AppLift
AppLift
Blog Post

New blog articles detected.

  • Get Your Ad Ducks in a Row with Ad Sequencing
    Retargeting users who have engaged with an ad or app in one way or another is crucial for mobile advertisers to boost performance, as well as to ensure post-install engagement. Most app advertisers today realize that the end of the funnel is not the app install anymore, but the actual post-install engagement. To achieve this goal, it is important to tell a consistent story. For app advertisers — b...
AppLift
AppLift
Blog Post

New blog articles detected.

  • A Debate on Standards Part 1: The Cookie Crumbles
    A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain about user insights into user events such as app install or in-app behavior to understand the user journey with the ad. Since the days of online advertising on desktop, we have seen user tracking being d...
AppLift
AppLift
Blog Post

New blog articles detected.

  • How to Engage Millennials on Mobile Apps
    This article originally appeared on Apptentive's blog and can be found here. Millennials — the word still occupies public discourse, and rightly so. Whether it is forcing consumer giants to think of new ways to fix declining sales of fabric softener or inspiring innovations in industries, millennials are reshaping businesses. Considering that the millennials are a smartphone generation, app adver...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Why LTV is the Mother of All Metrics for App Developers
    This article originally appeared on the Pollen Insights blog. As an app developer, you know all too well that winning in the App Economy is all about velocity. Success is all about being able to consistently move with (or ahead of) the market, drawing on data, budget and talent to deliver what it takes (app improvements, feature updates, effective UA campaigns) to make, market and monetize your ap...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Unlock App Marketing Success with Rewarded Ads: [Webinar]
    Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help ...
AppLift
AppLift
Blog Post

New blog articles detected.

  • AppLift Thought Series: Why RTB Will Enable More Advertisers to Embrace Mobile Video
    Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. In this article, AppLift's CEO and Co-Founder dives into the benefits of RTB and why it will enable advertisers to embrace mobile video. This article was originally published on Exchangewire and can be found here.Mobile video real-time bidding is about to take...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Metrics for Adtech Prediction Models
    Machine learning models are ubiquitous in adtech today. One of the most common applications of machine learning in adtech is building a predictive model to estimate probabilities of rare events like clicks and installs. Model predictions are used to estimate the worth of an impression in an RTB scenario. Since the correctness of the model directly impacts the economic performance of the media buyi...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Continuous (Pre) Planning
    Pre PlanningOne of the key meetings in a scrum cycle is the Pre-Planning. As each team adapts the process differently, it probably has a bit different way of doing this meeting.Common ElementsHowever, there are some elements, which are usually common:Understand the user story Challenge the PO Estimations – Story points / t-shirt size Design and plan, which include oEngineers thinking and planning ...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Model engineering at AppLift
    IntroductionAppLift specializes in delivering data-driven performance-optimized mobile app install campaigns. Some of the problems that we come across when solving these problems, include click-through-rate prediction (rate at which to expect clicks given that we have shown an impression), conversion-rate-prediction (rate at which to expect conversions or app-installs given that we have a click on...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Real Time Processing at AppLift Using Apache Storm
    GeneralApache Storm was launched with tag “Hadoop of Real Time Processing” . It is essentially a stream-processing engine which works on streaming data in ‘real-time’ (unlike Hadoop and Spark which are either batch or micro-batch processing).At AppLift, we are using Apache Storm to build Real Time Events Processing Pipeline for analyzing, aggregating, frequency capping and most importantly taking ...
AppLift
AppLift
Blog Post

New blog articles detected.

  • AppLift's First Technical Meetup in 2016
    We are happy to announce AppLift's first technical meetup in 2016. We have joined forces with Honeypot to co-host an event on the latest trends around Microservices in Startups.Microservices are one of the most discussed topics in software engineering these days. But how can Startups benefit from building Microservices? When should they start to implement Microservices? Which obstacles do companie...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Upgrading Spark, or A Tale Of Two Class Loaders
    Disclaimer: Since this post has been written, the Spark team released version, which we are also running at the moment. While the post describes issues we had upgrading to version , most likely all of the points mentioned below still apply, and in fact the topic of Class Loaders applies to anything that runs on the JVM. At AppLift we use Apache Spark for quite a few data pipelines, and we are big...
AppLift
AppLift
Blog Post

New blog articles detected.

  • How a Go MySQL Driver Boosted Ad Server Performance
    This is a cool open source project that was originally created by our friends at PubNative.The tech team at PubNative have come up with a nifty new Go MySQL driver that creates less objects in the heap, resulting in a lower Garbage Collection time. It’s really easy to use. Check out the readme, try it out, and give them your feedback!https://github.com/pubnative/mysqldriver-goThe README part:Part ...
AppLift
AppLift
Blog Post

New blog articles detected.

