Allocadia
Allocadia
Blog Post

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  • 5 Signs You’ll Win a 2017 #RunMarketing Award
    It’s not an Emmy award.  Nor is it the Nobel Prize.  Palme d'Or, this is not.  No, the 2017 #RunMarketing Awards are just for you - a global competition recognizing YOUR excellence in  strategizing, planning, budgeting, and analyzing to make sure every dollar counts.  These awards are the first of their kind to recognize success within the red-hot discipline of MPM, which has become a strategi...
Allocadia
Allocadia
SlideShare Presentation

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  • How Marketing Operations Leads the Annual Planning Process
    Learn How the Best Marketing Operations Pros Excel in Marketing Planning -- featuring Debbie Qaqish of the Pedowitz Group ----- Planning season is the most important activity for Marketing. Period. “The Plan” sets the stage for the global marketing team’s successes (or lack thereof) each year. But, typically planning season has meant complex processes, bloated documents and long meetings. Often...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Allocadia is Expanding Our Partner Sales Channel
    As part of our mission to bring confidence to every marketer in the world, we’re excited to announce new developments within the Allocadia Partner Network - an exclusive referral program for qualified marketing technology vendors, service providers, and consultants that helps strengthen customer loyalty while adding a valuable revenue stream.  We’re selecting partners who are both visionary and p...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Marketing Planning Lessons from GE’s 26,000-Employee "Startup"
    As GE Digital’s VP, Marketing Strategy and Operations, Neenu Sharma’s job is all about enabling the marketing organization — in other words, setting marketers up for success. She creates and manages the structure, processes and technology that GE Digital’s marketers need to be effective. Neenu and her team run marketing, so the other marketers in the organization can do marketing.  In our Marke...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • How Fuze Got Their Marketing Planning Groove Back
    The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes.    One specific process that is often chiseled in stone is annual marketing planning. In m...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps
    Setting a course for your marketing team through plans and strategy that drive real impact sounds like a great idea when you’re a small, agile company that can adopt new processes in a heartbeat. It’s relatively easy for small businesses to try something on for size and then put it back in the closet if it doesn’t quite fit. That’s not the case with enterprise organizations.    As we learned dur...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Allocadia Wins 2017 BCTIA for Community Engagement
    Vancouver, CA - Friday, June 23, 2017 - Allocadia, leader in Marketing Performance Management technology and creator of the #RunMarketing movement was named the winner of the 2017 BC Tech Technology Impact Awards in Community Engagement at a gala event yesterday at the Vancouver Convention Centre.    The Technology Impact Awards are the longest-running and largest technology award program in BC, c...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Death by PowerPoint: Why most CMOs are failing to plan (and planning to fail)
    This article from Allocadia's VP of Marketing, Sam Melnick, originally appeared  on Customer Think. Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season is different, but the objective is the same: Set up a marketing organization to properly support the business for a successful year. One common sentiment share...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • How Red Hat is building the foundation for ROI
    It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case study at SiriusDecisions with Ryan Danner, Director of Global Marketing Planning & Financials at Red Hat. One of the key takeaways f...
Allocadia
Allocadia
Blog Post

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  • The CMO Change Agent
    Yesterday, at the Sheraton Grand Chicago, I spoke alongside award-winning CMO Brian Kardon on stage at the 2017 BMA Masters of B2B Marketing conference. Brian is the CMO of Fuze, but you may also know him from various C-level marketing and leadership roles at Eloqua, Forrester, Reed Elsevier, or Deloitte.    He is, undoubtedly, a CMO change-agent, proven time and time again.    At Fuze, he has b...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 3 essential conversations between the CMO and CFO
    Traditionally, Marketing and Finance departments haven't had the most obvious partnership. But when these two groups open a dialogue, great things can happen that benefit both groups. We put together this graphic to show three of the most important topics that can arise out of a meaningful exchange between the CMO and CFO. Why should marketers care about starting these conversations? Read on to ...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 7 experts give their advice on strategic Marketing Planning
    Every marketer needs to align their marketing plans to the strategic goals of their business - it’s a critical component of Marketing Performance Management.  In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing teams to operate in lock-step with company ob...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • What is the future of Marketing Planning?
    There’s some debate over who said it… Winston Churchill or Benjamin Franklin… but the old adage states, “He who fails to plan is planning to fail.” It’s as true for marketers as it is for anything else in life. When everyone sees and understands where they’re going, they’ll execute more effectively and deliver what’s expected.  Marketing leaders operate in an age of accountability as we naviga...
Allocadia
Allocadia
Blog Post

