AppsFlyer is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel, with offices around the world.

Wikipedia
AppsFlyer
AppsFlyer
Blog Post
  • As every app developer knows, it’s an overcrowded marketplace. And that’s an understatement. By 2018, there were over 2 million apps available in the App Store. App owners are competing ferociously for market share. And what that really means is that they are competing for audience mind share. If you own an app, then you are… ... The post All You Need to Know about Content Marketing for Apps appea...

AppsFlyer
AppsFlyer
Blog Post
  • In 2018, we can confidently say that mobile is no longer just winning; it has won. This year will mark the first time mobile ad spend will surpass budgets allocated for TV. For marketers, mobile, particularly mobile apps, offers tremendous opportunities to communicate with consumers at [almost] all times and build loyalty. Apps are just… ... The post Joint AppsFlyer-Facebook Report Reveals New LTV...

AppsFlyer
AppsFlyer
Blog Post
  • Since the 2008 economic crisis, Spain’s gradual economic recovery has helped fuel a rebirth of Spain’s hi-tech scene (post dotCom boom). The country is slowly building its reputation as fertile ground for start-ups. Both VC investment and the availability of government funds have risen sharply in recent years. Barcelona and Madrid are leading other Spanish… ... The post Market Deep-Dive: Spain as ...

AppsFlyer
AppsFlyer
Blog Post
  • This is my second post in the ‘AppsFlyer Story’ series, following my previous post, Uncovering Unbiased Attribution. Every few months, following our board meeting, we gather all of our employees from 15 offices around the world, for an ‘all-hands’ meeting. We do this to bring clarity to the entire team and share some of the… ... The post Organically Building a Customer Obsessed Culture appeared fi...

AppsFlyer
AppsFlyer
Blog Post
  • We’re excited to officially announce MAMA London! Join AppsFlyer this July 4th in London as top mobile marketing experts share their knowledge and experiences. At AppsFlyer, we know how challenging a mobile marketer’s job is: measurement, attribution, analytics, multi-touch, cross-device, omni-channel, cohorts, LTV, ROI…. it’s a handful, and that’s an understatement. That’s why we’ve set out to… ....

AppsFlyer
AppsFlyer
Blog Post
  • On May 25th, the GDPR grace period ended, marking the culmination of over two years of prepping for the new European regulation. Companies have celebrated with cakes, and our email inboxes and social media feeds were awashed with dozens of updated privacy policies and hilarious memes. By now, no one has remained indifferent — the… ... The post GDPR: From Ambiguity to Innovation appeared first on A...

AppsFlyer
AppsFlyer
YouTube Video
  • AppsFlyer helps Telefonica explore new markets and opportunities, expand their reach globally and amplify their owned and earned media channels. AppsFlyer’s data-driven insights are fully integrated into Telefonica's business operations and BI platform, revealing monetization and growth performance, as well as the full customer journey from first impression through in-app behavior and ROI, deliver...

AppsFlyer
AppsFlyer
Blog Post
  • The benefit of apps to retail brands is undeniable. In general, and specifically for ecommerce, apps are well known to have significantly higher user loyalty and conversion rates than mobile websites. There are three main reasons: 1) apps tend to offer a more efficient and satisfying experience for users 2) brands can more easily communicate… ... The post How to Attract Higher Value MCommerce Cons...

AppsFlyer
AppsFlyer
Blog Post
  • When we started AppsFlyer back in 2011, marketing and advertising was completely new to us. I got my first iPhone back in 2010 and very quickly realized that this device is going to ignite a radical change in our lives. Then I noticed that app developers couldn’t measure where their users were coming from. It… ... The post CEO Blog Series: Are All Attribution Companies Unbiased and Independent As...

AppsFlyer
AppsFlyer
Blog Post
  • As competitive as the app marketing space is, it is no wonder that apps are extremely challenged with retaining their users. With too many competitors to count, and increasingly high user expectations, an app that does not deliver on all fronts, and fast, simply won’t be used. Even worse, it will be uninstalled… Removing an… ... The post New Data Shows Uninstalls Remain A Significant Pain for Apps...

AppsFlyer
AppsFlyer
Blog Post
  • Looking for high-value users? Pass this targeting idea on to the team. We’ve pulled some interesting data on the share of high-end devices in different countries around the world. In 2018, app marketers are focused on quality to drive success for their apps. User acquisition has shifted from volume-driven to value-driven. One way to drive value… ... The post New Study Reveals Key Targeting Paramet...

AppsFlyer
AppsFlyer
Blog Post
  • As the mobile industry has evolved, we have learned how to best make sense of countless signals from uninstall data to automated postbacks and mobile audiences. Over the last couple of years, marketers have adopted new mobile attribution techniques to better understand and improve their customer journey and bottom line impact. After months of close… ... The post AppsFlyer and Google Partner to Bri...

