AppLift
AppLift
Blog Post
  • Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help you hit gold, some of it could be misleading enough to put your app business in jeopardy. If you want your app to thrive, stay away from these 5 worst pieces of advice capable of ruining your mobile app. 1. “Developed a mobile app?...

AppLift
AppLift
Blog Post
  • We live in times of change, where traditional forms of content-viewing are being challenged and redefined. TV as the traditional channel for entertainment is being replaced more and more by video, which is primarily viewed on mobile devices. This growth is especially driven by younger audiences with teenagers still making up the largest group of consumers of video content. In the Ericsson mobility...

AppLift
AppLift
Blog Post
  • With just about a week left for Diwali — not only India’s biggest festival but also the country’s largest shopping season — eCommerce players are rushing to hit gold and capture consumer’s attention. Much like the Black Friday frenzy and pre-Christmas shopping rush, for a majority of population in India, Diwali is the season when retailers see a huge spending opportunity in electronics and tech. ...

AppLift
AppLift
Blog Post
  • Welcome to the second part of our Emerging Markets Series, where we will be focusing on the main trends shaping the app economy in the regions of Brazil, India, Indonesia and Russia. For each region, we will elaborate on the main trends in the mobile market, get insights into the acquisition costs, as well as, dive deep into the key growth app verticals. Through this series, we hope our readers w...

AppLift
AppLift
Blog Post
  • Have an idea, build an app, and make money. Sounds like a great plan, but with over a million apps in the App Store and Play Store, getting audiences for your app can be challenging. For niche apps, this challenge is more nuanced. Having a unique app that offer exclusive experience is great, but how do you make sure you hit success with the right users?Eugenia Kovalenko, director of marketing at t...

AppLift
AppLift
Blog Post
  • (This article originally appeared on the Mobile Action blog) The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it's development has been closed watched by everyone in the app market. If you haven’t been able to follow the most recent developments in iOS11, we bring to you a detailed look at every important change that is bound to affect how you plan out yo...

AppLift
AppLift
Blog Post
  • Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, let's hear from TUNE's Director of Product Marketing Brian Marcus on his views on mobile attribution space. He also joined us recently in a webinar to talk about the challenges of lack of mobile attribution standards. In case ...

AppLift
AppLift
Blog Post
  • There’s been a lot of talk recently about a new user experience that is at the forefront of the way users and companies engage with content via mobile. I'm talking about the revolutionary potential of Progressive Web Applications (PWAs). PWAs represent an exciting intersection between web browsers and native mobile apps. Apps vs Browsers: The DilemmaWhen it comes to mobile, apps beat browsers. Mob...

AppLift
AppLift
Blog Post
  • The topic of ad fraud has been covered quite excessively in mobile industry-related news recently, as it is now more pressing than ever. Fighting and preventing mobile ad fraud has been a top priority for us at AppLift as we focus on our philosophy of creating a true value gain for our advertisersAs part of our efforts to fight fraud in the industry, we are proud to announce that we have joined Ad...

AppLift
AppLift
Blog Post
  • Congratulations! From thousands of resumes, you were selected for a first interview with our team of recruiters. After a deep evaluation of your CV and skills, we are eager to finally meet you. As a recruiter, we undertake many interviews, but we know that being invited for the first “get to know” interview can be very stressful for the candidates. For that reason, we decided to give you some hint...

AppLift
AppLift
SlideShare Presentation
  • Developing a unique user acquisition strategy for e-commerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In this webinar hosted by AppLift and Fynd, we talk about the challenges that advertisers face while acquiring users and the r...

AppLift
AppLift
Blog Post
  • Developing a unique user acquisition strategy for eCommerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In a recent webinar hosted by AppLift and Fynd, an online shopping app in India, we discuss the challenges that advertisers face wh...

AppLift
AppLift
Blog Post
  • Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In the previous editions of the series, you've heard from AppLift's MD and CRO Maor Sadra on his insights into the cookieless environment of mobile attribution, and then Adjust's CTO, Paul Müller, on his views around the current mobile attri...

AppLift
AppLift
SlideShare Presentation
  • Developing a unique user acquisition strategy for e-commerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In this webinar hosted by AppLift and Fynd, we talk about the challenges that advertisers face while acquiring users and the r...

