Altitude Inc.
Altitude Inc.
Blog Post
  • New technologies can be the shining star and get us excited when we are designing new products and services. But should you be thinking technology before you know what your customer wants? In our hangout, “How to Design with New Technologies in Mind,” our panelists stressed how important it is to clarify the problem to […] The post Designing for Your Customer First – Then Technology appeared first...

Altitude Inc.
Altitude Inc.
Blog Post
  • By 2050, the number of people over the age of 65 in the United States will more than double. This boomer generation is not only older, but wealthier than previous generations. Aging boomers are not interested in elderly care facilities, they want to stay in their homes. Over the next two decades, the United States […] The post The Greying Of America: Keeping Aging Families Connected in their Homes...

Altitude Inc.
Altitude Inc.
Blog Post
  • December 2017 Hangout Webinar Panel: How to Design With New Technologies in Mind AR, AI, IoT and more. There are lots of emerging technologies that designers need to consider today to capture the audience of tomorrow. In this hangout, innovation experts from Jet.com and Schneider Electric will explore how designers leverage new technologies when designing great […] The post Webinar: How to Design ...

Altitude Inc.
Altitude Inc.
Blog Post
  • In 2017, “social media” is no longer a monolith. And teens today have a myriad of options that weren’t available five (or even ten) years ago. Having grown up with social media embedded into the fabric of their lives, they find themselves managing a personal life and a digital life, making them one of the […] The post Gen Z: The Future of Teens and Social Media appeared first on Altitude.

Altitude Inc.
Altitude Inc.
Blog Post
  • With the holidays fast approaching, it can be a frantic time for shopping and list making, but we all enjoy giving presents and take joy in what we receive, right? It’s that time of the year when people’s attention is focused on the holiday ritual of gift-giving. Shoppers search for the right gift for the […] The post Emotion Drives Decision Making More Than Simple Reasoning appeared first on Alti...

Altitude Inc.
Altitude Inc.
Blog Post
  • How we spend the holidays today is very different from how we spent them twenty (or even ten) years ago. Have you ever stopped for a moment to consider the stunning innovations that have been so transformational to our collective experience, and how alien our actions would appear to someone visiting from 1990? Let’s take […] The post Smart Connected Innovations Make the Holidays Better! appeared f...

Altitude Inc.
Altitude Inc.
Blog Post
  • Can you afford to be sitting on the sidelines when it comes to creating smart connected products and services? Innovation Leader surveyed 92 large companies – including Keurig, Philips and Procter & Gamble – about discovering how to uncover the right opportunities to pursue with smart connected products. The majority surveyed said they were still […] The post Getting Smart, Connected Products Righ...

Altitude Inc.
Altitude Inc.
Blog Post
  • Ever wonder what it takes to create the perfect product? In this consumer-driven world, design requires careful attention and a deep understanding of the customer. Beyond that, it requires multiple prototypes and a constant yearning to iterate to get to that perfect product. So, just how many prototypes does it take to get there? While […] The post Designing the Perfect Product appeared first on A...

Altitude Inc.
Altitude Inc.
Blog Post
  • November Hangout Webinar Panel: How Much Design Iteration is Enough? Endless iterations are the enemy, but iterations can feel endless regardless – so how do you know when to say, “enough!” Join our panel of experts from Gerber Technology, Education First, Accenture Innovation Lab as we explore precisely that and offer best practices to guide your […] The post Webinar: How Much Design Iteration is...

Altitude Inc.
Altitude Inc.
Blog Post
  • How To Create Meaningful Experiences In The IoT Age Designing Smart, Connected Products Download this paper written by Altitude’s CEO, Dan Ostrower, and leap into the world of smart connected products. You will learn: – Why the time is now to ramp up your IoT efforts – How winners in the new connected world will […] The post Paper: Designing Smart, Connected Products appeared first on Altitude.

Altitude Inc.
Altitude Inc.
Blog Post
  • Understanding your audience is a deceptively complex process that sounds simple. You know what your target user wants after all, you’ve been selling to them and interacting with them for some time now. But then . . . why aren’t your products doing as well as anticipated, or missing the mark entirely? You need to […] The post Product Success Means Doing Field Interviews to Understand Your Audience ...

Altitude Inc.
Altitude Inc.
Blog Post
  • On our hangout “Designing to Solve Consumer-driven Problems” last week, Beth Mercurio, shared that Symmons keeps a green chair in every conference room that represents the customer. The chair serves as a physical reminder to keep the customer in mind during every conversation. No one is allowed to sit in the chair, unless they are […] The post Is Your Customer Chair Green? appeared first on Altitu...

Altitude Inc.
Altitude Inc.
Blog Post
  • October Hangout Webinar Panel: Designing to Solve Consumer-driven Problems Being sure you are solving for the right problem is critical to delivering a successful product or service. This can often mean revisiting your strategy. During this hangout you will hear from innovation and design experts from UnitedHealth Group, Symmons and Capital Factory how they have successfully […] The post Webinar: ...

Altitude Inc.
Altitude Inc.
Blog Post
  • What makes innovation easy? Nothing. In our paper, “Top Ten Hurdles to Innovation” we say: “Innovation isn’t easy. Creating an idea that serves both the needs of consumers and the business is challenging, and tension is an inevitable part of the process…managing tension incorrectly can create barriers—or hurdles—to success.” So while the path to innovation […] The post Why Is Innovation Hard? appe...

