Apsalar, Inc

Category: Content
Type: Blog Article

Generated 2 weeks ago

New blog articles detected

  • Four Strategies To Unlock Value From Your Mobile User And Customer Data

    Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. I started out on the PC side of digital, where marketers have long used their customer data to sharpen marketing targets and deliver custom marketing efforts that highlight what consumers will want next. Across many industries, I’ve leveraged

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • How to Power App Revenue with First-Party Data and Mobile Programmatic

    by Michael Oiknine Co-founder and CEO This week I had a fantastic opportunity to speak to the audience at Ad Exchanger’s Programmatic I/O SF about how app brands can use their first-party data to power extraordinary growth through mobile programmatic media. Mobile programmatic advertising is transforming the app industry because it affords marketers the opportunity

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Five Ways To Improve The Quality Of Your App Users

    A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Promoted App Pins Now Available to All Advertisers

    You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be available in the self-serve Pinterest Ads Manager. App marketers can now work directly with Pinterest tools to create and implement app install marketing programs directly

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Five Ways To Improve The Quality Of Your App Users

    A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Fast Approaching: Grow.co MAU Las Vegas 2017

    Have you made your plans to attend Grow.co MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar will be there, and we hope to catch up with you at the event! Here’s a brief rundown of the details of the MAU event,

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Observations From Ad:Tech New Delhi 2017

    by Dayton Keane VP – Sales and Marketing I absolutely love visiting and doing business in India. While Apsalar established a sizeable local team based in Bangalore more than a year ago, I continue to stay deeply involved with our clients and prospects in this market. This year I again had the good fortune to

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF

    Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one of the most important events in the digital marketing industry, attracting both the industry’s most innovative leaders and its biggest-spending brands. From the beginning, Programmatic

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Seven Mobile Marketing Opportunities For The Travel Industry

    It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest figures from eMarketer, 63% of digital travel ad spend goes to mobile, and that share is climbing rapidly. I spend a lot of time identifying best practices

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts

    These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Started Your Ad-Tech New Delhi Planning?

    Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of the members of our team. ad:tech New Delhi is the largest digital show in the subcontinent, and we are proud to be a part of

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • WTF are Universal Links and Why Should You Care?

    Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their own apps. And its clear from all the questions we’re getting that while mNY marketers have a general sense of what they are, many are

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • All About Facebook MMPs Versus Deep-Link-Based App Marketing Measurement

    Facebook advertising drives a massive share of mobile app installs and re-engagement events. And each year, that role grows stronger. We see in our data that many leading app marketers invest more with Facebook than with any other media partner. When advertisers invest extensively through Facebook, they are naturally interested in gaining the richest possible insights

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Four Things Every Marketer Needs To Know About Mobile

    Ordinarily, this blog focuses on topics specifically of interest to enterprise app marketers. Today’s post is intended for a far broader audience — any marketer interested in getting mroe form the mobile channel. The content is a part of a series of posts were are making at Forbes.com on the topic of mobile marketing and

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected

  • Apsalar Best Practices Article on Forbes

    We’ve got a new tips article on Forbes.com that may interest you. Entitled, Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts, the focus is on simple ways retailers can increase their mobiel sales in both the app and mobile web channels. Check it out here.

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • What a Year and Thank You!

    As 2016 draws to a close, we thought we’d take a few moments to reflect on some of the great things that have happened over the past year. Sometimes a dynamic environment like Apsalar’s evolves so quickly that we forget to see the forest of progress for the individual trees that we are working on

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Mobile App User Quality: The Industry’s New Passion

    For many years, mobile app marketing operated as a Wild West – one in which the tactics were many and the rules few. More than 1,000 ad networks and other media vendors formed to serve the industry, with many promising massive install counts at rock bottom costs-per-install (CPI). Many are the sort of vendors that

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 8 Mobile App Marketing Predictions for 2017

    It’s that time of year. Time to look back at how app marketing changed in 2016, and look ahead to what the future will hold. Hence, our first annual app marketing predictions post. App marketing has changed in so many ways over the past 12 months. Some highlights: ~ Digital marketing and advertising spend within

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • 4 Ways to Drive Your Mobile App Revenue Growth in 2017

    Half of all connected consumer time takes place in mobile apps, according to digital research firm comScore. That’s just one reason why so many businesses are investing in their own apps. But while the app industry as a whole shows great growth, most individual apps fail to retain more than a small fraction of their

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Insight without Action is like Cake without Frosting. What’s the Point?

    No, this post isn’t a condemnation of knowledge for knowledge’s sake. But it is a comment on the need for USING the consumer insights you gather in order to live up to the true essence of marketing and consumer-driven decision-making. These days, marketers have access to a variety of data sets about their users and

  • Apsalar Announces Enhancements to Our Partner Portal

    By Jonathan Chen Director of Product and Customer Support Apsalar offers what we call a “Partner Portal” to help clients share information with their media vendors, and to help those partners gain more insight into campaign performance. Now we have made several enhancements to the Partner Portal to make it even more valuable: Improved UI: We’ve

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Apsalar Introduces Industry’s First User-Level REINSTALL Tracking

    By Jonathan Chen Director of Product and Customer Support Earlier this year, Apsalar led the industry in introducing uninstall tracking – first for Android and then for iOS. We’re leading again with the global launch of the industry’s first-ever user-level reinstall tracking. This launch follows a private beta that took place earlier in the year.

