AM Navigator LLC
AM Navigator LLC
Blog Post
  • Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns – motivational initiatives targeting the stagnant Read More ... The post 3 Es of Effective Affiliate Activa...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • On January 7-9, 2018, over 6,000 marketers from all around the globe will attend the legendary Affiliate Summit in Las Vegas. This will be the nineteenth time that AM Navigator will actively participate in this must-attend show. In fact, this time we are bringing over the biggest team ever – so do contact us to schedule a Read More ... The post Don’t Miss AM Navigator at Affiliate Summit West 2018...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • With the Year of 2018 being just around the corner, it’s time for our annual compilation of affiliate marketing predictions for the year to come. Having reached out to multiple industry experts and veterans, we have put together the below list of trends and tendencies to keep in mind as we usher the New Year Read More ... The post Top Affiliate Marketing Trends for 2018: Predictions by 15 Experts ...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider in the course of the Read More ... The post 2018 Calendar of Affiliate Marketing Ev...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, Read More ... The post A...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first Read More ... The post Affiliate Marketing Tip of the Week: Updating Banners...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years, we couldn’t help but take note of the commonly reoccurring mistakes, areas of weakness, and plain pitfalls. To make sure that (in Read More ... The post Affiliate Program Health Checkli...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction First things first… what is/was Read More ... The post Amazon Retires aStore Affiliate Tool: Reasons and Lessons to...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list of resources “not to miss” Read More ... The post Top 10 Resources for Digital Marketing and Ecommerce Professional...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through books and video courses, and Read More ... The post AM Navigator Named Best OP...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one point or another. Re-engaging those Read More ... The post 20 Ways to Motivate Stagnant Affiliates to Activate...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only question I needed to ask Read More ... The post Direct Revenue Share Affiliate Programs and Online Marketplace...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three things that I would like Read More .....

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in Read More ... The post How Affiliate Became the Second Paid R...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. Read More ... The post Dangerous Misconception: “Affiliate Market...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate does not prevent further violations. Read More ... The post Why Af...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. Todd Dewett, likes to recommend Read More ... The post Affiliate Prog...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list of resources “not to miss” Read More ... The post Top 10 Resources for Digital Marketing and Ecommerce Professional...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through books and video courses, and Read More ... The post AM Navigator Named Best OP...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one point or another. Re-engaging those Read More ... The post 20 Ways to Motivate Stagnant Affiliates to Activate...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only question I needed to ask Read More ... The post Direct Revenue Share Affiliate Programs and Online Marketplace...

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three things that I would like Read More .....

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in […]

AM Navigator LLC
AM Navigator LLC
Blog Post

New blog articles detected.

  • Influencer Marketing Days Conference Ticket Sellout Highly Likely

    Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I […]

  • Dangerous Misconception: “Affiliate Marketing Channel”

    Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. […]

  • Best of Affiliate Marketing 2016

    Looking back at the year that’s about to pass, I have analysed our 2016 blog posts that were most frequently shared and quoted. So, in the best tradition of “readers’ choice” lists, I am hereby excited to bring you the list of the best 2016 content that was published on AM Navigator’s blog. ~ Top 5 Affiliate […]

  • 2017 Affiliate Marketing Trends and Predictions from 10 Top Experts

    The New Year of 2017 is quickly approaching, so much so that earlier this week I caught myself writing “2017” instead of “2016” at the end of this year’s date, and as it does, I’ve reached out to a hand-picked selection of affiliate marketing influencers seeking their input on what they think affiliate marketing may face, […]

  • Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth

    Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too many face the exact same […]

  • Enter the Christmas Drawing of Affiliate Summit West 2017 Passes

    Every year (since we started doing this in 2010) we hold a Christmas drawing whereby we give away passes to the upcoming Affiliate Summit conference, and this year is going to be no exception. With Affiliate Summit West 2017 being just around the corner, you want to hurry to enter for your chance to win one of the Networking […]

  • 10 Commonly Misunderstood Affiliate Marketing Terms (with Examples)

    Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate. No wonder why… Connotations of […]

  • 2017 Affiliate Marketing Conferences and Events to Consider

    It’s that time when the next year’s budgets are being finalized and professionals interested in affiliate marketing are contacting us about the conferences they should consider attending in 2017. The reason being that every year since 2009 we’ve published our lists of all affiliate marketing conferences and events known to us — throughout the globe. There are […]

  • 6 Solid Reasons to Do Influencer Marketing on Instagram

    Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Brandon Leibowitz.  So you’ve decided to launch an influencer marketing campaign. But you still have some doubts about which social network you should use for the campaign. While it would be ideal to be able […]

  • Places to Learn Influencer Marketing (from Beginner to Advanced Level)

    Regardless of influencer marketing‘s fairly young age, there is no lack of resources on it out there. New researches and white papers, studies and articles come out nearly daily. It’s booming and it isn’t going anywhere. With many marketers looking for places to study influencer marketing in a coherent “A to Z” way, I’d like to devote […]

AM Navigator LLC
AM Navigator LLC
Blog Post

New blog articles detected.

  • 15 Affiliate Marketing Lessons to Learn from Amazon & Walmart

    Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales. […]

  • Client Spotlight: David’s Cookies – Edible Gifts Affiliate Program

    “There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has well over 200 stores globally, […]

  • 5 Affiliate Marketing Podcasts To Listen To

    Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.” However, a number of really solid affiliate […]

AM Navigator LLC
AM Navigator LLC
Blog Post

New blog articles detected.

  • Identifying the Top-Performing Affiliates Across Affiliate Programs

    An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

  • Client Spotlight: Stowaway Cosmetics Makeup Affiliate Program

    Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women quality cosmetics that’s easy to carry. […]

AM Navigator LLC
AM Navigator LLC
Blog Post
  • Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective. I’ve […]

AM Navigator LLC
AM Navigator LLC
Blog Post

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