AppsFlyer is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel, with offices around the world.

Wikipedia
AppsFlyer
AppsFlyer
Blog Post
  • According to the world bank, only 36% of adults in Indonesia have a bank account. That’s an astounding 113.7 million people who do not have access to bank services. This is why funding for fintech already exceeded eCommerce in 2016, and we saw a lot of Indonesian Fintech companies get 7- to 8-digit funding in… ... The post Step Up Your User Acquisition to Scale Up Your Fintech Mobile Business appe...

AppsFlyer
AppsFlyer
Blog Post
  • The new Global Data Protection Regulation (GDPR) takes effect in just a few weeks, introducing new data privacy rights for end-users. This regulation states that brands (which under the GPDR are considered controllers of personal data) will need to address user requests for access, portability, and erasure of their data within the required one month… ... The post Introducing OpenGDPR: The Unified,...

AppsFlyer
AppsFlyer
Blog Post
  • Recently, Subway Surfers passed one billion downloads on Google Play, making it the first Android title to reach this milestone. It’s every developer’s dream. But when you start to scale a UA campaign, there’s always a catch. CPI might suddenly be higher than expected; CPM is already sky-high; and ROI is average, at best. The… ... The post How to Scale UA Campaigns for Your App Growth appeared fir...

AppsFlyer
AppsFlyer
Blog Post
  • As an attribution provider, both marketers and media sources trust us to measure and report their performance. While marketers would like to block 100% of  fraud in real-time, there is a risk in overzealous blocking as well – damaging publisher relationships, ad network revenues and data accuracy. Today, we will take a deep dive into… ... The post The Dangers of Blocking Fraud in Real Time #FoolsN...

AppsFlyer
AppsFlyer
Blog Post
  • On Monday, we kicked off the #FoolsNoMore initiative, a new annual initiative that educates and empowers marketers with fresh insights and recommendations for combatting mobile fraud. Today, we are going to take a deeper dive into the changing face of fraud. While Device Farms remained a major threat in Q4 2017 and Q1 2018, we… ... The post The Rapid Evolution of Mobile Fraud #FoolsNoMore appeared...

AppsFlyer
AppsFlyer
Blog Post
  • On April 1st, the tech industry celebrates April Fools Day. Today, April 2nd, we declare that we are #FoolsNoMore. As marketers, we are sick and tired of mobile fraud and we aren’t going to fall for the same old pranks anymore. To kick this off, we are opening our doors, sharing never-before-seen insights into how… ... The post Unmasking The Next Generation of Mobile Fraud #FoolsNoMore appeared fi...

AppsFlyer
AppsFlyer
Blog Post
  • If you’ve opened this post, you’re already sold on the importance of attribution to your mobile app business. Check. Actually, important is an understatement. Attribution can mean the difference between success and failure. Sounds dramatic? Maybe. But this is a serious decision, and if you backtrack later and migrate to another provider, you’ll have to… ... The post Top 10 Things to Look for In An...

AppsFlyer
AppsFlyer
Blog Post
  • Mobile attribution and measurement data is a key component of the modern marketing tech stack. Raw data and rich APIs allow advanced marketers to import all of their mobile performance data into their internal data platforms and BI tools, developing deeper insights and enriching their cross-channel performance metrics. To this end, we have a couple of exciting… ... The post 3 New Ways To Boost You...

AppsFlyer
AppsFlyer
Blog Post
  • While many have speculated about the value of view-through and multi-touch attribution, marketers have had limited hard data insights. It’s time we did something about this. As of today, the AppsFlyer Overview dashboard, raw data reports and raw data APIs all feature segmented click-through and view-through attribution. We strongly encourage you to take a look and… ... The post The Next Step Forwa...

AppsFlyer
AppsFlyer
Blog Post
  • For mobile advertisers, there are mobile apps, desktop and the often neglected, potentially rich gold mine of ad real estate called the mobile web. As a mobile app developer, I can understand why this space is overlooked: it’s like desktop with a bad user experience and limited processing power. However, mobile web is key because it’s… ... The post Setting Up A Web-to-App Banner: Step-by-Step appe...

