Apptopia
Apptopia
Blog Post
  • There are two puns in thist blog post title and I hope you appreciate them both equally. Match Group owns a whopping 45 dating platforms (basically the entire market) but its acquisition of Tinder was easily the most important. It was revealed in Match Group's Q3 2017 earnings that Tinder's subscription service, Tinder Gold, added 476,000 paying members over the quarter. The app now ha...

Apptopia
Apptopia
Blog Post
  • Last holiday season was when Super Mario Run made its debut. The launch was a huge success thanks to some great co-marketing between Apple and Nintendo. The one downfall stemmed from Nintendo being used to the console gaming market but not the mobile gaming market... so they priced Super Mario Run at an absurd $9.99. Nintendo has publicly stated that less than 10% of those who download...

Apptopia
Apptopia
Blog Post
  • Apple’s newly redesigned App Store launched late September to much fanfare and anticipation from developers and publisher alike. One of the most touted features were the daily spotlights, featuring both an app and game of the day. With a serious lack of transparency, there are a lot of unknowns in the mobile app economy. As a developer, what does getting featured do for you?

Apptopia
Apptopia
Blog Post
  • If you’ve been following along with us on LinkedIn, Twitter or Facebook, you’ve seen and read about how vital user retention is to your monetization efforts. What happens after the download determines how viable your business is. With that in mind, we’ve compiled the top apps, games, app categories, and game subcategories by retention over the quarter (July through September).

Apptopia
Apptopia
Blog Post
  • We’ve been busy creating amazing new products to make your job easier while making you look like a hero to your boss and maybe even your entire company. While many Apptopia customers will already be familiar with these new products focused on user acquisition and advertising, many of you are just hearing about them for the first time. Here’s a look at what we’ve been cooking up in our ...

Apptopia
Apptopia
Blog Post
  • TV Ratings are only a piece to the puzzle now. No longer can we look at them and determine a show’s success. You will no doubt come across many articles speaking to yearly decline in TV ratings for NFL games. The thing is, it makes perfect sense that this is happening as every year, more and more people either cut cable or prefer to watch on streaming services.

Apptopia
Apptopia
Blog Post
  • Square’s Cash App is growing active users faster than Venmo, closing in on its lead of monthly active users, and it’s momentum has caused an eclipse in rank in both Apple’s App Store and Google Play. While the eclipse has happened over the past 60 days, you can see in the yearly rank averages chart, that this has been a work in progress.

Apptopia
Apptopia
Blog Post
  • Zelle, formerly ClearXchange, is a peer-to-peer payment service backed by more than 30 US banks. The service launched this past June 12th but within the banking apps. Zelle launched a standalone app this past Tuesday evening.

Apptopia
Apptopia
Blog Post
  • I remember in high school, teachers would tell us all to put our phones away and silence them. Phones were a distraction from learning all that knowledge Mrs. O’Connell was dropping on us about the Industrial Revolution and whatnot. Those were the days of flip phones, slider phones and some Blackberrys.

Apptopia
Apptopia
Page Design Update
Apptopia
Apptopia
Blog Post
  • Rovio is rumored to be going public soon, potentially raising $400M at a valuation of $2B. Rovio’s claim to fame is its Angry Birds IP which got its start back in 2009. To still be raking in revenue from an IP that old is the dream. Both Zynga and Glu executives have publicly stated that they would like to focus on bettering current games instead of churning out new ones.

Apptopia
Apptopia
Blog Post
  • In looking at the iOS and Android Shopping categories on Apptopia, something is immediately apparent. The stores people visit at the mall are nowhere to be found in the top apps. The next thing one notices is the large number of top apps that don’t have physical retail stores. Analyzing the past three quarters (October 2016 through June 2017), Wish is the fastest growing app in Shoppin...

Apptopia
Apptopia
Blog Post
  • We analyzed the top 10 dating apps for relationships and found the average user of a top dating app has a high likelihood to be using an average of 5 other dating apps within any given month. Are these users looking for love in all the wrong places? Okay we can’t answer that but we can say that users are not loyal to a specific dating app. The goal is companionship and if they’ve made ...

Apptopia
Apptopia
Blog Post
  • Do more Americans want to watch Game of Thrones or eat ice cream? With the premiere of HBO’s much anticipated season seven premiere of Game of Thrones Sunday night, I had expected the HBO Now app to soar to the number one spot in Apple’s App Store but that did not happen. Instead, the McDonald’s app seized the top spot in the App Store for the first time in its history. 

Apptopia
Apptopia
Blog Post
  • The most memorable (i.e. the most effective) TV ads are those that make you laugh or are so annoying and catchy you can’t get them out of your head. This does not hold true for mobile. Advertising on mobile is all about being effective and delivering your value proposition. As quickly as possible, you need to answer the questions, "Why do I care and what does it do?" 

Apptopia
Apptopia
Blog Post
  • Financial technology or fintech is a hot space with many divisions, including personal investments. While there are many robo advising and traditional investment options, the three hottest apps for investing are Acorns, Robinhood and Stash. These apps are all only available in the United States.

Apptopia
Apptopia
Blog Post
  • Enough. The end of apps is not near, the app stores are not dying, the rise of instant apps does not mean the demise of native apps, and chatbots are far from creating better user experiences. If you pay attention to the mobile landscape you've probably read that the app boom is over and that apps are in decline . As a leader in mobile I often get asked how things like instant a...

Apptopia
Apptopia
Blog Post
  • AR is not just for pirates. That was a joke. Hopefully you got it. Currently there are about 36,000 apps in the Google Play store with augmented reality functionality while Apple’s App Store has about 40,000. While the success Pokemon GO has seen has not been replicated for many apps, nevermind AR apps, it has had an effect on the market. The chart below shows new releases of games in ...

Apptopia
Apptopia
Blog Post
  • The original post can be found on my weekly Inc.com column, Uncensored.You've seen the constant barrage of negative stories and social media flare ups that have surrounded United and Uber this year. The negative press and reasons behind it do have consequences, as seen by the ouster of Travis Kalanick as Uber's CEO, but not necessarily when it comes to consumers spending dollars. You w...

Apptopia
Apptopia
Blog Post
  • Yesterday I was on the floor of the San Jose McEnery Convention Center listening to Apple’s latest at the first day of WWDC. Overall, the company delivered a big yawn.

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