Apsalar, Inc
Apsalar, Inc
YouTube Video
Apsalar, Inc
Apsalar, Inc
Blog Post
  • Bold new chapter in our history creates the first and most powerful end-to-end marketing analytics platform, designed to empower marketers with the most vital insights to drive ROI across mobile, desktop and offline channels. by Michael Oiknine Apsalar Cofounder and CEO I am pleased to let you know that Apsalar has entered into a merger

Apsalar, Inc
Apsalar, Inc
Blog Post
  • As part of this new, closer relationship, Apsalar deployed a new set of data integrations and interface improvements that streamline planning and execution of app marketing campaigns delivered via Google AdWords. Today, we are very pleased to announce that Apsalar has been named an App Attribution Partner with Google. Apsalar is among the first companies

Apsalar, Inc
Apsalar, Inc
Blog Post
  • by Dayton Keane VP – Sales and Marketing I love attending Grow.co’s signature annual event, MAU, held every year in Las Vegas. This app-centric event has grown into one of the most important mobile events in the world. I thought I’d take a few moments to bullet out some of the most salient themes from

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. I started out on the PC side of digital, where marketers have long used their customer data to sharpen marketing targets and deliver custom marketing efforts that highlight what consumers will want next. Across many industries, I’ve leveraged

Apsalar, Inc
Apsalar, Inc
Blog Post
  • by Michael Oiknine Co-founder and CEO This week I had a fantastic opportunity to speak to the audience at Ad Exchanger’s Programmatic I/O SF about how app brands can use their first-party data to power extraordinary growth through mobile programmatic media. Mobile programmatic advertising is transforming the app industry because it affords marketers the opportunity

Apsalar, Inc
Apsalar, Inc
Blog Post
  • A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers

Apsalar, Inc
Apsalar, Inc
Blog Post
  • You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be available in the self-serve Pinterest Ads Manager. App marketers can now work directly with Pinterest tools to create and implement app install marketing programs directly

Apsalar, Inc
Apsalar, Inc
Blog Post
  • A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting fewer but higher quality users. Why? High-quality users stick with an app. Most importantly, they make purchases and drive revenue. After all, 100,000 regular buyers

Apsalar, Inc
Apsalar, Inc
Blog Post
Apsalar, Inc
Apsalar, Inc
Blog Post
  • Have you made your plans to attend Grow.co MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar will be there, and we hope to catch up with you at the event! Here’s a brief rundown of the details of the MAU event,

Apsalar, Inc
Apsalar, Inc
Blog Post
  • by Dayton Keane VP – Sales and Marketing I absolutely love visiting and doing business in India. While Apsalar established a sizeable local team based in Bangalore more than a year ago, I continue to stay deeply involved with our clients and prospects in this market. This year I again had the good fortune to

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one of the most important events in the digital marketing industry, attracting both the industry’s most innovative leaders and its biggest-spending brands. From the beginning, Programmatic

Apsalar, Inc
Apsalar, Inc
Blog Post
  • It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest figures from eMarketer, 63% of digital travel ad spend goes to mobile, and that share is climbing rapidly. I spend a lot of time identifying best practices

Apsalar, Inc
Apsalar, Inc
Blog Post
  • These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of the members of our team. ad:tech New Delhi is the largest digital show in the subcontinent, and we are proud to be a part of

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their own apps. And its clear from all the questions we’re getting that while mNY marketers have a general sense of what they are, many are

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Facebook advertising drives a massive share of mobile app installs and re-engagement events. And each year, that role grows stronger. We see in our data that many leading app marketers invest more with Facebook than with any other media partner. When advertisers invest extensively through Facebook, they are naturally interested in gaining the richest possible insights

Apsalar, Inc
Apsalar, Inc
Blog Post
  • Ordinarily, this blog focuses on topics specifically of interest to enterprise app marketers. Today’s post is intended for a far broader audience — any marketer interested in getting mroe form the mobile channel. The content is a part of a series of posts were are making at Forbes.com on the topic of mobile marketing and

Apsalar, Inc
Apsalar, Inc
Blog Post
  • We’ve got a new tips article on Forbes.com that may interest you. Entitled, Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts, the focus is on simple ways retailers can increase their mobiel sales in both the app and mobile web channels. Check it out here.

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