AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
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  • Advertising Week in New York brought together industry leaders for a week of panels and workshops for marketers to hone their skills. The conference was spread out across Times Square, appropriately surrounded by the bright lights of larger-than-life advertisements. While there’s no particular theme assigned to Advertising Week conferences, two topics dominated the conversation: emerging […] The p...

AppLovin
AppLovin
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  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a DSP is and how it works. Demand-side platforms (DSPs) are a fixture in the programmatic ad […] The post Ad Tech Deconstructed: What is a demand-side platform or DSP...

AppLovin
AppLovin
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  • With a rapidly growing, upwardly mobile middle class, it’s easy to see why marketers want to break into China. However, many marketers are facing the reality that China is a completely different beast from the rest of the world culturally and technologically, and that it features regulatory differences. But success can be found in China […] The post Adopting a people-centric view will lead to mark...

AppLovin
AppLovin
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  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we talked to […] The post Ask the Developer: Fluffy Fairy Games on the importance...

AppLovin
AppLovin
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  • For several years now, video has been the focus of marketers across verticals and for good reason. Consumers are watching more and more video and as a result, video ads have been successful, adapting to consumer behavior. In fact, Cisco estimates that in three years, 75% of all mobile traffic will be video. But as […] The post For marketers, video still dominates but requires new strategies to be ...

AppLovin
AppLovin
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  • It’s easy to look at countries like China, Japan, and parts of the EU and wonder why the United States is so behind when it comes to mobile payment adoption. To examine the tepid mobile payment adoption in the US, we must first examine the factors that make each country’s situation unique. In China and […] The post Why the US lags behind China in mobile payment adoption, and how that might change ...

AppLovin
AppLovin
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  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we interviewed Mr. […] The post Ask the Developer: How rewarded video helped Beew...

AppLovin
AppLovin
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  • Coauthored by Alice Guillaume. Today, strong creatives are fundamental to success in the mobile market. Ad quality has improved dramatically over the past couple of years, and poorly crafted ads just don’t cut it anymore. Banner and interstitial ads dominated in the past, but they now have to make room for interactive ads. Creatives have […] The post Ad creatives: Tips and best practices appeared ...

AppLovin
AppLovin
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  • Today, Apple announced the hotly-anticipated iPhone X on the 10th anniversary of the device that changed smartphones forever. The iPhone X features a 5.8-inch edge-to-edge OLED display, which Apple calls Super Retina Display. This display means the iPhone X won’t rely on Touch ID anymore (there isn’t room for a home button), and will instead […] The post Forget the Super Retina Display. The iPhone...

AppLovin
AppLovin
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  • As an app developer, it can be frustrating to see your user acquisition (UA) costs fluctuate from month to month, making it difficult to manage a budget. How can you properly plan your UA strategy knowing costs will not remain consistent? One common mistake app developers make when calculating UA costs is relying too much […] The post What causes user acquisition costs to fluctuate? appeared first...

AppLovin
AppLovin
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  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we spoke with […] The post Ask the Developer: SELECT BUTTON on how to take your m...

AppLovin
AppLovin
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  • The chatbot era might be burning out as quickly as it started. With a failure rate of 70%, it’s clear that chatbots have a long way to go if they’re going to survive. This, as well as examples like Tay’s overt racism, and even further failures with sisterbot Zo have caused the tech press to […] The post The failure of chatbots shouldn’t kill your faith in AI appeared first on AppLovin Blog.

AppLovin
AppLovin
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  • The back-to-school shopping season is a busy time—about 25% of all US households will be out spending, and 43% of consumers plan to use a smartphone to research their back-to-school shopping, up 10% from just five years ago. For Millennial parents and Gen Z students, the figure is nearer 60%, according to RetailDive, with most […] The post How app marketers and brands can get an A+ in back-to-scho...

AppLovin
AppLovin
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  • iOS 11 will be released in September, but beta versions of the new operating system have been available since June for developers and app publishers to adapt to major changes before its release. This update will be the most comprehensive update to the App Store itself in several years, and app developers need to be […] The post Everything app developers need to know about iOS 11 and the App Store ...

AppLovin
AppLovin
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  • With limited budget and fierce international competition, how do an indie devs maximize their global reach? By smart user acquisition (UA), offers one panel. In our last in a series of posts on Casual Connect 2017, we look at a panel was moderated by Josh Burns, founder of DigitalDevConnect. Joining him on stage was Vlad […] The post Casual Connect 2017: Maximizing your global reach via smart UA a...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. In our second installment of Ask the Developer, we interviewed […] The post Ask the Developer: UA strategies for the Chinese...

