AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
AppLovin
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  • Going global is a topic that comes up frequently, as it’s tough for developers to navigate expanding their business into new countries. We’ve seen the complexities of going abroad, like China’s fragmented app store market and the changing demographics in India. Japan also poses challenges for businesses, as its mobile users love established IPs, and […] The post Come hear AppLovin talk about how t...

AppLovin
AppLovin
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  • Launching a tech startup is easier than ever. With cloud platforms eager to shower entrepreneurs with free credits, low-maintenance point-of-sale tools, accessible human resources outsourcing, and a slew of other new tools, you have more time to think about building a great product and can spend less time worrying about the bureaucracy of merely operating. […] The post Building a company against t...

AppLovin
AppLovin
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  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. GMO Media’s Pri Image (iOS | Android) is a wildly popular app […] The post Ask the Developer: GMO Media on boosting revenue 30% with...

AppLovin
AppLovin
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  • The shopping experience has evolved tremendously over the last decade with the introduction of the mobile phone and the proliferation of internet connectivity. Amazon built its e-commerce empire slowly and its influence eventually forced its competitors to craft better online and mobile shopping experiences for consumers. According to Shopify, global retail e-commerce sales are expected […] The po...

AppLovin
AppLovin
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  • In the category of free-to-play hyper-casual games, there are two ways for publishers to monetize: via in-app purchases (IAP) or through advertising. In this post, we will focus on the ad model. The ad model is elemental to hyper-casual, as it spreads out business risk over thousands, or even millions of users. The IAP model, […] The post The best user acquisition practices for hyper-casual games ...

AppLovin
AppLovin
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  • In the world of mobile advertising, there are a bunch of different models with which publishers price their ad revenue. One of the most commonly used models is the CPM model, which is based on impressions. CPM stands for “cost per mille,” meaning the cost per thousand ad impressions. So if a publisher charges $3.00 […] The post Ad Tech Deconstructed: How are CPM and eCPM different? appeared first ...

AppLovin
AppLovin
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  • Working on programs that empower women defined much of my college experience, and I devoted a lot of my free time to the cause. Upon graduation, I came across La Casa de las Madres, an organization that helps victims of domestic violence. Founded by a coalition of Bay Area women in 1976, La Casa de […] The post AppLovin Cares: Supporting the survivors of domestic violence appeared first on AppLovi...

AppLovin
AppLovin
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  • The Game Developers Conference is over, and now is a good time to take a step back to see exactly what trends we can anticipate for 2018. From monetization to UA to technological advancements, let’s take a look at what to expect from mobile gaming over the next year. 1. Console-quality mobile games are now […] The post Top 5 mobile gaming trends from GDC 2018 appeared first on AppLovin Blog.

AppLovin
AppLovin
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  • The largest game industry conference in the world kicked off this week in rainy San Francisco. Thousands of game developers from across industries (mobile, console, and PC) are gathering to teach, learn, and share with one another. One common question we get is how to grow as an indie developer, and coincidentally, there was a […] The post GDC 2018: How indie game developers can grow their studios...

AppLovin
AppLovin
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  • China will produce $1 trillion in m-commerce in 2018, much of it flowing through alt app stores. China is now the world’s leading global app market by more than 15% over the the US. China is also top in terms of highest average m-commerce spend. The App Store records twice as many monthly downloads as […] The post China’s app store market is fragmented but business is still booming appeared first ...

AppLovin
AppLovin
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  • One of the best parts of working at AppLovin is the culture of giving back to our community whenever we can, something we instill in each of our employees. With AppLovin’s help, our employees have coordinated blood drives, held fundraisers for fire victims, and helped organize campus tours for prospective students. When I was catching […] The post AppLovin Cares: Helping to empower at-risk youth t...

AppLovin
AppLovin
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  • In the first of my articles on blockchain and cryptocurrency, I explored how cryptocurrency is changing the way mobile apps are financed and monetized. In the second, I switched the lens to examine the pros and cons of blockchain and cryptocurrency from the developer’s perspective. To wrap up the series, I’d like to lay out […] The post Blockchain-powered programmatic ads could shake up the mobile...

AppLovin
AppLovin
Blog Post
  • For brands, marketers, and app developers, understanding mobile users’ augmented reality (AR) interactions in the context of their broader and ongoing omnichannel journeys is key to providing a great experience. Despite its rapid growth, however, AR is still so new that there is great opportunity to engage people with unique experiences either in-app or as […] The post Brands need to build AR expe...

AppLovin
AppLovin
Blog Post
  • Over the past year, mobile game companies like Gram Games, Ketchapp (owned by Ubisoft), and Voodoo have been slowly climbing up the app store ranks with tons of different games. Noting this trend, we came up with a name for these types of games: hyper-casual. If you haven’t heard of the term “hyper-casual,” we highly […] The post Dissecting the hype over hyper-casual games appeared first on AppLov...

