Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • What’s The Real Cost of a Haircut? If it’s $9.99 you probably don’t want it. Then again … if you don’t know what the phrase “cost of a haircut” really means … well … this can get interesting. I have a client who’s been cutting hair for so long she actually knows Vidal Sassoon. She’s one […] The post The Real Cost of a Haircut appeared first on The Business Part of Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • The Village Voice is Dead. Long live the Village Voice. No, wait. The first half of that isn’t quite correct—yet—and the second half isn’t likely to happen in a way that matters. Today’s business change topic is the death of the Village Voice and how it’s being prolonged. The one other time I’ve written about The […] The post The Death of The Village Voice appeared first on The Business Part of Bu...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Back in the day (depending on your age this might seem like a really long time ago) there was a saying that clothes make the man. It’s not a literal statement, of course, but its meaning is fairly obvious. Today’s business change question is Do Clothes STILL Make the Man? I happened to spend Sunday with three young […] The post Do Clothes Still Make The Man? appeared first on The Business Part of ...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • We’re big proponents of the idea that management techniques transfer easily from industry to industry. In fact, I’m known to say that 95% of businesses do 95% of the same thing 95% of the time. But Restaurant Management is special. Restaurant Management is different. Except when it isn’t. Confused? Read on. Starting with the fact that […] The post Restaurant Management appeared first on The Busine...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Selling is hard. Selling to Small Business is harder. Wait, check that; selling to small business is A LOT harder. It was true when I wrote about selling to small business in 2011, and it’s just as true now. In fact, selling to small business just keeps getting harder, and it was hard way before that […] The post Selling to Small Business appeared first on The Business Part of Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • In life, as in business, some things are best thought of as magic. Don’t ask how they work, just be happy they do. On the other hand, some things work well enough—until you start thinking about what “well enough” means. Websites fall into this category, WordPress websites perhaps most of all. Think about WordPress and you’re […] The post How Websites Should Work appeared first on The Business Part...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • As the world changes around us, one thing that’s both the same as always and yet different is contracts. We still have them and in practical terms, they aren’t always worth the paper they’re printed on. And you either signed a half-dozen today without realizing it, or … didn’t. Welcome to the world of Pervasive NDAs […] The post NDAs and Terms of Service appeared first on The Business Part of Busi...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • When I started writing here, Answer Guy Central was all about business change. I mean those word literally; changing business was the topic we covered. But time passed. I believe in drinking my own Kool-Aid, and there came a time when “business change” wasn’t descriptive enough of what we do—even though it’s ultimately what we’re paid to make […] The post Changing Business Equations appeared first...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Don’t you hate hiring the wrong people? Don’t you hate how often it happens? How’d you feel about reducing hiring mistakes? You think these are dumb questions? OK then, here’s some free advice: Stop asking the wrong questions. Simple as that seems, asking the wrong questions has a long standing in the annals of human resources […] The post Reducing Hiring Mistakes appeared first on The Business Pa...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • The other day, something I wrote here almost seven years ago started picking up traffic from Twitter. It was a piece about where people looking for attention on the Internet should publish. And it got me thinking: what does the old phrase publish or perish mean, anymore? I was kind of amazed at how little my […] The post Publish or Perish. Is It Still True in 2017? appeared first on The Business P...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Despite being a long-suffering New York Knicks fan, I have no reason to Hate The Heat. Sure, my team’s inter-division rival is pretty much always better than we are, but Hating the Heat? Not in my DNA. If you’re a fan, though, you may have just gained a two-out-of-three shot at hating the Heat. I […] The post Hating the Heat: An NBA Fanbase Diss appeared first on The Business Part of Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Some years ago, I spent a bunch of time in France. As an American, I found cracking the social code there challenging. Then a friend told me the secret of what’s different in France than in the USA. French people reserve familiarity for their friends and families. Americans enjoy getting friendly with strangers—even if only for […] The post What Conversations Are Allowed appeared first on The Busi...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • One of the biggest problems in business change and business process has always been the way we do recruiting. And the era of Internet job postings has actually made this worse, but that’s a discussion for another day. The good news is that one part of what’s wrong with how we hire just got really […] The post The Problem with Salary History Questions appeared first on The Business Part of Business...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Women can’t negotiate. Go ahead; yell and scream and call me a sexist. Problem is, at least one quite-successful woman business investor and executive agrees. She phrases it not that women can’t negotiate, but that women don’t negotiate—and cites examples. But in the final analysis, there may not be a practical difference. I raise the issue because […] The post Women Can’t Negotiate (Really; Women...