This presentation is the fruit of a collaboration between AppTweak (www.apptweak.com) and Justforward (www.justforward.co). Find out the steps to build up a strong app marketing strategy using podcasting and increase your downloads. Original Article: https://www.apptweak.com/learn/how-to-create-your-own-podcast-to-drive-app-downloads/ Please share to spread the knowledge!

Ever wondered what App Store Optimization is exactly? Find out with this fun and easy presentation! In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy. Warning: contains explicit visual content that may offend p...

In this video, you will learn how iOS8 will affect and impact App Store Optimization. We’ll highlight new perspectives and opportunities that you should already take into account if you want to maximize your chances of success in the new App Store.

In this video, you’ll learn the basics of Deep Linking and how useful it could be to implement it in your App Marketing Strategy. In a nutshell : deep linking is the best way to send your users coming from your web page towards specific parts of your mobile app. To learn more, watch the video featuring Sebastien Dellis, AppTweak co-founder. Join the ASO University: https://www.apptweak.com/aso-...

App Store Optimization is an ongoing process. It’s indispensable to monitor and track every trends in order to stay the most relevant and effective possible. It’s time for you to learn how to measure your ASO efforts and see if they’re bringing you positive results or not. This video will focus on iOS App Analytics and how AppTweak can help you deal with this important part of ASO. You should al...

This App Store Optimization video lesson will go through the importance of reviews and ratings. Discover how you can manage them and benefit from both positive and negative reviews. It’s important to listen to your users. Use complaints to improve your app. Showcase and thank positive feedback. “The client is king”: be sure to show your users that you care and that you’re willing to answer thei...

This video will show you how you can use AppTweak Keywords Tool to find the best keywords for your iOS app. We’ll also show you how to track and monitor your keywords rankings trends as well as your competitors’. Our keywords feature can be split into 4 distinct sections: - Top Keywords - Keywords Analysis - Keywords Positions - Keywords Rankings We will describe them in details and teach you...

In this video you’ll learn how to optimize your app screenshots and understand why and how they can help you increase downloads. Their visual nature is extremely powerful, as many users often prefer looking at screenshots rather than reading a description. It’s important to make your screenshots the most appealing possible. Use them to put forward your best features and assets. Don’t forget to l...

In this course, we’ll focus on iOS Keywords Optimization. We’ll break this course into 3 parts: Keywords Research, Keywords Implementation and Keywords Performance Tracking. We’ll teach you everything you need to know about keywords and help you choose the best ones for your app. Keywords Optimization is quite tricky and demands a lot of work but once done properly, it will certainly increase y...

This video focuses on app description. Not only we will show you why and how it matters in ASO and SEO, but we’ll also teach you how to create an awesome copy. We’ll outline the major differences between Apple App Store and Google Play Store regarding app description. Our 5 easy-to-implement tips will hopefully help you increase conversion and downloads. Be patient, hard work always pays off. J...

This video lesson will help you optimize your app name by giving you 5 useful tips. Be sure to come up with a catchy name, outlining briefly what your app is about and that uses relevant keywords. Remember that there are thousands of apps in the App Store. Users generally only look at icons and titles in the first place, so be sure that they’re at their best. Don’t forget about localization: ke...

In this video, we will outline the importance of app icons and give you few tips on how to increase conversion through your icon. Icons are usually the 1st thing people see in the App Store. They make an app’s first impression. It’s a good way to catch users’ attention and make them want to learn more about your app. The key to create an awesome icon is to remain simple and avoid using text. It’...

This video will introduce you App Store Optimization and explain you why it is important to implement it in your App Marketing Strategy. ASO can help you increase your rankings and downloads by executing easy tasks. However, it’s not a silver bullet. App Store Optimization is like SEO (Search Engine Optimization); it’s an ongoing process. You will need to work on your ASO regularly in order to tr...

Welcome to the App Store Optimization University! Throughout a series of videos, we'll teach you the basics of ASO so that you can finally get your app found in the App Store! Start increasing your app rankings and organic downloads right away, join us for a unique ASO experience! Join the ASO University: https://www.apptweak.com/aso-university