Apsalar, Inc
Apsalar, Inc
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  • Apsalar is Merging with Singular
    Bold new chapter in our history creates the first and most powerful end-to-end marketing analytics platform, designed to empower marketers with the most vital insights to drive ROI across mobile, desktop and offline channels. by Michael Oiknine Apsalar Cofounder and CEO I am pleased to let you know that Apsalar has entered into a merger
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Apsalar Named an App Attribution Partner with Google
    As part of this new, closer relationship, Apsalar deployed a new set of data integrations and interface improvements that streamline planning and execution of app marketing campaigns delivered via Google AdWords. Today, we are very pleased to announce that Apsalar has been named an App Attribution Partner with Google. Apsalar is among the first companies
Apsalar, Inc
Apsalar, Inc
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  • What Was Hot at Grow.co MAU Las Vegas This Year
    by Dayton Keane VP – Sales and Marketing I love attending Grow.co’s signature annual event, MAU, held every year in Las Vegas. This app-centric event has grown into one of the most important mobile events in the world. I thought I’d take a few moments to bullet out some of the most salient themes from
Apsalar, Inc
Apsalar, Inc
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  • Four Strategies To Unlock Value From Your Mobile User And Customer Data
    Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. I started out on the PC side of digital, where marketers have long used their customer data to sharpen marketing targets and deliver custom marketing efforts that highlight what consumers will want next. Across many industries, I’ve leveraged
Apsalar, Inc
Apsalar, Inc
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  • How to Power App Revenue with First-Party Data and Mobile Programmatic
    by Michael Oiknine Co-founder and CEO This week I had a fantastic opportunity to speak to the audience at Ad Exchanger’s Programmatic I/O SF about how app brands can use their first-party data to power extraordinary growth through mobile programmatic media. Mobile programmatic advertising is transforming the app industry because it affords marketers the opportunity
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Five Ways To Improve The Quality Of Your App Users
    A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Promoted App Pins Now Available to All Advertisers
    You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be available in the self-serve Pinterest Ads Manager. App marketers can now work directly with Pinterest tools to create and implement app install marketing programs directly
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Five Ways To Improve The Quality Of Your App Users
    A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers
Apsalar, Inc
Apsalar, Inc
Blog Article
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Fast Approaching: Grow.co MAU Las Vegas 2017
    Have you made your plans to attend Grow.co MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar will be there, and we hope to catch up with you at the event! Here’s a brief rundown of the details of the MAU event,
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Observations From Ad:Tech New Delhi 2017
    by Dayton Keane VP – Sales and Marketing I absolutely love visiting and doing business in India. While Apsalar established a sizeable local team based in Bangalore more than a year ago, I continue to stay deeply involved with our clients and prospects in this market. This year I again had the good fortune to
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF
    Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one of the most important events in the digital marketing industry, attracting both the industry’s most innovative leaders and its biggest-spending brands. From the beginning, Programmatic
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Seven Mobile Marketing Opportunities For The Travel Industry
    It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest figures from eMarketer, 63% of digital travel ad spend goes to mobile, and that share is climbing rapidly. I spend a lot of time identifying best practices
Apsalar, Inc
Apsalar, Inc
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New blog articles detected.

  • Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts
    These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Started Your Ad-Tech New Delhi Planning?
    Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of the members of our team. ad:tech New Delhi is the largest digital show in the subcontinent, and we are proud to be a part of
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • WTF are Universal Links and Why Should You Care?
    Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their own apps. And its clear from all the questions we’re getting that while mNY marketers have a general sense of what they are, many are
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • All About Facebook MMPs Versus Deep-Link-Based App Marketing Measurement
    Facebook advertising drives a massive share of mobile app installs and re-engagement events. And each year, that role grows stronger. We see in our data that many leading app marketers invest more with Facebook than with any other media partner. When advertisers invest extensively through Facebook, they are naturally interested in gaining the richest possible insights
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Four Things Every Marketer Needs To Know About Mobile
    Ordinarily, this blog focuses on topics specifically of interest to enterprise app marketers. Today’s post is intended for a far broader audience — any marketer interested in getting mroe form the mobile channel. The content is a part of a series of posts were are making at Forbes.com on the topic of mobile marketing and
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Apsalar Best Practices Article on Forbes
    We’ve got a new tips article on Forbes.com that may interest you. Entitled, Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts, the focus is on simple ways retailers can increase their mobiel sales in both the app and mobile web channels. Check it out here.
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • What a Year and Thank You!
    As 2016 draws to a close, we thought we’d take a few moments to reflect on some of the great things that have happened over the past year. Sometimes a dynamic environment like Apsalar’s evolves so quickly that we forget to see the forest of progress for the individual trees that we are working on
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Mobile App User Quality: The Industry’s New Passion
    For many years, mobile app marketing operated as a Wild West – one in which the tactics were many and the rules few. More than 1,000 ad networks and other media vendors formed to serve the industry, with many promising massive install counts at rock bottom costs-per-install (CPI). Many are the sort of vendors that
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • 8 Mobile App Marketing Predictions for 2017
    It’s that time of year. Time to look back at how app marketing changed in 2016, and look ahead to what the future will hold. Hence, our first annual app marketing predictions post. App marketing has changed in so many ways over the past 12 months. Some highlights: ~ Digital marketing and advertising spend within
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • 4 Ways to Drive Your Mobile App Revenue Growth in 2017
    Half of all connected consumer time takes place in mobile apps, according to digital research firm comScore. That’s just one reason why so many businesses are investing in their own apps. But while the app industry as a whole shows great growth, most individual apps fail to retain more than a small fraction of their
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Insight without Action is like Cake without Frosting. What’s the Point?
    No, this post isn’t a condemnation of knowledge for knowledge’s sake. But it is a comment on the need for USING the consumer insights you gather in order to live up to the true essence of marketing and consumer-driven decision-making. These days, marketers have access to a variety of data sets about their users and
  • Apsalar Announces Enhancements to Our Partner Portal
    By Jonathan Chen Director of Product and Customer Support Apsalar offers what we call a “Partner Portal” to help clients share information with their media vendors, and to help those partners gain more insight into campaign performance. Now we have made several enhancements to the Partner Portal to make it even more valuable: Improved UI: We’ve
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Apsalar Introduces Industry’s First User-Level REINSTALL Tracking
    By Jonathan Chen Director of Product and Customer Support Earlier this year, Apsalar led the industry in introducing uninstall tracking – first for Android and then for iOS. We’re leading again with the global launch of the industry’s first-ever user-level reinstall tracking. This launch follows a private beta that took place earlier in the year.
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Observations from iMedia Agency Summit 2016
    By Jim Nichols VP-Marketing, Apsalar Attending the iMedia Agency Summit is sort of a long-term tradition for me. I started in marketing on the agency side, and when I transitioned to the solutions provider side I continued to go to this wonderful event – both because it is a great place to do business and
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • The Four Components of the Apsalar Mobile Marketing Cloud Suite
    Looking for more specific information on the Apsalar Mobile Marketing Cloud? The fully integrated app attribution, measurement and audiences platform helps marketers drive extraordinary ROI through more targeted customer acquisition and remarketing. There are four key components to the Apsalar Cloud: Attribution Measurement: Premium attribution that measures the marketing effectiveness of campaign...
Apsalar, Inc
Apsalar, Inc
Blog Article

New blog articles detected.

  • Introducing Apsalar Mobile Marketing Cloud
    Apsalar is pleased to announce the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through more targeted customer acquisition and remarketing. Apsalar Mobile Marketing Cloud is a four-component suite that brings the benefits of data-driven marketing to the burgeoning mobile
  • 5 Questions and Answers about Mobile Marketing Clouds
    There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud, and how it can be valuable for app marketers seeking to drive better results through data-driven marketing. What is a Marketing Cloud? There are almost

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