AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
AppLovin
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  • With the ubiquity of mobile, it can seem like everyone is constantly glued to their phones. But everyone needs a break—and it’s during these times of inactivity that we can actually tell a lot about mobile usage. So when the World Cup happens, which team’s fans will be loyal, and which team’s fans will be […] The post World Cup 2018: Germany has more attentive fans than England appeared first on A...

AppLovin
AppLovin
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  • During Casual Connect Europe, AppLovin selected nine indie developers from the Indie Prize competition to receive a special award: a three-day all-expenses-paid workshop at our San Francisco office. These nine winners will spend those three days getting trained by our experts in monetization, app optimization, and will receive advice on how to grow their businesses. […] The post AppLovin and Casua...

AppLovin
AppLovin
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  • There are many types of mobile ad formats, but one specifically has exploded over the past few years: playable ads. Put briefly, playable ads are interactive ads that let users try out the core functionality of an app or game, like a free demo. This allows users to experience an app or game before they […] The post What is a playable ad? appeared first on AppLovin Blog.

AppLovin
AppLovin
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  • AppLovin is proud to announce that Adam Foroughi has been awarded with EY’s Entrepreneur of the Year Award 2018 for the Northern California region in the Marketing Technology category. A panel of independent judges picked winners for excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. “I’m honored […] The post AppLovin CEO Adam ...

AppLovin
AppLovin
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  • Not now—but it should. Apple held its annual Worldwide Developers Conference (WWDC) this week and as always, it took the opportunity to dig into Google’s Android fragmentation problem. Apple claims that 81% of supported devices have been updated to the company’s latest software, iOS 11. Android, on the other hand, has a feeble 5.7% install […] The post Does Google care about Android fragmentation?...

AppLovin
AppLovin
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  • While the move from 3G to 4G was one small step for technology, the transition from 4G to 5G represents a quantum leap in how network ecosystems will function. The move to 5G will reshape our world by creating new innovations and an enormous wellspring of opportunities for the mobile industry and beyond. Before we […] The post How 5G will reshape the mobile industry and beyond appeared first on Ap...

AppLovin
AppLovin
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  • The world of ad tech is full of jargon and complex concepts. What’s why we’re breaking things down for you in our Ad Tech Deconstructed series where we put various ad tech terms and concepts under a microscope. Here’s what we’ve covered so far. Ad Tech Deconstructed: What is a mediation layer? A mediation layer […] The post AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and ...

AppLovin
AppLovin
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  • Over the past few years, we’ve noticed a rise in ultra-simple games climbing up the app store charts. We realized that these games were redefining our understanding of mobile game genres and they needed a new name. In early 2017, we dubbed it hyper-casual, mobile gaming’s latest genre, and ran a three-part series on PocketGamer.biz […] The post Zynga’s acquisition of Gram Games proves hyper-casual...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. For this installment, we got to speak with members of the Tapps […] The post Ask the Developer: How Tapps Games built its portfolio ...

AppLovin
AppLovin
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  • We are proud to announce that AppLovin was selected as one of Inc. Magazine’s “Best Workplaces” award for 2018. This highly selective award is given to American companies for their engaging cultures and people practices. AppLovin’s open and collaborative culture has also been recognized by AdAge’s Best Places to Work, Entrepreneur’s Top Company Cultures award […] The post AppLovin selected as one ...

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a mediation layer is and how it works. The standard structure of automatic ad buying is commonly […] The post Ad Tech Deconstructed: What is a mediation layer? appear...

AppLovin
AppLovin
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  • On April 20th, AppLovin held a workshop as part of our Amplify series entitled “Going Global with Hyper-Casual Games” in Tokyo, Japan. This is the follow-up to the Amplify workshop we held last year, which covered the best monetization practices for non-gaming apps. This year, we gathered a crowd of 100 game developers to learn […] The post Amplify Tokyo: Going global with hyper-casual games appea...

AppLovin
AppLovin
Blog Post
  • Leveling the playing field for publishers is a great objective, but header bidding may not be a good fit for in-app advertising. Throughout the short but active history of programmatic advertising, there have been many initiatives to make the auction process more equitable for publishers that too often find themselves surviving on too small of […] The post In-app header bidding: The good, the bad,...

AppLovin
AppLovin
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AppLovin
AppLovin
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  • Starting your app business can be challenging and confusing. With our blog, we aim to educate developers and marketers alike on the world of ad tech, but one of the best ways to learn is to hear it from the developers themselves. That’s why we started the Ask the Developer series, which features developers from […] The post AppLovin presents: Ask the Developer appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • 3Q Digital and Google hosted the 3Questions Executive Summit last week, which gathered the biggest thinkers in media, games, entertainment, video, fitness, and healthcare to talk about the changing technology and media landscapes. AppLovin CEO Adam Foroughi took to the stage with 3Q Digital CEO David Rodnitzky to talk about the origins of AppLovin as […] The post AppLovin CEO Adam Foroughi talks a...

