AllSense founder and CEO, Mr Terry Jacobson, sat down with Eleanor Dickinson, editor of Mumbrella Asia to talk about his journey into the world of fragrance and scent marketing, which started over a decade ago. Entitled ‘Our forgotten sense’: Terry Jacobson on the rise of scent marketing in Asia. Read it here > http://www.mumbrella.asia/2017/08/forgotten-sense-terry-jacobson-rise-scent-marketi...
AllSense designed a fragrance for Tower Transit, the first public bus company in the world to roll out its own signature scent. The signature scent which is diffused in a subtle and ‘background’ manner will provide a more pleasant commuter experience, with a sensation of freshness and revitalisation of mind and body the intended objective. […]
CHANNEL NEWS ASIA, SINGAPORE: The next time you board a Tower Transit bus, you may be greeted by a hint of perfume. It’s the transport company’s “signature scent” which was introduced on Tuesday (Feb 28), and will be rolled out on 100 buses in March. http://www.channelnewsasia.com/news/singapore/tower-transit-to-roll-out-signature-scent-on-100-buses/3555452.html
SINGAPORE RENDEZVOUS 2016 is the inaugural luxury lifestyle event with a variety of showcases across both land and water. Held at Raffles Marina from 20th to 23rd October 2016, SINGAPORE RENDEZVOUS 2016 features specially curated activities showcasing a range of top products. The event combines luxury lifestyle with art and entertainment to ensure a unique […]