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • Observations from iMedia Agency Summit 2016

    By Jim Nichols VP-Marketing, Apsalar Attending the iMedia Agency Summit is sort of a long-term tradition for me. I started in marketing on the agency side, and when I transitioned to the solutions provider side I continued to go to this wonderful event – both because it is a great place to do business and

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 4 months ago

New blog articles detected

  • The Four Components of the Apsalar Mobile Marketing Cloud Suite

    Looking for more specific information on the Apsalar Mobile Marketing Cloud? The fully integrated app attribution, measurement and audiences platform helps marketers drive extraordinary ROI through more targeted customer acquisition and remarketing. There are four key components to the Apsalar Cloud: Attribution Measurement: Premium attribution that measures the marketing effectiveness of campaign...

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Introducing Apsalar Mobile Marketing Cloud

    Apsalar is pleased to announce the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through more targeted customer acquisition and remarketing. Apsalar Mobile Marketing Cloud is a four-component suite that brings the benefits of data-driven marketing to the burgeoning mobile

  • 5 Questions and Answers about Mobile Marketing Clouds

    There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud, and how it can be valuable for app marketers seeking to drive better results through data-driven marketing. What is a Marketing Cloud? There are almost

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • Android the Driving Force Behind Growing Global Smartphone Penetration

    eMarketer published an impressive set of stats today, on the global penetration of smartphones. According to the research and insights company, the penetration of smartphones among mobile users. According to eMarketer, smartphone penetration among mobile users worldwide will hit almost 59% this year. That cumes to roughly 2.5 billion smartphones in use. This chart from

  • Mobile App Remarketing Has Become a Really Big Deal

    At the risk of being a scosh repetitive on this blog…arguably the biggest trend in app marketing this year is the dramatic increase in mobile app remarketing spending versus just a year ago. We’re seeing this trend manifest itself across categories, regions and app revenue models. And the underlying cause is that app marketers are

  • New Pre-Built Audiences for the Apsalar Audience Builder

    By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort of data-driven marketing that has helped propel growth in other areas of digital. Our platform creates a unified profile for every app ID, and then

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 5 months ago

New blog articles detected

  • New Pre-Built Audiences for the Apsalar Audience Builder

    By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort of data-driven marketing that has helped propel growth in other areas of digital. Our platform creates a unified profile for every app ID, and then

  • Usability Improvements for Apsalar Attribution

    By Srujan Akula Vice President of Product I am pleased to announce that Apsalar has debuted UI improvements that make the product faster and easier to use. Here are some of the highlights: Improved Navigation We’ve made a big effort to improve usability on all screens so that users can get the data and charts they need

  • Apsalar Named to the Pinterest Marketing Partners Program

    Apsalar is pleased to announce that it has been named to Pinterest’s Marketing Partners (PMP) program. Under the agreement, Apsalar will be able to measure and attribute app installs and remarketing events driven by Pinterest. Widely known as “the world’s catalog of ideas,” Pinterest enables users to discover new products, plan purchases and connect with

Apsalar, Inc

Category: Content
Type: Blog Article

Generated 6 months ago

New blog articles detected

  • Apsalar Debuts New Postback Management System to Ensure Maximum Postback Accuracy and Speed of Delivery

    We’re pleased to announce that Apsalar has developed and deployed an entirely new postback management system to raise the standard in the mobile marketing measurement category by ensuring maximum accuracy and speed. The new system addresses both the profound complexities of delivering accurate and timely information to clients and partners, and the constant growth of

  • Check Out the Apsalar/Thomvest Survey on eMarketer

    We’re so pleased to be included in today’s eMarketer article on the growing importance of retargeting in the app space. From the piece: In August 2016, omnichannel data management platform Apsalar in conjunction with Thomvest, a venture capital fund, polled 146 app marketers worldwide. More than half of respondents said they field re-engagement or retargeting

  • Facebook View-Through Tracking Now Available to All Apsalar Clients

    By Jonathan Chen Director of Product and Support We are excited to announce the roll-out of Facebook view-through tracking for all clients. View-through refers to the ability to credit an ad campaign for an install even if no one has clicked on an ad. The idea behind view-through is that it makes a causal contribution to driving an

  • Apsalar Interview on Thalamus

    If you have a moment, click on over to Thalamus for an interview about app marketing industry trends. From Jim Nichols, Apsalar VP-Marketing. An excerpt: At Mobile World Congress, there was a lot of tension between ad technology companies and ad blockers. How do you think this ad blocking connundrum will play out over the next few

  • Apsalar Good Times Around the World

    At Apsalar, our team enjoys spending time together, and we are constantly looking for ways to improve our sense of community with one another. Recently, we’ve had several events that really demonstrate that spirit. In Bangalore, our team got together for a great evening out with VP Marketing and Sales Dayton Keane to throw back a beer,

  • Mobile Marketers Speak Part 6: Four Key Takeaways from the Survey

    We’ve spent the last week reviewing much of the data from our recent mobile marketer survey. Today we’re going to boil it down into fours salient takeaways. 1 The critical importance of data and analysis: Marketers are spending more time and basing more decisions on a real analysis of campaigns, partners and user quality. To

  • Mobile Marketers Speak Part 5: Concerns about App Fraud

    In yesterday’s mobile marketing survey post, we discussed how the spending patterns of app marketers are changing. In today’s post, we’re focused on the risks and costs of app fraud. App fraud is one of the biggest concerns on the minds of app marketers. In our app marketer survey, we asked a series of questions

  • Mobile Marketers Speak Part 4: App Marketing Media Trends

    In yesterday’s post about our mobile marketing survey, we discussed the growing importance of user quality in app marketing decisions. Today we’re going to zero in on how and where our app business leaders are spending – and plan to make their marketing investments. Paid installs are increasing as a share of total installs, according

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