AppLift
AppLift
Blog Post
  • Every summer AppLifters from around the globe gather for an annual event. This year, however, was like no other. We went all-in to not just discuss strategy, but to also celebrate five successful years of AppLift’s existence. Celebrating the BIG 5 had to be special and the gorgeous Balearic island of Mallorca became home to AppLift’s celebration. All the AppLifters from all our global locations ...

AppLift
AppLift
Blog Post
  • Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, Kochava's CEO Charles Manning joins us for his take on the mobile attribution spaceQ: To start off, can you tell us where you see the greatest challenges in the current mobile advertising ecosystem when it comes to attribution?...

AppLift
AppLift
Blog Post
  • End of the year is an exciting time for industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no different. Since it began, mobile app advertising has been a fast-paced industry with plenty of dynamic developments that keep the analysts on their toes. Advertising experts in 2017 kept a close eye on where ad tech will go from here, especially with the...

AppLift
AppLift
Blog Post
  • When you read ASO articles, many will tell you the same techniques and tactics: Optimize the App Name and Subtitle Upload compelling screenhots, videos Add a promotional test Increase user ratings and reviews And so on. The truth is, all of these can work for you. But if everyone is focusing on the same tactics, these will start to lose their effectiveness over time. So it makes sense to dig a...

AppLift
AppLift
Blog Post
  • Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. If you have been living under a rock, Movember is an annual charity event run by the Movember Foundation to raise awareness of men’s health issues. As a tradition of Movember, men are encouraged to grow moustaches with a goal to “change the face of men’s health.” Since 2004, the Movember Fou...

AppLift
AppLift
Blog Post
  • Welcome to the fourth part of our Emerging Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India, Indonesia and Russia. For each region, we will elaborate on the main trends in the mobile market as well insights into acquisition costs and growth of app economy. Through this series, we hope our readers will be able to put the trends into pe...

AppLift
AppLift
Blog Post
  • Yet again here we are. The leaves are turning and the Holiday season is fast approaching. For retailers and enthusiastic shoppers it is the busiest time of the year and we can already see shelves in stores being stocked up on Christmas goodies even before we’ve recovered from Halloween! For mobile advertisers, too, it is going to be another busy year — perhaps bigger (and busier) than the previous...

AppLift
AppLift
Blog Post
  • A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be ...

AppLift
AppLift
SlideShare Presentation
  • A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be...

AppLift
AppLift
Blog Post
  • When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. Let’s rewind to a year earlier in 2014 when the digital advertising space was very different from what we see now. Led by the government’s focus on digitisation and internet, the ad tech ecosys...

AppLift
AppLift
Blog Post
  • If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes after? If you made it through, the exciting part has jst begun! You have now entered AppLift’s onboarding phase.It all begins once you have officially accepted our offer. Our HR team will inform you of everything you need for your first d...

AppLift
AppLift
Blog Post
  • Acquiring a large number of users of their app is a huge dream for any app advertiser. But are they the right kind? Are they engaging with your app? Take a step back and look at the results of the users acquired and what they mean. Any user acquisition strategy remains incomplete without a proper re-engagement strategy to back it up. Only if the users are engaging with an app, can advertisers max...

AppLift
AppLift
Blog Post
  • We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after we released ...

AppLift
AppLift
Blog Post
  • A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and gain insights into user events such as app install or in-app behavior to understand the user journey with the ad. The lack of standards in mobile attribution results in an uneven measurement of who should be ...

AppLift
AppLift
Blog Post
  • Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we take a walk down in history and trace the development of mobile ad fraud. Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. One study puts the amo...

AppLift
AppLift
Blog Post
  • Modern-day advertising is performance-oriented. Right from the kind of data applied and analyzed, down to the creatives used, each element can significantly impact the performance and the ROI of an advertiser’s campaign. Our latest infographic is an attempt to investigate on which kind of placements mobile video creatives perform best across regions. Here we have categorized placements based on th...