AppsFlyer
AppsFlyer
Blog Post
  • As Spring arrived in Las Vegas last month, nearly 2,000 mobile and app industry leaders from over 20 countries around the world converged at the MGM Grand for Grow.co’s annual Mobile Apps Unlocked (MAU). What began in 2014 as an intrepid meeting of 240 app professionals has truly become a global gathering of some of… ... The post The Latest from Vegas: Looking Back at MAU 2018 appeared first on Ap...

AppsFlyer
AppsFlyer
Blog Post
  • The European Union’s General Data Protection Regulation is taking effect in just a few weeks. Over the last year, we’ve been working hard — collecting input from clients around the world, implementing rigorous technical measures and working with leading third party consultants to provide diligent GDPR compliance across our solutions and teams. As a trusted… ... The post GDPR Request API: Streamlin...

AppsFlyer
AppsFlyer
Blog Post
  • Aberrant in-app engagement is one of the most important and frequently misunderstood mobile app install fraud signals. As an anti-fraud data scientist, my team looks at both pre-install information as well as post-install engagement insights to identify and block bots, device farms and non-human behavioral anomalies. However, smart marketers realize just how important it is… ... The post Three New...

AppsFlyer
AppsFlyer
Blog Post
  • In a lifetime, brands create hundreds, thousands and sometimes millions of links. They’re everywhere — in emails, web pages, SMS, behind CTAs, social media posts and social sharing, spreadsheets, and user invites — online and offline. Whether you’re a marketer, advertiser or social media manager, the value of links is clear. Behind every link is… ... The post Take Your Tracking Links to a Whole Ne...

AppsFlyer
AppsFlyer
Blog Post
  • According to the world bank, only 36% of adults in Indonesia have a bank account. That’s an astounding 113.7 million people who do not have access to bank services. This is why funding for fintech already exceeded eCommerce in 2016, and we saw a lot of Indonesian Fintech companies get 7- to 8-digit funding in… ... The post Step Up Your User Acquisition to Scale Up Your Fintech Mobile Business appe...

AppsFlyer
AppsFlyer
Blog Post
  • The new Global Data Protection Regulation (GDPR) takes effect in just a few weeks, introducing new data privacy rights for end-users. This regulation states that brands (which under the GPDR are considered controllers of personal data) will need to address user requests for access, portability, and erasure of their data within the required one month… ... The post Introducing OpenGDPR: The Unified,...

AppsFlyer
AppsFlyer
Blog Post
  • Recently, Subway Surfers passed one billion downloads on Google Play, making it the first Android title to reach this milestone. It’s every developer’s dream. But when you start to scale a UA campaign, there’s always a catch. CPI might suddenly be higher than expected; CPM is already sky-high; and ROI is average, at best. The… ... The post How to Scale UA Campaigns for Your App Growth appeared fir...

AppsFlyer
AppsFlyer
Blog Post
  • As an attribution provider, both marketers and media sources trust us to measure and report their performance. While marketers would like to block 100% of  fraud in real-time, there is a risk in overzealous blocking as well – damaging publisher relationships, ad network revenues and data accuracy. Today, we will take a deep dive into… ... The post The Dangers of Blocking Fraud in Real Time #FoolsN...

AppsFlyer
AppsFlyer
Blog Post
  • On Monday, we kicked off the #FoolsNoMore initiative, a new annual initiative that educates and empowers marketers with fresh insights and recommendations for combatting mobile fraud. Today, we are going to take a deeper dive into the changing face of fraud. While Device Farms remained a major threat in Q4 2017 and Q1 2018, we… ... The post The Rapid Evolution of Mobile Fraud #FoolsNoMore appeared...

AppsFlyer
AppsFlyer
Blog Post
  • On April 1st, the tech industry celebrates April Fools Day. Today, April 2nd, we declare that we are #FoolsNoMore. As marketers, we are sick and tired of mobile fraud and we aren’t going to fall for the same old pranks anymore. To kick this off, we are opening our doors, sharing never-before-seen insights into how… ... The post Unmasking The Next Generation of Mobile Fraud #FoolsNoMore appeared fi...

AppsFlyer
AppsFlyer
Blog Post
  • If you’ve opened this post, you’re already sold on the importance of attribution to your mobile app business. Check. Actually, important is an understatement. Attribution can mean the difference between success and failure. Sounds dramatic? Maybe. But this is a serious decision, and if you backtrack later and migrate to another provider, you’ll have to… ... The post Top 10 Things to Look for In An...

AppsFlyer
AppsFlyer
Blog Post
  • Mobile attribution and measurement data is a key component of the modern marketing tech stack. Raw data and rich APIs allow advanced marketers to import all of their mobile performance data into their internal data platforms and BI tools, developing deeper insights and enriching their cross-channel performance metrics. To this end, we have a couple of exciting… ... The post 3 New Ways To Boost You...

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