Yotpo's growth team created onboarding flows that have increased new user engagement (42%), new feature adoption (300%), and retention rates (50%), directly contributing to the company's growth.
This SlideShare reflects the best advice we found from over 2 years of reading and writing on user onboarding. In that time, we’ve produced over 150 posts viewed over 220k times. The 76 tips in this SlideShare presentation are a high-level overview of how you can optimize your user onboarding experience to activate more users and increase recurring revenue.
The history of the Appcues product has been one of constant evolution. We believe in listening to our customers, eating our own cooking, and striving to build things people actually want (and love).
Revenue is the final goal of every app business, and it’s not easy to achieve. Acquiring (and even retaining) users isn’t enough if those users never convert. Sometimes, marketers try to mitigate this problem by organizing messaging campaigns to tempt users into purchase — but are these campaigns really enough?
Too many great products have flopped because of a lousy release. After all the work their teams poured into the product, product managers often treat the launch email as an afterthought. Because they know the value of the new version inside out, they presume that users will instantly see its value too. They presume that users will be thrilled to try out this new thing. Well, that's what Cosmopol...
A user just finished your onboarding flow, closed your app and went AWOL. Even though you've A/B tested the copy and design of your welcome screen, even though you've determined which 3 core features predict user engagement down the line, and even though you've iterated and tested your onboarding sequence dozens of times—your users aren't sticking around. What's going on? You're only focusing ...
Everyone reading this agrees that in-app messaging is important.
Consumer companies scale to millions of users by getting people hooked on the product. Some favorites—products like Facebook and Snapchat—build features into their product that help users do more and keep coming back. For a long time, it's been harder for B2B companies to grow usage in the same way that viral consumer apps do. Instead, these companies have relied on team members, like sales rep...
Canva's growth team has created a process from which they improve their activation rate by 10% regularly, resulting in tens of thousands of new active users every month. Here's how. When you step into Canva’s office—just upstairs from one of Sydney’s hippest neighborhoods—you feel like you’ve entered an art studio. Natural light pours through the gaping windows, and the office mimics the vibrancy...
While the most crucial parts of the new user experience occur in the product, email is still a valuable channel for onboarding. Emails help welcome new users, get them back into the product during periods of low engagement, and convert them into customers.
In 1995, Clifford Stole voiced a popular opinion in the Tech & Science section of Newsweek:
Sales and marketing teams have long relied on the power of lifecycle messaging to get more and more users through the door. Beautiful, personalized landing pages and emails are the norm, not the exception.
For many product people, “sales” can be a bad word. In their minds, if you focus your attention building a product that solves a serious problem people have in a great way, you don't need sales people at all, right? The bad rep of sales comes to a large extent from its associating it with sleazy “snake oil” techniques and spammy emails like this masterpiece:
Everyone might be trying to sell something, but not all approaches to selling are equal.
If there's one thing Amazon employees dread, it's getting an email from CEO Jeff Bezos containing a single question mark — “?”
It does not matter how great you think your product is if your users do not agree.
What began as a meager startup in 1998 has now become one of the world's most ubiquitous online payment systems: PayPal. Worth over $10 billion with more than 200 million users, PayPal has firmly established itself as an ecommerce giant. That's because it knew how to get its users to activation--to recognize its product's core value and decide to stick around long-term. PayPal drove users to a...
“So...what is this supposed to do?” I hear.
Few moments matter more to an app’s success than onboarding: the process of orienting new users to your product and helping them achieve value as soon as possible. However, we’ve all gone through labyrinthine onboarding that causes us to quit.
Product redesigns and 2.0s are moments of accomplishment and celebration for product teams. But with change comes anxiety for many users.
This is a guest post from Patrick Campbell, founder and CEO of Price Intelligently.
Canceling ≠churn. Too many SaaS teams see the moment when a customer presses the “Cancel my account” button with a feeling of surrender. In reality, about half of users initiate this process two or more weeks before their accounts expire, giving you ample time to re-engage and retain them.
For centuries, every business interaction we had involved people. Way back in ancient Greece, citizens would haggle in the agora over the price of rice; and as recently as the 20th century, if you wanted to order something out of a magazine, you would call up and chat with someone on the phone. The internet changed all that. Now it's insanely easy to buy things without ever interacting with anothe...
Product managers and marketers often fall into the trap of “carrot and the horse” thinking. They dangle carrots in front of users, in the form of email blasts with discount codes and unending streams of notifications. These strategies can be effective—but only when they tap into real user motivations. This is a fundamental principle of human psychology first uncovered by Ivan Pavlov over a 100 ...