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • And now, we present 10 Steps to saying no graciously! Except, of course, that there’s only one step. Before you say no, put yourself in your customer’s shoes. Simple, right? It’s easy to say something so obvious, but there’s a lot of room for people with different views of the world to misinterpret you. In business […] The post 10 Steps to Saying No Graciously appeared first on Grow Your Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Elon Musk is one of the most successful men in the world. It’s amazing that one person can have as many top-flight successes as he does, and if you’re anything like me you’ve thought at least once about where Elon Musk’s almost magical run comes from. Ready for the answer? Elon Musk is an Expert Generalist. Somehow, […] The post In Search of the Expert Generalist appeared first on Grow Your Busine...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • How many friends do you have? How many are “internet friends”? Even more: how much thought have you given to what it takes to make friends—or about keeping friends on the Internet? I’m not talking about how unsocial social media can be. I’m also not talking about keeping your off-line life separate from what you […] The post Making and Keeping Friends on The Internet appeared first on Grow Your Bu...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Is there a Google Monopoly? In Europe? Today? If that three-question question seems awkward and clumsy it’s because … it is. And that’s the point. The European Union has handed down an almost unbelievably large fine because of what it sees as anti-trust violations by the search behemoth, and if you think you have any idea whether […] The post Is There a Google Monopoly in Europe? appeared first on...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Here come the data vampires. And they vant to thuck your wallet.. Barely funny, I know. Couldn’t resist; let’s move on. While most of us have unlimited data plans at our homes and offices—and more and more on mobile devices as well—the idea that data is constantly flowing through your connections is one you want to keep […] The post They’re Coming: Beware The Data Vampires appeared first on Grow Y...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • Online Shopping is About to Get Harder. I know, that sounds ridiculous. We’re all doing our shopping online, retail is dying, and there’s no way a statement like Online Shopping is About to Get Harder could possibly be true, right? Depends on what you think the words mean. I’m not suggesting you’re going to shop online less. […] The post Online Shopping is About to Get Harder appeared first on Gro...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • You wouldn’t think that precision guesswork was something you wished to strive for or even get better at. Really, you probably wouldn’t think precision guesswork was even a thing. Precision and guesswork put together sound awfully oxymoronic. You’d be wrong, but not because precision guesswork should be OK; this isn’t a story about being good enough. Precision Guesswork […] The post Doing Better T...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • OK, time to ‘fess up: you aren’t giving enough thought to your business’ tactics for getting found, right? You say you are? You follow all the rules Google makes and your tactics for getting found adhere perfectly to Google’s dictums? What if I told you that wasn’t possible? What if Google didn’t understand what their own […] The post Tactics for Getting Found, Google Edition appeared first on Gro...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • It’s good to be the king. And while we’d all like to be at the top of whatever pyramids are important to us, for young people there’s something special happening. Youthful Thought Process seems to be all about that. That’s not a bad thing. A youthful thought process, lacking in certain elements of studied insight, […] The post The Paradox of the Youthful Thought Process appeared first on Grow Your...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • If we met … if you knew me … there’s a distinct possibility that you’d think I talk too much. For me, it’s about transparency and honesty. That said, most people find it endearing for a little while, but sooner or later something flips when you talk too much. I’m pretty sure that isn’t about me […] The post What Happens When You Talk Too Much ? appeared first on Grow Your Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • It’s a big no-no for Pono. And while it may not be as monumental as the day the music died, The Day Pono Died is here. Neil Young must be sad. Last week, The Pono streaming service officially died. Given how misconceived an idea the Pono Player was it’s hard to be surprised. Nevertheless, I […] The post The Day Pono Died, Neil Young Cried. appeared first on Grow Your Business.

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • It’s time to raise your prices. Maybe. Back in the days of The WordPress Helpers, I came to know a young man who happens to be one of the more successful members of The WordPress Community. And Pippin Williamson has recently started questioning the way his company does business because customer service is eating him alive. […] The post Benefits of a Price Increase: A Customer Service Study appeare...

Answer Guy Integrated Marketing
Answer Guy Integrated Marketing
Blog Post
  • This is a test. This is only a test. Except, it isn’t. The Answer Guy is your best option when you need business consulting, and today we’re testing a piece of software that purports to take a new look at Search Engine Optimization. We’re testing—no surprise—for the phrase business consultant. The software we’re using is […] The post Your Next Business Consultant appeared first on Grow Your Busine...

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