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  • Getting Your Customer Service Team On Board With Relationship Marketing
    If you think customer service isn’t an important part of relationship marketing, think again. Your customer service team can actually make or break your relationship marketing efforts. Best case scenario, your customer service team can take your relationship marketing efforts to the next level.
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  • 5 Ways to Find Your Best Brand Advocates
    Finding individuals, customers and non-customers alike, to refer your product or service may come quick -- and even easy! However, identifying the cream of the crop, acknowledging them and finding more of those superstars, might not be as simple. We break down the best way to engage with this valuable audience and retain your best brand advocates. 
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  • Developing a Referral Marketing Strategy for Existing Customers
    Referral marketing isn’t just about using your existing customers to gain new leads. With a well-built incentive program, you can actually increase brand loyalty among existing customers while simultaneously growing your customer base through referral traffic. That’s a win-win for you.
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  • How To Transform Your Happy Customers Into Your Best Promoters
    Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to conversion happens behind a screen. Yet, to this day, no marketing strategy has stood the test of time the way word-of-mouth has. In fact, a recent study shows that 74% of consumers identify word-of-mouth as a key influencer in their purc...
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  • Are Your Influencer Marketing Campaigns Really Resonating?
    No longer just a trend, influencer marketing campaigns are now an essential part of overall marketing strategies for many companies and brands. Even if you’re not familiar with the specifics of influencer marketing, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon ha...
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  • How to Create a Culture Where Referral Marketing Thrives
    Out of all the marketing strategies out there in our uber-connected world, the power of word-of-mouth is still unparalleled. And what better way to leverage word-of-mouth than with referral marketing? A study done by University of Pennsylvania uncovered that referred customers are more loyal and profitable than their non-referred counterparts -- by 16 percent! Our own research conduct...
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  • X Ambassadors - Unsteady (KROQ Session)
    X Ambassadors perform "Unsteady" live on The Kevin & Bean Show from the Red Bull Sound Space at KROQ. Get X Ambassadors' debut album "VHS" out now: http://smarturl.it/VHS
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  • X Ambassadors - VHS Tour Trailer
    X Ambassadors are joined by Skylar Grey and Kevin Garrett for the VHS tour this fall. Tickets on-sale Friday, 6/26 at http://xambassadors.com/tour Get X Ambassadors’ debut album, VHS, out now: http://smarturl.it/VHS
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  • 4 Simple Ways to Promote Your Referral Program
    “If you build it, they will come.” Well, maybe in most cases, but not for a referral program. When starting your referral program, you obviously need to publicize that you have it in running. Here are 4 simple steps to effectively promote what could be your most profitable marketing channel:
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  • 3 Ways To Increase Your Brand Ambassadors
    Because the concept of referral marketing is still somewhat new to many companies, some marketers and growth strategists opt to start small — launching a referral program, but testing it with just a few dozen (smaller companies) or a few thousand (larger enterprise brands) customers before unveiling it to their full database of contacts. While that “pilot” approach might make sense on...
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  • Why Tech-Savvy Marketers Need Referral Marketing Automation
    It's not at all difficult to imagine that word-of-mouth is one of the oldest forms of marketing. Long before most people could even write — much less live-tweet an event — farmers and craftsmen were urging their customers to tell friends and family where to find the best olive oil and sturdiest spears. But old doesn’t mean irrelevant. There’s been a renewed interest in referral program...
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  • Relationship Marketing: 6 Secrets To Everlasting Brand Love
    Most marketing executives understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an exis...
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  • Why Fashion Brands Need to Master Customer Referrals
    Fashion, specifically, retail, is changing. With retail stores closing, marketing tactics of “discoverability” – for example, placing new products next to customer favorites – are seeing diminishing returns. According to a Morningstar report, malls across the United States are closing in record numbers, citing ecommerce as a primary reason.

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