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  • What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out!  Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront.  About Anna: “The Lighthouse that Keeps Everyone on Target” Since 2...

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  • “What should I measure first?” Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. You’ve met your team and even started to dig into strategy a little.  One of the next things you’ll want to do is to assess your division’s marketing performance. To do that, you need measurements! Data! Numbers! You dr...

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  • Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year.  To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. 1. A marketing back office renaissance  A recent drop in marketing budgets (per Gartner) is largely due in part to marketing leadership being too dis...

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  • $25B in Global Investment Managed by Over 10,000 Marketers, Saving Over 1 Million Work Hours and Driving an Estimated $5B in Growth Company Announces Strong Growth, Key Enterprise Client Wins, Partnerships, and Awards; Signalling Rapid Adoption of Marketing Performance Management VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 17, 2018) - Allocadia, leaders in Marketing Performance Management (...

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  • There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious. In this post, I’l...

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  • It’s planning season, marketers.  Are you donning your boxing gloves? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities?  Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. Why? According to Gartner, the drop is due in part to marke...

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  • Here at Allocadia, we’re constantly learning from our incredible customer base. They’re some of the most forward-thinking and cutting-edge marketing organizations out there, which is why we try to chronicle and share the stories of what they’ve accomplished.  Here’s a roundup of some of the most valuable common threads we heard from our customers over the last twelve months. There’s no substitut...

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  • Marketo announced earlier today the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. "This alliance between Marketo and Allocadia empowers marketers to determine where to spend each dollar with confidence. CMOs who make Marketing Performance Management a strategic mandate are better prepared to prove their impact. Together, w...

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SlideShare Presentation
  • For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we'll pinpoint exactly what's so mysterious about it, share how the best marketing organizations are tackling it and get you started on your path to solving it. On December 12th at 10am PT/ 1pm ET, join Sam Melnick, VP of Marketing, and Jocelyn Brown, VP of Customer Success, to discuss: - The 5 reasons why marketing ROI i...

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  • Welcome! This post is part 3 of a three-part series on building and managing a marketing budget:  Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget  Part 3: Ongoing Management & Tracking of a Marketing Budget [below] Note: this guide is written with marketing teams of 10 or more in mind.   In this third and final installment in our mini-series...

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  • “The number one benefit is that we're able to aggregate and look at what is happening around the world.”  –Harris Thamby, Microsoft There’s just no way around it: measuring marketing ROI is a challenge. Even with sophisticated technologies in place, it takes strategy, communication and process to tackle the many moving parts involved. No two companies approach marketing ROI in exactly the same...

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  • Welcome! This post is part 2 of a three-part series on building and managing a marketing budget:  Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget [below] Part 3: Ongoing Management & Tracking of a Marketing Budget [coming soon!] Note: this guide is written with marketing teams of 10 or more in mind.   In this post, we’ll provide recommendati...

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  • I’m thrilled to share that Allocadia has earned a spot on the 2017 Deloitte Technology Fast 50 list, recognized for 852% revenue growth since 2013.  The program, celebrating its 20th anniversary, recognizes Canadian technology companies at the cutting-edge of innovation for their entrepreneurial spirit, innovation, rapid revenue growth, and world-class achievements. Read the full release from Del...

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  • Allocadia Noted for Focusing On Financial Management For Marketers VANCOUVER, BRITISH COLUMBIA (Marketwired - Nov. 9, 2017) - Allocadia, leader in Marketing Performance Management and creators of the #RunMarketing movement, has been recognized in an independent report of Marketing Resource Management (MRM) vendors by Forrester Research, “Vendor Landscape: Marketing Resource Management: Leverage M...

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  • Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. 91%! A year later, that number dropped to 68%, a solid improvement over the previous year but still not a strong vote of confidence in martech adoption and utilization (data for 2017 is not available). What’s getting in the way? I have a strong hunch that it’s not simply th...

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  • CMOs Must Think Beyond the Campaign to Impact, Strategic Planning and Performance Management Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize ...

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SlideShare Presentation
  • Microsoft and Red Hat are two tech powerhouses that faced the same challenge: connecting their marketing plans, spend, and results to get a clear picture of marketing ROI. In this webinar, we cover: - The business pains around planning, budgeting, and measuring marketing performance that spurred them into action - The very different paths Microsoft and Red Hat took to solve those pains, and t...

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Blog Post
  •   Welcome! This post is part 1 of a three-part series on building and managing a marketing budget:  Part 1: How to Organize Your Marketing Budgets [below] Part 2: How to Build Out a Marketing Budget [coming soon!] Part 3: Ongoing Management & Tracking of a Marketing Budget [coming soon!]   Note: this guide is written with marketing teams of 10 or more in mind.   Nearly every marketer...

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Webinar: Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

 
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  • On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts. It’s a critical role in an organization, and one that is increasingly being tasked with the challeng...

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  •   Allocadia’s Jeff Epstein, Director of Product and Partner marketing, sat down with one of our customers — Carey Rutligiano, Director of FP&A at Hortonworks — for a discussion about the Marketing/Finance relationship. We brought you that discussion as a webinar, and here’s a summary.   As Director, Financial Planning & Analysis for Hortonworks, Carey is the perfect person to help us understa...

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  • Panel of marketing industry judges select winning organizations for demonstrating best practices in Marketing Performance Management  Thursday, September 28, 2017 -- VANCOUVER -- Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Manageme...

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Blog Post
  • In commemoration of the inaugural #RunMarketing Awards, we sat down for a chat with Laura Patterson, Co-founder and President of VisionEdge Marketing.  Laura is among the first pioneers in Marketing Performance Management (MPM), which is what these awards are all about. Her expertise is deep: she’s been writing and researching on MPM for over 17 years. At VisionEdge, Laura helps executives implem...

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SlideShare Presentation
  • In this session, we’ll feature the winning efforts of Hortonworks’ Marketing department. A year ago, this team was challenged with unreliable spreadsheet budgeting, no visibility into actual spend, an inability to compare spend against plan, and little insight into marketing ROI. Carey Rutigliano, Hortonworks’ Director of FP&A, will share how they gained control of their marketing investments,...

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Webinar: Why & How to Break Down the Wall Between Marketing and Finance

 

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