AppDirect
AppDirect
Blog Post
  • For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S. SMBs are expected to be using SaaS applications, while 76 percent of SMBs are already using cloud services worldwide. These high adoption rates, however, only tell part of the story. Dig a little deeper and SMBs report significant challenges to ge....

AppDirect
AppDirect
Blog Post
  • For small and medium-sized businesses (SMBs), the cloud technology tipping point has already come and gone. By the end of this year, 94 percent of U.S. SMBs are expected to be using SaaS applications, while 76 percent of SMBs are already using cloud services worldwide. These high adoption rates, however, only tell part of the story. Dig a little deeper and SMBs report significant challenges to ge....

AppDirect
AppDirect
Blog Post
  • An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether that’s the website, mobile app, brick-and-mortar store, chat, phone, or other channel. Customers get the same answers, same products, same offers and same services so that no matter which channel they are using, the customer experience will be consisten...

AppDirect
AppDirect
Blog Post
  • An omnichannel strategy is all about creating a digital experience for customers that extends seamlessly and effortlessly across channels, whether that’s the website, mobile app, brick-and-mortar store, chat, phone, or other channel. Customers get the same answers, same products, same offers and same services so that no matter which channel they are using, the customer experience will be consisten...

AppDirect
AppDirect
YouTube Video
  • Day 2 - Snapshot - Engage September 27th, 2017 AppDirect's Engage conference is a one-of-a-kind event that connects and educates the cloud service commerce industry. Developers, service providers, and businesses of all sizes attend Engage to learn, network, and collectively transform the way people do business in the cloud. Learn more: http://engage.appdirect.com/

AppDirect
AppDirect
YouTube Video
  • Day 1 - Snapshot - Engage September 27th, 2017 AppDirect's Engage conference is a one-of-a-kind event that connects and educates the cloud service commerce industry. Developers, service providers, and businesses of all sizes attend Engage to learn, network, and collectively transform the way people do business in the cloud. Learn more: http://engage.appdirect.com/

AppDirect
AppDirect
Blog Post
  • When AppDirect was founded in 2009, our mission was clear: to help businesses find, buy, and use the technology tools they need to be successful. We didn’t fully realize it at the time, but making that vision a reality would mean nothing less than transforming the way the world buys and sells business software. Today, on the main stage at our biggest annual event—the AppDirect Engage summit...

AppDirect
AppDirect
Blog Post
  • When AppDirect was founded in 2009, our mission was clear: to help businesses find, buy, and use the technology tools they need to be successful. We didn’t fully realize it at the time, but making that vision a reality would mean nothing less than transforming the way the world buys and sells business software. Today, on the main stage at our biggest annual event—the AppDirect Engage summit...

AppDirect
AppDirect
Blog Post
  • Key Facts App name: MozyIndustry: Cloud BackupHeadquarters: Seattle, Washington  Data loss can have a major impact on a business. In a recent report, Verizon found that losing 100 records can cost an organization an average of up to $40,000, while a larger loss of 100 million records can cost more than $15 million. Today’s businesses are understandably concerned about keeping their dat...

AppDirect
AppDirect
Blog Post
  • Key Facts App name: MozyIndustry: Cloud BackupHeadquarters: Seattle, Washington  Data loss can have a major impact on a business. In a recent report, Verizon found that losing 100 records can cost an organization an average of up to $40,000, while a larger loss of 100 million records can cost more than $15 million. Today’s businesses are understandably concerned about keeping their dat...

AppDirect
AppDirect
Blog Post
  • Over the past few decades, the software industry has experienced change at a faster rate than during any other time. For companies in the software business, the breakneck pace of change is what makes it so dynamic and exciting—not to mention challenging. Cloud software vendors know this firsthand—these companies have been at the forefront of many of these changes, defying assumptions about what so...

AppDirect
AppDirect
Blog Post
  • Over the past few decades, the software industry has experienced change at a faster rate than during any other time. For companies in the software business, the breakneck pace of change is what makes it so dynamic and exciting—not to mention challenging. Cloud software vendors know this firsthand—these companies have been at the forefront of many of these changes, defying assumptions about what so...

AppDirect
AppDirect
Blog Post
  • Key Facts App name: CakemailIndustry: Email MarketingHeadquarters: Montreal, CanadaEmail marketing is one of the most well-established marketing technologies, and for small and medium-sized businesses (SMBs), it remains one of the most popular. In a recent survey, 44 percent of SMBs use email marketing, making it the second most popular tactic behind social media.  A separate report found that ema...

AppDirect
AppDirect
Blog Post
  • Key Facts App name: CakemailIndustry: Email MarketingHeadquarters: Montreal, CanadaEmail marketing is one of the most well-established marketing technologies, and for small and medium-sized businesses (SMBs), it remains one of the most popular. In a recent survey, 44 percent of SMBs use email marketing, making it the second most popular tactic behind social media.  A separate report found that ema...

AppDirect
AppDirect
YouTube Video
  • AppDirect's Engage conference is a one-of-a-kind event that connects and educates the cloud service commerce industry. Developers, service providers, and businesses of all sizes attend Engage to learn, network, and collectively transform the way people do business in the cloud. Learn more: http://engage.appdirect.com/

AppDirect
AppDirect
YouTube Video
  • AppDirect's Engage conference is a one-of-a-kind event that connects and educates the cloud service commerce industry. Developers, service providers, and businesses of all sizes attend Engage to learn, network, and collectively transform the way people do business in the cloud. Learn more: http://engage.appdirect.com/

AppDirect
AppDirect
YouTube Video
AppDirect
AppDirect
Blog Post
  • Digital transformation is top of mind for many of today’s business leaders, and to judge from analysts, media, and other thought leaders, the situation is dire. A quick Google search lists more than 3.5 million results for some variation on the phrase 'digital transformation or die.'  There is no need to panic, however; while digital transformation is a critical business need, there is still time ...

AppDirect
AppDirect
Blog Post
  • Digital transformation is top of mind for many of today’s business leaders, and to judge from analysts, media, and other thought leaders, the situation is dire. A quick Google search lists more than 3.5 million results for some variation on the phrase 'digital transformation or die.'  There is no need to panic, however; while digital transformation is a critical business need, there is still time ...

AppDirect
AppDirect
YouTube Video
  • Cloud services are the IT industry's fastest growing sector, yet misconceptions about the technology are common. In this on-demand webinar, Jeff Kaplan, Founder and Managing Director, THINKstrategies, and Stephen Banbury, VP of Worldwide Marketing at AppDirect, lead an engaging discussion on how you can be involved and gain a foothold in this exciting space. http://appdirect.com/

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