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  • On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts. It’s a critical role in an organization, and one that is increasingly being tasked with the challeng...

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  •   Allocadia’s Jeff Epstein, Director of Product and Partner marketing, sat down with one of our customers — Carey Rutligiano, Director of FP&A at Hortonworks — for a discussion about the Marketing/Finance relationship. We brought you that discussion as a webinar, and here’s a summary.   As Director, Financial Planning & Analysis for Hortonworks, Carey is the perfect person to help us understa...

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  • Panel of marketing industry judges select winning organizations for demonstrating best practices in Marketing Performance Management  Thursday, September 28, 2017 -- VANCOUVER -- Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Manageme...

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  • In commemoration of the inaugural #RunMarketing Awards, we sat down for a chat with Laura Patterson, Co-founder and President of VisionEdge Marketing.  Laura is among the first pioneers in Marketing Performance Management (MPM), which is what these awards are all about. Her expertise is deep: she’s been writing and researching on MPM for over 17 years. At VisionEdge, Laura helps executives implem...

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SlideShare Presentation
  • In this session, we’ll feature the winning efforts of Hortonworks’ Marketing department. A year ago, this team was challenged with unreliable spreadsheet budgeting, no visibility into actual spend, an inability to compare spend against plan, and little insight into marketing ROI. Carey Rutigliano, Hortonworks’ Director of FP&A, will share how they gained control of their marketing investments,...

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Webinar: Why & How to Break Down the Wall Between Marketing and Finance

 
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  • Our very own James Thomas was recently featured on the Sales Pipeline Radio podcast from the Heinz Marketing Group. In this episode, James speaks with host Matt Heinz about why CMOs need more discipline and rigor when it comes to managing the revenue pipeline. Check it out! 

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  • It’s not an Emmy award.  Nor is it the Nobel Prize.  Palme d'Or, this is not.  No, the 2017 #RunMarketing Awards are just for you - a global competition recognizing YOUR excellence in  strategizing, planning, budgeting, and analyzing to make sure every dollar counts.  These awards are the first of their kind to recognize success within the red-hot discipline of MPM, which has become a strategi...

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SlideShare Presentation
  • Learn How the Best Marketing Operations Pros Excel in Marketing Planning -- featuring Debbie Qaqish of the Pedowitz Group ----- Planning season is the most important activity for Marketing. Period. “The Plan” sets the stage for the global marketing team’s successes (or lack thereof) each year. But, typically planning season has meant complex processes, bloated documents and long meetings. Often...

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  • As part of our mission to bring confidence to every marketer in the world, we’re excited to announce new developments within the Allocadia Partner Network - an exclusive referral program for qualified marketing technology vendors, service providers, and consultants that helps strengthen customer loyalty while adding a valuable revenue stream.  We’re selecting partners who are both visionary and p...

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New mobile optimized landing page detected

 
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  • As GE Digital’s VP, Marketing Strategy and Operations, Neenu Sharma’s job is all about enabling the marketing organization — in other words, setting marketers up for success. She creates and manages the structure, processes and technology that GE Digital’s marketers need to be effective. Neenu and her team run marketing, so the other marketers in the organization can do marketing.  In our Marke...

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  • The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes.    One specific process that is often chiseled in stone is annual marketing planning. In m...

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  • Setting a course for your marketing team through plans and strategy that drive real impact sounds like a great idea when you’re a small, agile company that can adopt new processes in a heartbeat. It’s relatively easy for small businesses to try something on for size and then put it back in the closet if it doesn’t quite fit. That’s not the case with enterprise organizations.    As we learned dur...

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  • Vancouver, CA - Friday, June 23, 2017 - Allocadia, leader in Marketing Performance Management technology and creator of the #RunMarketing movement was named the winner of the 2017 BC Tech Technology Impact Awards in Community Engagement at a gala event yesterday at the Vancouver Convention Centre.    The Technology Impact Awards are the longest-running and largest technology award program in BC, c...

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Blog Post
  • This article from Allocadia's VP of Marketing, Sam Melnick, originally appeared  on Customer Think. Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season is different, but the objective is the same: Set up a marketing organization to properly support the business for a successful year. One common sentiment share...

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  • It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case study at SiriusDecisions with Ryan Danner, Director of Global Marketing Planning & Financials at Red Hat. One of the key takeaways f...

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  • Yesterday, at the Sheraton Grand Chicago, I spoke alongside award-winning CMO Brian Kardon on stage at the 2017 BMA Masters of B2B Marketing conference. Brian is the CMO of Fuze, but you may also know him from various C-level marketing and leadership roles at Eloqua, Forrester, Reed Elsevier, or Deloitte.    He is, undoubtedly, a CMO change-agent, proven time and time again.    At Fuze, he has b...

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  • Traditionally, Marketing and Finance departments haven't had the most obvious partnership. But when these two groups open a dialogue, great things can happen that benefit both groups. We put together this graphic to show three of the most important topics that can arise out of a meaningful exchange between the CMO and CFO. Why should marketers care about starting these conversations? Read on to ...

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  • Every marketer needs to align their marketing plans to the strategic goals of their business - it’s a critical component of Marketing Performance Management.  In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing teams to operate in lock-step with company ob...

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  • There’s some debate over who said it… Winston Churchill or Benjamin Franklin… but the old adage states, “He who fails to plan is planning to fail.” It’s as true for marketers as it is for anything else in life. When everyone sees and understands where they’re going, they’ll execute more effectively and deliver what’s expected.  Marketing leaders operate in an age of accountability as we naviga...

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  • New Strategic Planning SaaS solution empowers marketing teams to define, communicate, and track strategic marketing plans aligned to corporate objectives; forward-looking marketing organizations invited to beta program to shape the future of marketing planning. Las Vegas, NV - (8:30am EST, Tuesday, May 16, 2017) - Allocadia, leaders in Marketing Performance Management technology and creators of...

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Blog Post
  • John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics.  While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent year...

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  • We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC.  We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on building a corporate culture that has a positive impact...

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  • Allocadia Won a Stackie! Here’s Why… We’re a big fan of Scott Brinker’s MarTech conference and always love checking out other company’s technology stacks in the annual "Stackie Awards". So we were super thrilled to be announced a winner last night at the MarTech SFO event, and hear Allocadia named a Stackie award winner! See all winners, stacks, and more.  We have a unique perspective into wha...

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Blog Post
  • Let’s face it: budgeting and financial planning aren’t the sexiest parts of a marketer’s job. On the surface, budgets are boring; they’re not public-facing, they’re not seen as creative, and they’re often kept on headache-inducing and error-prone spreadsheets.   It’s time to think differently about the ‘dollars & cents’ side of marketing.   The humble budget can be one of your biggest tools in r...

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  •   Marketing budgets are not a private affair. With internal stakeholders often requiring daily insights to understand where to spend their next dollar (and the impact to-date of that spend), sharing and reporting are integral parts of daily marketing budget operations. Far too often, the onus to deliver effective reports falls on a single team member. This person spends considerable time compi...

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  • In case you missed it, Microsoft’s tech stack was recently highlighted on Scott Brinker’s chiefmartec.com. Needless to say, every marketer should be interested to see what a forward-thinking organization like Microsoft is doing with marketing technology.   Companies like Microsoft, that have a well thought out approach to Marketing technology get better business results. In our industry-wide be...

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