Re-thinking Mobile Commerce, Insights Lab Episode 22
Walt Doyle, GM, PayPal Media Network, joins the Insights Lab for a two-part video series on the different facets of mobile.
In this episode, Doyle defines and discusses mobile commerce. In the marketing world, there is lots of buzz around mobile commerce or m-commerce and the future of m-commerce. But, let's take a step back and view m-commerce from a consumer's perspective.
According to Doyle...