AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work, and it's this: emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive tech, you’d better invest some time to learn how emotions work.Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: There’s a simple reason why you need to understand how emotions work. Simply, emotions drive people’s decisions, not rational thinking. So if you want to understand how to build more persuasive, you’d better invest some time to learn how emotions work. Emotions are so hard to study, many scientists ignore them People are often surprised when I tell them that scientists don’t fully understand how emotions shape behavior. They’re even more surprised when I tell them that many behavioral scientists don’t even bother trying to understand emotion because they're difficult to measure, and it's much easier to study the external factors that shape behavior.
  • Old: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
  • Old: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
  • Old: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
  • Old: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: The scientific argument for why you should understand how emotions work, is that emotions drive the majority of decisions, not intellectual, rational thinking. So if you want to understand what drives behavior and irrational decision making, study emotions. The only problem is that scientists don’t fully understand how emotions work, and moreover, scholars are divided into different academic silos, with two major camps. One camp, which I’ll call the basic emotions camp, is led by academics who argue there are 6-14 basic emotions, each with their own neural circuitry. They believe that events triggers emotional reactions by firing-up the neural circuit tied to specific emotions. As a result, you’ll feel happy when your happy circuit is triggered, or anger when the anger circuit is fires-up. This approach comes from Charles Darwin, and it’s been popularized by Paul Ekman. The other camp takes a dimensional approach, with scholars arguing that emotions are far more complex, and can’t
  • Old: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
AlterSpark Corp. - Digital Science & Conversion Rate Optimization
Page Metadata Update

New page description detected.

  • New: How companies use social pain, to stop customers from leaving By Brian Cugelman, PhD with editorial production from Debra Weinryb When it comes to emotional design, people typically talk about positive emotions and user experiences, like how products can make people feel happy. But what they rarely discuss is using emotional design to evoke negative emotions, like stress, anxiety, and even pain.
  • Old: Welcome to our blog

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