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  • Facebook has built its highly profitable social network off its users, selling advertisements based on their ages, interests and other details. But the scrutiny over the company’s vast trove of personal data — following a report that a political consulting firm had improperly obtained information of 50 million users — is taking direct aim at that lucrative formula. 4[Facebook CEO Mark] Zuckerberg ...

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  • With the abundance of consumer data available, it has become easy to understand your customers' backgrounds and interests.  Using this information can improve the customer's satisfaction with your product, thus increasing sales and retention.  The linked article mentions how the magazine industry could tailor the images on the front and back covers to suit the tastes of their subscribers.  Thus on...

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  • Great news!  You have just received a new job opportunity.  But, it is not that close to home.  The commute could be awful.  Maybe you should relocate.  But, where should you go?  How long will it take you to fit into a new area?  Will you really be a fit?Analyze Corporation provides insights that can help with all kinds of decisions.  We have a vast collection of information on consumer demograph...

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  • I've said it before and I'll say it again, direct marketing is not dead (cringe). Don't worry, I'm not diving into the details, I'm only stating a fact. And let's face it, facts are cool. They validate statements and opinions, and quiet all the objectors. So... to validate my statement that direct marketing is not dead, here are ten facts about direct marketing and mail. A word to the objectors, a...

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