AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
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  • Casual Connect 2017: Making games that last and finding success with a small team
    This year’s Casual Connect conference brought together the brightest minds in mobile gaming to share advice and best practices. Studios big and small converged to give their unique perspectives about the current state of mobile games. Today, we’ll be learning from a company with 16 years of experience. Chris Akhavan, CRO of Glu, a veteran […] The post Casual Connect 2017: Making games that last an...
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AppLovin
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  • Why ignoring your app’s performance issues hurts LTV
    Technical performance issues, such as stalls, failure to play videos, or crashes have a profound impact on an app’s user experience (UX), often with severe implications for a user’s lifetime value (LTV). But until recently, it’s been difficult to impossible for developers, marketers, customer service representatives, and other members in an organization to access this […] The post Why ignoring you...
AppLovin
AppLovin
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  • Casual Connect 2017: Gaming industry is increasingly mobile-focused
    This year’s Casual Connect conference brought together the brightest minds in mobile gaming to share insights and advice. Panels given by various experts in their fields tackled topics like global user acquisition, monetization strategies, combating a stagnant market, and much more. Electronic Arts (EA), a gaming industry giant, gave a talk about the growth of […] The post Casual Connect 2017: Gam...
AppLovin
AppLovin
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  • A marketer’s guide: Must-know KPIs for measuring your mobile game’s performance
    As a marketer, it’s part of your role to accurately measure the performance of your app throughout each phase of its market address, and there are countless key performance indicators (KPIs) to help you do so. But they don’t all apply in every scenario, and not every metric is created equal. Mobile gaming apps in […] The post A marketer’s guide: Must-know KPIs for measuring your mobile game’s perf...
AppLovin
AppLovin
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  • Giving back: AppLovin’s blood drive with the Red Cross
    From inspiring middle schoolers to training rescue dogs, our employees at AppLovin give back in unique ways. A few weeks ago, we hosted our first ever blood drive with the Red Cross and it was a huge success with 31 people donating 23 units of blood. The idea to host a blood drive with the […] The post Giving back: AppLovin’s blood drive with the Red Cross appeared first on AppLovin Blog.
AppLovin
AppLovin
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  • Casual Connect 2017 panel recap: When and how to do global user acquisition
    Casual Connect 2017 is in full swing, with mobile developers and advertisers all ready to share their expertise with one another. This year, Rafael Vivas, AppLovin’s VP of business development, moderated a panel about when and how to do global user acquisition (UA). Joining on stage was Lenette Yap, user acquisition and growth marketing manager […] The post Casual Connect 2017 panel recap: When an...
AppLovin
AppLovin
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  • Project Management: Why it’s crucial for marketers, not just engineers
    Project management is usually associated with engineering teams, which require high levels of organization to effectively build products or even carry out mundane tasks. But any team that has a lot of moving parts in order to deliver quality results can benefit from project management. This is especially true for marketing teams, where members balance […] The post Project Management: Why it’s cruc...
AppLovin
AppLovin
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  • Ask the Developer: How native ads helped GOODROID increase revenue
    As a global brand and platform, we have the pleasure of working with developers from different locations and cultures. Today we will be kicking off our continuing series of developer interviews from around the world so our readers can learn best practices from experts in their home countries.   In our Ask the Developer series […] The post Ask the Developer: How native ads helped GOODROID increase ...
AppLovin
AppLovin
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  • Join AppLovin for our annual Boss Level party at Casual Connect
    This year’s Casual Connect conference will return to Seattle after four years of being hosted in San Francisco. It will feature tons of panels about game mechanics and monetization strategies. And of course, VR and AR will be hot topics this year as Apple gets ready to release iOS 11 and ARkit. AppLovin will be […] The post Join AppLovin for our annual Boss Level party at Casual Connect appeared f...
AppLovin
AppLovin
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  • Why ChinaJoy is a must-go expo for mobile game devs in any geography
    The China Digital Entertainment Expo & Conference, better known as ChinaJoy, kicks off next Thursday, July 27th, and is a must-attend for anyone in the game industry. What started as a small gaming expo in 2003 has blossomed into a mega-conference that expects more than 325,000 visitors over its 3-day period. This year’s ChinaJoy will […] The post Why ChinaJoy is a must-go expo for mobile game dev...
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AppLovin
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  • How Vietnam and Argentina became hubs for mobile growth
    The global app economy will grow to $6.3 trillion in 2021, including in-app ads and purchases. In the same time, the global user base for mobile apps will double to about 6.3 billion. This demand creates a kinetic energy by fostering investment, education, and jobs. For developing economies in particular, app economy is a great […] The post How Vietnam and Argentina became hubs for mobile growth a...
AppLovin
AppLovin
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  • Empowering Women from the Workplace to the Wardrobe
    One of my favorite things about working at AppLovin is our culture of mentorship. Last year, I wrote about my experience having just joined AppLovin and the impostor syndrome I was able to overcome thanks to mentorship from countless colleagues. AppLovin encourages its employees to thrive in a supportive environment, which is reflected by the […] The post Empowering Women from the Workplace to the...
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AppLovin
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  • How Core ML will change mobile app development
    ARKit may have been the flashy new technology highlighted at this year’s WWDC, but it was Core ML that really showed Apple’s vision of smarter software. Apple has historically been a conservative company, never jumping into new technologies until they’re mature. With the introduction of Core ML, Apple has solidified machine learning as the future […] The post How Core ML will change mobile app dev...