AppLovin
AppLovin
Blog Post
  • The American Red Cross started its Home Fire Campaign in 2014, and with the help of its volunteers, it has installed over 1.2 million smoke alarms in over half a million households. A critical part of the program called Sound the Alarm gathers volunteers to canvas neighborhoods and educate people about home fire safety and […] The post AppLovin Cares: Sounding the alarm with the Red Cross appeared...

AppLovin
AppLovin
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  • In a mature mobile market, one of the toughest things to do is to grow. The established app economies of the United States, Canada, and Europe make it hard for developers to expand their businesses. As mentioned in our previous blog post, the US has hit a saturation point with download growth. While mobile users […] The post MAU 2018: Taking your business to the next level via international expans...

AppLovin
AppLovin
Blog Post
  • Thousands of mobile marketers gathered in Las Vegas, Nevada this week for this year’s Mobile Apps Unlocked (MAU) conference, and if there is one trend that stood out, it’s that mobile developers are increasingly going global in order to stay competitive in a mature market. Bertrand Schmitt, CEO of App Annie, kicked off MAU by […] The post MAU 2018: To grow in a mature mobile market, you have to lo...

AppLovin
AppLovin
Blog Post
  • Standing out in a crowded app market remains one of the biggest challenges for mobile app developers today. Even after the App Store redesign in iOS 11, finding apps is still a major problem and banking on being featured by Apple isn’t a good strategy. Instead, we recommend doing user acquisition, even if you’re on […] The post How licensed IP can help your free-to-play mobile game succeed appeare...

AppLovin
AppLovin
Blog Post
  • Going global is a topic that comes up frequently, as it’s tough for developers to navigate expanding their business into new countries. We’ve seen the complexities of going abroad, like China’s fragmented app store market and the changing demographics in India. Japan also poses challenges for businesses, as its mobile users love established IPs, and […] The post Come hear AppLovin talk about how t...

AppLovin
AppLovin
Blog Post
  • Launching a tech startup is easier than ever. With cloud platforms eager to shower entrepreneurs with free credits, low-maintenance point-of-sale tools, accessible human resources outsourcing, and a slew of other new tools, you have more time to think about building a great product and can spend less time worrying about the bureaucracy of merely operating. […] The post Building a company against t...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. GMO Media’s Pri Image (iOS | Android) is a wildly popular app […] The post Ask the Developer: GMO Media on boosting revenue 30% with...

AppLovin
AppLovin
Blog Post
  • The shopping experience has evolved tremendously over the last decade with the introduction of the mobile phone and the proliferation of internet connectivity. Amazon built its e-commerce empire slowly and its influence eventually forced its competitors to craft better online and mobile shopping experiences for consumers. According to Shopify, global retail e-commerce sales are expected […] The po...

AppLovin
AppLovin
Blog Post
  • In the category of free-to-play hyper-casual games, there are two ways for publishers to monetize: via in-app purchases (IAP) or through advertising. In this post, we will focus on the ad model. The ad model is elemental to hyper-casual, as it spreads out business risk over thousands, or even millions of users. The IAP model, […] The post The best user acquisition practices for hyper-casual games ...

AppLovin
AppLovin
Blog Post
  • In the world of mobile advertising, there are a bunch of different models with which publishers price their ad revenue. One of the most commonly used models is the CPM model, which is based on impressions. CPM stands for “cost per mille,” meaning the cost per thousand ad impressions. So if a publisher charges $3.00 […] The post Ad Tech Deconstructed: How are CPM and eCPM different? appeared first ...

AppLovin
AppLovin
Blog Post
  • Working on programs that empower women defined much of my college experience, and I devoted a lot of my free time to the cause. Upon graduation, I came across La Casa de las Madres, an organization that helps victims of domestic violence. Founded by a coalition of Bay Area women in 1976, La Casa de […] The post AppLovin Cares: Supporting the survivors of domestic violence appeared first on AppLovi...

AppLovin
AppLovin
Blog Post
  • The Game Developers Conference is over, and now is a good time to take a step back to see exactly what trends we can anticipate for 2018. From monetization to UA to technological advancements, let’s take a look at what to expect from mobile gaming over the next year. 1. Console-quality mobile games are now […] The post Top 5 mobile gaming trends from GDC 2018 appeared first on AppLovin Blog.

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