AppLovin
AppLovin
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  • This year’s Casual Connect conference brought together the brightest minds in mobile gaming to share advice and best practices. Studios big and small converged to give their unique perspectives about the current state of mobile games. Today, we’ll be learning from a company with 16 years of experience. Chris Akhavan, CRO of Glu, a veteran […] The post Casual Connect 2017: Making games that last an...

AppLovin
AppLovin
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  • Technical performance issues, such as stalls, failure to play videos, or crashes have a profound impact on an app’s user experience (UX), often with severe implications for a user’s lifetime value (LTV). But until recently, it’s been difficult to impossible for developers, marketers, customer service representatives, and other members in an organization to access this […] The post Why ignoring you...

AppLovin
AppLovin
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  • This year’s Casual Connect conference brought together the brightest minds in mobile gaming to share insights and advice. Panels given by various experts in their fields tackled topics like global user acquisition, monetization strategies, combating a stagnant market, and much more. Electronic Arts (EA), a gaming industry giant, gave a talk about the growth of […] The post Casual Connect 2017: Gam...

AppLovin
AppLovin
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  • As a marketer, it’s part of your role to accurately measure the performance of your app throughout each phase of its market address, and there are countless key performance indicators (KPIs) to help you do so. But they don’t all apply in every scenario, and not every metric is created equal. Mobile gaming apps in […] The post A marketer’s guide: Must-know KPIs for measuring your mobile game’s perf...

AppLovin
AppLovin
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  • From inspiring middle schoolers to training rescue dogs, our employees at AppLovin give back in unique ways. A few weeks ago, we hosted our first ever blood drive with the Red Cross and it was a huge success with 31 people donating 23 units of blood. The idea to host a blood drive with the […] The post Giving back: AppLovin’s blood drive with the Red Cross appeared first on AppLovin Blog.

AppLovin
AppLovin
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  • Casual Connect 2017 is in full swing, with mobile developers and advertisers all ready to share their expertise with one another. This year, Rafael Vivas, AppLovin’s VP of business development, moderated a panel about when and how to do global user acquisition (UA). Joining on stage was Lenette Yap, user acquisition and growth marketing manager […] The post Casual Connect 2017 panel recap: When an...

AppLovin
AppLovin
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  • Project management is usually associated with engineering teams, which require high levels of organization to effectively build products or even carry out mundane tasks. But any team that has a lot of moving parts in order to deliver quality results can benefit from project management. This is especially true for marketing teams, where members balance […] The post Project Management: Why it’s cruc...

AppLovin
AppLovin
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  • As a global brand and platform, we have the pleasure of working with developers from different locations and cultures. Today we will be kicking off our continuing series of developer interviews from around the world so our readers can learn best practices from experts in their home countries.   In our Ask the Developer series […] The post Ask the Developer: How native ads helped GOODROID increase ...

AppLovin
AppLovin
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  • This year’s Casual Connect conference will return to Seattle after four years of being hosted in San Francisco. It will feature tons of panels about game mechanics and monetization strategies. And of course, VR and AR will be hot topics this year as Apple gets ready to release iOS 11 and ARkit. AppLovin will be […] The post Join AppLovin for our annual Boss Level party at Casual Connect appeared f...

AppLovin
AppLovin
Blog Post
  • The China Digital Entertainment Expo & Conference, better known as ChinaJoy, kicks off next Thursday, July 27th, and is a must-attend for anyone in the game industry. What started as a small gaming expo in 2003 has blossomed into a mega-conference that expects more than 325,000 visitors over its 3-day period. This year’s ChinaJoy will […] The post Why ChinaJoy is a must-go expo for mobile game dev...

AppLovin
AppLovin
Blog Post
  • The global app economy will grow to $6.3 trillion in 2021, including in-app ads and purchases. In the same time, the global user base for mobile apps will double to about 6.3 billion. This demand creates a kinetic energy by fostering investment, education, and jobs. For developing economies in particular, app economy is a great […] The post How Vietnam and Argentina became hubs for mobile growth a...

AppLovin
AppLovin
Blog Post
  • One of my favorite things about working at AppLovin is our culture of mentorship. Last year, I wrote about my experience having just joined AppLovin and the impostor syndrome I was able to overcome thanks to mentorship from countless colleagues. AppLovin encourages its employees to thrive in a supportive environment, which is reflected by the […] The post Empowering Women from the Workplace to the...

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