AppLovin
AppLovin
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  • Korea sees significant growth with rewarded video
    AppLovin’s Korean office may be just over a year old, but our team has seen exponential growth with mobile video advertising. In the past year, the mobile ad tech industry in Korea has boomed, primarily with rewarded video. When AppLovin Korea was established in April 2016, there was still a significant amount of game developers […] The post Korea sees significant growth with rewarded video appear...
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AppLovin
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  • Global Markets: How apps like WeChat own the monetization conversation in APAC
    Home to 4.5 billion and growing, Asia-Pacific (APAC) boasts 60% of the world’s population, huge mobile device and app adoption rates, and a double-digit lead in its percentage of users who make mobile purchases. Though among the most saturated mobile markets in the world, China, Japan, South Korea, Hong Kong, Thailand, Malaysia, Singapore, Vietnam, and […] The post Global Markets: How apps like We...
AppLovin
AppLovin
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  • Apple’s ARKit will democratize augmented reality
    Last year I wrote about how augmented reality (AR) would be the winner in the short term compared to virtual reality (VR). My colleague Sean Webster agrees that AR will lead in the eSports world. Fast forward to June 5th when Apple announced its stunning augmented reality platform called ARKit during WWDC. ARKit will allow […]
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AppLovin
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  • Amplify Seoul: The power of thinking globally
    On June 15, AppLovin hosted a workshop at the Park Hyatt in Seoul titled “Think globally: Acquire new users for your mobile app for worldwide success.” This was the third of four workshops in AppLovin’s new Amplify series, the first of which was held in Beijing, and the second in Tokyo. The Korean market is […]
AppLovin
AppLovin
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  • ASO: A primer for app marketers
    There are more than 2.2 million apps in Apple’s App Store, and nearly 3 million Android apps available through Google Play and others. Many will never have more than 1,000 downloads per year; fewer still will generate meaningful revenue for their publishers. With that level of competition, all app marketers look for little advantages over […]
AppLovin
AppLovin
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  • eSports 3: Mobile, VR, and AR will create the new market reality
    In my first two posts in the eSports series, I looked at the industry’s broader ecosystem and asked what must happen for app publishers and advertisers to monetize eSports. In this edition, let’s turn to the future of the industry and how AR and VR technologies will shape the future. It’s hard to believe that […]
AppLovin
AppLovin
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  • Cross-promotion: Keep your mobile games close and your competitors closer
    Game developers typically cross-promote their games with in-app advertisements, and with good reason. It’s a great way to generate installs and incrementally increase addressable audiences for in-app purchases (IAP) and ads, all at little or no cost. There are several reasons why game developers should take full advantage of this tactic. However, in some cases, […]
AppLovin
AppLovin
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  • Global markets: Going big in India and Brazil
    Emerging mobile markets which hold great opportunities for pubs and advertisers Mobile is booming in both India and Brazil. A combination of improving infrastructure, lower tariffs, rapid smartphone adoption, and the rise of regional players with a keen sense of local market dynamics is common to each of these global markets. With reference to market […]
AppLovin
AppLovin
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  • 2017 WWDC Keynote: Instant Reaction
    Every year, Apple summons tech journalists from around the globe to their WWDC keynote to witness the launch of the latest and greatest. But aside from the exciting consumer products, there is also a plethora of news pertinent to developers, who are after all, the focus of the conference. Whatever hardware Apple releases, however fantastic, […]
AppLovin
AppLovin
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  • Mobile game communities: A secret weapon for retention and engagement
    The mobile games ecosystem is more than just what you see on the surface. Behind the scenes, there is a plethora of tools that help developers design and develop games. An often overlooked, and hugely important factor in a game’s success is its supporting community. When players spend time outside of gameplay talking about their in-game […]
AppLovin
AppLovin
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  • You can’t monetize utility the same way you do a game
    People use utility apps in the moment so they can be distracted some other time. If mobile game apps are to help us pass the time, then utility apps are to help us save time, or use it more efficiently. That dictates a different approach to monetization for brands and publishers. Utility apps are a […]
AppLovin
AppLovin
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  • The rise of mobile fintech
    The changing behaviors of a new generation of mobile-first customers demanding a highly engaging smartphone experience are driving fintech forward. As mobile continues its inexorable climb to become the leading tool of digital commerce,  the mobile-first fintech market is driven to evolve so quickly that our entire experience of money as it is in 2017 […]
AppLovin
AppLovin
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  • Casual Connect Asia: Takeaways for making the most of mobile video ads
    Last week, AppLovin participated in Casual Connect Asia in Singapore. As we noted  previously, the Southeast Asian mobile market is rapidly growing (according to Newzoo, mobile games revenues are growing with a CAGR of +45.3%, three times more than the global rate), and we saw many exciting casual game developers from this region at this […]
AppLovin
AppLovin
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  • Uncertainty and performance in mobile marketing
    This is a guest post by Eric Benjamin Seufert. Eric runs a London-based mobile marketing and analytics consultancy, Heracles, as well as Agamemnon, an analytics platform for mobile marketers, and Mobile Dev Memo, the mobile marketing trade blog. Prior to Heracles, Eric was the VP of User Acquisition at Rovio. In 2014, Eric published Freemium […]
AppLovin
AppLovin
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  • When content creators rule, how do marketers find their audiences?
    These days, audiences follow people, not platforms. While marketers spend a great deal of time thinking in terms of which platforms should get ad spend, their audiences are simply following their favorite creators from outlet to outlet. “People will change their behavior and go where a creator has produced interesting content,” writes the CEO of […]

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