Apptopia
Apptopia
Blog Post
  • It’s 4:20 somewhere, right? Marijuana has been legalized recreationally in nine states, including Apptopia’s home state of Massachusetts. An additional 14 states have decriminalized the plant and 29 states have medical marijuana available to those who qualify. Most recreational legalizations have happened within the past five years and more states will follow. This has created a naturally growi...

Apptopia
Apptopia
Blog Post
  • Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with IronSource, the category is “soaring,” powered by new ...

Apptopia
Apptopia
Blog Post
  • Are people more stressed or are they just finding more time to relax? Consumer spending in the U.S. in the top 10 self-care mobile apps is up 40 percent year over year for Q1 2018. For the quarter, We’re looking at approximately $32 million on the App Store and Google Play, according to Apptopia estimates. Self-care apps are used for meditation, mindfulness, relaxation and mental/emotional heal...

Apptopia
Apptopia
Blog Post
  • Let me lay out the recent mobile landscape for battle royale games because it’s getting hairy and fast. These video games have been blowing up on the PC and consoles for a few months now. PlayerUnknown's Battlegrounds and Fortnite have turned into household names for gamers. NetEase picked up on this popularity and launched three battle royale style games (Knives Out, Rules of Survival, Surviva...

Apptopia
Apptopia
Blog Post
  • A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much higher percentage of assets as cash (71% vs 60%). I wanted to find out if this same hypothesis was represented in Apptopia’s demographic data for investment apps like Acorns, Stash and Robinhood.

Apptopia
Apptopia
Blog Post
  • Storytelling has been around as long as humans have. Whether it be in the form of cave paintings or for the reason of explaining why the sun rises and falls every day. The tradition takes places across every culture and every race. Fast forward to 2018 and we’ve continued this love for a good story into our mobile apps. Two popular vehicles have been having success in the top charts, enough to ...

Apptopia
Apptopia
Blog Post
  • It’s no surprise that when it comes to streaming music apps, Spotify has the most worldwide monthly active users. Pandora is second but is only available in the US as it stopped its service in Australia and New Zealand last July. Tidal, which has had C-suite turmoil, caught up to YouTube Music’s MAU in September 2017. The two have been neck and neck since.

Apptopia
Apptopia
Blog Post
  • Estimating app usage is one of the most challenging things we do in the App Intelligence industry. With Downloads or IAP Revenue there are clear correlations with app store rank, which make designing models relatively straightforward. Yet when it comes to estimating DAUs and MAUs, there are so many different components, features, and indicators that the picture becomes very complex, very quick...

Apptopia
Apptopia
Blog Post
  • The new trend (or maybe fad) is live trivia game shows that give away money. What is this really all about though? Is it the fact that you can win money? In part, but there are plenty of other ways to do that with you phone and at a time of your choosing. Is it about the show’s main host, Scott Rogowsky? He seems decent enough but I doubt it. Is it the live and interactive TV format? I think so...

Apptopia
Apptopia
Blog Post
  • Marketplace apps, those enabling users to both buy and sell items, are prospering in the app store ranks. There is no secret sauce here. People like buying things for cheap and they also like the opportunity to make some side cash by selling their stuff. Tell them these apps exist and the downloads will come. Just look at eBay and Craigslist, both have had success for more than a decade.

Apptopia
Apptopia
Blog Post
  • Coinbase and 10 separate top cryptocurrency wallet apps grew average daily downloads as the price of Bitcoin rose. Since the peak of Bitcoin’s price (12/16/17), the average daily downloads from the grouping of top wallet apps has dropped below what it was producing before Bitcoin’s rise in price. Coinbase is the only app to actually grow its downloads per day since the height of Bitcoin.

Apptopia
Apptopia
Blog Post
  • What’s the old saying? It’s not how many downloads you have but how you use them? Yes, I think that’s it. Downloads are an important start to an app’s life but at a certain point in time it becomes a vanity metric. Intelligence providers (including us) and the media report report on downloads and active users all the time but those who work in mobile know the importance of retention, or how sti...

Apptopia
Apptopia
Blog Post
  • Secure messaging apps are growing overall, and growing most in corrupt countries. The top three secure messaging apps by MAU (monthly active users) are WhatsApp, Telegram and Signal. Apptopia data determined the average MAU growth of these three apps over the course of the calendar year 2017 in three separate buckets; worldwide, top 5 ethical countries, and top 5 corrupt countries (that we carr...

Apptopia
Apptopia
Blog Post
  • For advertisers and app publishers, the days of ‘spray and pray’ email blasts are over. Sales and marketing pros are using mobile advertising intelligence to understand where and how competitors are acquiring their highest quality users, in addition to the advertisers that are driving the most revenue. And today, we’re releasing an update to Acquisition Pro that takes mobile advertising intell...

Apptopia
Apptopia
Blog Post
  • People love to know download numbers but I've always stood firm on the ground that active users and user retention are much more powerful and telling statistics. Downloads do play an important role though, so what are they good for? Downloads are great for understanding product launches, user acquisition campaigns, and they help us understand part of an app's growth story.  Looking at the whole...

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