Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Social media has become an essential marketing tool used by businesses everywhere. It has given companies many substantial benefits, including the ability to speak directly to customers in innovative ways from an increasing number of platforms. However, many companies still have their doubts about social media as a whole or specific aspects of it. Here […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Branding your business is more important than ever. In our last post, we explained the difference between branding and marketing/advertising. One of the key takeaways from the post is that the branding of your company speaks to people on a deeper level. Since consumers have become more wary about the internet and its advertisements, you […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • This sounds like an obvious question, right? People seem to know the general gist of the term, but terminology can get a little lost along the way. The definition of branding is commonly used incorrectly, especially when it’s used next to words like “advertising” and “marketing.” Branding is an essential aspect of any business, and […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Almost every company has a website nowadays. From small town restaurants to huge online businesses such as Amazon, the world is beginning to understand that the internet is an absolutely essential tool for businesses. However not everyone has jumped on the website train. Many smaller businesses are not convinced that building a moern website is […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Website design is no easy task. Designing for your audience requires strategy, research, and some trial and error. There is no perfect science on how to design the perfect website. However there are plenty of mistakes that people have made in the past, which means you can learn from the mistakes of others. Here are […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin For those of you that don’t know, a landing page is a web page that serves as an entry point to a website. Think of it as the front window of a store: it shows a small […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Design can be a tricky thing. For some people, it comes naturally. For others, it takes a bit more focus, trial and error, and research. Research is especially important when it comes to designing for a particular targeted audience. Design is not typically random, but well thought out and planned. Keep in mind that the […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Defining your target audience is a crucial step in marketing. It allows us to find our particular  customers that are not only willing, but excited to buy our products. However it is oftentimes perceived as a broad task, making it difficult to get to the most important information. Here are some simple steps to finding […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • With each new year comes great new web design trends. 2017 has provided us with eye-catching designs that convey information with style and sophistication. Here are our six favorite trends that are ruling the web this year. 1. Bold Typography Big and bold words now cover website pages around the world. Words are becoming the […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • The internet is constantly evolving which means as businesses, we need to keep up with it. Website redesign is something your business needs to pay attention to; whether that means minor changes or a total makeover. However redesigning websites too often can also be detrimental to the success of a business. This forces people to keep […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Businesses are always looking for ways to connect to their audience. Luckily, Snapchat has made this work a little easier for them. It provides a fun and engaging experience that targets a younger audience. Snapchat has taken the social media world by storm. Creator Evan Speigel originally started it in 2011 going by the name […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • Visual appeal online is now an essential aspect to any business. The content will be seen on social media accounts, your website, and almost anywhere your brand is seen on the internet. It’s especially important in the early stages of a business when trying to attract new clients and draw an audience. Although this is […]

Apsos Media | Small Business Websites and SEO
Apsos Media | Small Business Websites and SEO
Blog Post
  • You know goals matter in both your personal life and business. Here’s how to get SMART when it comes to setting them Another common struggle is differentiating between goals and objectives. These two words are commonly used interchangeably when they actually have very different meanings. Simply put, objectives are the small and specific steps that […]

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