AOK Marketing Group
AOK Marketing Group
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  • 9 Simple Ways to Know It’s Time to Fire Your PPC Agency
    There’s a lot of shady ad agencies out there in the PPC world. Shady agencies that can create nightmares like this for your business: Via Reddit /r/PPC And unfortunately, stories like this are hardly uncommon. Via Reddit /r/PPC   The truth is that it’s hard not to be lured in by the promises these PPC … Continue reading 9 Simple Ways to Know It’s Time to Fire Your PPC Agency The post 9 Simple Way...
AOK Marketing Group
AOK Marketing Group
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  • How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks
    So, you got someone (or even a few someones) to click on your AdWords ad…congrats! But what happens now? If you’re lucky, the clicker will go all the way through your website and make a purchase right there on the spot. But if you can’t get them to buy right away, what’s the next best … Continue reading How to Grow Your Business 32.5% with 5 AdWords Lead Gen Hacks The post How to Grow Your Busine...
AOK Marketing Group
AOK Marketing Group
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  • The Ecommerce Retail Apocalypse Is Coming, What You Can Do About It
    In my last column, I wrote about the retail apocalypse gripping the U.S., one that I predict will soon be bearing down on Canada. Whether that happens in the next year, two or five, remains to be seen. But the most relevant statistical data, retail projections and anecdotal observations—only last month I shopped with my … Continue reading The Ecommerce Retail Apocalypse Is Coming, What You Can Do ...
AOK Marketing Group
AOK Marketing Group
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  • 9 Adwords Tips Our Experts Use For Explosive Growth In Ecommerce
    (9 minute read) As of today, more than 1 MILLION businesses are using Google AdWords. But let’s be fully honest – how many of those businesses are actually using AdWords to its full potential?   Unfortunately, your average business is probably doing one of the following on their AdWords campaigns: 1. Wasting mass quantities of … Continue reading 9 Adwords Tips Our Experts Use For Explosive Growth ...
AOK Marketing Group
AOK Marketing Group
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  • Ecommerce isn’t going away, so why are our small businesses so dreadfully slow to adopt it?
      As a kid growing up in Canada, I spent a lot of time at the shopping mall. Millions of us still do. Indeed, bricks-and-mortar retail is alive and well in this country — at least for now. But that will change if a trend from south of the border takes hold in Canada. Although … Continue reading Ecommerce isn’t going away, so why are our small businesses so dreadfully slow to adopt it? The post Ec...
AOK Marketing Group
AOK Marketing Group
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  • 12 Things Businesses Can Do to Lure Customers – PART II
    Just about every business today is online and striving very hard to come up with new and innovative ways to lure in more customers. If you’re planning to join the ranks of those businesses, you should also check out our previous article which highlighted six things businesses can do right now to start luring more … Continue reading 12 Things Businesses Can Do to Lure Customers – PART II The post ...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Going Deeper: SEO – The Importance of Internal Links
    Internal Links: What are they? Internal links are links on your site that go from any given page to another page on the same domain. Their purpose is to make navigating around a website easier. Internal links are generally needed on websites for three underlying reasons: They help boost a website’s ranking power, otherwise known … Continue reading Going Deeper: SEO – The Importance of Internal Lin...
AOK Marketing Group
AOK Marketing Group
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  • Going Deeper: Online Marketing: How to be an Authority Online
    Brand authority is without a doubt your most prized business asset. And why shouldn’t it be? People look up to you as a trend-setter and do not mind paying extra just to get a slice of that high-end product or service. Building authority online is a time-consuming task which requires not only a lot of … Continue reading Going Deeper: Online Marketing: How to be an Authority Online The post Going ...
AOK Marketing Group
AOK Marketing Group
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  • Going Deeper: Backlinks: Their Importance and How to Get Them
    In plain terms, a backlink is a link your website earns from another website. Why is this important? Backlinks can have a serious impact on how Google ranks your website, which is they are considered uber-useful when it comes to boosting a site’s SEO ranking. For most search engines, backlinks are THE supreme ranking actor. … Continue reading Going Deeper: Backlinks: Their Importance and How to Ge...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Google Grants Explained Like Never Before
    Non-profit organizations are working hard to change the world. Google can help them get closer to their noble goals. Through their help, charity organizations and nonprofits can get more volunteers, donations and visibility. That’s a direct result of sharing your message with those who are highly likely to engage with you.   Understanding What Google … Continue reading Google Grants Explained Like...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • The Impact of Using Google+ For Traffic Generation
    Google+ gets a lot of flak from a lot of people. This is somewhat undeserved and definitely unfair, the social network didn’t exactly turn out to be as successful as the developers expected it to be but it still deserves a place in your social media marketing strategy book. Google+ has 300 million active users, … Continue reading The Impact of Using Google+ For Traffic Generation The post The Imp...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Should You Let Your SEO Company Do Whatever They Wish?
    You may have come across a number of online businesses that blindly invest their trust in SEO companies, only to see their websites crumbling to the ground, most likely due to underhand SEO techniques. There are many companies today, particularly startups, which fall prey to SEO companies promising them the moon, and asking upfront for … Continue reading Should You Let Your SEO Company Do Whatever...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Beginners Guide To PPC (Pay Per Click)
    PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales. In contrast to, say, SEO (search engine optimization), PPC marketing is a great way to zero-in on your ideal audience. When you’re equipped to better … Continue reading Beginners Guide To PPC (Pay Per Click) The post Be...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • 12 Things Businesses Can Do to Lure Customers- Part I
    Without a steady stream of customers, no business can expect to grow or remain competitive in their respective industry. And, no matter how innovative or ground-breaking the product or service is, one cannot expect to get too far without an impressive customer base. You’ve done all the market research you possibly could and put a … Continue reading 12 Things Businesses Can Do to Lure Customers- Pa...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • The Impact Of Using Facebook For Traffic Generation
    The mobile and digital revolution has paved the way for social commerce. If you are a business or brand, social media platforms such as Facebook, Twitter, Instagram, Pinterest will undeniably fuel your marketing drive. These social channels help you build brand identity on a global level. There are numerous aspects which come into play  the … Continue reading The Impact Of Using Facebook For Traff...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • SEO REPORTS: How to Gauge the Performance of Your SEO Company
    You finally managed to seal the deal with an SEO company who is committed to boosting your search engine ranking. However, a few days and weeks pass by and you find yourself wondering if they are doing a good job of it. You’ve most likely cut the first few checks already but can’t seem to … Continue reading SEO REPORTS: How to Gauge the Performance of Your SEO Company The post SEO REPORTS: How to...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Beginners Guide To Marketing Your Physical Store Online
    It is no secret that one of the best ways to increase your sales is by getting more and more people to visit your retail store. But while you can market your ecommerce store online, can you do the same for your physical store? To answer your question, why not? Contrary to the popular belief … Continue reading Beginners Guide To Marketing Your Physical Store Online The post Beginners Guide To Mark...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • How Free Shipping Can Impact Your eCommerce Business
    Offering free shipping on your online retail store is becoming increasingly popular and many eCommerce businesses, big and small, are capitalizing on the trend. The prospect of not paying additional shipping charges for goods purchased online is a very attractive proposition for consumers and they will be more than willing to buy from you repeatedly. … Continue reading How Free Shipping Can Impact...
AOK Marketing Group
AOK Marketing Group
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New blog articles detected.