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Allocadia
Allocadia
Blog Post

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  • How to align Marketing and Finance for peak performance
    John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.  While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent year...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Allocadia earns finalist nod in Technology Impact Awards & we want to pay it forward!
    We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC.  We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on building a corporate culture that has a positive impact...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • The anatomy of an award-winning marketing tech stack
    Allocadia Won a Stackie! Here’s Why… We’re a big fan of Scott Brinker’s MarTech conference and always love checking out other company’s technology stacks in the annual "Stackie Awards". So we were super thrilled to be announced a winner last night at the MarTech SFO event, and hear Allocadia named a Stackie award winner! See all winners, stacks, and more.  We have a unique perspective into wha...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 3 tips for marketers to WIN with an investor mindset
    Let’s face it: budgeting and financial planning aren’t the sexiest parts of a marketer’s job. On the surface, budgets are boring; they’re not public-facing, they’re not seen as creative, and they’re often kept on headache-inducing and error-prone spreadsheets.   It’s time to think differently about the ‘dollars & cents’ side of marketing.   The humble budget can be one of your biggest tools in r...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Why you MUST take the plunge and implement a System of Record
      Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. This person spends considerable time compi...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 3 Things to Learn From Microsoft’s MarTech Stack
    In case you missed it, Microsoft’s tech stack was recently highlighted on Scott Brinker’s chiefmartec.com. Needless to say, every marketer should be interested to see what a forward-thinking organization like Microsoft is doing with marketing technology.   Companies like Microsoft, that have a well thought out approach to Marketing technology get better business results. In our industry-wide be...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • Two up-and-coming roles that will run marketing: Revenue Ops & MPM
    Here at Allocadia, we’ve broken Marketing into two integral parts: Running Marketing and Doing Marketing. I want to quickly break those terms down for you in case you’re unfamiliar with these areas of marketing. Doing Marketing involves the execution of tasks and deliverables that marketers wake up to every day. It’s all the work that goes into making events, campaigns, emails, and basically ...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 5 steps to showing off your INCREDIBLE marketing results!
    “You know–for kids.” In The Hudsucker Proxy, that one-liner accompanied by a drawing of a circle was all it took–more or less­–for Norville Barnes (a naïve business graduate) to convince Sidney Mussburger (a ruthless member of the board of directors) to back his invention, the hula hoop. In the film, the invention puts Hudsucker Industries back on the path to profit. Although the outcome wasn’t...
Allocadia
Allocadia
Blog Post

New blog articles detected.

  • 5 fantastic strategies to WIN corporate buy-in for your marketing plan
    According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some of the relationship challenges they face...
Allocadia
Allocadia
SlideShare Presentation

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  • Allocadia Webinar - 4 Roadblocks to Better Marketing Performance
    MPM pioneers Allocadia, Origami Logic, Response Capture and VisionEdge Marketing teamed up to publish a 3-part eBook series, now they reveal how to overcome 4 key MPM challenges: - Justifying the marketing investment plan and winning C-suite support - Equipping your team for execution success - Benchmarking best practices for the best results - Graduating from measuring tactical results to measur...
Allocadia
Allocadia
SlideShare Presentation

New SlideShare presentations detected.

  • Allocadia Culture Code v2.0
    At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCr...

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