Ambassador
Ambassador
Blog Post
  • Word-of-mouth marketing has been impacting businesses for as long as commerce has been around. Especially today, with the prevalence of social media and mobile technology, a brand’s products and services - and value - are a reflection of what customers have to say about them. This is why, now more than ever, it is crucial for marketers to understand and harness the power of authentic relati...

Ambassador
Ambassador
Blog Post
  • Before starting Ambassador in 2009, I founded a company in the affiliate marketing space. I quickly discovered companies were generating millions and millions of dollars through their affiliate channels. It was eye-opening, and since then, I've known that affiliate marketing is a must-have for every business.

Ambassador
Ambassador
Blog Post
  • Imagine for a second that you’re planning a dinner party. You want to expand your social circle, so you send your invitations far and wide - friends of friends, past colleagues, former neighbors, etc. The RSVPs are just the brink of your event planning process. Since you want to create a foundation for future friendships, you have to show everyone a good time once they walk through your door. 

Ambassador
Ambassador
Blog Post
  • My first taste of an affiliate marketing program came with law school and online poker. While not the most common cocktail when it comes to word-of-mouth marketing strategies, I saw the network effect firsthand. I was referring friends to play poker online and making a small amount in affiliate fees. As I continued to share my affiliate links, that small amount doubled, tripled, and eventually ...

Ambassador
Ambassador
Blog Post
  • When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in an influencer marketing platform that allows for end-to-end campaign management - not just parts ...

Ambassador
Ambassador
Blog Post
Ambassador
Ambassador
Blog Post
  • Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship marketing is facilitating two-way conversations with your cus...

Ambassador
Ambassador
Blog Post
  • Are you simply dipping your toe into influencer marketing or are you ready for an influencer management platform to scale your program? Whether you just sent out your first tweet to an influencer you'd like to work with or you're searching for the perfect influencer marketing platform vendor partner, we can agree on one thing: The importance of including influencer marketing in your overall mar...

Ambassador
Ambassador
Blog Post
  • When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access to hundreds or thousands of affiliates. Once you upload content and assets, all you have to do is wait to see the results (which wil...

Ambassador
Ambassador
Blog Post
  • Social media management, website platforms, influencer marketing tools - the list of must-have tech for marketers is endlessly growing. With any new software, it can be daunting to figure out how to best integrate them with your existing ecosystem. And an influencer marketing platform is not exempt from this. Not to fear, we’re here with best practices on how to get the most out of your influen...

Ambassador
Ambassador
Blog Post
  • In an age where marketing is increasingly driven by technology, searching for an influencer platform can be downright overwhelming. But asking questions is crucial to finding the right influencer marketing platform for your brand. The more you learn up front, the easier it will be to make an informed decision.

Ambassador
Ambassador
YouTube Video
  • First leg of the "JOYFUL" tour was INCREDIBLE. Thank you so so much to everyone who came out to these shows. It feels so good to play some of this new material for you guys, and we can't wait to show you even more soon. And hearing all your stories, seeing your faces and hearing your voices, gives us so much joy and fills us with so much positive energy. Making an album can be a very isolating pro...

Ambassador
Ambassador
Blog Post
  • Digital marketing changes at the drop of dime, and as digitally connected brands, we are expected to anticipate those changes just as fast, if not sooner. If your brand is guilty of taking on the “all-adoptive” mentality, you may see that staying on top of the latest trend might negatively impact your bottom line, and eat up many of your resources. Now more than ever, it is crucial for marketer...

Ambassador
Ambassador
Blog Post
  • With most marketers adding an influencer marketing platform to the top of their wish lists this year, you would think this marketing strategy is a well-known one. But many marketers are still wondering, "what is influencer marketing?" Let’s start from the beginning to find out if this relationship marketing strategy is for your brand.

Ambassador
Ambassador
Blog Post
Ambassador
Ambassador
Blog Post
  • The best referral marketing programs share a common thread: Referrals are embedded into every aspect of the user experience. For referrals to consistently deliver truly exceptional results, your brand’s referral marketing strategy must take all marketing channels into consideration. Basically, your program should be woven into who you are and how you operate. Without structure and commitment, y...

Ambassador
Ambassador
Blog Post
  • When it comes to successful relationship marketing, we know that getting your work done requires many different web tools. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools and various to-do lists. Sometimes, it can be a struggle to get them all working in tan...

Ambassador
Ambassador
Blog Post
  • Let’s say you came into work tomorrow, opened your marketing analytics dashboard (better yet, a referral program dashboard), and saw that an Instagram influencer campaign had driven 20x ROI for your fashion eCommerce brand. Or maybe you’re the Head of Marketing for a B2B business and found that a partner webinar had driven 1,000 qualified leads and 200 new customers with an average lifetime val...

Ambassador
Ambassador
YouTube Video
  • Can't say I've had a New Year's Eve like that in....ever. In college at CU Boulder, I saw quite a few shows. To be honest, during that time I was an awkward, confused, insecure lad (still kind of am at times :/)... and had know idea what I was going to do with my life. I graduated with some despair that my life was about to take a turn for the mundane....turns out I was wrong, way wrong... the jou...

Ambassador
Ambassador
Blog Post
  • It's the most wonderful time of the year for influencer marketing! While 2017 may be winding down, influencer marketing is continuing to trend up. In fact, according to HubSpot, 71% of consumers are more likely to make a purchase based on a social media reference. Influencer marketing can give brands a more engaging and authentic voice with consumers, especially during the holidays when consume...

Ambassador
Ambassador
Blog Post

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