AppLift
AppLift
Blog Post
  • Apple’s iPhone 8 is launching on September 12 and millions of wallets are preparing for the existential shock of suddenly being down $1000 or so. But what does Apple’s new device mean for adtech?Nothing. And … everything.iPhone 8 is a sea change in mobile devices. The device will deliver for mobile what Google’s project Tango promised: seriously good if not perfect augmented reality. Virtual objec...

AppLift
AppLift
Blog Post
  • AppLift recently announced the release of its advanced fraud fighting suite - the Fraud Buster. The topic of ad fraud has been covered quite excessively in mobile industry-related news recently, as it is now more pressing than ever. Fraud has been around since mobile advertising picked up and from the looks of it, it’s not going anywhere. We’ve seen different manifestations of mobile ad fraud a...

AppLift
AppLift
Blog Post
  • In 2001, when economist Jim O’Neill coined the term BRIC in his paper, it signalled the emergence of new possibilities for political and economic ecosystem. Close to two decades later, we are witnessing a similar shift in balance for mobile advertisers towards these countries. Since the dawn of mobile advertising in 2012, the developed economies of North America and Europe have been the key focus ...

AppLift
AppLift
Blog Post
  • Mobile product managers have become more technical out of necessity, and the higher their technical skill level, the easier it is to work with engineering teams on delivering new products, fixes, and additions. Although mobile product managers bring a variety of skills to their work depending on the job, the one skill that unifies all roles, regardless of their differences, is level of technicalit...

AppLift
AppLift
Blog Post
  • Welcome to the second part in our new series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In the first part, AppLift's MD and CRO Maor Sadra shared his insights into the cookieless environment of mobile attribution and the challenges of that a lack of standards pose to the growth of the mobile industry. In this next par...

AppLift
AppLift
Blog Post
  • We are back! Last time you learned about our recruitment process and now it’s time to give you some tips on how to write the optimal resume. AppLift receives thousands of resumes every month and we often see that sometimes a good resume can catch our eye in just a few seconds. Do you want to stand out? Stay ahead with our new blog series. Together with compelling references, a resume is crucial f...

AppLift
AppLift
Blog Post
  • We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).A proactive approach to fraud detection, the Fraud Buster bypasses the conventional reactive approach, which is only b...

AppLift
AppLift
Blog Post
  • Retargeting users who have engaged with an ad or app in one way or another is crucial for mobile advertisers to boost performance, as well as to ensure post-install engagement. Most app advertisers today realize that the end of the funnel is not the app install anymore, but the actual post-install engagement. To achieve this goal, it is important to tell a consistent story. For app advertisers — b...

AppLift
AppLift
Blog Post
  • A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain about user insights into user events such as app install or in-app behavior to understand the user journey with the ad. Since the days of online advertising on desktop, we have seen user tracking being d...

AppLift
AppLift
Blog Post
  • This article originally appeared on Apptentive's blog and can be found here. Millennials — the word still occupies public discourse, and rightly so. Whether it is forcing consumer giants to think of new ways to fix declining sales of fabric softener or inspiring innovations in industries, millennials are reshaping businesses. Considering that the millennials are a smartphone generation, app adver...

AppLift
AppLift
Blog Post
  • This article originally appeared on the Pollen Insights blog. As an app developer, you know all too well that winning in the App Economy is all about velocity. Success is all about being able to consistently move with (or ahead of) the market, drawing on data, budget and talent to deliver what it takes (app improvements, feature updates, effective UA campaigns) to make, market and monetize your ap...

AppLift
AppLift
Blog Post
  • Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect. In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help ...

AppLift
AppLift
Blog Post
  • Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. In this article, AppLift's CEO and Co-Founder dives into the benefits of RTB and why it will enable advertisers to embrace mobile video. This article was originally published on Exchangewire and can be found here.Mobile video real-time bidding is about to take...

AppLift
AppLift
Blog Post
  • AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and prepare yourself for the interview process? Don’t stop reading this post!We collected feedback from hiring managers and candidates, studied most known HR experts articles, and had intense brainstorm meetings (gulping down lots of coffee in the pr...

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