Altitude Inc.
Altitude Inc.
Blog Post
  • While you’re busy tailoring your innovation strategy to Millennials, your competitors are looking toward the future – and that future is Gen Z. This generation was born after 1995 and “make up a quarter of the U.S. population and by 2020 will account for 40 percent of all consumers.” And they’re an entirely different demographic […] The post Ethnographic Research Key to Gen Z Innovation Strategy a...

Altitude Inc.
Altitude Inc.
Blog Post
  • We know that smart connected products are here to stay, but for those in the business of design, the challenge we now face is designing for the future of IoT. In our most recent webinar, Smart Connected Product Design: What Works & Why we had leaders from Allegion, Salesforce and our very own Altitude speak […] The post Smart Connected Product Design: What Works & Why appeared first on Altitude.

Altitude Inc.
Altitude Inc.
Blog Post
  • Design Thinking. It’s not just a hype word. It’s a deep belief that users need to be at the center of the design process. When you’re stuck on a project or need a fresh idea, we offer quotes from some of our favorite design thinkers for a reset – or perhaps a hit of inspiration. […] The post Design Thinkers on Design Thinking appeared first on Altitude.

Altitude Inc.
Altitude Inc.
Blog Post
  • September Hangout Webinar Panel: Smart Connected Product Design: What Works & Why Is your company struggling to understand what successful smart connected product design looks like for your market? The internet of things is coming on strong and those companies whose product designs succeed will have the competitive edge. Join our panelists from Salesforce, Allegion and […] The post Webinar: Smart ...

Altitude Inc.
Altitude Inc.
Blog Post
  • Not if they embrace the true potential of human-centric product innovation and smart, connected technology.   Like many product companies, those who make kitchen appliances—refrigerators, ranges, ovens—are rushing to make them smart and connected. It makes sense: digital technology is both a disruptor and an opportunity for “old economy” companies such as these; they are […] The post Are Kitchen A...

Altitude Inc.
Altitude Inc.
Blog Post
  • Knowing how your company makes decisions is critical in moving ideas forward. And being sure the right ideas are moved forward can depend if you have the right innovation strategy in place. Having the right strategy will lead your company down the path toward innovation success. At Altitude, we’ve thought a lot about how people […] The post Your Gateway to Innovation Success appeared first on Alti...

Altitude Inc.
Altitude Inc.
Blog Post
  • Keeping up with the shifts and changes in technology can be a challenge, even for the savviest of tech geeks. Last week we assembled a crew of experts for our hangout “Designing Smart Connected Products in the Age of Augmented Reality,” who helped us as a community better understand the design challenges surrounding the integration […] The post Designing Smart Connected Products Using Augmented Re...

Altitude Inc.
Altitude Inc.
Blog Post
  • For managers, the challenge of implementing an innovation strategy requires guts, ambition, and a love of uncertainty. It requires forward thinking, a deep understanding of the user, and above all else an innovative design firm who will partner with you and put you outside of your comfort zones. Like so many challenges in life, finding […] The post Winning at Innovative Design appeared first on Al...

Altitude Inc.
Altitude Inc.
Blog Post
  • September Hangout Webinar Panel: Designing Smart Connected Products in the Age of Augmented Reality The way consumers interact with their environment and each other is changing thanks to VR, but that’s nothing compared to the possibilities Augmented Reality offer. In this hangout “Designing Smart Connected Products in the Age of Augmented Reality“, IoT design experts and influencers […] The post W...

Altitude Inc.
Altitude Inc.
Blog Post
  • Sometimes even the most innovative among us require a recharge. And we’ve found 12 TED Talks that will get your thoughts – and the conversation – moving in the right direction. These inspirational talks are from a variety of experts ranging from best-selling authors to Elon Musk. Something Borrowed: Creative Genius Unveiled The Surprising Habits […] The post 12 TED Talks to Inspire Innovation appe...

Altitude Inc.
Altitude Inc.
Blog Post
  • There are barriers at every step to achieving a good cocktail experience at home: from deciding what to make, to finding a good recipe, to buying what you need, to actually making the drink with confidence. Altitude set out to solve this problem. The result was an IoT design concept system named Stem. It’s a smart connected […] The post Experience Home Cocktails with IoT & the Digital Age appeared...

Altitude Inc.
Altitude Inc.
Blog Post
  • Design Thinking is everywhere, yet acceptance is slow at many companies. What it is specifically can still feel shrouded in mystery. This blog should help clarify some things to help speed adoption at your company. At the core of the design thinking process is empathy—understanding what matters to users and stakeholders, and then capturing that […] The post MIT & Altitude: Demo of Design Thinking ...

Altitude Inc.
Altitude Inc.
Blog Post
  • AI and IoT are both drivers of business disruption, and our well-known panelists sharing insight at today’s “Being Smart about Product Design with IoT and AI” hangout had lots to say about the underlying implications and hidden potential of each. In our eleventh “Innovation By Design” series hangout, panelists explored how artificial intelligence (or AI) […] The post Being Smart about Product Desi...

Altitude Inc.
Altitude Inc.
Blog Post
  • August Hangout Webinar Panel: Being Smart About Product Design with IoT and AI The combination of IoT and AI in product design offers new opportunities, hidden potential and yet can add substantial risk for your brand. Join our panelists from Nielsen, Thulium and First Advantage for our “Being Smart about Product Design with IoT and AI” hangout webinar discussion exploring each […] The post Webina...

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