  • Beginners Guide To Conversion Rate Optimization
    Are you tracking your leads from ‘click to close’ in order to get the most out of your PPC campaign? How do you know if the best practices are being incorporated in order to test every single aspect of your Conversion Funnel, in order of importance? Are you simply “guessing” your user’s intent or are … Continue reading Beginners Guide To Conversion Rate Optimization The post Beginners Guide To Co...
  • Keywords Strategy: What, Why, Where and How
    The success of your online business hinges on a number of success factors – one of the most vital of which are keywords. Any SEO expert will give you a lengthy speech on how crucial keywords are to marketing success.  If you’re not incorporating them effectively in your online marketing strategy and content, you are … Continue reading Keywords Strategy: What, Why, Where and How The post Keywords ...
  • Live Chat: The Most Preferred Method of Communication
    Live chat is a web service that allows businesses to chat with customers via live messaging. This mode of communication happens to be the most dynamic way of connecting with your customer. In fact, you can think of it as performance-enhanced email support.  If email support had a perfect life-long partner, live chat would be … Continue reading Live Chat: The Most Preferred Method of Communication ...
  • Beginners Guide To Landing Page Development
        What is a Landing Page? A landing page, as the name suggests, is a page you land on when you click on an online advertisement or result on a SERP (search engine results page). Good landing page development tends to focus primarily on two types of landing pages: lead generation and click through. … Continue reading Beginners Guide To Landing Page Development The post Beginners Guide To Landing...
  • Email Marketing: How to Improve Your CTR
    What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how many are likely to take the … Continue reading Email Marketing: How to Improve Your CTR The post Email Marketing:...
AOK Marketing Group
AOK Marketing Group
Blog Post

New blog articles detected.

  • The Impact of Using Pinterest For Traffic Generation
    Nowadays social media platforms are aplenty, choosing the one (or a few depending on your need) most appropriate for your online marketing campaigns is a tough challenge. Other than the usual big boys, Facebook, Twitter, and Instagram, there is another platform which seems to be getting a lot of attention in the world of digital … Continue reading The Impact of Using Pinterest For Traffic Generati...
AOK Marketing Group
AOK Marketing Group
Blog Post

New blog articles detected.

  • A Beginner’s Guide to Facebook Advertising
    Facebook, undeniably the number one social networking channel on the internet today, offers some really powerful and innovative ways to show ads to your target audience. Facebook advertising has grown by leaps and bounds over the years and millions of companies are using this platform today. Through these ads, you can reach people based on … Continue reading A Beginner’s Guide to Facebook Advertis...

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