AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
AppLovin
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  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly an ad exchange is and how it works. In the digital ad buying space, there is a […] The post Ad Tech Deconstructed: What is an ad exchange? appeared first on AppLovin ...

AppLovin
AppLovin
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  • Mobile advertising started with simple banner ads, but we have a myriad of different ad types to choose from today. It can often be confusing which ad formats work the best for your specific mobile app but we’re here to help you pick the best mobile ad format for you. Below you’ll find AppLovin’s Mobile […] The post Infographic: Everything you need to know about mobile ad formats appeared first on...

AppLovin
AppLovin
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  • Flurry’s recent report on app activity found that in-app session growth slowed to 6% between 2016 and 2017, which is disconcerting for both app developers and marketers alike. But if you read between the lines of the report, you’ll find bright spots for growth. Even as some app categories falter, sessions in shopping apps actually […] The post Now’s the time for shopping apps and games to double d...

AppLovin
AppLovin
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  • For some, Iron Man was the first exposure to the possibilities of augmented reality (AR). Now, less than a decade later, AR has begun to dominate headlines, not as science fiction, but as reality. With Apple, Google, and Microsoft all backing AR, it’s clear the technology has a ton of potential. Apple has ARKit for […] The post AR makes sci-fi a reality, but it still has a long way to go appeared ...

AppLovin
AppLovin
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  • The iPhone X sees 51% growth going into 2018. In September 2017, Apple did something unprecedented: it announced two new generations of iPhones at the same time. The iPhone 8 and 8 Plus represented the typical evolution of existing iPhones we’d seen before, but it was the iPhone X that stole the show for investors […] The post Data Desk: iPhone X trails behind iPhone 8 and iPhone 8 Plus, but not f...

AppLovin
AppLovin
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  • It was easy to see that voice was the next big platform during CES 2018 with so many companies integrating both Alexa and Google Assistant into their products. Soon, consumers will be able to perform tasks anywhere in their home or even their cars with just their voice. While voice may be the new touch, […] The post Voice is ascendant, but mobile is more important than ever appeared first on AppLo...

AppLovin
AppLovin
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  • In the first of our series on cryptocurrencies, I examined how cryptocurrency is changing financing and monetization of mobile apps through ICOs and crypto-monetization techniques, and the future implications of these developments. In this installment, I’d like to focus on the benefits for app developers, and discuss some of the technical barriers in producing and […] The post Cryptocurrency: The ...

AppLovin
AppLovin
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  • Developers from all over the world descended on Disneyland this week for the annual Casual Connect conference to discuss all things mobile. One recurring topic we wanted to discuss was how independent and smaller developers can survive in a crowded apps market where the Apple’s App Store has over 3 million apps and Google Play […] The post Casual Connect USA 2018: The importance of failure in indi...

AppLovin
AppLovin
Blog Post
  • The Consumer Electronics Show (CES) is one of the biggest tech events of the year as it provides us with a glimpse into our immediate futures. The products and concepts that emerge from the conference show us trends that will dominate throughout the year. For 2018, the trends are clear: voice is the next big […] The post Trends from CES 2018 that will shape the app economy appeared first on AppLov...

AppLovin
AppLovin
Blog Post
  • Yesterday, Google announced that it was consolidating its two mobile payments systems, Android Pay and Google Wallet, under the Google Pay brand. While it’s easy to dismiss this move as Google finally waking up to its service fragmentation issue (the company still has five messaging platforms), there appears to be something bigger going on with […] The post Google Pay proves the Android brand is d...

AppLovin
AppLovin
Blog Post
  • Ending years of speculation, Apple admitted on December 20th that older versions of the iPhone were being slowed down by its iOS software. The reason, Apple said, is to counteract the effects of aging on the iPhone’s lithium-ion battery. To be clear: Apple didn’t slow down the iPhone to extend battery life. It did so […] The post What companies can learn from Apple slowing down iPhones appeared fi...

AppLovin
AppLovin
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  • 2017 was a turning point for mobile gaming. Established players were struggling to keep up with newly found studios that were producing an incredible number of hyper-simplistic games, which we dubbed hyper-casual. Companies like Ketchapp, Voodoo, and Miniclip dominated the top free charts in both the App Store and Google Play, and their success will […] The post Hyper-casual games will lead a shak...

AppLovin
AppLovin
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  • Over the past couple of years, there were worries about slowed smartphone sales and what it meant for app developers. However, looking back at the data in 2017, we can clearly see that smartphone sales and app installs continue to trend upward for 2018. Mobile still has plenty of opportunity to grow One of the […] The post Mobile will grow in 2018, but developers face new challenges appeared first...

AppLovin
AppLovin
Blog Post
  • App developers and marketers are somewhat conditioned to think of financing their business and monetizing their products in fixed terms. Many think that funding comes from bootstrapping, loans, VCs, and that monetization comes from in-app purchases, subscriptions, or ads, either by working through a publisher or by publishing directly. In the VC category, the top […] The post How cryptocurrency is...

