions for 2017 and insight into which marketing tactics businesses should focus on for […]

  • Allee’s Picks: Our favorite holiday marketing campaigns

    We’ve already written about our favorite marketing campaigns in the past, but since the holidays bring a whole new flavor to things, we thought it’d be fun to dedicate a post to our favorite holiday marketing campaigns from this year. Melissa Harrison, founder & CEO “In-Laws Will Melt Over This Perfect $8 Holiday Gift” – […]

  • How to be a great social media community manager

    When I am asked what my daily responsibilities look like at Allee Creative, my reply always includes, “Helping manage my client’s social media accounts.” From those who have not spent much time in marketing or social media, I often get a confused look as they ask, “Oh, so you just post on their social media […]

  • Client spotlight post 2: Small business Saturday!

    This is the second post in our two-part series spotlighting small business clients in honor of Small Business Saturday. You can find the first post here. Saturday, November 26 is Small Business Saturday! And since Allee Creative is a small business that provides marketing services to some pretty amazing small business clients, we thought we’d […]

  • Client spotlight post 1: Small business Saturday!

    In honor of Small Business Saturday on November 26, we are spotlighting a handful of our small businesses clients. We appreciate their partnerships with our company, the ability to serve them in their content marketing and branding needs, and we want to show them our support as we all go out and #shopsmall this Saturday! […]

  • Say hello to the new LinkedIn pages layout

    As of 2015, there are currently over 4 million company pages on LinkedIn. This channel can be a powerful tool for individuals and companies looking to make new connections, generate leads and build their brand. And much like Facebook and Twitter, LinkedIn has rolled out some changes in the past months that are important to […]

  • What we’re thankful for this year

    November is my favorite time of year–fall, football, family, friends, food–and really, a great time of year to reflect on things that I am thankful for. I have written thank you posts in the past, but this year I thought it would be fun to expand the post, so I asked my team to share […]

Allee
Allee
Blog Post
  • September is Allee Creative’s official birthday month and even though we have been celebrating all year, the team and I threw a 10-year anniversary party for some of our fabulous friends, colleagues and clients last night at Rojo in St. Louis Park. In preparation for the evening’s event, I spent some time thinking about the […]

Allee
Allee
Blog Post

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