Competitive Marketing Intelligence | Crayon

Allegra RGV [Marketing|Design|Print]

Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Marketing Your Mission: Advice for Today’s Nonprofit Marketers
    Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s… [Read ...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Using Buyer Personas to Deliver Added Value
    As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, last month Allegra hosted “Find Your X-Factor,”… [Read More] The post Using Buyer Person...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 3 Habits of a Successful Small Business Marketer
    Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with… [Read More] The post 3 Habits of a Successful Small Business Marketer ...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • ‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power
    It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of… [Read More] The post ‘Workhorse’ Direct Mail Marketing Contin...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Lead Generation Webinar: “Find Your X Factor”
    Allegra recently hosted “Find Your X Factor,” an informative lead generation webinar that articulated strategic ways for business owners and marketers to distinguish their companies to drive leads and loyalty. The webinar was led by award-winning, cross-channel marketing influencer and Director of Keypoint Intelligence for InfoTrends, Kate Dunn. Kate detailed best practices to increase brand… [Rea...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Myth vs. Fact – The Environmental Impact of Printing
    In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of… [Read More] The post Myth vs. Fact – The Env...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 4 Ways to Get the Most Out of Your Facebook Advertising Campaign
    It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives… [Read More] The post 4 Ways to Get the Most Out of ...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Sign Up for Allegra’s Live Marketing Webinar
    Whether it’s an inspirational founding story, an innovative product that has the potential to disrupt an entire industry or a commitment to customer service that exceeds the norm, every brand strives to fill a void that exists in the marketplace. It’s their competitive advantage. But discovering – and marketing – this unique angle can be… [Read More] The post Sign Up for Allegra’s Live Marketing W...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • The Small Business Marketer’s Guide to Hosting a Business Open House
    Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting a business open house is a valuable way to showcase your products and services, build awareness among your target market and open the door to new clients, networking partners and influencers. To effectively plan… [Read More] The post The Small Business Marketer’s Guide to Hosting a Busine...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 5 Networking Tips for Small Business Owners
    In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 percent of subscribers said that in-person meetings are key to successful long-term relationships. Further, 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” Here… [Read Mo...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Six B2B Marketing Myths Debunked
    With so many marketing options available, it’s hard to know what is most effective for small and medium-sized businesses. This is especially true for B2B marketers, 58 percent of whom, in a research study, indicated that generating high-quality leads is their top issue. At Allegra, we focus on helping B2B brands and nonprofits grow through… [Read More] The post Six B2B Marketing Myths Debunked app...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 5 Ways to Market a Small Business on a Budget
    Small business owners are masters of multitasking. Between managing day-to-day operations, long-term strategy, employees and customers, there’s endless opportunity for important disciplines within a small business to be put on the back burner. Often, this includes marketing, which directly influences all business growth. When you’re strapped for time and resources, it’s easy to push aside… [Read M...
  • How Branded Apparel Helps Build Your Brand
    In today’s climate of entrepreneurialism, chances are good that your business has plenty of competition. That means it’s more important than ever for your brand to stand out from the crowd. If you’ve been thinking about adding branded apparel to your company’s promotional strategies, you’re on the right track. A recent study by the Advertising… [Read More] The post How Branded Apparel Helps Build ...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 5 Spring Event Promotion Must-Haves
    Spring is right around the corner, and that means busy season for many event marketers. Event veterans know that preparation is the key to success if you’ll be hosting a charity golf outing, setting up a booth at a community function or making a trade show appearance. From choosing event giveaways to stocking up on… [Read More] The post 5 Spring Event Promotion Must-Haves appeared first on Allegra...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Dimensional Mail Gives a Lift to Direct Mail Response Rates
    Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers… [Read More] The post Dimensional Mail Gives a Lift to Direct Mai...
  • 2017 Marketing Trends Worth a Second Look
    A new year gives you the opportunity to assess and refine your marketing strategies and budgets so that you can continue to do more of what’s working . . . and change what’s not. As always, allocating dollars to test promising marketing trends should also be in the mix. Top marketing experts are sharing their… [Read More] The post 2017 Marketing Trends Worth a Second Look appeared first on Allegra...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 4 Ways to Create a Memorable Brand Experience
