Apptopia
Apptopia
Blog Post
  • As if Nike’s brand isn’t strong enough, the company is taking mobile to the next level by partnering with the wellness app of the century, Headspace.Headspace compliments the Nike+ Run Club perfectly. Nike’s highly-rated running app seamlessly tracks and stores all of the information on your runs. This includes pace, distance, GPS route, elevation, heart rate, and mile splits. The app even gami...

Apptopia
Apptopia
Blog Post
  • The video game genre of Battle Royale (also known as Last Man Standing) is a global phenomenon. The audience spans young and old, male and female, East and West, etc. Its popularity reigns across video game consoles, personal computers and mobile devices. Speaking specifically on mobile, we know these games have a megaton of downloads and have made boatloads of that sweet sweet dinero. So what ...

Apptopia
Apptopia
Blog Post
  • Anonymous feedback apps are not sustainable, never have been. Some never make it to the top of the app stores and those that do fade into the distance shortly after. As humans, we find anonymity empowering, but some of us use that to say derogatory things and to bully. In the end, it's this type of behavior that is largely responsible for the failing of anonymous feedback apps. tbh is arguably ...

Apptopia
Apptopia
Blog Post
  • Earlier this month, Hulu struck a deal with the National Hockey League to become the official sponsor of the NHL’s Stanley Cup Playoffs. As I watch my Boston Bruins on YouTube TV, I do feel weird about seeing all those Hulu logos everywhere. But Hulu’s ad blitz has been paying off if we look at the explosion of growth it has experienced over the past year.

Apptopia
Apptopia
Blog Post
  • It’s 4:20 somewhere, right? Marijuana has been legalized recreationally in nine states, including Apptopia’s home state of Massachusetts. An additional 14 states have decriminalized the plant and 29 states have medical marijuana available to those who qualify. Most recreational legalizations have happened within the past five years and more states will follow. This has created a naturally growi...

Apptopia
Apptopia
Blog Post
  • Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the founder of gaming blog Deconstructor of Fun, put in a recent interview with IronSource, the category is “soaring,” powered by new ...

Apptopia
Apptopia
Blog Post
  • Are people more stressed or are they just finding more time to relax? Consumer spending in the U.S. in the top 10 self-care mobile apps is up 40 percent year over year for Q1 2018. For the quarter, We’re looking at approximately $32 million on the App Store and Google Play, according to Apptopia estimates. Self-care apps are used for meditation, mindfulness, relaxation and mental/emotional heal...

Apptopia
Apptopia
Blog Post
  • Let me lay out the recent mobile landscape for battle royale games because it’s getting hairy and fast. These video games have been blowing up on the PC and consoles for a few months now. PlayerUnknown's Battlegrounds and Fortnite have turned into household names for gamers. NetEase picked up on this popularity and launched three battle royale style games (Knives Out, Rules of Survival, Surviva...

Apptopia
Apptopia
Blog Post
  • A few days ago I read a Time Money article which reported women do not invest as much as men and keep a much higher percentage of assets as cash (71% vs 60%). I wanted to find out if this same hypothesis was represented in Apptopia’s demographic data for investment apps like Acorns, Stash and Robinhood.

Apptopia
Apptopia
Blog Post
  • Storytelling has been around as long as humans have. Whether it be in the form of cave paintings or for the reason of explaining why the sun rises and falls every day. The tradition takes places across every culture and every race. Fast forward to 2018 and we’ve continued this love for a good story into our mobile apps. Two popular vehicles have been having success in the top charts, enough to ...

Apptopia
Apptopia
Blog Post
  • It’s no surprise that when it comes to streaming music apps, Spotify has the most worldwide monthly active users. Pandora is second but is only available in the US as it stopped its service in Australia and New Zealand last July. Tidal, which has had C-suite turmoil, caught up to YouTube Music’s MAU in September 2017. The two have been neck and neck since.

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