AppsFlyer
AppsFlyer
Blog Post
  • I heard a fisherman say once, “If you’ve got a fancy pole, but you’re using the wrong bait, fishing at the wrong time of day and casting in the wrong places, all you’ve got is a fancy pole.” So, why attribution? Attribution arms you with the deep, granular data you need to catch the type… ... The post Top 5 Reasons Why Mobile Attribution Is a Must-Have In Your Marketing Stack appeared first on App...

AppsFlyer
AppsFlyer
Blog Post
  • All too often, mobile marketers struggle to quantify the value of their anti-fraud solutions. You paid for the protection, you deserve to know exactly how much you saved across every one of your apps. You deserve to know exactly where and why you are vulnerable, what was blocked and where the traffic came from. And… ... The post Protect360 Introduces Anti-Fraud ROI Reporting for the Enterprise app...

AppsFlyer
AppsFlyer
Blog Post
  • Audience segmentation helps mobile marketers improve user acquisition, engagement and revenues by improving their targeting and messaging. However, few marketers are really taking full advantage of this strategy due to a mix of (a) concerns about sharing user data, (b) the manual effort of extracting and uploading audience lists, (c) the cost of maintaining dynamic… ... The post 3 Ways To Boost Yo...

AppsFlyer
AppsFlyer
Blog Post
  • When people think of Southeast Asia, they think white sandy beaches, spicy food, and eternal sunshine. While they are mostly true except for rainy season that lasts months at a time, it is an extremely exciting region not only for vacationers but also marketers and developers. The region boasts mobile users who spend the most… ... The post 3 Things You Need to Know About the Southeast Asian App Ma...

AppsFlyer
AppsFlyer
Blog Post
  • Over the last few years, there have been countless debates about the demise of mobile web at the hands of native apps. Is mobile web dead? Not at all.  With the rising cost per install and a crowded marketplace, this debate is a thing of the past. Companies are becoming increasingly aware of the crucial… ... The post Turn Web Traffic Into Highly Engaged App Users With Web-to-App Banners appeared f...

AppsFlyer
AppsFlyer
Blog Post
  • The Mobile World Congress (MWC) in Barcelona is just days away and our new AppsFlyer Performance Index is officially online — with some surprising findings! This is the third time we’ve release the Index in line with MWC, and advertisers and publishers have been inquiring about it now for weeks. The Index is the established… ... The post The AppsFlyer Performance Index Edition VI is Out for MWC Wi...

AppsFlyer
AppsFlyer
Blog Post
  • One of my favorite movie posters is from the movie Being John Malkovich. Hundreds of different people are holding John Malkovich masks, making it very hard to determine which is the real John. The world of mobile fraud is very similar. Fraudsters work very hard trying to blend in; sending realistic-looking sets of impressions, clicks,… ... The post A New Approach To Advanced Fraud Bot Protection: ...

AppsFlyer
AppsFlyer
Blog Post
  • For every emerging business with ambitious visions of launching their product and having users crash their servers with purchases, the reality quickly sinks in; it’s a tough world out there, and competition is steep. With more than 2 million apps in the App Store, 3.5 million apps in Google Play and more than 200K new… ... The post How to Drive Mobile App Discovery and Engagement with User Invites...

AppsFlyer
AppsFlyer
YouTube Video
  • Learn how Genera Games, the mobile gaming powerhouse, overcame their data accuracy and mobile fraud challenges by upgrading to AppsFlyer. In just a few weeks, Genera Games seamlessly transitioned all of their mobile measurement to AppsFlyer. The impact to their business has been incredible. With improved fraud protection, data accuracy and deep linking, Genera Games has been able to further scal...

AppsFlyer
AppsFlyer
YouTube Video
  • Byju’s looks to AppsFlyer to understand and improve their mobile-first educational business. Deep insights into their customer journey powers their user segmentation. Carefull targeting drives revenues from the users most likely to convert into paying customers. By measuring the media cost and matching it with their user-level LTV, Byju’s is able to scale their growth while driving ROI.

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.