AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014. AppLovin is headquartered in Palo Alto, California. In September 2016, it was reported that AppLovin had reached an agreement to be acquired with the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion.

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AppLovin
AppLovin
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  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. Today, we’ll be speaking with Tsunehiko Matsumoto, CEO of SQ […] The post Ask the Developer: Indie game developer SQ Inc on ...

AppLovin
AppLovin
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  • Top app publishers can spend a million or more each day to acquire new users. As an indie developer with limited time and budget, it can be a struggle trying to make ends meet. So how can you compete for new users without a big budget? First, don’t make a move until you know why […] The post 10 tips for user acquisition on a budget appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly RTB is and how it works. At this point in our Ad Tech Deconstructed series, we’ve talked […] The post Ad Tech Deconstructed: What is RTB, or real-time bidding? appear...

AppLovin
AppLovin
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  • Founded in New York City in 2010, Girl Develop It provides affordable web and software development programs for women. The nonprofit currently has nearly 60,000 members in 57 cities around the country. Girl Develop It began as a call to action by women who wanted to see change in the underrepresentation of women in the […] The post Help Girl Develop It continue empowering women software developers...

AppLovin
AppLovin
Blog Post
  • Looking back at our milestones achieved in 2017, I am proud of how far AppLovin has come. Today, I’d like to share some news about two in particular that are significant in the coming year and beyond. In January of this year, Orient Hontai Capital invested $140MM into our company for a 9.98% ownership stake. […] The post The next phase for AppLovin appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • Last month, Northern California was hit by some of the deadliest wildfires in the state’s history. The fires were felt throughout several regions surrounding the Bay Area with smoke and ash blanketing the area, including San Francisco. Watching the devastation unfold on the news, we at AppLovin decided to do something to help the victims […] The post AppLovin and AppsFlyer fundraiser raises $31,75...

AppLovin
AppLovin
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  • In Eric Seufert’s article on Mobile Dev Memo, entitled Understanding India’s fast-growing mobile ecosystem, he does a great job of pinpointing the impact of morphing data infrastructure, device markets, and payment mechanisms on India’s large and growing mobile ecosystem—topics AppLovin has previously touched on. To build on the conversation, I’d like to examine how these […] The post India’s boom...

AppLovin
AppLovin
Blog Post
  • It’s not just you. Over the past year, a trend has emerged where phone manufacturers are rushing out handsets with a ton of hardware and software bugs—even more than usual. The Galaxy Note 7’s explosive battery dominated last year’s headlines to the point where the FAA banned the phone from all flights. Samsung was forced […] The post Opinion: First Samsung, now Apple and Google. Phone makers are ...

AppLovin
AppLovin
Blog Post
  • Google Assistant, Amazon Alexa, Microsoft Cortana, and Apple’s Siri have opened windows of opportunity for marketers to harness the power of voice in ways that just weren’t possible before. It’s a brave new world where a brand’s sonic identity will become hugely important to engaging users both individually and in our natural clusters, like the […] The post Why personal voice assistants are the ne...

AppLovin
AppLovin
Blog Post
  • With the launch of iOS 11, Apple stopped supporting 32-bit apps on their mobile platform. There was plenty of advance warning for users and developers alike, so the App-ocalypse wasn’t a surprise, but something has been eating at me.   With 32-bit support dropped, 180,000 apps disappeared from the App Store according to Sensor Tower, […] The post App-ocalypse now: Why the 32-bit app purge was a go...

AppLovin
AppLovin
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  • During Nintendo’s quarterly earnings report this week, the company revealed that its second mobile game, Super Mario Run, was downloaded over 200 million times. More impressive was the fact that over 90% of downloads came from outside of Japan, showing just how big of a brand Mario is. However, Nintendo says that despite these impressive […] The post Super Mario Run’s failure proves free-to-play i...

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly an SSP is and how it works. In our most recent installment, we talked about how advertisers […] The post Ad Tech Deconstructed: What is an SSP or supply-side platform...

AppLovin
AppLovin
Blog Post
  • If you’re in the ad tech business, you’ve heard analogies between high-frequency stock trading and programmatic ad buying. This is natural since a lot of ex-traders wind up in ad tech—our CEO Adam and myself, for example—and there are indeed similarities, but they’re superficial. Using the analogy comparing ad tech and stock trading at Thanksgiving […] The post Comparing programmatic ad buying wit...

