Anders Analytics Ltd
Anders Analytics Ltd
Blog Article

New blog articles detected.

  • New - Adwords Marketing Goals Website
    Google has released a new Adwords website with a goals-based approach. The site gives you more detailed information regarding best practice in driving action, influencing consideration and building awareness using Adwords. Choosing The Right Ad The new website offers you suggestions on the best type of ad to use depending on your goals, and the best strategy to use in order to engage with you...
  • Google Brings Click-To-Message Ads to Adwords
    The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad. Why Message Instead of Calling? According to Google's own figures, two-thirds of smartphone owners communicate with others via messaging up to five times a day, and 65% say they would communicate with businesses the same way, if the option...
  • Google Surveys Has Launched
    Google has introduced online market research tool Google Surveys as part of its Analytics Solutions portfolio. What is Google Surveys? It's an evolution of the old Google Consumer Surveys and allows marketers to conduct research based on a representative sample of web users. Setting up a survey is simple - you pick and audience then write your questions. The survey is then delivered to a selecti...
  • Improvements Coming to Google Analytics
    Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks. The new changes will include: Simplified design: The Home, Customization, and Admin headers will be moved to the left hand menu The left hand menu itself will become shrinkable to allow for more screen real estate Integration of a search bar in the menu The new header will allow you t...
  • The New Unique Events (New) Metric - Google Analytics
    The Unique Events metric in Google Analytics has been updated: it's time to welcome Unique Events (New)! Google has made a change to the way Unique Events are calculated in Analytics reports. The now deprecated unique events (still accessible for a time when using custom reports) used to calculate results based on the total number of unique dimension combinations included in a report. The new ...
  • New Tag Templates for Google Tag Manager
    New secure third-party tag templates have been added to Google Tag Manager! Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility. Making It Easy For Marketers Marketers now have access to an ever-growing list of tag templates that make it easier to add and maintain ...
  • Hotjar has been added to Google Tag Manager
    Great news - Hotjar has been made live on Google Tag Manager and comes with its own JavaScript triggers. When you create a new tag in Tag Manager you can select "Hotjar Tracking Code" from the tag list - enter your site ID and click Save when you're done. You can then create triggers that fire a Hotjar action when your visitors interact with a certain page, or interact with an element on the page...
  • Google Optimize - New Release
    From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360. Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments. Session Quality Score One of the main features will be Session Quality Score which uses...
  • Google Data Studio Now Available in the UK
    Google has just released Data Studio to UK audiences. The new dashboard and reporting platform is ready for you to try out today. The new tool allows you to build customised reports that match your clients' branding guidelines and easily share these reports with an unlimited number of people. (Data Studio sample image taken from Google's sample Youtube report) Connectors The new reports are mu...
Anders Analytics Ltd
Anders Analytics Ltd
Blog Article

New blog articles detected.

  • You Can Now Move Google Analytics Properties between Accounts
    Google has added a new feature to Analytics that enables you to move a property, along with everything nested within it, from one account to another. The simple process allows you to organise and consolidate accounts more effectively, as an agency or a user with administrator access. How to Move a Property Firstly make sure you have administrator access to the property you wish to move From the A...
Anders Analytics Ltd
Anders Analytics Ltd
Blog Article

New blog articles detected.

  • Tracking LinkedIn Conversions Using Google Tag Manager
    Tracking conversions across websites using LinkedIn has just got easier. With native conversion tracking you can monitor what sponsored content and text ads lead to conversions. LinkedIn Insight Tags can now be placed across your whole web property. Placing and managing these is made easy by using Google Tag Manager - all you need is the Conversion Tracking Insight ID from the LinkedIn Campaign Ma...
  • Google Adwords - Expanded Text Ads
    At it's technology conference, I/O 2016, Google announced a great new change to the way Adwords text ads appear. Expanded text ads are better optimised for the screen sizes of the most popular smartphones, making them more effective on those devices with larger, high resolution displays. Expanded text ads will shift from being: 1 headline, 25 characters long 2 description lines, 35 characters l...
  • Google Adwords Campaign Groups
    Many companies use multiple AdWords campaigns to organise their accounts and manage targeting. A company might for example offer both products and services and have multiple campaigns targeting each. In this case aggregating performance data for campaigns targeting products rather than services often required use of a filter or data manipulation. To make analysis easier Google AdWords has recent...
  • Google Grants Pro - Applications Suspended
    Google have recently announced that the Grants Pro program which offered charities an increased ad spend of up to $40,000 US dollars a month is no longer accepting applications. It would appear that this may be a permanent hold on new applications although the scheme has been paused and restarted in the past. For further information please click here: Google Grants Pro info
Anders Analytics Ltd
Anders Analytics Ltd
Blog Article

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