    Not all businesses have the innate ability to attract endless streams of customers based on the concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly foolproof way to attract and maintain a customer base. The key to a great brand experience? Personal connection. For a brand to rise to the… [Read More] The post 4 Ways to Create a Memorable Bra...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • 5 Offers That Generate Leads
    In most business-to-business situations, an information-based offer about how to do your job better, how to solve a business problem or how to save time and money is the offer that will drive the best results for direct marketers, according to acquisition and retention expert Ruth P. Stevens. “The most attractive information is very specific,… [Read More] The post 5 Offers That Generate Leads appe...
  • A Practical Approach Video Marketing
    Although a lot of tactics marketers rely on, including video marketing, are thought to only increase brand awareness, you can use video assets throughout the sales funnel to drive mid-level organizational goals, like lead generation and sales enablement. Focus on a lot of meaty content for the phase when leads are looking to learn about… [Read More] The post A Practical Approach Video Marketing ap...
  • Tracking Results Essential to Calculate Direct Mail ROI
    Direct mail marketers capitalize on mail’s physical qualities that enable human connection and drive action. While the mailing list will always have the most impact on the success of the campaign, having strong content can improve direct mail ROI by driving greater response. One of the biggest reasons for a direct mail campaign’s failure is… [Read More] The post Tracking Results Essential to Calcu...
  • Top 4 Lead Generation Tips for 2017
    According to a 2017 report from Content Marketing Institute and MarketingProfs, 8 out of 10 business-to-business organizations say lead generation will be a content marketing goal over the next year. Other channel marketers – direct mail, email and digital – traditionally agree lead generation is an essential goal, year after year. Effective marketing communications plans… [Read More] The post Top...
  • Color Print Communications Never Go Out of Style
    Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year? To note: There’s more to color than meets… [Read More] The post Color Print Communications Never Go ...
  • What to Look for in Promotional Products for 2017
    It’s pretty safe to say there are few things on which you’d be unable to affix your company name or logo. But just because you can, doesn’t necessarily mean you should! To narrow it down in terms of practicality, the types of promotional products, branded merchandise and custom logo apparel that most companies seek are… [Read More] The post What to Look for in Promotional Products for 2017 appeare...
  • Simple Ideas to Improve your Online Presence
    Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses. Consider these simple tips to boost your… [Read More] The post Simple Ideas to Improve your Online Presence a...
  • Four Tips for Revamping your 2017 Lead Generation Strategy
    All businesses survive and thrive on their ability to generate new leads and turning those leads into qualified prospects. With 2017 right around the corner, now’s the time to revamp your lead generation strategy for the coming year. According to HubSpot, marketers report that lead generation continues to be one of their main challenges, with… [Read More] The post Four Tips for Revamping your 2017...
  • Web to Print Online Portal Streamlines Marketing and Print Communications
    Managing your marketing promotional materials across departments or multiple offices is more challenging than ever, as the shelf life of business communications and market response time have never been shorter or more challenging to manage. A web-to-print online portal, a.k.a. online print ordering, e-procurement, W2P and eCommerce, is a thriving solution that offers a wide… [Read More] The post W...
  • Does Your 2017 Marketing Plan Include Testing?
    Seasoned direct mail marketers know much of their success with the medium is a result of continuous testing, learning and improvement. Yet rather than refinement, some marketers still opt for something new when a campaign underperforms. If you were to choose just one thing to do differently with your marketing plan in 2017, let us… [Read More] The post Does Your 2017 Marketing Plan Include Testing...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • The Most Important Way to Build Relationships with Print Communications
    Every company, regardless of the products sold or services performed, is in the relationship business – with customers, employees, business partners and the communities where they’re located. Marketing efforts across multiple channels, including print communications, to your target markets are necessary to drive sales. But what about the relationships you have with existing customers? How… [Read M...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • What You Can Learn From Your Email Unsubscribes
    No one likes rejection, including marketers. While the sense of “approval” that comes with seeing marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleasant flip side: email unsubscribes. Every email you send gives your recipients the option to opt out . . . and reject you. Take heart!… [Read More] The post What You Can Learn From Your Email Unsubscribes a...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

New blog articles detected.

  • Marketing to Millennials is a Visual Journey
    A word to the wise when marketing to millennials: They have to see it to believe it. As regular viewers of visual content like videos, live streaming and Snapchat, this large and influential generation are challenging marketers to re-think their tactical plans to get a slice of millennials’ spending power. For a closer look at… [Read More] The post Marketing to Millennials is a Visual Journey appe...
Allegra RGV [Marketing|Design|Print]
Allegra RGV [Marketing|Design|Print]
Blog Article

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