AppLovin
AppLovin
Blog Post
  • I walked through the door to my local coffee shop and hopped in line to get a pour over and a donut when I saw it. A man was browsing Instagram on his phone and its edge-to-edge screen and “ears” made it immediately stand out. It was the iPhone X. When the iPhone X was […] The post What the iPhone X notch means for developers and advertisers appeared first on AppLovin Blog.

AppLovin
AppLovin
Blog Post
  • By all accounts, Microsoft built a great mobile platform with Windows Phone. It was robust and connected to Microsoft’s core services, including the company’s bread and butter, the Office suite. The UX was bright, logical, and unique, and the company had the cash and marketing muscle to attack key global markets. Yet, somehow, Windows Phone […] The post RIP Windows Phone: Death by App-phyxiation a...

AppLovin
AppLovin
Blog Post
  • Apple’s new Business Chat sees messaging and commerce as two sides of the same coin—the real value is communication with the customer. Only then do you know when you can best support their experience, or provide them with what they need. As a channel, Business Chat has the power to help marketers unlock new experiences. […] The post How Apple will monetize conversations with Business Chat appeared...

AppLovin
AppLovin
Blog Post
  • Advertising Week in New York brought together industry leaders for a week of panels and workshops for marketers to hone their skills. The conference was spread out across Times Square, appropriately surrounded by the bright lights of larger-than-life advertisements. While there’s no particular theme assigned to Advertising Week conferences, two topics dominated the conversation: emerging […] The p...

AppLovin
AppLovin
Blog Post
  • The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a DSP is and how it works. Demand-side platforms (DSPs) are a fixture in the programmatic ad […] The post Ad Tech Deconstructed: What is a demand-side platform or DSP...

AppLovin
AppLovin
Blog Post
  • With a rapidly growing, upwardly mobile middle class, it’s easy to see why marketers want to break into China. However, many marketers are facing the reality that China is a completely different beast from the rest of the world culturally and technologically, and that it features regulatory differences. But success can be found in China […] The post Adopting a people-centric view will lead to mark...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we talked to […] The post Ask the Developer: Fluffy Fairy Games on the importance...

AppLovin
AppLovin
Blog Post
  • For several years now, video has been the focus of marketers across verticals and for good reason. Consumers are watching more and more video and as a result, video ads have been successful, adapting to consumer behavior. In fact, Cisco estimates that in three years, 75% of all mobile traffic will be video. But as […] The post For marketers, video still dominates but requires new strategies to be ...

AppLovin
AppLovin
Blog Post
  • It’s easy to look at countries like China, Japan, and parts of the EU and wonder why the United States is so behind when it comes to mobile payment adoption. To examine the tepid mobile payment adoption in the US, we must first examine the factors that make each country’s situation unique. In China and […] The post Why the US lags behind China in mobile payment adoption, and how that might change ...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we interviewed Mr. […] The post Ask the Developer: How rewarded video helped Beew...

AppLovin
AppLovin
Blog Post
  • Coauthored by Alice Guillaume. Today, strong creatives are fundamental to success in the mobile market. Ad quality has improved dramatically over the past couple of years, and poorly crafted ads just don’t cut it anymore. Banner and interstitial ads dominated in the past, but they now have to make room for interactive ads. Creatives have […] The post Ad creatives: Tips and best practices appeared ...

AppLovin
AppLovin
Blog Post
  • Today, Apple announced the hotly-anticipated iPhone X on the 10th anniversary of the device that changed smartphones forever. The iPhone X features a 5.8-inch edge-to-edge OLED display, which Apple calls Super Retina Display. This display means the iPhone X won’t rely on Touch ID anymore (there isn’t room for a home button), and will instead […] The post Forget the Super Retina Display. The iPhone...

AppLovin
AppLovin
Blog Post
  • As an app developer, it can be frustrating to see your user acquisition (UA) costs fluctuate from month to month, making it difficult to manage a budget. How can you properly plan your UA strategy knowing costs will not remain consistent? One common mistake app developers make when calculating UA costs is relying too much […] The post What causes user acquisition costs to fluctuate? appeared first...

AppLovin
AppLovin
Blog Post
  • AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies and best practices and share expert insights. For this installment of Ask the Developer, we spoke with […] The post Ask the Developer: SELECT BUTTON on how to take your m...

AppLovin
AppLovin
Blog Post
  • The chatbot era might be burning out as quickly as it started. With a failure rate of 70%, it’s clear that chatbots have a long way to go if they’re going to survive. This, as well as examples like Tay’s overt racism, and even further failures with sisterbot Zo have caused the tech press to […] The post The failure of chatbots shouldn’t kill your faith in AI appeared first on AppLovin Blog.

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