AppLift
AppLift
Blog Post
  • Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help you hit gold, some of it could be misleading enough to put your app business in jeopardy. If you want your app to thrive, stay away from these 5 worst pieces of advice capable of ruining your mobile app. 1. “Developed a mobile app?...

AppLift
AppLift
Blog Post
  • We live in times of change, where traditional forms of content-viewing are being challenged and redefined. TV as the traditional channel for entertainment is being replaced more and more by video, which is primarily viewed on mobile devices. This growth is especially driven by younger audiences with teenagers still making up the largest group of consumers of video content. In the Ericsson mobility...

AppLift
AppLift
Blog Post
  • With just about a week left for Diwali — not only India’s biggest festival but also the country’s largest shopping season — eCommerce players are rushing to hit gold and capture consumer’s attention. Much like the Black Friday frenzy and pre-Christmas shopping rush, for a majority of population in India, Diwali is the season when retailers see a huge spending opportunity in electronics and tech. ...

AppLift
AppLift
Blog Post
  • Welcome to the second part of our Emerging Markets Series, where we will be focusing on the main trends shaping the app economy in the regions of Brazil, India, Indonesia and Russia. For each region, we will elaborate on the main trends in the mobile market, get insights into the acquisition costs, as well as, dive deep into the key growth app verticals. Through this series, we hope our readers w...

AppLift
AppLift
Blog Post
  • Have an idea, build an app, and make money. Sounds like a great plan, but with over a million apps in the App Store and Play Store, getting audiences for your app can be challenging. For niche apps, this challenge is more nuanced. Having a unique app that offer exclusive experience is great, but how do you make sure you hit success with the right users?Eugenia Kovalenko, director of marketing at t...

AppLift
AppLift
Blog Post
  • (This article originally appeared on the Mobile Action blog) The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it's development has been closed watched by everyone in the app market. If you haven’t been able to follow the most recent developments in iOS11, we bring to you a detailed look at every important change that is bound to affect how you plan out yo...

AppLift
AppLift
Blog Post
  • Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, let's hear from TUNE's Director of Product Marketing Brian Marcus on his views on mobile attribution space. He also joined us recently in a webinar to talk about the challenges of lack of mobile attribution standards. In case ...

AppLift
AppLift
Blog Post
  • There’s been a lot of talk recently about a new user experience that is at the forefront of the way users and companies engage with content via mobile. I'm talking about the revolutionary potential of Progressive Web Applications (PWAs). PWAs represent an exciting intersection between web browsers and native mobile apps. Apps vs Browsers: The DilemmaWhen it comes to mobile, apps beat browsers. Mob...

AppLift
AppLift
Blog Post
  • The topic of ad fraud has been covered quite excessively in mobile industry-related news recently, as it is now more pressing than ever. Fighting and preventing mobile ad fraud has been a top priority for us at AppLift as we focus on our philosophy of creating a true value gain for our advertisersAs part of our efforts to fight fraud in the industry, we are proud to announce that we have joined Ad...

AppLift
AppLift
Blog Post
  • Congratulations! From thousands of resumes, you were selected for a first interview with our team of recruiters. After a deep evaluation of your CV and skills, we are eager to finally meet you. As a recruiter, we undertake many interviews, but we know that being invited for the first “get to know” interview can be very stressful for the candidates. For that reason, we decided to give you some hint...

AppLift
AppLift
SlideShare Presentation
  • Developing a unique user acquisition strategy for e-commerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In this webinar hosted by AppLift and Fynd, we talk about the challenges that advertisers face while acquiring users and the r...

AppLift
AppLift
Blog Post
  • Developing a unique user acquisition strategy for eCommerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest in can help advertisers to successfully run app advertising campaigns. In a recent webinar hosted by AppLift and Fynd, an online shopping app in India, we discuss the challenges that advertisers face wh...

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