Appcues
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  • A Guide to Getting Started With In-App Messaging
    Sales and marketing teams have long relied on the power of lifecycle messaging to get more and more users through the door. Beautiful, personalized landing pages and emails are the norm, not the exception.
Appcues
Appcues
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New blog articles detected.

  • How to Accelerate Sales with User Onboarding
    For many product people, “sales” can be a bad word. In their minds, if you focus your attention building a product that solves a serious problem people have in a great way, you don't need sales people at all, right? The bad rep of sales comes to a large extent from its associating it with sleazy “snake oil” techniques and spammy emails like this masterpiece:
Appcues
Appcues
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Appcues
Appcues
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New blog articles detected.

  • The Definitive Guide to Improving Activation
    What began as a meager startup in 1998 has now become one of the world's most ubiquitous online payment systems: PayPal. Worth over $10 billion with more than 200 million users, PayPal has firmly established itself as an ecommerce giant. That's because it knew how to get its users to activation--to recognize its product's core value and decide to stick around long-term. PayPal drove users to a...
Appcues
Appcues
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New blog articles detected.

Appcues
Appcues
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  • How to Reduce Churn with a Customer-Focused Cancellation Flow
    Canceling ≠churn. Too many SaaS teams see the moment when a customer presses the “Cancel my account” button with a feeling of surrender. In reality, about half of users initiate this process two or more weeks before their accounts expire, giving you ample time to re-engage and retain them.
Appcues
Appcues
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New blog articles detected.

  • The Best User Onboarding Has Nothing To Do With Your Product
    For centuries, every business interaction we had involved people. Way back in ancient Greece, citizens would haggle in the agora over the price of rice; and as recently as the 20th century, if you wanted to order something out of a magazine, you would call up and chat with someone on the phone. The internet changed all that. Now it's insanely easy to buy things without ever interacting with anothe...
Appcues
Appcues
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New blog articles detected.

  • How to Grow Insanely Engaging Products with Success Messages
    Product managers and marketers often fall into the trap of “carrot and the horse” thinking. They dangle carrots in front of users, in the form of email blasts with discount codes and unending streams of notifications. These strategies can be effective—but only when they tap into real user motivations. This is a fundamental principle of human psychology first uncovered by Ivan Pavlov over a 100 ...
Appcues
Appcues
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Appcues
Appcues
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New blog articles detected.

  • How Canva’s Growth Team Improves Activation [Case Study]
    When you step into Canva’s office—just upstairs from one of Sydney’s hippest neighborhoods—you feel like you’ve entered an art studio. Natural light pours through the gaping windows, and the office mimics the vibrancy of different neighborhoods in a city’s more artsy districts.
Appcues
Appcues
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New blog articles detected.

  • Getting Past the Empty State: How 5 Popular CRM Tools Onboard Users
    The CRM system is the central nervous system of any organization that spends significant time communicating with customers. In its usual everyday state, it's a busy hub brimming with activity and information. However, getting started with a CRM is a whole different story. Choosing a tool is a lot like picking a house—it is hard to imagine how the empty concrete box is going to fit around you to b...
Appcues
Appcues
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New blog articles detected.

  • How 5 Top Project Management Tools Onboard Users (to Win Over Their Whole Team)
    Onboarding individuals can be hard enough. Most users who sign up won't stick around long enough to achieve meaningful value with the product. When you're onboarding for a project management tool, you're playing a whole different ball game. Not only do you need to convince a particular user to like your tool—you also need to get their whole team on board. This goal brings with it some challeng...
Appcues
Appcues
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New blog articles detected.

  • 3 Essential Ways to Measure Engagement Rate
    “Jumping the shark” is the worst nightmare of every founder. Often, early-stage startups go through a quick growth period followed by a sudden turn in fortunes that they never manage to overcome. Plotted on a graph, it looks a lot like the back fin of a shark. 
Appcues
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Appcues
Appcues
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New blog articles detected.

  • Modal Windows: Tips for Designing the Bold UI Pattern
    We can all think of products that have been ruined by one too many pop-ups. An irrelevant full-screen takeover with no escape. A pesky notification that shows up time and time again. Overlapping widgets that obscure the message.
Appcues
Appcues
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Appcues
Appcues
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New blog articles detected.

  • Three Meetings that Changed Everything
    In the Summer of 2016, the Appcues Product team was killing it. If you had a checklist for a high-performing product team, we were nailing all the important marks.

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