Apptopia
Apptopia
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  • Backed By 30+ Big Banks, Zelle Arrives
    Zelle, formerly ClearXchange, is a peer-to-peer payment service backed by more than 30 US banks. The service launched this past June 12th but within the banking apps. Zelle launched a standalone app this past Tuesday evening.
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Class Has Begun, Please Take Your Phones Out
    I remember in high school, teachers would tell us all to put our phones away and silence them. Phones were a distraction from learning all that knowledge Mrs. O’Connell was dropping on us about the Industrial Revolution and whatnot. Those were the days of flip phones, slider phones and some Blackberrys.
Apptopia
Apptopia
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Apptopia
Apptopia
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New blog articles detected.

  • Rovio's Strong Launches Fade Fast Heading Into IPO
    Rovio is rumored to be going public soon, potentially raising $400M at a valuation of $2B. Rovio’s claim to fame is its Angry Birds IP which got its start back in 2009. To still be raking in revenue from an IP that old is the dream. Both Zynga and Glu executives have publicly stated that they would like to focus on bettering current games instead of churning out new ones.
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Wish Grows MAU 105%, Traditional Shopping Apps Have Fallen Behind
    In looking at the iOS and Android Shopping categories on Apptopia, something is immediately apparent. The stores people visit at the mall are nowhere to be found in the top apps. The next thing one notices is the large number of top apps that don’t have physical retail stores. Analyzing the past three quarters (October 2016 through June 2017), Wish is the fastest growing app in Shoppin...
Apptopia
Apptopia
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New blog articles detected.

  • Looking for Love in All of the Places
    We analyzed the top 10 dating apps for relationships and found the average user of a top dating app has a high likelihood to be using an average of 5 other dating apps within any given month. Are these users looking for love in all the wrong places? Okay we can’t answer that but we can say that users are not loyal to a specific dating app. The goal is companionship and if they’ve made ...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Game Of Cones: How McDonald's Stole HBO's Thunder
    Do more Americans want to watch Game of Thrones or eat ice cream? With the premiere of HBO’s much anticipated season seven premiere of Game of Thrones Sunday night, I had expected the HBO Now app to soar to the number one spot in Apple’s App Store but that did not happen. Instead, the McDonald’s app seized the top spot in the App Store for the first time in its history. 
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • 3 Mistakes To Avoid in Mobile Advertising
    The most memorable (i.e. the most effective) TV ads are those that make you laugh or are so annoying and catchy you can’t get them out of your head. This does not hold true for mobile. Advertising on mobile is all about being effective and delivering your value proposition. As quickly as possible, you need to answer the questions, "Why do I care and what does it do?" 
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Women Aren't Using Today's Hottest Finance Apps
    Financial technology or fintech is a hot space with many divisions, including personal investments. While there are many robo advising and traditional investment options, the three hottest apps for investing are Acorns, Robinhood and Stash. These apps are all only available in the United States.
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • What Publishers Don’t Get About The Future of Apps
    Enough. The end of apps is not near, the app stores are not dying, the rise of instant apps does not mean the demise of native apps, and chatbots are far from creating better user experiences. If you pay attention to the mobile landscape you've probably read that the app boom is over and that apps are in decline . As a leader in mobile I often get asked how things like instant a...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Pokemon GO Boosted The AR Games Market
    AR is not just for pirates. That was a joke. Hopefully you got it. Currently there are about 36,000 apps in the Google Play store with augmented reality functionality while Apple’s App Store has about 40,000. While the success Pokemon GO has seen has not been replicated for many apps, nevermind AR apps, it has had an effect on the market. The chart below shows new releases of games in ...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • No Decline for Uber And United Amidst Controversies
    The original post can be found on my weekly Inc.com column, Uncensored.You've seen the constant barrage of negative stories and social media flare ups that have surrounded United and Uber this year. The negative press and reasons behind it do have consequences, as seen by the ouster of Travis Kalanick as Uber's CEO, but not necessarily when it comes to consumers spending dollars. You w...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • WWDC Day 1 Recap...Yawn.
    Yesterday I was on the floor of the San Jose McEnery Convention Center listening to Apple’s latest at the first day of WWDC. Overall, the company delivered a big yawn.
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Which Fitness Apps Do People Stick With?
    If you’ve been following along on the Apptopia blog, you probably noticed we are hot on the trail of retention and today is no different. While retention is important to all app developers, retention of health & fitness apps should be important to the users downloading them. They obviously want to eat better and/or get into a better and more healthy physical condition. The health & fit...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • How Well Do Top Games Retain Users?
    When launching a new app, the number one priority is usually downloads a.k.a user acquisition. How we can drive downloads to get users and then monetize them? While it’s a huge accomplishment to build a respectable user base, it is another entirely to keep them. This is where retention comes into play. We’ve compiled retention data for 16 popular mobile games to shed some insight into ...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Wine
    Last week we covered food delivery apps and we received plenty of positive feedback because apparently people love food. Being the geniuses we are, we determined that people also love wine and so that is where our focus is for this post. We’re breaking down and dropping knowledge on 8 popular wine apps in Apple’s App Store. Sit back, relax, grab some Brie and drink in the data.
Apptopia
Apptopia
Blog Post

New blog articles detected.

Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Understanding App Performance Metrics: Part 1
    Driving downloads is key to making an app successful but it can be complicated to achieve. So how do we optimize an app for today’s app economy and get those downloads? To create a worthwhile investment, publishers must have some form of data to analyze and act as a jumping off point. Without data, we’re just shooting in the dark. Using guess and check might work but it will exhaust yo...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Q1 2017 Large Publisher Performance
    Several major publishers are releasing their earnings reports this week and we wanted to give you a headstart on what to expect by showing you their year over year and quarter over quarter numbers. Please view and/or download the full report here for key data and insights.
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • Top Ticket Resale Apps Boom 792%
    It’s April which means it’s NHL and NBA playoffs time in addition to the start of the baseball season. It's because of this that April is always a big boon for the resale market, especially through top resale brokers StubHub, SeatGeek and Gametime. Let’s take a look at the app data highlights:
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • TOP MARIJUANA APPS GROW 536%, Wiz Khalifa announces mobile game
    It’s 4:20 somewhere, right? The top three (Leafly, Weedmaps, MassRoots) marijuana-related apps have grown monthly active users an average of 536% over the past two years in Apple’s App Store. Marijuana is big business now and it’s inevitably getting a share of the smartphone home screen. If you haven’t been keeping up, marijuana use is legal in seven states and Washington D.C. while me...
Apptopia
Apptopia
Blog Post

New blog articles detected.

  • screamers are 2017's first weird fad
    There's been an explosion of ‘screamers’ in 2017. Screamers are runners that are controlled via the volume of the player’s voice. Players who do not want to lose their voice, piss off their neighbors, or make everyone around you on the subway uncomfortable, can set a max volume so they can still run fast without actually screaming. Right now there are 94 screamers in Apple’s App Store ...

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