Appnova Limited
Appnova Limited
Blog Post
  • There’s a caveat worth considering for retail brands going all in on digital, and it’s this: customers haven’t stopped liking things that happen offline. In fact, 70% of the oh-so-valuable millennial generation say that they prefer buying experiences over products. And over recent years, there’s a growing feeling that the online offering is just one … Continue reading "The Return of IRL Retail | ...

Appnova Limited
Appnova Limited
Blog Post
  • Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The younger sibling to Magento Commerce Professional Edition, the Starter Edition rounds out the platform’s Cloud offering. It’s a solution intended for smaller businesses: … Continue reading "What you Should Know a...

Appnova Limited
Appnova Limited
Blog Post
  • Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? … Continue reading "What...

Appnova Limited
Appnova Limited
Blog Post
  • If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to […] The post 5 Free, Easy Ways to Organically Boost Instagram E...

Appnova Limited
Appnova Limited
Blog Post
  • Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural […] The post The Rise of Lifestyle Brands & Culturally Constructed...

Appnova Limited
Appnova Limited
Blog Post
  • Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion industry, they described an era where brands would endlessly collect and analyse data on customer’s interactions. They had it right. The potential to […] The post Does fashion need to re-...

Appnova Limited
Appnova Limited
Blog Post
  • The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of workforces. But how exactly can we assess what we consider to be “sustainable practice”? The Business of Fashion looked recently at Milan-based menswear […] The post What...

Appnova Limited
Appnova Limited
Blog Post
  • Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee […] The post Connecting the Dots between Content and Commerce ...

Appnova Limited
Appnova Limited
Blog Post
  • Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s […] The post How Customer Experience...

Appnova Limited
Appnova Limited
Blog Post
  • Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean […] The post Architecture, Design and Digital Experiences appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post
  • Goods and services are no longer enough for consumers, so businesses must create experiences instead to survive. The post Experience Economy in Luxury Brands appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post
  • People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked. The post 5 User Generated Campaigns That Rocked appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post
  • Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can […] The post Bespoke Experiences for Online Luxury ...

Appnova Limited
Appnova Limited
Blog Post
  • At Woodstock, in 1969, Hendrix played for 120 minutes delivering what many believe to be one of the greatest live performances of all time. The guitar he used is now worth over $2m. Hendrix, the brand, still reigns supreme. The post How Counterculture Created a Guitar Worth $2m appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post
Appnova Limited
Appnova Limited
Blog Post

New blog articles detected.

  • Luxury brand eCommerce – how to drive highly coveted customers to your site?

    Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers. The post Luxury brand eCommerce – how to drive highly coveted customers to your site? appeared first on Appnova.

  • Grid-based design: Thinking grids in interactive web design

    Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time. The post Grid-based design: Thinking grids in interactive web design appeared first on Appnova.

  • Is Tumblr still good for brands and branding?

    Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time. The post Is Tumblr still good for brands and branding? appeared first on Appnova.

  • The future of minimalist web design: Google’s material web design

    It was last year when Google introduced ‘Material Design’ - a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority. The post The future of minimalist web design: Google’s material web design appeared first on Appnova.

  • App, emoji and VR: How beer marketing taps into the digital zeitgeist

    The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising. The post App, emoji and VR: How beer marketing taps into the digital zeitgeist appea...

Appnova Limited
Appnova Limited
Blog Post
  • Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication. The post Premium liquor brands and the millennials: Seeking the unconventional. appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post
  • 5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers? The post Five of the best IKEA marketing campaigns ever appeared first on Appnova.

Appnova Limited
Appnova Limited
Blog Post

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