AppLovin
AppLovin
Blog Post
  • Here at AppLovin, we like to give back to our community any way we can. In the past, we’ve organized fundraisers for the devastating Northern California fires and worked with the Red Cross on a blood drive at the AppLovin office. Today, we’re pleased to announce that AppLovin is joining the Red Cross Bay Area […] The post Giving back to the Bay Area with the Red Cross appeared first on AppLovin Bl...

AppLovin
AppLovin
Blog Post
  • Last week, Apple introduced a new way for app developers to advertise their products in the App Store. The new tool, called Search Ads Basic, allows developers a simple way to pay per install without worrying about detailed targeting. If Search Ads Basic sounds familiar to you, that’s because it’s an evolution of Apple’s Search […] The post What Apple’s new Search Ads Basic ad tool means for app d...

AppLovin
AppLovin
Blog Post
  • Early in 2017, Facebook gave the whole mobile industry reason for optimism when it reported $8.81 billion in quarterly revenue, with mobile ads making up the lion’s share of earnings. Facebook’s mobile noisemaking was just the opening stanza in what was a year of major developments in the mobile ad tech industry. Telcos dove into […] The post What 2017 taught us about the future of the mobile indu...

AppLovin
AppLovin
Blog Post
  • GMGC Chengdu, China’s top B2B event, brings together game developers, distributors, and other gaming-related companies from around the world. This year, the conference hosted more than 5,000 developers and industry professionals, over 100 domestic and international media representatives, and more than 100 speakers from more than 20 countries. GMGC promotes cooperation across borders and creating [...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. Today, we’ll be speaking with Tsunehiko Matsumoto, CEO of SQ […] The post Ask the Developer: Indie game developer SQ Inc on ...

AppLovin
AppLovin
Blog Post
  • Top app publishers can spend a million or more each day to acquire new users. As an indie developer with limited time and budget, it can be a struggle trying to make ends meet. So how can you compete for new users without a big budget? First, don’t make a move until you know why […] The post 10 tips for user acquisition on a budget appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly RTB is and how it works. At this point in our Ad Tech Deconstructed series, we’ve talked […] The post Ad Tech Deconstructed: What is RTB, or real-time bidding? appear...

AppLovin
AppLovin
Blog Post
  • Founded in New York City in 2010, Girl Develop It provides affordable web and software development programs for women. The nonprofit currently has nearly 60,000 members in 57 cities around the country. Girl Develop It began as a call to action by women who wanted to see change in the underrepresentation of women in the […] The post Help Girl Develop It continue empowering women software developers...

AppLovin
AppLovin
Blog Post
  • Looking back at our milestones achieved in 2017, I am proud of how far AppLovin has come. Today, I’d like to share some news about two in particular that are significant in the coming year and beyond. In January of this year, Orient Hontai Capital invested $140MM into our company for a 9.98% ownership stake. […] The post The next phase for AppLovin appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • Last month, Northern California was hit by some of the deadliest wildfires in the state’s history. The fires were felt throughout several regions surrounding the Bay Area with smoke and ash blanketing the area, including San Francisco. Watching the devastation unfold on the news, we at AppLovin decided to do something to help the victims […] The post AppLovin and AppsFlyer fundraiser raises $31,75...

AppLovin
AppLovin
Blog Post
  • In Eric Seufert’s article on Mobile Dev Memo, entitled Understanding India’s fast-growing mobile ecosystem, he does a great job of pinpointing the impact of morphing data infrastructure, device markets, and payment mechanisms on India’s large and growing mobile ecosystem—topics AppLovin has previously touched on. To build on the conversation, I’d like to examine how these […] The post India’s boom...

AppLovin
AppLovin
Blog Post
  • It’s not just you. Over the past year, a trend has emerged where phone manufacturers are rushing out handsets with a ton of hardware and software bugs—even more than usual. The Galaxy Note 7’s explosive battery dominated last year’s headlines to the point where the FAA banned the phone from all flights. Samsung was forced […] The post Opinion: First Samsung, now Apple and Google. Phone makers are ...

AppLovin
AppLovin
Blog Post
  • Google Assistant, Amazon Alexa, Microsoft Cortana, and Apple’s Siri have opened windows of opportunity for marketers to harness the power of voice in ways that just weren’t possible before. It’s a brave new world where a brand’s sonic identity will become hugely important to engaging users both individually and in our natural clusters, like the […] The post Why personal voice assistants are the ne...

AppLovin
AppLovin
Blog Post
  • With the launch of iOS 11, Apple stopped supporting 32-bit apps on their mobile platform. There was plenty of advance warning for users and developers alike, so the App-ocalypse wasn’t a surprise, but something has been eating at me.   With 32-bit support dropped, 180,000 apps disappeared from the App Store according to Sensor Tower, […] The post App-ocalypse now: Why the 32-bit app purge was a go...

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