People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
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Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can […]
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At Woodstock, in 1969, Hendrix played for 120 minutes delivering what many believe to be one of the greatest live performances of all time. The guitar he used is now worth over $2m. Hendrix, the brand, still reigns supreme.
The post How Counterculture Created a Guitar Worth $2m appeared first on Appnova.
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
The post Luxury brand eCommerce – how to drive highly coveted customers to your site? appeared first on Appnova.
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
The post Grid-based design: Thinking grids in interactive web design appeared first on Appnova.
Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
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It was last year when Google introduced ‘Material Design’ - a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.
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The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
The post App, emoji and VR: How beer marketing taps into the digital zeitgeist appea...
Premium liquor marketing has become increasingly difficult thanks to the strict marketing rules. What’s even more challenging, the younger generation is elusive with the conventional way of communication.
The post Premium liquor brands and the millennials: Seeking the unconventional. appeared first on Appnova.
5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?
The post Five of the best IKEA marketing campaigns ever appeared first on Appnova.