  • AppLift's Frontend Philosophy
    Here at AppLift we have multiple internal tools for managing our ad campaigns. Our methods don't deviate much from well-known practices, we prefer small autonomous components with explicit interface and we try to re-use as much code as possible. This post will be about these and other ideas that worked well for us.BackendOur projects are typically split into two parts: the backend and the frontend...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Welcome to the AppLift Tech Blog
    Today we’re thrilled to introduce our brand new AppLift Tech Blog. While, on our main blog, we strive to offer our readers insights on mobile adverting, this tech blog will all be about engineering. Technology is one of our top priorities at AppLift and we’re proud that that more than 50% of our employees are engineers. Our company has a great and utterly unique tech culture, and it would be a sha...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Spark Streaming for Real Time Analytics At Applift
    Apache Spark ecosystem has revolutionised the Big Data processing world with its unique unified programming model that encompasses batch processing, stream (near-real-time) processing and machine learning capabilities. This has made Spark a must-have technology for companies such as AppLift, which rely heavily on open source technologies for its data engineering and data science needs. At Applift,...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Join the AppLift Family: A Look Into Our Recruitment Process
    AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and prepare yourself for the interview process? Don’t stop reading this post!We collected feedback from hiring managers and candidates, studied most known HR experts articles, and had intense brainstorm meetings (gulping down lots of coffee in the pr...
AppLift
AppLift
Blog Post

New blog articles detected.

AppLift
AppLift
Blog Post

New blog articles detected.

  • 10-Step Approach to Fighting Fraud
    Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners. We have outlined a ten-step approach as a starting point for advertisers to help fight fraud: 1. Understand the target KPIs of the app: Advertisers can play an integra...
AppLift
AppLift
Blog Post

New blog articles detected.

  • The Fraud Loophole: Is Performance Attribution Flawed?
    Before we begin, let me offer a disclaimer: I wrote this memo as a personal tribute to the mobile advertising industry. Throughout my long adtech career, I have come across hundreds of mobile app developers globally and seen that the lack of standards creates a chaotic environment where advertisers have no ability to truly measure their effectiveness in running performance based campaigns. I’m hum...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Breaking Down Fraud Perceptions: [Webinar]
    We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. Given the recent surge of interest and speculation into this topic, taking a step back to shine a spotlight on the various tactics and metrics being evaluated becomes more and more necessary. ...
AppLift
AppLift
Blog Post

New blog articles detected.

  • An App Marketer’s Guide to Run ROI-Driven Campaigns in India
    For app marketers, breaking into a new market can be challenging. Consumer habits and decisions differ across countries, and it’s important for marketers to be well aware of trends and adapt with a localised strategy before running campaigns.This is especially true for an emerging market like India, where m-commerce and mobile wallet apps capture a majority of ad spend in the country -- contrary t...
AppLift
AppLift
Blog Post

New blog articles detected.

  • eBook: Combating Mobile Advertising Fraud
    We are thrilled to release our new eBook on mobile advertising fraud — Combating Mobile Advertising Fraud: The Next BattlegroundAd fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. One study puts the amount of global digital ad spend wasted on fraudulent traffic as high as $16.4 billion...
AppLift
AppLift
Blog Post

New blog articles detected.

  • Opportunities and Trends in a New Mobile Gaming Landscape: Infographic
    In 2015, we partnered with our friends at Newzoo to present our readers with a comprehensive mobile app gaming landscape. In between then and now a lot has changed: new markets are gaining foothold and trends such as augmented reality are gaining steam. It is projected that the revenues from mobile gaming will reach $46.1 billion this year, or 82% of the total app market.What do the trends mean fo...
AppLift
AppLift
SlideShare Presentation

New SlideShare presentations detected.

  • Unlock App Marketing Success With Rewarded Ads
    Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can hel...
AppLift
AppLift
SlideShare Presentation

New SlideShare presentations detected.

  • AppLift Webinar: Breaking Down Fraud Perceptions
    “Mobile Ad Fraud” has been a pressing issue for the ad industry since advertising on mobile started to evolve. Mobile-based companies are all taking various steps to combat Mobile Ad Fraud and are each approaching the problem from different directions. In this webinar featuring speakers from AppLift, Kochava, Shutterfly and N3TWORK, we discuss the various fraud-detection metrics companies use a...

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