AppLovin
AppLovin
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  • If you were underwhelmed by the announcements coming out of Mobile World Congress (MWC), the biggest mobile tech conference of the year, you aren’t alone. TechCrunch rated the major phone makers on their announcements and only Samsung managed to get a B, with every other company averaging Ds or Fs. And even so, the biggest […] The post Forget the Galaxy S9. The real story from MWC is 5G appeared f...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. For this installment of Ask the Developer, we spoke with SmartNews’ Head […] The post Ask the Developer: How SmartNews used smart UA...

AppLovin
AppLovin
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  • In my first article examining the app market mechanics of Vietnam and Argentina, I talked about how establishing app economies is a smart move in these countries because the industry doesn’t need much investment to get going. Both the Vietnamese and Argentinian governments, as well as corporations, are investing in mobile, which is a good […] The post How marketers can shake up the app economies i...

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly an ad exchange is and how it works. In the digital ad buying space, there is a […] The post Ad Tech Deconstructed: What is an ad exchange? appeared first on AppLovin ...

AppLovin
AppLovin
Blog Post
  • Mobile advertising started with simple banner ads, but we have a myriad of different ad types to choose from today. It can often be confusing which ad formats work the best for your specific mobile app but we’re here to help you pick the best mobile ad format for you. Below you’ll find AppLovin’s Mobile […] The post Infographic: Everything you need to know about mobile ad formats appeared first on...

AppLovin
AppLovin
Blog Post
  • Flurry’s recent report on app activity found that in-app session growth slowed to 6% between 2016 and 2017, which is disconcerting for both app developers and marketers alike. But if you read between the lines of the report, you’ll find bright spots for growth. Even as some app categories falter, sessions in shopping apps actually […] The post Now’s the time for shopping apps and games to double d...

AppLovin
AppLovin
Blog Post
  • For some, Iron Man was the first exposure to the possibilities of augmented reality (AR). Now, less than a decade later, AR has begun to dominate headlines, not as science fiction, but as reality. With Apple, Google, and Microsoft all backing AR, it’s clear the technology has a ton of potential. Apple has ARKit for […] The post AR makes sci-fi a reality, but it still has a long way to go appeared ...

AppLovin
AppLovin
Blog Post
  • The iPhone X sees 51% growth going into 2018. In September 2017, Apple did something unprecedented: it announced two new generations of iPhones at the same time. The iPhone 8 and 8 Plus represented the typical evolution of existing iPhones we’d seen before, but it was the iPhone X that stole the show for investors […] The post Data Desk: iPhone X trails behind iPhone 8 and iPhone 8 Plus, but not f...

AppLovin
AppLovin
Blog Post
  • It was easy to see that voice was the next big platform during CES 2018 with so many companies integrating both Alexa and Google Assistant into their products. Soon, consumers will be able to perform tasks anywhere in their home or even their cars with just their voice. While voice may be the new touch, […] The post Voice is ascendant, but mobile is more important than ever appeared first on AppLo...

AppLovin
AppLovin
Blog Post
  • In the first of our series on cryptocurrencies, I examined how cryptocurrency is changing financing and monetization of mobile apps through ICOs and crypto-monetization techniques, and the future implications of these developments. In this installment, I’d like to focus on the benefits for app developers, and discuss some of the technical barriers in producing and […] The post Cryptocurrency: The ...

AppLovin
AppLovin
Blog Post
  • Developers from all over the world descended on Disneyland this week for the annual Casual Connect conference to discuss all things mobile. One recurring topic we wanted to discuss was how independent and smaller developers can survive in a crowded apps market where the Apple’s App Store has over 3 million apps and Google Play […] The post Casual Connect USA 2018: The importance of failure in indi...

AppLovin
AppLovin
Blog Post
  • The Consumer Electronics Show (CES) is one of the biggest tech events of the year as it provides us with a glimpse into our immediate futures. The products and concepts that emerge from the conference show us trends that will dominate throughout the year. For 2018, the trends are clear: voice is the next big […] The post Trends from CES 2018 that will shape the app economy appeared first on AppLov...

AppLovin
AppLovin
Blog Post
  • Yesterday, Google announced that it was consolidating its two mobile payments systems, Android Pay and Google Wallet, under the Google Pay brand. While it’s easy to dismiss this move as Google finally waking up to its service fragmentation issue (the company still has five messaging platforms), there appears to be something bigger going on with […] The post Google Pay proves the Android brand is d...

AppLovin
AppLovin
Blog Post
  • Ending years of speculation, Apple admitted on December 20th that older versions of the iPhone were being slowed down by its iOS software. The reason, Apple said, is to counteract the effects of aging on the iPhone’s lithium-ion battery. To be clear: Apple didn’t slow down the iPhone to extend battery life. It did so […] The post What companies can learn from Apple slowing down iPhones appeared fi...

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